Joint Board January 14, 2015 Agenda Packet

8/10/2019 Joint Board January 14, 2015 Agenda Packet

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388 19th Street Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529

Fax 510.452.4530

[email protected] www.downtownoakland.org

[email protected] www.lakemerritt-uptown.org


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DowntownOaklandAssociation

YTDCashSummary-December2014

YTDBudget

Actual

AnnualBudget

Notes

$970,096.49

$1,020

,358.25

$970,096.49$

50,262.23inassessmentincomereceivedinexcess

ofbudgetedam

ount.

$70,641.18

$70

,641.18

$70,641.18*Pleaseseebe

low

TotalCash

$1,040,737.67

$1,090

,999.43

$1,040,737.67

LessReserve

$40,000.00

$47

,641.53

$40,000.00

Actualreservereflectsdecisionoftheboardatthe

Marchmeeting

toallocate$12,037.00fromUnallocated

CarryForwardtoincreasereserveto5%.Includes

hardshipreimbursementtoFirstChurchofChrist,

Scientist.

TotalCashAvailable

$1,000,737.67

$1,038

,962.43

$1,000,737.67

Expenses

DISI

$58,500.00

$59

,097.35

$58,500.00Pleaseseeatta

ched

ORG

$206,392.49

$235

,933.41

$206,392.49

$13,000.00allo

cationfromUnallocatedCarryForward

tosponsorshuttlecapturedinActualORGexpenses.

PleaseSeeAttached.Variancealsodueinpartto

increasedrentforspaceat1924Franklin.

SOBO

$665,204.00

$671

,675.88

$665,204.00

$11,492.15ofthe$14,774.00allocationfrom

UnallocatedCa

rryforwardtoexpandambassador

servicescapturedinActualSOBOexpenses.Please

seeattached.

TotalExpenses

$930,096.49

$966

,706.64

$930,096.49Pleaseseeatta

ched

CashRemaining

$70,641.18

$72

,255.79

$70,641.18

*UnallocatedCarryForward

70,641.18

BoardAuthorizedAllocations:

IncreasedShuttleSponsorship

$13,000.00

spent

ExpandedAmbassadorServices

$14,774.00

$11,492.15spe

nttodate

IncreaseReserve

$12,037.00

allocatedtores

erve

RemainingUnallocatedCarryF

orward

$30,830.18

Noprojectscurrently

identifiedforthese

funds.

CashAvailable

PriorYearReserveandAssessment

Income

UnallocatedCarryForward


7/19

1/02/15

CashBasis

DowntownOakla

ndAssociation

December201

4Expenses

Curr.Actual

Curr.Bud.

Curr.Var.

Percent

YTDActual

YTDB

ud.

YTDVar.

Percent

Ann.Budget

VarianceExplanation

EXPENSES

DISTRICTIDENTITY(DISI)

BannerProgram

0.00

291.66

-291.66

0.0%

0.00

3,5

00.00

-3,500.00

0.0%

3,500.00Fundsfrom

thislineitemallocatedtoDISIrebranding.

Marketing

20,674.75

875.00

19,799.75

2363%

27,845.82

10,5

00.00

17,345.82

265.2%

10,500.00IncludespaymentsmadetocreativeagencyforDISIre-

brandingan

dpurchaseofdomainnamefornewweb

platform.

Merchant/RetailSupport

0.00

250.00

-250.00

0.0%

0.00

3,0

00.00

-3,000.00

0.0%

3,000.00Fundsfrom


Misc.

0.00

125.00

-125.00

0.0%

727.88

1,5

00.00

-772.12

48.53%

1,500.00IncludespaymentstoDISIStrategicPlanningfacilitator.

PublicRelations

1,250.00

1,250.00

0.00

100.0%

15,023.65

15,0

00.00

23.65

100.16%

15,000.00

PublicSpaceDevelopment

0.00

166.67

-166.67

0.0%

0.00

2,0

00.00

-2,000.00

0.0%

2,000.00Fundsfrom


TotalDISIProjects

21,924.75

2,958.33

18,966.42

741.12%

43,597.35

35,5

00.00

8,097.35

122.81%

35,500.00

SpecialEvents

Arts&Culture

0.00

833.33

-833.33

0.0%

10,000.00

10,0

00.00

0.00

100.0%

10,000.00IncludesDIS

ICommitteeapprovedsponsorshipsofboth

Art&Soula

ndOaklandArtMurmur.W/inannualbudget.

CBDSponsoredEvents

0.00

750.00

-750.00

0%

5,500.00

9,0

00.00

-3,500.00

61.11%

9,000.00IncludessponsorshipofEBBCBiketoWorkDay,Oakland

MusicFestivalandLoveOurLakeDay.

HolidayEvent

0.00

333.33

-333.33

0.0%

0.00

4,0

00.00

-4,000.00

0.0%

4,000.00Fundsfrom


TotalSpecialEvents

0.00

1,916.66

-1,916.66

0.0%

15,500.00

23,0

00.00

-7,500.00

67.39%

23,000.00

TOTAL

DISI

21,924.75

4,874.99

17,049.76

450%

59,097.35

58,5

00.00

597.35

101.02%

58,500.00

ORGANIZATION

Non-PersonnelExpenses

AccountingExpenses

62.58

0.00

62.58

100%

3,812.58

6,5

00.00

-2,687.42

58.66%

6,500.00Underspend

duetosavingsincurredbyworkingwitha

new,localfirmthatspecializesinnon-profitaccounting.

ComputerService&Support

25.00

166.67

-141.67

15%

342.50

2,0

00.00

-1,657.50

17.13%

2,000.00Lineitemallocationtobereducedin2015.

Consulting&LegalExpenses

0.00

208.33

-208.33

0%

0.00

2,5

00.00

-2,500.00

0.0%

2,500.00

Fees&Permits

0.00

166.67

-166.67

0%

1,225.00

2,0

00.00

-775.00

61.25%

2,000.00

Directors&Officers

0.00

0.00

0.00

0%

1,120.00

1,2

15.00

-95.00

92.18%

1,215.00Paidinfull

GeneralLiability

0.00

0.00

0.00

0%

2,994.00

2,4

48.00

546.00

122.3%

2,448.00Variancedu

etoincreasedpremiumtoinsure1924Franklin.

TotalInsurance

0.00

0.00

0.00

0%

4,114.00

3,6

63.00

451.00

112.31%

3,663.00

Misc.

0.00

41.67

-41.67

0%

410.79

5

00.00

-89.21

82.16%

500.00

Rent

3,616.81

1,757.83

1,858.98

206%

38,699.71

21,0

94.00

17,605.71

183.46%

21,094.00Variancedu

etoincreaseinmonthlyrentforoccupancyof

1924Franklin.

TotalOccupancyexpenses

3,616.81

1,757.83

1,858.98

206%

38,699.71

21,0

94.00

17,605.71

183.46%

21,094.00

OfficeFurniture&Equipment

140.29

125.00

15.29

112%

1,284.81

1,5

00.00

-215.19

85.65%

1,500.00

Postage,Shipping&Delivery

0.00

41.67

-41.67

0%

359.70

5

00.00

-140.30

71.94%

500.00

Printing&Copying

272.07

250.00

22.07

109%

2,752.04

3,0

00.00

-247.96

91.74%

3,000.00

Supplies

131.47

291.67

-160.20

45%

2,792.95

3,5

00.00

-707.05

79.8%

3,500.00

Telephone&Telecommunications

215.84

208.33

7.51

104%

2,429.31

2,5

00.00

-70.69

97.17%

2,500.00

TotalNon-PersonnelExpenses

4,464.06

3,257.84

1,206.22

137%

58,223.39

49,2

57.00

8,966.39

118.2%

49,257.00

ORG/SpecialProjects

AnnualBreakfastMeeting

0.00

0.00

0.00

0%

5,249.62

5,0

00.00

249.62

104.99%

5,000.00VarianceoffsetbydonationsreceivedthroughEventbrite.

BusinessAttraction&Retention

0.00

83.33

-83.33

0%

250.00

1,0

00.00

-750.00

25.0%

1,000.00IncludessponsorshipofHacktheHoodgraduation.

Shuttle

0.00

0.00

0.00

0%

18,000.00

5,0

00.00

13,000.00

360.0%

5,000.00Increasedfu

ndingauthorizedbyboardatMarchmeeting-

$13Kdiffere

nceoffsetbyUnallocatedCarryForwardfunds.

TotalORG/SpecialProjects

0.00

83.33

-83.33

0%

23,499.62

11,0

00.00

12,499.62

213.63%

11,000.00

Personnel&Related


8/19

1/02/15

CashBasis

DowntownOakla

ndAssociation

December2014Expenses

Curr.Actual

Curr.Bud.

Curr.Var.

Percent

YTDActual

YTDBud.

YTDVar.

Percent

Ann.Budget

VarianceExplanation

PublicRelations

1,250.00

1,250.00

0.00

100%

15,023.65

15,000.00

23.65

100.16%

15,000.00

StaffPersonnel

18,592.16

10,594.62

7,997.54

175%

135,218.79

127,135.49

8,083.30

106.36%

127,135.49Includesadditionalemployeecompensation.

Training&Prof.Develop.

0.00

0.00

0.00

0%

3,967.96

4,000.00

-32.04

99.2%

4,000.00IncludescostsassociatedwithstaffattendingIDA

Conference.W/inannualbudget.

TotalPersonnel&Related

19,842.16

11,844.62

7,997.54

168%

154,210.40

146,135.49

8,074.91

105.53%

146,135.49

TOTALORGANIZATION

24,306.22

15,185.79

9,120.43

160%

235,933.41

206,392.49

29,540.92

114.31%

206,392.49

SOBO

LandscapingStaffPerson

1,632.81

1,583.33

49.48

103%

15,541.63

19,000.00

-3,458.37

81.8%

19,000.00

Maintenance

20,754.22

18,000.00

2,754.22

115%

217,342.82

216,000.00

1,342.82

100.62%

216,000.00Includesadditionalemployeecompensation.

Misc.SOBOExpenses

6,266.55

361.58

5,904.97

1733%

23,526.26

4,339.00

19,187.26

542.21%

4,339.00InternalSOBOCommitteebudgethasreallocatedfunds

withinbroad

ercategory.W/inannualbudget.

PROWMaintenance

229.02

3,333.33

-3,104.31

7%

16,126.67

40,000.00

-23,873.33

40.32%

40,000.00Includescostsassociatedwithartdecoclockrepair,CCTV

datastorageandexpansionofambassadorstorage.

Security

33,126.77

30,683.67

2,443.10

108%

382,139.25

368,204.00

13,935.25

103.79%

368,204.00Includesboardauthorizedpricingadjustmentpercontract

amendment(differenceoffsetbyUnallocatedCarry

Forwardfun

ds)andadditionalemployeecompensation.

Watering

6,944.95

1,471.75

5,473.20

472%

16,999.25

17,66

1.00

-661.75

96.25%

17,661.00

Unspentfun

dsinthislineitemwereallocatedtoprojects

identifiedby

SOBOCommittee.

TotalSOBO

68,954.32

55,433.66

13,520.66

124%

671,675.88

665,204.00

6,471.88

100.97%

665,204.00

TOTALEXPENSE

115,185.29

75,494.44

39,690.85

152.58%

966,706.64

930,096.49

36,610.15

103.94%

930,096.49


9/19

LakeMerritt/UptownDistrictAssociatio

n

YTDCashSummary-December2014

YTDBudget

Actual

AnnualBudget

CashAvailable

PriorYearReserveandAssessmentIncome

$1,190,980.46

$1,231,562.51

$1,190,980.46


$135,763.48

$135,763.48

$135,763.48

TotalCash

$1,326,743.94

$1,367,325.99

$1,326,743.94

LessReserve

$73,344.70

$132,674.70

$73,344.70

$1,253,399.24

$1,234,651.29

$1,253,399.24

Expenses

DISI

$63,500.00

$63,043.06

$63,500.00

ORG

$206,954.76

$235,733.68

$206,954.76

SOBO

$847,181.00

$834,150.83

$847,181.00

TotalExpenses

$1,117,635.76

$1,132,927.57

$1,117,635.76

CashRemaining

$209,108.18

$101,723.72

$135,763.48

*UnallocatedCarryForwa

rd

$135,763.48

BoardAuthorizedAllocations:

IncreasedShuttleSponsors

hip

$13,000.00

spent

ExpandedAmbassadorSer

vices

$10,758.00

0spenttodate

IncreaseReserve

$59,330.00

allocatedtoreserve

RemainingUnallocatedC

arryForward

$52,675.48

Noprojectscurrently

identifiedforthesefunds

TotalCashAvailable

Notes

Todate,noneofthe$10,758.00

allocatedfromUnallocatedCarry

Forwardtoexpandambassador

serviceshasbeenspent.Please

seeattached.

PleaseSeeAttached

$40,582.05inassesmentincome

receivedinexcessofbudgeted

amount.

Actualreservereflectsdecisionof

theboardatMarchmeetingto

allocate$59,330.00from


to

increasereserveto10%.

UnallocatedCarryForwardto

sponsorshuttlecapturedinActual

ORGexpenses.Pleasesee

attached.Variancealsoduein

parttoincreasedrentforspaceat

1924Franklin.

*Pleaseseebelow

Pleaseseeattached


10/19

1/02/15

CashBasis

LakeMerrittUptownDistrictAssociation

December201

4Expenses

Curr.Actual

C

urr.Budget

Curr.Variance

Percent

YTDActual

YT

DBudget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

EXPENSES

BannerProgram

0.00

291.67

-291.67

0.0%

4,245.38

3,500.00

745.38

121.3%

3,500.00Cityhasreimbursedthedistrict$2,500.00forbanners.

20,674.75

875.00

19,799.75

2,362.83%

27,546.15

10,500.00

17,046.15

262.34%

10,500.00Inclu

despurchaseofdomainnamefornewwebplatform.

0.00

500.00

-500.00

0.0%

0.00

6,000.00

-6,000.00

0.0%

6,000.00Fund

sfromthislineitemallocatedtoDISIrebranding.

Misc

0.00

125.00

-125.00

0.0%

727.88

1,500.00

-772.12

48.53%

1,500.00Inclu

despaymentstoDISIStrategicPlanningfacilitator.

PublicRelations

1,250.00

1,250.00

0.00

100.0%

15,023.65

15,000.00

23.65

100.16%

15,000.00

PublicSpaceDevelopment

0.00

333.33

-333.33

0.0%

0.00

4,000.00

-4,000.00

0.0%

4,000.00Fund


21,924.75

3,375.00

18,549.75

649.62%

47,543.06

40,500.00

7,043.06

117.39%

40,500.00

SpecialEvents

Arts&Culture

0.00

833.33

-833.33

0.0%

10,000.00

10,000.00

0.00

100.0%

10,000.00Inclu

desDISICommitteeapprovedsponsorshipsofboth

Art&

SoulandOaklandArtMurmur.W/inannualbudget.

0.00

750.00

-750.00

0.0%

5,500.00

9,000.00

-3,500.00

61.11%

9,000.00Inclu

dessponsorshipofEBBCBiketoWorkDay,Oakland

MusicfestivalandLoveOurLakeDay.

HolidayEvent

0.00

1,000.00

-1,000.00

0.0%

0.00

4,000.00

-4,000.00

0.0%

4,000.00Fund


TotalSpecialEvents

0.00

2,583.33

-2,583.33

0.0%

15,500.00

23,000.00

-7,500.00

67.39%

23,000.00W/in

annualbudget

21,924.75

5,958.33

15,966.42

367.97%

63,043.06

63,500.00

-456.94

99.28%

63,500.00

Non-personnelexpenses

AccountingExpenses

0.00

0.00

0.00

0.0%

2,825.00

6,500.00

-3,675.00

43.46%

6,500.00Underspendduetosavingsincurredbyworkingwitha

new,localfirmthatspecializesinnon-profitaccounting.


25.00

166.67

-141.67

15.0%

342.50

2,000.00

-1,657.50

17.13%

2,000.00

0.00

208.33

-208.33

0.0%

0.00

2,500.00

-2,500.00

0.0%

2,500.00

Fees&Permits

0.00

166.67

-166.67

0.0%

1,045.00

2,000.00

-955.00

52.25%

2,000.00

Insurance

Directors&Officers

0.00

0.00

0.00

0.0%

1,237.00

1,258.00

-21.00

98.33%

1,258.00Paid

infull

GeneralLiability

139.00

0.00

139.00

100.0%

3,606.00

2,987.00

619.00

120.72%

2,987.00Varia

nceduetoincreasedpremiumtoinsure1924Franklin.

TotalInsurance

139.00

0.00

139.00

100.0%

4,843.00

4,245.00

598.00

114.09%

4,245.00

Misc

0.00

41.67

-41.67

0.0%

410.79

500.00

-89.21

82.16%

500.00

Occupancyexpenses

Rent,parking,otheroccupancy

3,616.82

1,757.83

1,858.99

205.76%

39,033.06

21,094.00

17,939.06

185.04%

21,094.00Varia

nceduetoincreaseinmonthlyrentforoccupancyof

1924

Franklin.

TotalOccupancyexpenses

3,616.82

1,757.83

1,858.99

205.76%

39,033.06

21,094.00

17,939.06

185.04%

21,094.00

Officefurniture&equipment

140.28

125.00

15.28

112.22%

1,389.32

1,500.00

-110.68

92.62%

1,500.00W/in

annualbudget.

Postage,shipping,delivery

0.00

41.67

-41.67

0.0%

360.08

500.00

-139.92

72.02%

500.00

Printing&copying

426.17

250.00

176.17

170.47%

2,906.19

3,000.00

-93.81

96.87%

3,000.00

Supplies

131.47

291.67

-160.20

45.08%

2,784.12

3,500.00

-715.88

79.55%

3,500.00

Telephone&telecommunications

215.84

208.33

7.51

103.61%

2,228.07

2,500.00

-271.93

89.12%

2,500.00

TotalNon-personnelexpenses

4,694.58

3,257.84

1,436.74

144.1%

58,167.13

49,839.00

8,328.13

116.71%

49,839.00

ORG/SpecialProjects


0.00

0.00

0.00

0.0%

5,106.14

5,000.00

106.14

102.12%

5,000.00Varia

nceoffsetbydonationsreceivedthroughEventbrite.

0.00

83.33

-83.33

0.0%

250.00

1,000.00

-750.00

25.0%

1,000.00Inclu

dessponsorshipofHacktheHoodgraduation.

0.00

0.00

0.00

0.0%

18,000.00

5,000.00

13,000.00

360.0%

5,000.00Incre

asedfundingauthorizedbyboardattheMarchmeeting

$13K

differenceoffsetbyUnallocatedCarryForwardfunds.


0.00

83.33

-83.33

0.0%

23,356.14

11,000.00

12,356.14

212.33%

11,000.00

Personnel&Related

1,250.00

1,250.00

0.00

100.0%

15,023.65

15,000.00

23.65

100.16%

15,000.00

DISIProjects

TotalDISIProjects

Shuttle

ORGANIZATION


Marketing

Merchant/RetailSupport

CBDSponsoredEvents

PublicRelations

TOTAL(DISI)

BusinessAttractionandRetention


Page1of2


11/19

1/02/15

CashBasis

LakeMerrittUptownDistrictAssociation

December201

4Expenses

Curr.Actual

C

urr.Budget

Curr.Variance

Percent

YTDActual

YT

DBudget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

StaffPersonnel

18,592.16

10,592.98

7,999.18

175.51%

135,218.79

12

7,115.76

8,103.03

106.38%

127,115.76Inclu

desadditionalemployeecompensation.

0.00

0.00

0.00

0.0%

3,967.97

4,000.00

-32.03

99.2%

4,000.00Inclu

descostsassociatedwithstaffattendingIDA

Conference.W/inannualbudget.


19,842.16

11,842.98

7,999.18

167.54%

154,210.41

1

46,115.76

8,094.65

105.54%

146,115.76

24,536.74

15,184.15

9,352.59

161.59%

235,733.68

2

06,954.76

28,778.92

113.91%

206,954.76

2,349.66

1,916.67

432.99

122.59%

19,421.32

23,000.00

-3,578.68

84.44%

23,000.00

Maintenance

25,623.69

22,660.00

2,963.69

113.08%

273,192.15

2

71,920.00

1,272.15

100.47%

271,920.00Inclu


MiscSOBOexpenses

2,191.46

166.67

2,024.79

1,314.85%

8,751.18

2,000.00

6,751.18

437.56%

2,000.00InternalSOBOCommitteebudgethasreallocatedfunds

withinbroadercategory.W/inannualbudget.

PROWMaintenance

0.00

3,333.33

-3,333.33

0.0%

32,214.12

40,000.00

-7,785.88

80.54%

40,000.00

ResidentialBeautification

0.00

166.67

-166.67

0.0%

0.00

2,000.00

-2,000.00

0.0%

2,000.00

Security

42,197.61

40,438.42

1,759.19

104.35%

480,127.73

4

85,261.00

-5,133.27

98.94%

485,261.00Inclu


7,454.63

1,916.67

5,537.96

388.94%

20,444.33

23,000.00

-2,555.67

88.89%

23,000.00Unsp

entfundsinthislineitemwereallocatedtoprojects

identifiedbySOBOCommittee.

79,817.05

70,598.43

9,218.62

113.06%

834,150.83

8

47,181.00

-13,030.17

98.46%

847,181.00

126,278.54

91,740.91

34,537.63

137.65%

1,132,927.57

1,1

17,635.76

15,291.81

101.37%

1,117,635.76

TOTALEXPENSE

TOTALORGANIZATION

Watering

Training&Prof.Develop.

LandscapingStaffPerson

SOBO

TOTALSOBO

Page2of2


12/19

DOA2014AnnualB

udgetActualsand

2015ProposedAnnu

alLineItemB

udget

2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

OrdinaryIncome/Expense

IncomeAssessmentRevenue

(Reserve)

-40,000.00

-47,641.53

-51,875.67

PaymentsfromReserve

0.00

-4,395.94

0.00

PriorYearBal-CarryForward

48,000.00

48,000.00

119,897.32

$21,993.56higherthananticipated.

AssessmentRevenue-94

%Collection

922,096.49

972,358.72

968,362.30


70,641.18

70,641.18

0.00

TotalIncome

1,000,737.67

1,038,962.43

1,036,383.95

Expense


DISIProjects

BannerProgram

3,500.00

0.00

3,000.00

Marketing

10,500.00

27,845.82

42,500.00

$2,047.75earmarkedfor50%ofthe10%retentionfor

Circlepointcontract-payableuponprojectcompletion.

Remainderoflineitemtobespentonimplementinga

marketingandcommunicationsstrategyfornewdistrictweb

platform.

Misc

1,500.00

0.00

2,539.55

$1,539.55ofthislineitemtobereallocatedbasedon

committeefeedback.

PublicRelations

15,000.00

727.88

15,000.00

PublicSpaceDevelopm

ent

2,000.00

15,023.65

0.00

TobecomeSOBOproje

ctgoingforward.

Merchant/RetailSuppo

rt

3,000.00

0.00

0.00

TotalDISIProjects

35,500.00

43,597.35

63,039.55

SpecialEvents

Arts&Culture

10,000.00

10,000.00

5,000.00

CBDSponsoredEvents

9,000.00

5,500.00

5,500.00

Alreadyreceivedpropos

alfromEBBCforMay14,2015Biketo

WorkDay.

Holidayevent

4,000.00

0.00

0.00

TotalSpecialEvents

23,000.00

15,500.00

10,500.00

TotalDISTRICTIDENTITY(DIS

I)

58,500.00

59,097.35

73,539.55


13/19

DOA2014AnnualB

udgetActualsand

2015ProposedAnnu

alLineItemB

udget

2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

ORGANIZATION


AccountingExpenses

6,500.00

3,812.58

3,000.00


2,000.00

342.50

500.00


2,500.00

0.00

4,999.00

Proposedallocationtoc

onsultwithRobertSelna,alanduse

attorney,toadvisePolicyandPlanningCommitteeandexplore

ParkingBenefitDistrictwithinDOA/LMUDA.

Fees&Permits

2,000.00

1,225.00

2,000.00

Insurance

Directors&Officers

1,215.00

1,120.00

1,300.00

GeneralLiability

2,448.00

2,994.00

3,530.00

Includesadditionalinsur

ancepremiumforBigBellytrash

compactorsandambassadorofficesat1924Franklin.

Misc

500.00

410.79

4,189.65


committeefeedback.

Occupancyexpenses

Rent

21,094.00

38,699.71

38,500.00

2014varianceduetoinc

reasedrentfor1924Franklinandcosts

incurredtogetspacefunctionalforambassadors.District

receives$425.00/month

fromsubtenantat39019thStreet.

Fundsdepsoitedintono

n-assessmentaccount.

Officefurniture&equip

ment

1,500.00

1,284.81

1,500.00


500.00

359.70

500.00

Printing&copying

3,000.00

2,752.04

3,000.00

Supplies

3,500.00

2,792.95

3,500.00

Telephone&telecomm

unications

2,500.00

2,429.31

2,500.00

TotalNon-PersonnelExpe

nses

49,257.00

58,223.39

69,018.65

ORG/SpecialProjects


5,000.00

5,249.62

5,500.00


1,000.00

250.00

1,000.00

Shuttle

5,000.00

18,000.00

8,000.00

WeanticipatetheaskfromtheCitytobe$18,000for2015


11,000.00

23,499.62

14,500.00

Personnel&Related

15,000.00

15,023.65

15,000.00

StaffPersonnel

127,135.49

135,218.79

130,949.56

2014actualincludesadditionalemployeecompensation.2015

allocationincludes3%increase.

PublicRelations


14/19

DOA2014AnnualB

udgetActualsand

2015ProposedAnnu

alLineItemB

udget

2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

Training&Prof.Develo

pment

4,000.00

3,967.96

4,000.00


146,135.49

154,210.40

149,949.56

TotalORGANIZATION

206,392.49

235,933.41

233,468.21

SOBOL

andscapingStaffPerson

19,000.00

15,541.63

19,594.00

Maintenance

216,000.00

217,342.82

222,480.00



MiscSOBOexpenses

4,339.00

23,526.26

17,897.94


committeefeedback.

PROWMaintenance

40,000.00

16,126.67

60,000.00

HangingPlants(Traditio

nal),MedianMaintenance,ground

plantermaintenance,utilityboxwraps,bigsplash,Latham

Squarebeautificationan

dprogramming,bikerepairstations,

LocalSecurityNetwork,

CCTVsystem,homelessservices

outreachbrochure/printe

dmaterial,Wi-Finetwork

Security

368,204.00

382,139.25

391,743.25



Watering

17,661.00

16,999.25

17,661.00

TotalSOBO

665,204.00

671,675.88

729,376.19

TotalExpense

930,096.49

966,706.64

1,036,383.95

2014Varianceoffsetby

UnallocatedCarryForwardfunds.


15/19

g

and2015ProposedAnnualLineItemBudget

2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

OrdinaryIncome/Expense

IncomeAssessmentRevenue

(Reserve)

-73,344.70

-132,674.70

-128,589.54

PriorYearBal-CarryFor

ward

85,882.04

85,882.04

234,398.42

$61,142.37higherthananticipated.

AssessmentRevenue-94

%Collection

1,105,098.42

1,145,680.47

1,137,146.95


135,763.48

135,763.48

0.00

TotalIncome

1,253,399.24

1,234,651.29

1,242,955.83

Expense


DISIProjects

BannerProgram

3,500.00

4,245.38

0.00

Marketing

10,500.00

27,546.15

42,500.00

$2,047.75earmarkedfor50%ofthe10%retentionforCirclepoint

contract-payableuponpro

jectcompletion.Remainderoflineitem

tobespentonimplementingamarketingandcommunications

strategyfornewdistrictwebplatform.

Merchant/RetailSuppo

rt

6,000.00

0.00

0.00

Misc.

1,500.00

727.88

4,057.12

$3,057.12ofthislineitem

tobereallocatedbasedoncommittee

feedback.

PublicRelations

15,000.00

15,023.65

15,000.00

PublicSpaceDevelopm

ent

4,000.00

0.00

0.00

TobecomeSOBOprojectgoingforward.

TotalDISIProjects

40,500.00

47,543.06

61,557.12

SpecialEvents

Arts&Culture

10,000.00

10,000.00

5,000.00

CBDSponsoredEvents

9,000.00

5,500.00

5,500.00

AlreadyreceivedproposalfromEBBCforMay14,2015Biketo

WorkDay.

HolidayEvent

4,000.00

0.00

0.00

TotalSpecialEvents

23,000.00

15,500.00

10,500.00

TotalDISTRICTIDENTITY(DIS

I)

63,500.00

63,043.06

72,057.12


16/19

g


2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

ORGANIZATION


AccountingExpenses

6,500.00

2,825.00

3,000.00

Districtshavecutcostsoftaxpreparationbyworkingwithalocal

firm.


2,000.00

342.50

500.00


2,500.00

0.00

4,999.00

ProposedallocationtoconsultwithRobertSelna,alanduse

attorney,toadvisePolicy

andPlanningCommitteeandexplore

ParkingBenefitDistrictwithinDOA/LMUDA.

Fees&Permits

2,000.00

1,045.00

2,000.00

Insurance

Directors&Officers

1,258.00

1,237.00

1,300.00

GeneralLiability

2,987.00

3,606.00

4,887.00

IncludesadditionalinsurancepremiumforBigBellytrash

compactorsandambassa

dorofficesat1924Franklin.

Misc.

500.00

410.79

4,008.20

$3,508.20ofthislineitem

tobereallocatedbasedupon

committeefeedback.

Occupancyexpenses

Rent

21,094.00

39,033.06

38,500.00

2014varianceduetoincreasedrentfor1924Franklinandcosts

incurredtogetspacefunc

tionalforambassadors.District

receives$425.00/monthfromsubtenantat39019thStreet.

Fundsdepositedintonon-assessmentaccount.

Officefurniture&equip

ment

1,500.00

1,389.32

1,500.00


500.00

360.08

500.00

Printing&copying

3,000.00

2,906.19

3,000.00

Supplies

3,500.00

2,784.12

3,500.00

Telephone&telecomm

unications

2,500.00

2,228.07

2,500.00

TotalNon-personnelexpe

nses

49,839.00

58,167.13

70,194.20

ORG/SpecialProjects


5,000.00

5,106.14

5,500.00


1,000.00

0.00

0.00

Shuttle

5,000.00

18,000.00

5,000.00

Weanticipatetheaskfrom

theCitytobe$18,000for2015.


11,000.00

23,106.14

10,500.00

Personnel&Related

PublicRelations

15,000.00

15,023.65

15,000.00


17/19

g


2014

2014

2015

Annual

Budget

Actual

Proposed

Annual

Budget

Notes

StaffPersonnel

127,115.76

135,218.79

130,930.00


allocationincludes3%inc

rease.

Training&Prof.Develo

pment

4,000.00

3,967.97

4,000.00


146,115.76

154,210.41

149,930.00

TotalORGANIZATION

206,954.76

235,733.68

230,624.20

SOBOL

andscapingStaffPerson

23,000.00

19,421.32

28,196.00

Maintenance

271,920.00

273,192.15

274,651.00



rease.

Misc.SOBOexpenses

2,000.00

8,751.18

38,601.72

$36,086.81ofthislineitemtobereallocatedbasedoncommittee

feedback.

PROWMaintenance

40,000.00

32,214.12

65,490.00

HangingPlants(Traditional),MedianMaintenance,ground

plantermaintenance,utilityboxwraps,bigsplash,Franklin

Squarebeautificationand

programming,bikerepairstations,

LocalSecurityNetwork,C

CTVsystem,homelessservices

outreachbrochure/printed

material,Wi-Finetwork

ResidentialBeautification

2,000.00

0.00

0.00

Security

485,261.00

480,127.73

510,335.79



rease.

Watering

23,000.00

20,444.33

23,000.00

TotalSOBO

847,181.00

834,150.83

940,274.51

TotalExpense

1,117,635.76

1,132,927.57

1,242,955.83

2014VarianceoffsetbyU

nallocatedCarryForwardfunds.


18/19

Gallen.Neilly December/January 15Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of December/January activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & DowntownOakland Districts.

Projects COMPLETED

Media Inquiries/Pitches:

Handled media inquiry from George Avalos (Bay Area News Group) and arranged for him to speak with Steve Snider. Providedhim current commercial real estate data on Oakland, provided to us by JLL research (Chart of the Week) & additional statscollected from the CBD Broker Focus Group.

Arranged an interview for Michelle Lane with The Registry regarding the Mountain View Shuttle (which was compared to theFree B Shuttle) Michelle was quoted.

Scheduled an interview with Steve Snider and Jieqian Zhang (Oakland North) regarding Plaid Friday and Oakland businessenvironment, resulting in coverage in both Oakland North and SFGate:

o

https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/ o

http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses

Media call from Todd Johnson from the San Francisco Business Times regarding the damages in Oakland from the protests andif anyone from the CBD offices would like to comment - passed on the opportunity.

Other:

Participated in the Visit Oakland I Am Oakland Tour. This tour was meant more for frontline staff (hospitality workers, etc.)however we see this as an opportunity to suggest an expansion of the program to benefit CBD goals:

o Bottom line: The business recruitment and sustenance of businesses and tenants, new and old, in both Uptown andDowntown should include input on how the City can help businesses establish themselves here of course, but theDistricts can add a lot of info on business conditions, trends, health, wealth and safety programs.

Sent sampling of links to stories/articles to post onto the CBD website

Reached out to the CBD Broker Focus Group requesting end-of-the-year leasing stats for 2014. Provided the stats to TheRegistry and Contra Costa Times.

Gallen.Neilly attended the meeting with EVB ad agency on 12/12 to welcome them to the CBDs and brainstorm.

Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs

Recent Clips, FYI:

* The Registry: Businesses, City to Launch Two Free Mountain View Shuttles ran on 1/7/15:http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/

* GlobeSt: TCA Architects Expands in Oakland ran on 12/16/15

* San Francisco Business Times: Profile: Greater good fuels food startup CORE ran on 12/13/14:http://www.bizjournals.com/sanfrancisco/print-edition/2014/12/12/core-foods-entrepreneur-profile-cory-rennell.html?page=all

* Oakland North: Plaid Friday recruits more of Oaklands small businesses ran on 12/12/14:https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/
https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesseshttp://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesseshttp://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://www.bizjournals.com/sanfrancisco/print-edition/2014/12/12/core-foods-entrepreneur-profile-cory-rennell.html?page=allhttp://www.bizjournals.com/sanfrancisco/print-edition/2014/12/12/core-foods-entrepreneur-profile-cory-rennell.html?page=allhttps://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/http://www.bizjournals.com/sanfrancisco/print-edition/2014/12/12/core-foods-entrepreneur-profile-cory-rennell.html?page=allhttp://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesseshttps://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/


19/19

* San Francisco Chronicle: Plaid Friday recruits more of Oaklands small businesses ran on 12/12/14:http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/

* East Bay Express: Oakland Named Top Ten Travel Destination for 2015 ran on 12/10/14:http://www.eastbayexpress.com/CultureSpyBlog/archives/2014/12/10/oakland-named-top-ten-travel-destination-for-2015

* San Francisco Business Times: First look at Oakland's tech baitthe Sears building ran on 12/5/14:

http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/12/first-look-at-oaklands-tech-bait-the-sears.html

* San Francisco Chronicle: Merchants head downtown as Oakland gains new luster ran on 11/28/14:http://www.sfgate.com/bayarea/article/Merchants-head-downtown-as-Oakland-gains-new-5921741.php

Projects UNDERWAY

Media Inquiries/Pitches:

Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices andoffice workers within the CBDs profiles may be in both print or video form, to be distributed across various online platforms(YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasison these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is

thriving in Oakland & that Oakland would be a great place for others to move their office/business to. Researching 2015 editorial calendars for various coverage opportunities

Connecting with Susan Mernit/Oakland Local re: new website & neighborhood representations/coverage:http://oaklandlocal.com/neighborhood/

Media Outreach Program to be bi-weekly or monthly reaching out to reporters on a regular basis with curated story ideas,quote resources, suggestions and more- your feedback is welcome, please email to:[email protected]

Pitching Oakland business angle to editors of Worth magazine as part of an upcoming focus on San Francisco.

Utilizing recent new tech hubs report to promote Districts from JLL as it includes East Bay as one of four profiled markets.

Other:

Visit Oakland Tour -- possible opportunity to expand their audience, from a business perspective, to include local businessesowners, CBD stakeholders and more (possibly brokers if the presentation is not too basic, etc.)

Suggestion from Gallen.Neilly to the CBDs to lobby for expanded/later services on public transportation, to benefit business inOakland.

Gallen.Neilly reached out to VSCO and Mad Dogs and Englishmen (new businesses in the CBDs) to touch base and learn abouttheir businesses for a possible profile & inclusion in the next new businesses within the CBDs news release calls and furtherdetails are ongoing.

PowerPoint Presentation on clip sampling for 2014- available through a DropBox link and via flash drive.

District Tweet-of-the-Week, ongoing
http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/http://www.eastbayexpress.com/CultureSpyBlog/archives/2014/12/10/oakland-named-top-ten-travel-destination-for-2015http://www.eastbayexpress.com/CultureSpyBlog/archives/2014/12/10/oakland-named-top-ten-travel-destination-for-2015http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/12/first-look-at-oaklands-tech-bait-the-sears.htmlhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/12/first-look-at-oaklands-tech-bait-the-sears.htmlhttp://www.sfgate.com/bayarea/article/Merchants-head-downtown-as-Oakland-gains-new-5921741.phphttp://www.sfgate.com/bayarea/article/Merchants-head-downtown-as-Oakland-gains-new-5921741.phphttp://oaklandlocal.com/neighborhood/http://oaklandlocal.com/neighborhood/mailto:[email protected]:[email protected]:[email protected]:[email protected]://oaklandlocal.com/neighborhood/http://www.sfgate.com/bayarea/article/Merchants-head-downtown-as-Oakland-gains-new-5921741.phphttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/12/first-look-at-oaklands-tech-bait-the-sears.htmlhttp://www.eastbayexpress.com/CultureSpyBlog/archives/2014/12/10/oakland-named-top-ten-travel-destination-for-2015http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/

Documents

Joint Board January 14, 2015 Agenda Packet