MEMBERSHIP INFORMATION

Wye Valley and Forest of Dean Tourism Association

Join us to raise the profile of the Wye Valley and Forest of Dean

@DeanWye | @DeanWyeTourism | #DeanWye

Why is the partnership important?

One of the first cross border DMOs Over 350 businesses represented and in membership Key strategic partners Opportunities with new partners for new profile activities and

promotions

Why is the visitor economy important?

You – and your business and your future Jobs, the local economy and the supply chain

Tourism in the Forest of Dean and Monmouthshire contributes £141.5 million and £158.1million respectively to the local economies.

A vibrant visitor economy means a great place to live, work, invest and visit.

Why join us – 10 reasons!

1. We bring visitors to the area and to your business2. We employ a leading PR and communications agency3. We actively manage the destination website and creative digital campaigns4. We deliver innovative and eye catching marketing campaigns5. We provide market intelligence and research on the destination and for your business6. We represent your business and provide leadership for the visitor economy in the area7. We communicate with, and inspire, our members8. We provide low cost training for your business9. We provide advice and support to our members10. We have a range of excellent benefits for our members

What we do

Website Publications Social media Press and PR Destination Marketing Training and business development Networking and business to business communications Representation, updates and information Partnership development and strategic alliances

What we do

Focus on key themes:

Heritage and Culture – our story Food, Drink, local produce and local artisans – our authenticity Nature and outdoors – our fresh air and freedom Attractions and activities – our fun and games

On-line and off-line marketing activity to increase visitors and spend to the local area.

What we do …. Website

500k unique web visitors c.76000 unique visits per month Top of searches on google

What can you do?

Make sure we have up-to-date information Promote the site Provide information for events and updates Advertise your special offers and events

Film and TV

What we do …. Publications

Visitor guide Eating out and attractions guide Maps and walks guides Distribution – via leaflet drops and leaflet requests

What can you do?

Get involved – support the guides so that we can support you Provide guides to your visitors Let us know if they are working for you Talk about your entry in the guides – sign post people to them

What we do …. Press and PR

National and regional coverage – press releases and photo opportunities

Press trips and liaison with key media partners Local media (tourism specific and importance of tourism) Estimate reach (June 2015 – March 2016) 3,288,518,708 An advertising value of £1,895,748 (print only)

What can you do? Provide stories – what is your USP? What is unique? What is new?

What are you doing per season? What events to do you have on? Provide information – tell us how you are doing

2015 big wins … Press and PR

What we do …. Press and PR

Our top tens Our hero images Our experiences Your experiences – let us share them

What we do …. Online activity

Twitter @DeanWye #DeanWye Facebook Pinterest Blog

What can you do?

Get involved – use the #deanwye hashtag, tell your story Share our facebook posts and give us content to post Blog about your adventures and share them with us Use the association group on facebook

What we do …. Online activity

Maximise all PR opportunities Competitions on facebook and via consumer newsletter Special themes

Rugby Film/TV Seasonal Anniversary Events

What we do …. Online activity

High profile visitors and coverage Online photo library Positioned on key sites

What we do …. Online activity

Monthly blog Consumer newsletter reaches over 35,000

people

What we do …. Destination Marketing

Opportunities with VisitEngland and Visit Wales Social media Consumer newsletters (e-mails)

What can you do?

Provide content – what is your USP? What is unique? What is new? What are you doing per season? What events to do you have on?

What we do …. Destination Marketing

National promotions Local promotional opportunities

What we do …. Training

Training courses Advice and support Funding – where possible!

What can you do?

Come to the training Ask for advice Talk to us – what do you need? What would help you?

What we do …. Networking

General meetings Tourism networking events

What can you do?

Come to the events, tell your friends! Offer us a place to hold an event Tell us what you would like to see and these events – what themes?

What we do …. Representation and Partnerships

Representing the area and tourism sector at meetings (local/national) Developing partnerships – funding and strategic Sponsorship of awards

What can you do?

Tell us what causes you concern Understand our role and the constraints we face Tell us how your business is – what’s good, what’s bad

What we do …. Research and intelligence

Google stats Social media stats Volume and value, how’s business and visitor surveys

What can you do?

Share your information Complete the surveys Keep us up to date on where your business is

What we do …. What’s next

Team Forest of Dean and Wye Valley growing More members, more themes … more opportunities!

Team Forest of Dean and Wye Valley making more impact In marketing and profile terms With local businesses and organisations (importance of tourism)

What can you do?Work with us, support us and get others to join us … or tell us who you think should be involved!

Want to join us?

We offer two levels of membership for tourism businesses, Silver and Gold, with levels for both small and large businesses.

We consider a small business to be those with less than 5 staff, calculated on a full-time equivalent (FTE) basis over the year. This should include agency and contracted staff.

We consider a large business to be those with more than 5 staff, calculated on a full-time equivalent (FTE) basis over the year. This should include agency and contracted staff.If in doubt, ask us.

Want to join us?

Silver MembershipSmall business: £120+VAT | Large business: £220+VAT

Membership includes:Web listing with: 8 pictures | 500-word description | Contact details, including web link | Social media link | Accommodation availability and booking | Ability to update entry | Opening times | Prices | Location and directions

Additional listings have a 50% discount

Want to join us?

Gold MembershipSmall business: £250+VAT | Large business: £350+VAT

Membership includes:Web listing with 8 pictures | unlimited length description | Contact details, including web link | Social media links and video uploadsAccommodation availability and booking | Ability to update entry Opening times | Prices | Location and directions

PLUS Free banner advert | Promotion of special offers | Premium placement on websiteAdditional listings have a 50% discount

Want to join us?

Contact: info@wyedeantourism.co.uk

or visit the website http://www.wyedeantourism.co.uk/association_join

We look forward to working with you.