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WEDNESDAY

08June

THE BUZZ FROM HALL 17 drupa Day 9

This is an HP Indigo digital print. Printed on an HP Indigo 12000 Digital Press.

HP Hall 17 is filled with examples of HP digital printing for leading brands of the world.

To name just a few, brands choice of HP spans a wide range of leading worldwide companies, spanning food and beverage giants such as Coke, Oreo and Budweiser to consumer goods leaders P&G, L’Oréal, Adidas, Urban Outfitters, and premium automotive companies BMW and Audi. Regional brands including Irn Bru, Salvacola and Sapporo and have also discovered what HP printing can do to boost sales and brand loyalty.

The choice of HP is clear. It’s a new era for brands. To stand out in the crowded marketplace, seasonal promotions are no longer enough.

The HP Indigo Theater centerpieces a Hall of Fame Brands chandelier (pictured above). Learn more about brands and HP at the live theater show.

Brands choose HP

Join us at Happy Hour at 6:00 p.m. in the HP Indigo Theater

TODAY’S HIGHLIGHTS

HP Indigo Keep Reinventing Live Show | TheaterEvery hour on the hour

PrintOS show | Main boulevardEvery hour at quarter past

HP Indigo Labels & Packaging ShowHP Indigo 30000Every hour at half past

Latin America Customers Day

Drupa Cube Hall 6 Shane Wall - HP Inc. CTO 11:00 -11:45 – Designing the future. How will the fittest survive in the Age of Blended Reality? 12:00 -12:45 – Challenging the Vision for Print at a Leadership Level

Hall 17 programmingBrands need to reach out to customers them in a more personal way, and maintain that connection across channels. And nothing makes that first impression – from the direct mailer or the Point of Sale poster to the finished carton – better than print.

HP digital printing is best suited to match these needs for high-end print quality, just-in-time printing and personalization.

Benefits of HP printing include advanced color management to ensure consistency, sophisticated variable data printing technologies, including HP SmartStream Mosaic, to support customized and personalized versions, substrate flexibility, and more.

Opening an entire world of possibilities with HP digital print

HP Indigo is now taking the next step in the revolution of digitally printed flexible packaging with the introduction of the Pack Ready set of post-print solutions. Pack Ready Lamination enables high-performance applications and zero-cure time for immediate time to market. The solution is scheduled for market release in 2017. At drupa 2016, HP Indigo is demonstrating the creation of candy pouches on demand featuring the covers of morning newspapers, including this tabloid , The Buzz from Hall 17, and the drupa daily.

HP Indigo Pack Readymakes packaging history

Limitless possibilitieswith the HP Indigo 20000

Don’t miss the chance to see the Pack Ready demo at drupa. Come be a part of packaging history

Converter: UNI Packaging, FranceBrand: Olives Et Al

A leading olive packer required 400 pouch samples made of eight designs for a show only 10 days away. UNI Packaging delivered the order in 7 days, leaving enough time to fill the packs and make it on time to create great shelf appeal at the show.

Franqueza coffee

“HP Indigo is demonstrating print, laminate, and pouch on demand, on the fly for first time in flexible packaging history at drupa 2016,” said Mach Machikawa, Flexible Packaging worldwide segment manager for HP Indigo.Pack Ready Lamination is developed and patented by HP Indigo in conjunction with selected third-party suppliers under an HP technology license. Pack Ready lamination consists of fully optimized materials and hardware, providing ultimate time to market. It complies

with global food safety regulations as direct food contact grade material. Simplified and fully automated processes provide not only easy operation but also eliminate human errors. Pack Ready also addresses low environmental impact by low energy consumption and reduced carbon footprint.Visitors to HP booth were stunned to find the front page of the Buzz from Hall 17 tabloid newspaper reprinted on packages, as well as the cover of the drupa daily.

Cafe PELE

Converter: Camargo, BrazilBrand: Cafe PELE

Café Pelé teamed up with a daily newspaper to show how quickly its fresh products arrive in supermarkets. A coffee package was delivered to stores in the morning featuring the image of that day’s Estado de São Paulo newspaper. The package was surface printed on PET/AL/PE and varnished. Around 5,000 bags of coffee beans were sealed in the early hours of the morning with fresh coffee and then sold alongside copies of the newspaper.

Olives pouches

Converter: Ercus Group, MexicoBrand: FranquezaInks: CMYK + White

Franqueza coffee acknowledges regional coffee farmers by featuring their pictures, stories and farm location on a map of Mexico on the back of every coffee pouch, as part of an effort to assist coffee farmers in the country. The pouches were reverse printed on PET/AL/PE. Some 5,000 bags for three designs were produced for the first run.

Variable data printing, the ability to make every printed item look unique or carry a unique identity, is where the action is at drupa 2016. Every individual package, box, container, book, brochure, or ad insert can have a unique look.

However, looking unique is not nearly as useful as acting unique. With HP Link Technology, making its debut at drupa 2016, all those unique printed products can act unique.

Think about what this means: print is now part of the linked universe. A printed image, such as a label on a product, can function like a mobile webpage and trigger rich digital experience on a mobile device, or function as an Internet of Things tracking device (at a fraction of the cost of RFID and other technologies).

HP Link is integrated into HP SmartStream Designer, HP’s variable data platform widely used by Indigo press owners. Link’s addition brings new options for variable data workflows.

Link uses unique IDs (equivalent to assigning “serial numbers” to each print, package, or container) to make every printed item individually recognizable and secure. Amir Gaash, R&D project manager in HP’s Indigo Division, says “Customers are asking for HP Link with SmartStream Designer. The need for serialization and security printing is a hot topic in the packaging market.”

HP Indigo’s best-selling sheetfed platform, the HP Indigo 7000 Digital Press Series, is appearing at its third straight drupa. At drupa 2016, the SRA3+ format press is showing as the HP Indigo 7900 Digital Press. A high performer, the HP Indigo 7900 press brings a full line of special capabilities, making it a very attractive choice for high-productivity commercial production. Major innovations have been introduced to the platform for print quality, intelligent automation and media versatility to reach the highest levels of productivity and enable the widest range of digital applications.The HP Indigo 7900 supports One Shot printing on synthetic, canvas and metalized substrates, digital ink priming for use of off-the-shelf papers, ElectroInk Fluorescent Pink, raised print

Bringing an interactive layer to HP Indigo variable data printing

The freedom to do more

HP SmartStream and HP Link

“A simple way to conceptualize SmartStream and Link is as the third type of variable data in a VDP workflow in pre-press. That means, variable data could be any or all of text, images, and Linked experiences,” said Sandeep Prahbu of the HP Link Platform.” The specific advantage over other types of variable data is that the experience Link triggers on a smartphone can be created at any time and can evolve over time if desired.” Gary Peeling

CEO, Precision Printing Company, UK.Global head of Dscoop, the cooperative of HP Graphic Arts users

A personal perspective

It’s a strange sensation arriving at drupa and seeing that HP Graphic Arts have the largest stand at the show.

Yes, we have come of age. But why should it be a surprise? For many years HP Graphic Arts customers have been the most dynamic and vibrant printers you could care to meet, pushing the boundaries of the technology, creating new applications and enterprises. “Disrupting the market” is the modern phrase.

We now have a global presence and momentum and we can print for all applications-display, commercial, direct mail, publishing, labels, packaging and 3D- literally anything at all.

It’s harder to disrupt the mainstream when we are the mainstream. So what’s next we ask? What can we do with the world’s largest digital print network of creative print service providers that understand how to collaborate?

The answer is: connect them!

That’s why for me the most exciting development this drupa is HP PrintOS, the cloud application that places powerful tools for productivity, color control and collaboration in our hands. PrintOS will bring together printers across the planet who not only share the leading print technology but also a common operating system.

The automated workflow elements Siteflow and Box allow digital print production without the constraints or cost of arduous administration.

Together we can offer a comprehensive global service that is bound to disrupt once again.

PrintOS will bring together printers across the planet

Meet 7900the HPIndigo

and textured effects, and printing white ink on dark and colored substrates. “There is so much excitement at the stand, over the inks, the substrates, the print quality. The HP Indigo 7900 is most versatile SAR3+ commercial printing press – period,” said HP Indigo 7900 Product Manager Noa Torok.The HP Indigo 7900 brings a host of advanced tools including color management for perfect color accuracy and consistency, HP Indigo Optimizer, Auto Alert Agent, and more.The HP Indigo 7000 Series is installed in more than 1000 units in over 120 countries.With so much going for it, HP Indigo 7900 is sure to be a press with a big future.

Folded on MBO K8 Automatic. Hall 6 / B40.

This is an HP Indigo digital print. Printed on an HP Indigo 12000 Digital Press.

Partner finishing solutions designed to perform at 305 m/min (1000 ft/min) complement the industry’s most productive digital press duplex press series, the HP PageWide Web Press T490 HD. Through the close partnership between HP and Muller Martini customers can see complex book products finished at the same speed as the new HP PageWide Web Press T490 HD in the Muller Martini booth. Variable data printing is supported by Muller Martini’s high-performance SigmaLine technology with full format variability on-the-fly. Variable data printing jobs, including a personalized educational book set, are produced from print produced on the T490 HD press at drupa. Personalized book blocks, each with a completely different page count, size, and book thickness are compiled in stacks unique to

MÜLLER MARTINIpartners for high-speed VDP book production

HP Indigo introduced the world’s first digital press 22 years ago based on its proprietary liquid electrophotography (LEP) technology. The HP Indigo digital offset process using HP Indigo ElectroInk delivers exceptional print quality, making it the market leader in such applications as photo books.

For drupa 2016, Indigo teams worked to take HP Indigo’s digital offset color technology to the next level. The result was the most wide-ranging advancement of HP Indigo’s LEP-based technology in 20 years.

“The LEP leap of 2016 extends the performance of HP Indigo’s underlying core technology,” says Pinni Perlmutter, HP Indigo’s chief technology officer. The development covers dozens of different hardware, supplies and software enhancements.

HP Indigo’s LEP technology is a young technology that continues to bring ongoing innovation. Only a decade ago, the flagship press was the Indigo 5000. Today, the HP Indigo 50000 B1 press offers 10 times the productivity, almost 5 times the print size, and 12 times the duty cycle of the highly successful 5000.

Advances have been made to significantly improve print quality including a new blanket technology, new screens and the development of HDLA writing for high resolution imaging. HDLA is due for release in 2017. Indigo presses have also advanced to support the growing array of capabilities, including printing on non-paper substrates with One Shot technology and use of special inks.

Dror Kella, a lead technologist at HP Indigo, attributes the durability and flexibility to the core of the technology. “The basic concept of the technology is so great-no transfer of ink through air, everything is handed electronically or mechanically from point to point at high speed, and well controlled. This the only true digital offset process.”

LEP

each student in a sequenced series of one copy using the SigmaLine digital book production system. The book blocks can be bound in sequence using the Vareo digital perfect binder. Muller Martini expanded its ability to process VDP products with the InfiniTrim, a three-sided trimmer for books that vary in size and thickness from product to product.HP’s SmartStream Production Center integrates with Muller Martini’s Connex workflow, a key element of Muller Martini’s Finishing 4.0 concept which combines a high degree of automation with seamless connectivity. “We’ve been driving the development of connectivity based on the JDF and JMF standards for many years,” says Roland Kost, Head of R&D at Muller Martini Print Finishing Systems.

To learn more about the future of HP Indigo technology, visit the Technology Fair area.

Meet the HP people

The finishing solutions team who manages the relationship with a wide range of partners for commercial, labels and packaging segments.Some of the team members re celebrating 7 drupas, and others participating for the first time.

Augmented reality blazers make their apperance in Hall 17 - HP Graphics Solutions Marketing Director and HP drupa director Francois Martin with designer Rafi Albo.

HP Indigo finishing solutions team

into the future