JOIN OUR 2019 MIAMI CARNIVAL EXPERIENCE...fast growing Caribbean-American population. Miami Carnival represents the two organizations which have hosted Carnivals in Miami and Broward

OCTOBER 5 – OCTOBER 13 2019

MIAMI CARNIVAL SPONSORSHIP OPPORTUNITIES

JOIN OUR 2019 MIAMI CARNIVAL EXPERIENCE

ABOUT MIAMI CARNIVAL

PAGE 2 MIAMIBROWARDCARNIVAL.COM

ATTENDANCE

77,000+ Attendees from across

35 states and countries.

Covered by 100+ media

outlets.

AUDIENCE OVERVIEW

• 45% Male

• 55% Female

• 60% Managers/

Professionals

• 35% Visitors

• 24-45 Average Age

Range

• 4 Days Average

Length of Stay

AUDIENCE REACH

224 MILLION MEDIA IMPRESSIONS.

423K COVERAGE VIEWS INCLUDING FORBES.COM,

BILLBOARD, VIBE.COM, ESSENCE

MAGAZINE, EBONY,

USATODAY, TJMS, AND MORE…

TOP VISITOR ORGIN

USA: Atlanta, Broward, Miami-Dade,

New York, Washington D.C.

International: Bahamas, Barbados,

Canada, Jamaica, Trinidad & Tobago,

Turks & Caicos, U.K. and Virgin Islands

ECONOMIC IMPACT

$40,000,000

MIAMI CARNIVAL SIGNATURE EVENTS


LAUNCH JUNIOR CARNIVAL

KING/QUEEN & PANORAMA OFFICIAL J’OUVERT

This family oriented cultural Extravaganza known as Miami

Carnival produced by Miami Broward One Carnival Host

Committee, provides a unique sponsorship and marketing

opportunities for businesses and organizations to reach the ever

fast growing Caribbean-American population. Miami Carnival

represents the two organizations which have hosted Carnivals in

Miami and Broward County over the last 35 years. In 2019 we

celebrate 35 years of Miami Carnival.

ABOUT MIAMI CARNIVAL


CARNIVAL SUNDAY – 10.13.19

Parade and Concert

Presented by:

The Greater Miami Convention & Visitors Bureau, Caribbean Airlines the Official Airline of Miami Carnival ; and with the Support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners.

T I T L E S P O N S O R - O N E


$100,000

EXCLUSIVITY, MARKETING RIGHTS

• Rights to the MBC property mark and logo in pre-approved advertising,

marketing and packaging material

• Right to activate a co-branded promotion utilizing the MBC logo (subject to

approval and at the sponsor’s expense)

• Logo on all Official Miami Broward Step & Repeat signage

ON-SITE ACTIVATION

• Up to 3 corporate (40 x 40) booths in prime location at venue, for sampling

and/or information dissemination

• Four (4) sponsor-supplied 20' banners to be displayed at each Event Venue

• Up to 6 minutes on stage to address the audience

HOSPITALITY

• Twenty-five (25) VIP passes for 10.13.19 including hospitality booths

• Twenty-five (25) General admission tickets

MEDIA & PR

• Logo inclusion on all print and online advertising in the US, Latin America and

the Caribbean

• One (1) Full Page premium placement ad in official souvenir book

• Name inclusion in press release, radio spot, and television ads

• Featured in social media integration

• Featured in promotional e-blasts

P R E S E N T I N G S P O N S O R


$75,000


• Right to activate a co-branded promotion utilizing the MBC logo (subject to

approval and at the sponsor’s expense)


ON-SITE ACTIVATION

• Two (2) corporate (10 x 10) booths in prime location at venue, for sampling


• Three (3) sponsor-supplied 20' banners to be displayed at all event venues

• Up to 3 minutes on stage to address the audience

HOSPITALITY

• Fifteen (15) VIP passes for 10.13.19 including hospitality booths

• Fifteen (15) General admission tickets

MEDIA & PR


the Caribbean

• One (1) Full Page ad in official souvenir book

• Name inclusion in press release, radio spot, and television ads



G O L D S P O N S O R


$30,000



ON-SITE ACTIVATION

• One (1) corporate (10 x 10) booths in prime location at venue, for sampling


• Two (2) sponsor-supplied 20' banners to be displayed at all event venues

• Periodic stage announcements by event host

HOSPITALITY

• Ten (10) VIP passes for 10.13.19 including hospitality booths

• Ten (10) General admission tickets

MEDIA & PR


the Caribbean

• One (1) Half-Page ad in official souvenir book

• Name inclusion in press release



S I LV E R S P O N S O R


$15,000



ON-SITE ACTIVATION



• One (1) sponsor-supplied 10' banner to be displayed at Event Venue


HOSPITALITY

• Six (6) VIP All-Access passes for 10.13.19 including hospitality booths

• Six (6) General admission tickets

MEDIA & PR


the Caribbean

• One (1) quarter page ad in official souvenir book




B R O N Z E S P O N S O R


$7,500



ON-SITE ACTIVATION



• One (1) sponsor-supplied 5' banner to be displayed at Event Venue


HOSPITALITY

• Four (4) VIP All-Access passes for 10.13.19 including hospitality booths

• Four (4) General admission tickets

MEDIA & PR


the Caribbean




U N D E R W R I T I N G


$5,000

Underwriting opportunities available for each of the 2019 Carnival

Signature Events – Launch, Junior Carnival, King/Queen/Individual &

Panorama Competition and Carnival Day – Parade and Concert.

Opportunity exists for unique opportunities to sponsor or underwrite.

Consult with your sponsorship liaison or agent to the carnival committee.

ON-SITE ACTIVATION

• (1) sponsor-supplied 5' banner to be displayed at Event Venue


HOSPITALITY

• Two (2) VIP passes for 10.13.19 including hospitality booths

• Two (2) General admission tickets to all signature events

MEDIA & PR

• Logo inclusion on a limited amount of print and online advertising in the US,

Latin America and the Caribbean

• Featured in select social media integration (one-time only)

• Featured in select promotional e-blasts (one-time only)

LETTER OF INTENT


I hereby commit to financial sponsorship of the 2019 Miami Carnival at the level

selected below.

Title Sponsor, Miami Carnival: $100,000 (Exclusive Category)

Presenting Sponsor: $75,000

Host Sponsor: $50,000 (With Customized Benefits)

Gold Sponsor: $30,000

Silver Sponsor: $15,000

Bronze Sponsor: $7,500

Underwriting: Starting at $5,000 Per Activity; $15,000 for Presenting:

Carnival Launch

Junior Carnival

King, Queen, Individual Costume & Panorama Competition

Miami Carnival Official J'ouvert

Make checks payable to: Miami Broward Carnival 18425 NW 2nd Avenue, Suite 435

Miami, Florida 33169

CONTACT INFORMATION


Miami Broward Carnival One Carnival Host Committee, Inc. John Beckford, 954.494.4483

Sponsorship & Marketing Committee Office: 305.653.1877 email: [email protected]

Documents

JOIN OUR 2019 MIAMI CARNIVAL EXPERIENCE...fast growing Caribbean-American population. Miami Carnival represents the two organizations which have hosted Carnivals in Miami and Broward