Joie de Vivre

Joie de VivreSummer 2013 Collection

Katie WarrenWhitney WebbDarrin Williams

MDSE 1650- Friday 10am

Strengths • Color Palette includes bright

vibrant colors that will appeal to a younger target market

• 100% cotton-No dry cleaning

• Empire waist in order to give the illusion of having a curvier figure for younger consumer

• Comfort/Simplistic design, making it practical for summer activities

• Was a best seller last year which already gives it an edge over other garments

Weaknesses • Price point may be a little

high for our younger target market to afford

• Geometric patterns were an old fad from last season, trying to keep style fresh

• Spaghetti straps not as functional or durable

Opportunities• Garment allows for mix and

matching giving a more versatile arrangement to ones wardrobe

• Targeting junior market, who are very impressionable

• Coordinating colors between solids and prints which gives it a nice summer feel to it

Challenges• Price point might cause

problems• Customers might want to

buy a variety of colors to their wardrobe

Analysis of Assigned GarmentGarment scenario• Upscale department store• Juniors Casual dresses• 100% Cotton• Department Price Range: $45-

$65• Best seller in summer 2012• Carried in these colors: Neon

Blue Geometric on White, Neon Orange Geometric on Black

Analysis of Target Market: Juniors • Females (Teens and young

adults)• Age:13-24 years old• Income is dependent on

parents or part-time work, and can vary significantly from household to household

Demographics

Target Market• Juniors have an active lifestyle

and prefer clothing that is trendy, colorful, and often tight fitting

• Open to new ideas, bright colors and whimsical styles

• Sizing is usually in odd numbers ranging from 0-17

• Prefer to shop at Department stores like Dillard’s, Macy’s and Nordstrom

Joie de VivreSummer 2013

• Sweetheart Bohemian• Feminine Chic• Care Free• Soft and Delicate

Summer 2013 Collection

•Added cap sleeves and changed print to stripes and solids

SIZE INFORMATION SIZE RANGE XS S M L XL

FABRIC INFORMATION MAIN FABRIC

FIBER CONTENT100 % Cotton

FABRIC CONSTRUCTIONWeave WEAVE TYPE Plain Weave DYED OR PRINTEDDyed COUNTRY OF ORIGINMade in South Korea

LINING FABRIC FIBER CONTENT

LINING CONSTRUCTION WEAVE TYPE

DYED OR PRINTED COUNTRY OF ORIGIN

INTERFACING OR FILL FABRIC

FIBER CONTENT LINING CONSTRUCTION

WEAVE TYPE DYED OR PRINTED

COUNTRY OF ORIGIN FINDINGS/ TRIMS / DECORATIVE DETAILS

CLOSEURE TYPE - 1Hook and Eye (1) CLOSEURE TYPE - 29 inch Metal Invisible Zipper (1)

THREAD - FIBER CONTENT100% Cotton Thread Dyed To Match (DTM) Main Fabric

DECORATIVE DETAILSDifferent Colored Sleeves on Select Garments

CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPESweetheart

SLEEVE TYPECap Sleeves SHAPING DEVICES USED IF ANYDarts at Bust

SILHOUETTE (DRESSES ONLY) ADDITIONAL LABEL INFORMATION

CARE INSTRUCTIONS Machine Wash Cold, Delicate Cycle, No Chlorine Bleach. Tumble Dry Low, Remove Promptly.

STITCH & SEAM INFORMATION

BOTTOM HEM

SEAM TYPEDouble Turned Hem

STITCH STYPE301 Lockstitch

ARMSCYE

SEAM TYPEDouble Turned Hem


COLOR / PRINT OPTIONS

COLOR / PRINT 1VibrantPink RF345

COLOR / PRINT 2ShockingTeal DF278

COLOR / PRINT 3GrandGrey EF456

COLOR / PRINT 4VibrantPink Stripe SF357

STYLE # RT8745SUMMER 2013 Dept: Casual Dresses Empire Waist Sweetheart Romper

GARMENT #1 - SPEC SHEETDivision : Juniors


FABRIC INFORMATION MAIN FABRIC #1

FIBER CONTENT97% Polyester/ 3% Spandex

FABRIC CONSTRUCTIONWoven WEAVE TYPE Plain Weave DYED OR PRINTEDDyed COUNTRY OF ORIGINMade in China

MAIN FABRIC #2 FIBER CONTENT57% Nylon/ 42% Polyester

LINING CONSTRUCTIONWoven WEAVE TYPEPlain Weave

DYED OR PRINTEDDyed COUNTRY OF ORIGINMade in China





CLOSEURE TYPE - 1Hook and Eye (1) CLOSEURE TYPE - 29 inch Metal Invisible Zipper (1)

THREAD - FIBER CONTENT100% Polyester Thread Dyed to Match (DTM) Main Fabric

DECORATIVE DETAILSMain Fabric #2 is Overlay on Skirt Only

CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPESweetheart

SLEEVE TYPE SHAPING DEVICES USED IF ANYDarts at Bust

SILHOUETTE (DRESSES ONLY)Empire ADDITIONAL LABEL INFORMATION

CARE INSTRUCTIONS Machine Wash Cold. Delicate Cycle. No Chlorine Bleach. Line Dry.


BOTTOM HEM

SEAM TYPESingle Turned Hem

STITCH STYPE306 Lockstitch Blindstitch

ARMSCYE

SEAM TYPE

STITCH STYPE


COLOR / PRINT 1VibrantPink RF345

COLOR / PRINT 2ShockingTeal DF278


COLOR / PRINT 4

STYLE # RT8861SUMMER 2013 Dept: Casual Dresses Description: Empire Waist Sweetheart Dress

GARMENT #2 - SPEC SHEETDivision : Juniors


FABRIC INFORMATION MAIN FABRIC

FIBER CONTENT100% Polyester

FABRIC CONSTRUCTIONKnit WEAVE TYPE DYED OR PRINTEDDyed COUNTRY OF ORIGINMade in China

LINING FABRIC FIBER CONTENT

LINING CONSTRUCTION WEAVE TYPE

DYED OR PRINTED COUNTRY OF ORIGIN





CLOSEURE TYPE - 1 CLOSEURE TYPE - 2

THREAD - FIBER CONTENT100% Polyester Thread DTM Main Fabric

DECORATIVE DETAILSMain Fabric Binding around neck and front

CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPEV-neck

SLEEVE TYPESet-In Long Sleeve SHAPING DEVICES USED IF ANY

SILHOUETTE (DRESSES ONLY) ADDITIONAL LABEL INFORMATION

CARE INSTRUCTIONS Machine Wash Cold, Delicate. No Chlorine Bleach, Line Dry.


BOTTOM HEM

SEAM TYPEDouble Turned


ARMSCYE

SEAM TYPEDouble Turned



COLOR / PRINT 1WonderWhite WF656


COLOR / PRINT 3VibrantPink Stripe SF357

COLOR / PRINT 4

GARMENT #3 - SPEC SHEETDivision : Juniors STYLE # RT9022SUMMER 2013 Dept: Casual Wear Open Cardigan Sweater

Cost Sheet Complete ALL the shaded cells =

Item Description : Empire Waist Sweetheart Romper

Style # : RT8745

Season : Summer 2013

A. Fabrics & Linings

Item Price per Yard or Item Qty Needed Retail Price Cost Price Garment Fabric #1 100% Cotton $ 12.99 2 $ 25.98 $ 12.99 Garment Fabric #2 (if any) $ - $ - Lining #1 $ - $ - Lining #2 (if any) $ - $ - Interfacing (if any) $ - $ -

Total Fabrics &

Linings: $ 12.99

B. Findings & Trim

Item Price per Yard or Item Qty Needed Retail Price Cost Price Thread #1 100 % Cotton Thread DTM Main Fabric $ 1.49 1 $ 1.49 $ 0.75 Thread #2 (if any) $ - $ - Buttons or Hook & Eye Hook & Eye (1) $ 2.99 1 $ 2.99 $ 1.50 Zipper 9 inch Metal Zipper (1) $ 1.99 1 $ 1.99 $ 1.00 Elastic or Drawstring $ - $ - Decorative Trim $ - $ -

Total Findings &

Trim : $ 3.24

C. Labor Costs Cutting Cost per item (Do not delete) $ 3.00 Sewing cost per item (Do not delete) $ 3.00

Total Labor : $ 6.00

D. Final Wholesale Cost Total A, B, & C $ 22.23

E. Suggested Retail $ 45.50

F. Markup% on Retail 51%

Swatch Swatch Swatch

Fabric Name : VibrantPink


Item Description : Empire Wasit Sweetheart Dress

Style # : RT8861



Item Price per Yard or Item Qty Needed Retail Price Cost Price Garment Fabric #1 97% Polyester/ 3% Spandex $ 12.99 2 $ 25.98 $ 12.99 Garment Fabric #2 (if any) 57% Nylon/ 42% Polyester $ 5.99 1 $ 5.99 $ 3.00 Lining #1 $ - $ - Lining #2 (if any) $ - $ - Interfacing (if any) $ - $ -

Total Fabrics &

Linings: $ 15.99

B. Findings & Trim

Item Price per Yard or Item Qty Needed Retail Price Cost Price Thread #1 100% Polyester Thread DTM Main Fabric $ 1.59 1 $ 1.59 $ 0.80 Thread #2 (if any) $ - $ - Buttons or Hook & Eye Hook & Eye (1) $ 2.99 1 $ 2.99 $ 1.50 Zipper 9 inch Metal Zipper (1) $ 1.99 1 $ 1.99 $ 1.00 Elastic or Drawstring $ - $ - Decorative Trim $ - $ -

Total Findings &

Trim : $ 3.29







Fabric Name :


Item Description : Open Cardigan Sweater

Style # : RT9022



Item Price per Yard or Item Qty Needed Retail Price Cost Price Garment Fabric #1 100% Polyester $ 5.99 1 $ 5.99 $ 3.00 Garment Fabric #2 (if any) $ - $ - Lining #1 $ - $ - Lining #2 (if any) $ - $ - Interfacing (if any) $ - $ -

Total Fabrics &

Linings: $ 3.00

B. Findings & Trim

Item Price per Yard or Item Qty Needed Retail Price Cost Price Thread #1 100% Polyester Thread DRM Main Fabric $ 1.59 1 $ 1.59 $ 0.80 Thread #2 (if any) $ - $ - Buttons or Hook & Eye $ - $ - Zipper $ - $ - Elastic or Drawstring $ - $ - Decorative Trim $ - $ -

Total Findings &

Trim : $ 0.80







Fabric Name :

Documents

Joie de Vivre