JOIE DE VIN - Doing Business with LCBO · PT12 JOIE DE VIN FEBRUARY 2, 2014 - MARCH 1, 2014 As one of the oldest wine regions in Europe, France continues to be the top wine producing

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End Aisles Brochure 07

New Category Signs 08

Olympic Blockpile 25

1882

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Goals of the Promotion 03

Music CD 05

Promotional Sign Gallery 06

End Aisle Brochures 07

New Category Signs 08

POD Displays 20

Olympic Blockpile 25

Advertising 27

Mini-Thematic 33

Winter Wines Program 37

Signature Collection 39

Social Responsibility In-store Signage

43

Exterior Springer Sign 49

Shopping Cart Signs 51

Front End Merchandiser 53

Wine Fridge 59

Gift Packaging 67

Seasonal & New Product Fixture Program

73

Special Promotions Fixture 77

Ontario Wines Programs 79

Beer Programs 89

Ontario Craft Beer End Aisle 90

Brewery Spotlight 91

Craft Beer Program 92

Ontario Craft Beer (Quarterly Program) 93

Vintages Superstars 95

Vintages BAM & LTO Signage 97

FOOD & DRINK 99

Participating Stores 101

Sold Space Programs 109

Display Table Guidelines 135

Brand Hi Lite Note 148

Marketing & Product Guide

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Thematic Promotion

PT12 JOIE DE VINFEBRUARY 2, 2014 - MARCH 1, 2014

As one of the oldest wine regions in Europe, France continues to be the top wine producing country in the world. Customers find French wines intimidating and hard to shop. The goal for this promotion is to help our customers gain confidence in shopping for French Wines.

The key objectives for this thematic are to:1. Inspire through the modern French lifestyle and all of

its aspirational qualities to create a fresh and exciting promotion that provides a fun shopping experience for our customer.

2. Position French wines as diverse, high quality, approachable wines of all styles that deliver strong value for our customer.

3. Educate, demystify and simplify the purchase process by demonstrating the ease of shopping in the category and versatility of the wines.

4. Heighten the profile and excitement for French wines and re-establish it as among the world’s top wine producing regions, with a focus on more popular areas such as Bordeaux, Rhone and Burgundy.

Staff Engagement:An easy-to-use pocket guide will be provided to help you recommend products to customers. Watch for it in the mailbag.

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6 Promotional Turn 12 - Joie de Vin

Promotional Signs

Component

End Aisle Backer Cards Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

1 Bouchard Pere,Gustave/Cocktail Must Haves 14120-01

2 Pisse-Dru, Bouchard Aine & fils, George Duboeuf/Todays Wine Discovery 14120-02

3 Grand Sud, Kressman, Yvon Mau/Whisky Lover 14120-03

4 Anselme La Fiole,Chateauneuf Du Pape Calvaire, Chateau Jonin/Fat Bastard,Capoutier, A De Luze 14120-04

5 Saint Emilion, Chateau Ducla, Philippe De Rothschild/ No Fuss Cocktails 14120-05

6 Macon-Lugny St. Pierre, Kressman, Joseph Droulin / Cocktail Must Haves 14120-06

7 Art de Vivre, Paul Mas, Les Jamelles / Todays Wine Discovery 14120-07

8 Latour, Louis Jadot, Gilles Louvet / Whisky Lover 14120-08

9 J.P.Chenet, C;est La Vie, Georges Debeouf / Hob Nob, Les Montgolfiers, Louis Bernard 14120-09

10 Roche Bastide, Phillipe Rothschild, Fat Bastard / No Fuss Cocktails 14120-10

11 Albert Bichot, La Vielle, Le Parisien / Cocktail Must Haves 14120-11

12 Perrier Jouet, Nicolas Feuillatte, Tattinger / Cattier, Moet&Chandon, Piper Hiedsieck 14120-12

13 Remy Pannier, De Chanuceny / Whisky Lover 14120-13

14 Bougrier Vouvray, Lodez, Pffaf/ Beer Headquarters 14120-14

15 Brotte La Fiole, Ogier, Louis Bernard / No Fuss Cocktails 14120-15

16 Laurent Miguel, La Vielle Ferme, Yvon Mau / Cocktail Must Haves 14120-16

17 Kressman, Les Jamelles, Yvon Mau / Todays Wine Discovery 14120-17

18 Louis Jadot, Capoutier, Sica Baron / Whisky Lover 14120-18

19 Les Coteaux, Chateau Des Arroucats, Fat Bastard / Beer Headquarters 14120-19

20 Hob Nob, Pierre Sparr, Louis Bernard / No Fuss Cocktails 14120-20

Generic – Cocktail Must-Have 14110-50

Generic – Today’s Wine Discovery / For Whisky Lovers 14110-51

Generic – Beer Headquarters / No-Fuss Cocktails 14110-52

Branded Backer Card

Generic Backer Card

Branded Backer Card

Generic Backer Card

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Marketing & Product Guide 7

Participating Stores All stores

Key Dates

Ship Date: January 27, 2014Start Date: February 2, 2014Take Down Date: March 2, 2014

Merchandising Instructions

Brochure:• The brochures are to be merchandised

on all End Aisles and in section in the wire brochure holders.

• Replenishment is key and we need your support to ensure that this take-away is available to customers at all times

• Please re-stock the take-away throughout the promotion.

• Re-order code: 14125-04

Perpendicular Shelf Talker:• Install the Perpendicular Shelf Talker in

section beside the brochure holder. • Re-order# DMS-14127-19

Brochure – Re-order# 14125-04

Perpendicular Shelf Talker (Front / Back) Re-order# DMS-14127-19

Promotional Signs - How to Shop For French Wines Brochure

How To Shop For French Wines Brochure

We understand that shopping for French wines can be challenging. We have developed a comprehensive brochure on ‘How to Shop For French Wines’, that will be made available to customers on End Aisle and in section. Here we encourage customers to shop by region, shop by varietal and shop by wine style.

Brochure – Re-order# 14125-

Perpendicular Shelf Talker (Front / Back)Perpendicular Shelf Talker (Front / Back)Perpendicular Shelf Talker (Front / Back)

End Aisle Display

In-Section Display

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Promotional Signs – Category Signs

New Category Signs (Bilingual)

In an effort to alleviate the confusion when shopping the French Wines section, we have created new permanent category signs for the section. These signs will provide customers with simple conversions of how various French regions translate in terms of varietal for Bordeaux, Burgundy, Loire, Alsace and Rhone. These signs will be printed English/Bilingual. The regions vs. Varietal classifications can be found below, as well as re-order codes.

Participating Stores All stores

Key DatesShip Date: January 27, 2014Start Date: February 2, 2014Take down: This is a permanent operational signage change.

Merchandising Instructions• Remove existing France and/or Region specific category sign and replace with

appropriate category sign provided.

NOTE: Please recycle the signs you don’t need and re-order more signs for larger French Wine section.

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Promotional Signs - Category Signs

New Category Signs (Bilingual)

Category Sign Re-order# Image

ALSACE PGON002

BORDEAUX (RED) PGON011

BORDEAUX (WHITE) PGON012

BORDEAUX (RED/WHITE) PGON013

BURGUNDY (RED) PGON018

BURGUNDY (WHITE) PGON019

BURGUNDY (RED/WHITE) PGON017

LOIRE PGON197

RHÔNE PGON247

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Promotional Signs

Component Where to install sign Re-order Code Images

Exterior Banners

(DOMINANT)

Banners:43”w x 87”h

Exterior on building. 14122-31

Exterior Banners


14122-32

Exterior Banners


14122-33

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Exterior Transparency

(DOMINANT)

Transparencies:28”w x 54”h

Only for stores #452, #528, #568. These are installed by the vendor.

14123-21



14123-22



141293-23

Promotional Signs

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Promotional Signs


Hero DisplayBanner Stand Insert

Dimensions:20”w x 70”h

Hero Display 14122-41

Pricer Cards


Hero Display (2 versions)

LCBO# Description Size (mL)

150078 B&G Parteger Blanc 750

251082 B&G Parteger Merlot 750

DMS-14122-42

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Promotional Signs


Thematic Banner Stand Insert


Thematic Banner Stand (store entrance)

14122-46

Beer Fridge Poster

Dimensions:22 3/4”w x 53 3/4”h

For Beer Fridge 14125-01

NOTE: This sign is for Store 486 ONLY

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French Show Card


Install in the windows on the hangers.

14122-06

English Show Card



14122-02

English Show Card



14122-02

Promotional Signs

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Promotional Signs


Power Aisle Banners


(Dominant)

Over the power aisle, closest to the entrance.

Alternate every other one.

14121-11

Power Aisle Banners


14121-12

Tasting Bar Sign

Dimensions:21 15/16”w x 32 9/16”h

Install in the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

14122-51

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Promotional Signs – Perimeter


Perimeter Banner

(DOMINANT)


On the hangers around the periphery of the store.

Alternate every other one.

14121-01

Perimeter Banner


14121-02

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Perimeter TransparencySquare

(DOMINANT)

Dimensions:28.5”w x 28.5”h

All transparency signs are vendor installed between February 2 - 5. If not installed by end of day February 7, please contact helloLCBO.

14123-01

Perimeter TransparencySquare


14123-02

Perimeter Transparency Square


14123-03

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Perimeter Transparency Horizontal



14123-11



14123-12



14123-13


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Perimeter TransparencyVertical

(DOMINANT)



14123-15



14123-16



14123-17

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POD Display #1 CHAMPAGNE

Kit includes: POD Display Backers and Pricer Cards

LCBO# Description

19661 Veuve Clicquot Ponsardin Rose

38307 Veuve Clicquot Demi Sec Champagne

563338 Veuve Clicquot Brut Champagne

563338 Veuve Clicquot Brut Champagne (REPEAT)

Power Aisle or prominent locations of the store.

14124-21

POD Display #2 BORDEAUX


LCBO# Description

943 Mouton Cadet Rouge

2527 Mouton Cadet Blanc

30072 Chateau Timberlay

247080 Mouton Cadet Reserve Blanc


14124-22

Promotional Signs - Pod Program

+349950B A C K E R C A R DB A C K E R C

A R D

CHAMPAGNE

TRA

FF

IC F

LOW

FACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+332973 FACE PRODUCT

+361006

+325126

+247080 B A C K E R C A R DB A C K E R C

A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+2527 FACE PRODUCT

+30072

+943


A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+56338 FACE PRODUCT

+19661

+56338

NN1

N2 BORDEAUXTR

AF

FIC

FLO

W

3 FRUITY

TRA

FF

IC F

LOW


A R D

CHAMPAGNE

TRA

FF

IC F

LOW

FACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT


+361006

+325126


A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+2527 FACE PRODUCT

+30072

+943


A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+56338 FACE PRODUCT

+19661

+56338

NN1

N2 BORDEAUX

TRA

FF

IC F

LOW

3 FRUITY

TRA

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IC F

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TIPS: Match the letters on the corner of the POD Backer


A

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POD Display #3 FRUITY WINES


LCBO# Description

325126 Joseph Drouhin Cote De Beaune-Villages

332973 Les Volets Malbec

340950 Moulin De Gassac Merlot

361006 Cheval Noir Bordeaux


14124-23

POD Riser Wrap 14124-29

Pricer Card Wrap around the riser width wise only.

Promotional Signs - Pod Program


A R D

CHAMPAGNE

TRA

FF

IC F

LOW

FACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT


+361006

+325126


A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+2527 FACE PRODUCT

+30072

+943


A R DFACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+56338 FACE PRODUCT

+19661

+56338

NN1

N2 BORDEAUX

TRA

FF

IC F

LOW

3 FRUITY

TRA

FF

IC F

LOW


A A

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Code Image

On Shelf

“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h English/No PricePrice/No Price

DMS-14127-01

On Shelf

AIRMILES Shelf TalkersPre-printed(Bonus Air Miles Program)


DMS-14127-02

On Shelf“NEW” Shelf Talkers Pre-printed(New Product Program)


DMS-14127-03

On ShelfMore Miles Shelf TalkersPre-printed(BBAM Program)

6” w x 3” h DMS-14127-04

On Shelf

“In The Spotlight” Shelf Talkers Pre-printed(IMAGE Program)


DMS-14127-05

On Shelf

“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14127-06

On Shelf

AIR MILES® Shelf TalkersPre-printed(Bonus Air Miles Program)

6” w x 3” h Bilingual/No PricePrice/No Price DMS-14127-07

On ShelfNew Shelf TalkersPre-printed(New Product Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14127-08

On Shelf“In the Spotlight” Shelf TalkersPre-printed(IMAGE Program)

6” w x 3” h Bilingual/No Price DMS-14127-09

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Images

On shelfPre-printed

(Regular Program - 65 versions)

Extender strips

12” x 2.5”DMS-14127-10

On shelf

Pre-printed

(Community Program - 10 versions)

Extender strips

12” x 2.5”DMS-14127-11

On shelfPre-printed

(Discovery Program - 9 versions)

Extender strips

12” x 2.5”DMS-14127-12

On shelf

Blank Shelf Talkers LCBO stamp

(1 version x 50 per bundle)

Shelf Talkers Blank - 6” x 3” DMS-14127-13

Cut Cases

Blank Pricer Cards LCBO stamp


Pricer Cards Blank - 8” x 7” DMS-14127-14

On shelfBlank Extender Strips LCBO stamp


Extender strips Blank - 12” x 2.5” DMS-14127-15

On shelf Pre-printed Go Green Extender insert - 1 version

Extender stripsPre-printed - 12” x 2.5”

DMS-14127-16

On End

Aisles

Pre-printed - Thematic

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Olympic Blockpile

Participating Stores

1, 4, 6, 10, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 45, 47, 50, 57, 58, 60, 62, 63, 64, 65, 68, 69, 73, 77, 80, 81, 82, 84, 85, 86, 90, 93, 95, 101, 102, 103, 103, 106, 115, 132, 137, 140, 143, 144, 145, 148, 153, 154, 155, 156, 160, 164, 165, 167, 168, 171, 175, 183, 185, 186, 187, 188, 190, 195, 198, 199, 200, 201, 209, 211, 212, 214, 217, 221, 223, 226, 227, 228, 229, 233, 234, 236, 237, 242, 243, 244, 249, 252, 255, 263, 265, 268, 278, 287, 288, 295, 298, 300, 310, 312, 324, 325, 326, 329, 334, 340, 343, 344, 351, 355, 358, 359, 359, 360, 361, 362, 363, 366, 367, 373, 378, 381, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 408, 411, 412, 416, 417, 427, 428, 431, 432, 434, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 483, 484, 490, 491, 495, 497, 499, 501, 505, 511, 512, 515, 522, 523, 528, 532, 534, 536, 542, 544, 545, 546, 549, 551, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 586, 586, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 629, 630, 631, 632, 638, 641, 642, 643, 694, 698, 699, 702, 703, 706, 771, 776

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Overview

With Olympic comes the excitement for sports fans and ordinary people alike to show their national pride. This year, Molson will be offering an LCBO-exclusive, limited edition, “Victory Bottle” that will be merchandised on an Olympic Blockpile in select stores. Note that this promotion is a sold supplier program and participation is mandatory.

NOTE: ALL stores will receive shelf talkers to promote the Molson Victory Bottle in-section. However, only the participating stores (page 25) will receive the full blockpile package.

Key Dates

Install: February 10, 2014Takedown: March 3, 2014 (or until inventory is depleted)

Components

• Pole Topper • Pricer Cards (1 version)• Shelf Talkers (1 version) • Re-order# DMS – 14125-51

Participating Products

LCBO Description

369876 Molson Canadian Victory Bottle

300699 Molson Canadian 6 x 473 mL

Components and Merchandising Instructions

• Build a blockpile display in a prominent location within the store, using the featured products.

• Insert a pricer card in front of the participating product on the blockpile• Insert a shelf talker in front of the participating product in-section.

NOTE: More information about this program will be published in the SMi Updates.

Olympic Blockpile

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Free Standing Insert (FSI)

The P12 thematic Free Standing Insert provides customers with an exciting line-up of French popular favourites and new wines. Aimed to offer a more fresh and modern aspect of France, the editorial contains four main features: entertaining, travel, wine & food and education.

Customers will get a glimpse into the modernization of Rhone’s culture, wine and gastronomy; learn how to become an at-home cheese monger and host a wine & cheese soiree; understand how to cook the new and easy Parisian way with renowned chef J.P. Challet of Toronto’s Ici Bistro; and gain access to tools and tips on how to shop for French wines.

There are 31 participating products in total, including 4 VINTAGES.

Drop Date: February 6 to February 9, 2014

Publications:

• Globe and Mail (Ontario Edition)• St. Catherines Standard• Barrie Examiner• Toronto Sun• Ottawa Sun• London Free Press• Kingston Whig Standard• Guelph Mercury• Kitchener Waterloo Record• Hamilton Spectator• Toronto Star• National Post• Thunder Bay Chronicle• Ottawa Citizen• Windsor Star

Advertising

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advertising

Free Standing Insert (FSI)

The participating products are:

Lcbo description Size (mL)

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750

12641 Remy Pannier Rose D'Anjou 750

51466 Bouchard Pere & Fils Petit Chablis 750

122077 Georges Duboeuf Beaujolais-Villages 750

150078 B & G Partager Blanc 1500

162073 Louis Jadot Bourgogne Pinot Noir 750

184069 Hob Nob Pinot Noir 750

215525 La Chablisienne Chablis 750

232710 Hob Nob Chardonnay 750

245340 (V) Chapoutier Belleruche Blanc 750

251082 B & G Partager Merlot 750

255067 Chateau Ducla Bordeaux Superieur 750

265991 Le Parisien Pinot Noir Pays D'Oc 750

284026 Joseph Drouhin Chablis Drouhin Vaudon 750

292995 Gilles Louvet O Pinot Noir Organic 750

293159 Les Jamelles Cabernet Sauvignon 750

293498 Brotte La Fiole Cote Du Rhone 750

315226 L'Evidence Bordeaux 750

321539 Chapoutier Cotes Du Rhone Villages 750

332882 Henry Fessy Moulin-A-Vent 750

333963 Lodez Chardonnay Viognier 750

360966 Roche Bastide Cotes Du Rhone Organic 750

362087 Pfaff Pinot Gris 750

365924 (V) Combe Aux Jacques Beauj-Vill (Jadot) 750

391458 Louis Bernard Cotes Du Rhone Villages 750

462432 Piper Heidsieck Brut Champagne 750

472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750

508614 (V) Vintage Reserve Brut (Veuve Clicquot) Champagne 750

563122 Fat Bastard Shiraz Vdp 750

669010 Lulu B Pinot Noir Vdp 750

926626 (V) Les Ssinards CDPape 750

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Radio

We will be advertising this promotion with 30 second radio ads across the GTA, Ottawa and surrounding areas from February 2 to February 22, 2014.

Run Of Press

There will be a series of run of press ads that will appear in publications on Thursday, February 6th, 13th and 20th.

Digital Advertising

To drive awareness to the promotion and our “How to shop for French Wines” tools on lcbo.com/joiedevin, we will be including digital ads, e-Blasts, mobile and tablet advertising in our media plan.

AIR MILES® e-BLAST

Three (3) AIR MILES® e-Blasts will be delivered to existing and potential French wine customers. The dates and their corresponding products and featured recipes are noted below:

DATE LCBO# DESCRIPTION BAM OFFER RETAIL

February 6 572370 Yvon Mau Merlot VDP 5 BAM $15.95

February 13 284026 Joseph Drouhin Chablis Drouhin Vaudon 10 BAM $19.25

February 20 142406 J.P. Chenet Pinot Noir Reserve 6 BAM $12.95

Advertising

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Microsite

lcbo.com/joiedevin will be a valuable destination for our customers to learn more about French wine. Some features include:• A selection of products will be featured to represent varietals, regions and wine styles. • All 20 EA classic French recipes made easy• Extended content with JP Chalet “behind the scenes” and his easy Nouveau Classique

menu• Tools on How to Shop for Wines including fun infographics, videos and details on our

in-store events• Link to Discover Series Videos - New video on how shop for French wines.

Social Media

Our Twitter and Facebook accounts will be used to engage followers and communicate:

• Easy infographics and short videos to simplify how to shop for French wines• French wine and food pairings• Generate awareness and interest for events

advertising

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Mini Thematic Flavoured Wines


1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TRADE COPY O

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Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried by

your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.

• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.

Mini Thematic – Promotional Fixture

Fixture Components• Category Sign Holder• Brochure Holder

SKU Count • Min. 6, Max. 12

Signage Components• Category Sign

(long or short)• Shelf Talkers• Occasional Customer

Takeaway

Location • Refer to your store

floor plan

Detailed Merchandising Instructions

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special Instructions• Merchandise products by like size and colour to create an impactful display.

PARTICIPATION IS MANDATORY

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Mini Thematic – Promotional Fixture

Overview

Flavoured wines are fun, approachable and a great solution for a casual get-together with the girls. These affordable wines go well with casual dishes and can be combined with other drinks to create exciting cocktail recipes. Featured are 8 products in a range of delicious flavours.

Key Dates

Install: February 3, 2014Takedown: March 2, 2014


LCBO Description Size (mL)

260133 Arbor Mist White Pear Pinot Grigio 750

512988 Arbor Mist Exotic Fruits White Zinfandel 750

121855 Wild Vines Tropical Chardonnay 750

557553 Wild Vines Strawberry White Zinfandel 1500

557561 Wild Vines Blackberry Merlot 1500

277699 Passion Pop Pink Sparkling 750

214056 Girls' Night Out Tropical Tango 1500

366468 Panama Jack Chocolate 750


• Insert “Flavoured Wines” category sign into sign band on fixture.• Install the pre-printed Shelf Talkers and the perpendicular Shelf Talkers in front of the

participating products on the Promotional Fixture and in-section.• Store managers are strongly encouraged to order and merchandise the participating

products on the Promotional Fixture.

PARTICIPATION IS MANDATORY

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Promo Fixture Sign - Short Dimensions:28” w x 6 3/8” h

Promotional Fixture 14122-61

Promo Fixture Sign - LongDimensions:43” w x 6 3/8” h

14122-62

Promo Fixture Perpendicular Shelf Talker(3 versions) Dimensions:3” w x 6” h

Promo fixture and in-section in front of participating products

DMS-14122-63

Promo Fixture Shelf Talker(8 versions) Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products

DMS-14122-64

Flavoured Wines Brochures

In the metal wire brochure holder basket

14122-70

Components

Mini Thematic – Promotional FixturePARTICIPATION IS MANDATORY

Image Not Available

Image Not Available

Image Not Available

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Winter Wines Program

Participating Stores1, 4, 5, 10, 11, 13, 15, 17, 19, 20, 21, 22, 23, 26, 27, 29, 31, 34, 35, 38, 40, 41, 44, 47, 50, 53, 55, 57, 58, 60, 61, 62, 63, 64, 65, 70, 71, 72, 73, 77, 79, 80, 83, 84, 85, 88, 90, 95, 97, 99, 101, 102, 106, 109, 115, 116, 125, 132, 139, 140, 143, 144, 145, 148, 149, 152, 153, 154, 156, 165, 167, 168, 169, 171, 175, 179, 181, 183, 185, 187, 188, 190, 191, 195, 198, 199, 200, 201, 202, 205, 207, 209, 210, 212, 214, 217, 221, 223, 224, 226, 227, 229, 233, 237, 243, 244, 248, 249, 252, 253, 255, 260, 265, 268, 270, 278, 286, 287, 288, 289, 293, 295, 297, 298, 300, 310, 311, 312, 321, 324, 325, 326, 329, 330, 334, 340, 343, 344, 345, 346, 348, 351, 353, 355, 359, 360, 363, 366, 367, 370, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 403, 404, 406, 407, 412, 415, 416, 417, 418, 419, 426, 427, 428, 432, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 484, 485, 486, 490, 491, 494, 495, 497, 499, 505, 509, 511, 521, 522, 523, 528, 529, 530, 532, 534, 536, 540, 542, 544, 545, 546, 549, 550, 552, 553, 555, 559, 562, 566, 568, 569, 572, 573, 575, 579, 580, 586, 589, 590, 593, 599, 601, 605, 609, 617

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Overview

Caparzo Sangiovese Toscana (+361022) has been hand-selected and endorsed by our wine buyers as the perfect, food-friendly red that offers versatility with dark red meats and pasta with red sauces. It’s the Red made for reds.

Many of our customers who normally turn to the LCBO for guidance and endorsement will be pleased with this ideal everyday red wine that offers great value at its price point of $12.95. Made from the Sangiovese grape in the Tuscan region of Caparzo, this red wine has blackberry and black cherry flavours with moderate tannins that give a less dry flavour and one that is full-bodied with a smooth velvety finish.

Key Dates

Start Date: January 5, 2014Takedown Date: May 24, 2014

Participating Product

LCBO# 361022 Caparzo Sangiovese Toscana 750 mL

Signage Components

The signage components ship as one kit (re-order# 14118-75):

• Discretionary End Backer Card x 1 piece• Pre-printed Shelf Talker x 3 pieces

Merchandising Instruction

Participating stores will be force allocated three cases of product

• Participating stores will be force allocated three cases of the participating product.

• Merchandise the featured product on the Discretionary End Aisle.

• Install the backer cards and preprinted shelf talkers on the display.

• If the store already lists the product, install the pre-printed shelf talkers in-section in front of the featured product.

• Please order sufficient inventory of the featured product to build and maintain a full display.

Winter Wine Program

Shelf Talker Backer Card

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Signature Collection

Overview

The Signature Collection is a curated assortment originating from premium wine growing regions around the world (France, Italy, California, Australia and New Zealand). The goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the LCBO Wines section. This program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop VINTAGES. The Signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality/price value.


LCBO Description Format Retail

45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $24.95

266965 Bonacchi Brunello Di Montalcino Docg 750 $35.80

317057 Masi Costasera Amarone Classico Doc 750 $39.95

350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 $27.95

310409 Robert Mondavi Chardonnay Napa Valley 750 $25.95

350462 Kenwood Zinfandel Sonoma County 750 $19.95

337501 Remoissenet Bourgogne Blanc 750 $19.95

289124 Laroche Chablis Saint Martin 750 $21.95

56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $26.90

332882 Henry Fessy Moulin a Vent 750 $19.95

319657 Guy Saget Sancerre blanc 750 $19.95

160143 Castello Di Neive Barbaresco Docg 750 $19.95

212761 Stone Dwellers Cabernet Sauvignon 750 $19.95

315226 L'evidence 750 $17.95

32656 Marques De Riscal Reserva 750 $20.90

245696 Whitehaven Pinot Noir 750 $22.95

269829 Grant Burge Summers Chardonnay 750 $19.95

278689 Brancott Letter Series B Sauvignon Blanc 750 $19.95

178541 Batasiolo Barolo Docg 750 $29.95

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750 $34.95

325142 Bouchard Beaune de Chateau 750 $36.95

390872 Wolf Blass Grey Label Shiraz 750 $34.95

335380 Cockburns Vintage Port 750 $38.95

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Signature Collection


All Stores

Signage Components

• Pre-printed Shelf Talkers (Re-order# DMS-14102-64)• Takeaway Brochure (Re-order# 14102-70)


• Merchandise the shelf talkers in front of participating products in section.• Display the brochure in section using the in section brochure holder, or in a prominent

location in-store, where customers can access them easily.

NOTE: The Signature Collection program is a permanent program; please merchandise the pre-printed Shelf Talkers in-section at all times.

Brochures (Re-order# 14102-70)

Pre-printed Shelf Talkers (Re-order# DMS-14102-64)

New Logo for the Signature Collection

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Check 25 (25 or Younger) Program

• Rear Cash Register Sign• Window Showcard• Metal Floor Stand Sign• Tent Card• In-section Hot Button

Second-party Purchase Program

• Perpendicular Shelf Talker

Both Programs• Front End Merchandiser Sign• Poster• POS Screen• PA Announcement

If you did not remove and discard the following signage components in P11, please do so as soon as possible.

• Cash Counter Decal• Cash Side Decal• Entrance Cling Vinyl

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Overview

CHECK 25 (25 OR YOUNGER) PROGRAM The Check 25 (25 or Younger) Program requests that customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

SECOND-PARTY PURCHASE Preventing sales to minors and those who appear intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know...19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

Participating StoresAll Stores

Key DatesDo not remove until further notice.

Signage Components & Merchandising Instructions

Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out.

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1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots on the back of the sign, in each corner, and on the back of each cash monitor.

• Please ensure the creative is facing customers.

NOTE: The following stores as well as all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order #DMS-14018-102

2. Window Show Card (Bilingual)

• This sign was shipped to stores with three or more window show card fixtures.

• Install the sign on every third version as part of the rotation with the current promotion turn’s show cards.

• Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.



CHECK 25 (25 OR YOUNGER) PROGRAM

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3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.


4. Tent Card (Bilingual)

• Display the tent card on the Tasting Bar and/or in the Special Events Kitchen for all in-store tastings and events.

Re-order #DMS-CHK-25001

5. In-Section Hot Button (English/French)

• At Store Manager’s discretion, display the hot button signage in sections where customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.• Clips can be ordered through Central Supply #691451


CHECK 25 (25 OR YOUNGER) PROGRAM – CONTINUED

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SECOND-PARTY PURCHASE PROGRAM

1. Perpendicular Shelf Talker (English/French)

• At Store Manager’s discretion, display the perpendicular shelf talker in-section.

• Each kit contains 10 pieces.• Clips can be ordered through Central Supply #691451


SIGNS FOR BOTH PROGRAMS

1. Front End Merchandiser Sign (Bilingual)

• This sign is to be alternated between both the 25 or Younger and Second-party Purchase program on all front end merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the front end merchandiser fixture.

25 or Younger Program Re-order #DMS-14018-100

Second-party Purchase Program Re-order #DMS-14078-62TRADE C

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2. Poster (English/French)

• At Store Manager’s discretion, display both posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

25 or Younger Program Re-order #DMS-14018-89

Second-party Purchase Program Re-order #DMS-14078-63

3. POS Screen (Bilingual)

• POS screens displaying the 25 or Younger Program as well as the Second-party Purchase Program message are included as part of the existing rotation.

4. PA Announcements (Bilingual)

• The in-store music includes a 25 or Younger Program PA announcement as well as a Second-party Purchase Program announcement. The announcements rotate every 15 minutes, in English and French, between music.

SIGNS FOR BOTH PROGRAMS – CONTINUED

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Exterior Springer Signs

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Exterior Springer Sign


All Stores

Key Dates

Takedown: Keep existing signage until further notice.

Components & Re-ordering

• Check 25 (25 or Younger) Program – Exterior Springer Sign (English/French)Re-order #: 14118-32

• Second-party Purchase Program – Exterior Springer Sign (English/French) Re-order #: 14118-33

Stores that received two signs must use the appropriate Exterior Springer Sign fixtures to display the signs. Signs must not be displayed/taped to the entrance doors/windows.

Stores can re-order an Exterior Springer Sign fixture if the ones originally sent to the store are damaged or lost, and if stores have the room to safely accommodate two. Stores that receive one sign should only have one Exterior Springer Sign fixture.


• Keep the 25 or Younger sign (stores with 1 fixture) and the Second-party Purchase sign (stores with 2 fixtures) installed until further notice.

• Stores with an LCBO owned parking lot will receive two signs. The 25 or Younger sign is for the entrance of the parking lot. The Second-party Purchase sign is to be placed near the store entrance at store manager’s discretion.

• All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk. Please do not display the signs outside when there are strong winds. The signage may tip over and cause injury.TRADE C

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Shopping Cart Signs

Please ensure the PT12 Shopping Cart Frame Signs are installed by the start of the Promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 228, 229, 233, 234, 237, 243, 244, 252, 253, 260, 263, 265, 270, 276, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 416, 417, 428, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 474, 481, 486, 490, 491, 494, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 695, 698, 699, 702, 703, 706, 771, 776

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Shopping Cart Signs

Overview

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.

Components and Re-ordering

Thematic Sign (Sold to the Trade) Install the “Les Jamelles Cabernet Sauvignon” Thematic sign on the inside the frame of the Shopping Carts. Re-order DMS-14125-02

Key DatesInstall: February 2, 2014Takedown: March 2, 2014

Social Responsibility Sign Keep both Social Responsibility Signs installed in the frames on the outside of the Shopping Carts. Please display the “25 or Younger” signs on half of your shopping carts (on the outside), and “Did you know...19+” signs on the other half. For example, if the store has 30 shopping carts, please display 15 “25 or Younger” and 15 “Did you know…19+” signs.

Key DatesTakedown: Keep existing signage until further notice.


• Remove the PT11 “Mill Street Vanilla Porter” signs and recycle.• Install the new PT12 “Les Jamelles Cabernet Sauvignonr” sign on the inside of the frames of

the cart.• Keep the new “25 or Younger ? Have your I.D. Ready” sign and “Did You Know” sign installed on

the outside frames of the cart until further notice..

Thematic SignThematic Sign

Social Responsibility SignRe-order# DMS-14118-35

Social Responsibility SignRe-order# DMS-14118-36

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Front End Merchandiser

This is a Sold Program and participation is mandatory.

Participating stores

1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699

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Period 12 FEM Sold Space Program Overview

The Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.


For Period 12, the Sold Space program will feature Beaujolais Villages Villa Ponciago. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 4 shelves plus the plinth/base (i.e. The featured products shouldbe water-falled on 4 shelves). The top shelf is used to display the box sign provided.


LCBO# Brand Size (mL)325134 Beaujolais Villages Villa Ponciago 750 mL

Signage Components

Re-Order# for kit is DMS-14115-61 Pre-Printed Shelf Talker (1 Versions per bundle)


For Period 12, the Sold Space program will feature Beaujolais Villages Villa Ponciago. It is

Front End Merchandiser Sold Space Implementation GuideE�ective: May 27, 2012

1483

6-13

Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Box SignShelf Talker Box SignShelf Talker

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Core 200mL Spirits PPG Program

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

THIS CHANGES STARTING PT11

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Staff Picks Basket

Reminder

Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.

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Beer and Chasers Mainstream Spirits

Big Brands Premium Destination

271965Smirno� Vodka (P.E.T.)

447961Fireball Whisky

393678 Baileys Irish Cream

245944 Alberta Premium

586180 Iceberg Vodka

413716 Wiser's Deluxe

217968 Crown Royal

271338 Bacardi Superior

228031Grand Marnier Liqueur

584730 Sour Puss

Raspberry Liquor


602128Polar Ice Vodka

393678 Baileys Irish

Cream Liqueur


251371Canadian Club

Premium Whisky

271338 Bacardi Superior Rum

271288 Crown Royal Whisky

413716 Wiser's De Luxe Whisky

447961 Fireball Whisky

251397Walker’s Special Old


602128 Polar Ice Vodka



251397 Walker's Special

Old Whisky


Cream Liqueur


251371 Canadian Club

Premium Whisky


298729 St. Remy Brandy



298729St. Remy Brandy

351023 Absolut Vodka

251371Canadian Club

Premium Whisky


476382 Grant's Family

Reserve Scotch Whiskey


Cream Liqueur


228031Grand Marnier Liqueur

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:


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Cool Convenience Upspend Mainstream

Global Roots






Cream Liqueur



271288 Grand Marnier Liqueur

579433Kalhua Co�ee

Flavoured Liqueur

271288 Crown Royal Whisky




Cream Liqueur

251371Canadian Club

Premium Whisky


228031 Grand Marnier Liqueur

351023 Absolut Vodka


298729St. Remy Brandy




298729St Remy Brandy

476382Grant's Family Reserve

Scotch Whiskey

351023Absolut Vodka

251371Canadian Club

Premium Whisky



619775Appleton Estate V/X Rum

413716Wiser's De Luxe Whisky


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Wine Fridge

(Turn 3: February 2 - May 24, 2014)

This is a Sold Program and participation is mandatory.

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Wine Fridge Turn 3 - (PT12 - PT2)

Turn 3

For product and Planoguide questions please call:

Courtney DawsonProduct ManagerNew World Wines416-864-6868

Participating Products and Planograms

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Astrid BrummerProduct ManagerOntario Wines416-864-6743

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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 385, 388, 390, 391, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 486, 494, 495, 497, 499, 505, 511, 526, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641, 702, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 629, 634, 635, 637, 638, 642, 643, 644, 694, 695, 698, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 279, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 645, 677, 703, 706

Group D Stores28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 425, 426, 429, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 563, 589, 594, 612, 639

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Group A Stores – Participating Products

LCBO# Description Format (mL)

Varietal

Paid #1 537605 Nicolas Feuillatte Brut Champagne 750 Champagne

Paid #2 593855 Astoria Prosecco La Robinia 750 Prosecco

Paid #3 897702 Bottega Vino Dei Poeti Prosecco Doc 750 Prosecco

Paid #4 687582 Prosecco Di Valdobbiadene Brut (S. Margherit 750 Prosecco

Paid #5 588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 Sparkling

Paid #6 210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Sparkling

Paid #7 203125 Henkell Rose 750 Sparkling Rose

Paid #8 277202 Bottega Rose Vino Dei Poeti Sparkling 750 Sparkling Rose

Paid #9 99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 Pinot Grigio/Gris

Paid #10 34041 Fetzer Pinot Grigio 750 Pinot Grigio/Gris

Paid #11 272351 Vip Pinot Grigio 750 Pinot Grigio/Gris

Paid #12 351064 Kittling Ridge Pinot Grigio Prop Cuvee 750 Pinot Grigio/Gris

Paid #13 60707 20 Bees Pinot Grigio VQA 750 Pinot Grigio/Gris

Paid #14 219279 Konzelmann Pinot Blanc VQA 750 Pinot Grigio/Gris

Paid #15 289124 Laroche Chablis Saint Martin 750 Chardonnay

Paid #16 557934 Mcwilliam's Hanwood Estate Chardonnay 750 Chardonnay

Paid #17 97121 Barefoot Chardonnay 750 Chardonnay

Paid #18 308122 Ghost Pines Chardonnay Winemaker's Blend 750 Chardonnay

Paid #19 288795 Stoneleigh Marlborough Chardonnay 750 Chardonnay

Paid #20 594200 Peninsula Ridge Inox Chardonnay VQA 750 Chardonnay

Paid #21 26 Mike Weir Chardonnay VQA 750 Chardonnay

Paid #22 277210 Cavit Collection Moscato Pavia Igt 750 Moscato

Paid #23 560243 Eastdell Rose VQA 750 Rose

Paid #24 187013 Silver Point Sauvignon Blanc 750 Sauvignon Blanc

Paid #25 145086 Mission Hill Sauvignon Blanc VQA Five Vineyds 750 Sauvignon Blanc

Paid #26 221804 Trius Sauvignon Blanc VQA 750 Sauvignon Blanc

Paid #27 336529 Black Tower Rivaner 1500 Blend

Paid #28 280859 14 Hands Hot To Trot White Blend 750 Blend

Paid #29 192625 Fresh Sauvignon Blanc Chardonnay VQA 750 Blend

Paid #30 275099 Jackson-Triggs Vidal Bag In Box 4000 VidalTRADE COPY O

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Group B Stores – Participating Products

LCBO# Description Format (mL)

Varietal

Paid #1 588053 Il Prosecco 750 Prosecco

Paid #2 215079 Cono Sur Sparkling Brut Nv 750 Sparkling

Paid #3 91 Baby Duck 750 Sparkling

Paid #4 26906 Danzante Pinot Grigio Delle Venezie Igt 750 Pinot Grigio/Gris

Paid #5 73148 Montalto Pinot Grigio Igt Sicily 750 Pinot Grigio/Gris

Paid #6 580183 Blu Giovello Pinot Grigio 750 Pinot Grigio/Gris

Paid #7 669200 Ciao Bianco Pinot Grigio Carton 1000 Pinot Grigio/Gris

Paid #8 53983 Barefoot Pinot Grigio 750 Pinot Grigio/Gris

Paid #9 274480 Mirassou Pinot Grigio 750 Pinot Grigio/Gris

Paid #10 556746 Bodega Francois Lurton Pinot Grigio 750 Pinot Grigio/Gris

Paid #11 83196 Creekside Pinot Grigio VQA 750 Pinot Grigio/Gris

Paid #12 255885 J.P. Chenet Chardonnay 750 Chardonnay

Paid #13 320424 Les Coteaux Chardonnay 750 Chardonnay

Paid #14 361683 Joseph Drouhin Pouilly-Fuisse 750 Chardonnay

Paid #15 627802 Yellow Tail Chardonnay 750 Chardonnay

Paid #16 320788 Veramonte Reserva Chardonnay 750 Chardonnay

Paid #17 347435 Copper Moon Chardonnay 750 Chardonnay

Paid #18 326728 (V)Chardonnay Marlborough (Oyster Bay) 750 Chardonnay

Paid #19 578641 Casillero Del Diablo Reserva Sauvignon Blanc 750 Sauvignon Blanc

Paid #20 620062 Monkey Bay Sauvignon Blanc 750 Sauvignon Blanc

Paid #21 313668 French Cross Sauvignon Blanc 750 Sauvignon Blanc

Paid #22 219543 Inniskillin Late Autumn Riesling VQA 750 Riesling

Paid #23 199216 Robert Mondavi Woodbridge Moscato 750 Moscato

Paid #24 31062 Ruffino Orvieto Classico DOC 750 Blend

Paid #25 75663 Alianca Vinho Verde 750 Blend

Paid #26 273862 Hat Trick White VQA 750 Blend

Paid #27 310433 Small Talk Burning Ambition White VQA 750 Blend

Paid #28 134916 Ogier Cotes Du Ventoux Rose 750 Rose

Paid #29 350488 Skinnygrape Rose 750 Rose

Paid #30 534156 Wild Vines Strawberry White Zinfandel 750 Flavoured WineTRADE COPY O

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Group C Stores – Participating Products

LCBO# Description Format (mL) Varietal

Paid #1 217760 Chateau De Montgueret Cremant De Loire Brut 750 Cremant

Paid #2 588897 Placido Pinot Grigio Delle Venezie 750 Pinot Grigio/Gris

Paid #3 321448 Cono Sur Bicicleta Chardonnay 750 Chardonnay

Paid #4 53934 Dan Aykroyd Chardonnay VQA 750 Chardonnay

Paid #5 32938 Naked Grape Chardonnay Bag In Box 3000 Chardonnay

Paid #6 36434 20 Bees Riesling VQA 750 Riesling

Paid #7 268375 Henry Of Pelham Riesling VQA 750 Riesling

Paid #8 285767 Gallo Family Vineyrds White Zinfandel 750 Rose

Group D Stores – Participating Products

LCBO# Description Format (mL) Varietal

Paid #1 119388 Pasqua Pinot Grigio Delle Venezie 1500 Pinot Grigio/Gris

Paid #2 637595 Concilio Pinot Grigio Trentino Doc 750 Pinot Grigio/Gris

Paid #3 270959 Jackson-Triggs Pinot Grigio Bag In Box 4000 Pinot Grigio/Gris

Paid #4 569087 Farnese Chardonnay 750 Chardonnay

Paid #5 183061 Megalomaniac Homegrown Riesling VQA 750 Riesling

Paid #6 370999 Riders Valley Sauvignon Blanc 750 Sauvignon Blanc

Paid #7 234351 Barefoot Moscato 750 Moscato

Paid #8 249656 Robert Mondavi Woodbridge White Zinfandel 750 Rose

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In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot Buttons

The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Re-Ordering Hot Buttons (Re-order# DMS-13085-42)

• Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French (1 version: 22 pieces/bundle)

• Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.

Bilingual DMS-13085-42

Bilingual DMS-13085-42

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Gift Packaging

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Gift Packaging – Valentine’s Day Cello Pre-Wrap

During P12, all participating Gifting stores will receive a 1-bottle Valentine’s Day Cello Pre-Wrap kit to wrap the products featured on the Promo Fixture, Nesting Table #1 and VINTAGES Nesting Table. This pre-wrap program is free to customers. Each Wrap Kit contains enough cello/wrap, ribbon and tags to wrap 108 bottles.

Key Dates

Signage Ship Date: January 27, 2014 Start: Upon receipt


The following stores will receive 3 kits: 10, 21, 115, 164, 187, 226, 334, 346, 355, 367, 371, 390, 416, 445, 490, 523, 556, 580, 771

The following stores will receive 2 kits: 1, 4, 15, 17, 22, 23, 31, 35, 38, 41, 55, 57, 130, 149, 171, 198, 200, 211, 212, 217, 248, 249, 252, 263, 298, 329, 340, 344, 351, 359, 360, 361, 373, 378, 381, 386, 391, 393, 394, 401, 412, 417, 432, 438, 452, 459, 470, 495, 497, 511, 522, 532, 542, 544, 545, 555, 568, 573, 575, 579, 587, 590, 601, 605, 617, 619, 623, 624, 627, 631, 632, 641, 643, 699, 703, 706

The following stores will receive 1 kit: 5, 18, 19, 25, 27, 33, 34, 36, 40, 44, 50, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 125, 132, 140, 143, 145, 148, 153, 154, 155, 156, 165, 166, 168, 175, 179, 182, 185, 190, 191, 192, 195, 196, 201, 207, 209, 210, 214, 218, 221, 228, 233, 237, 242, 243, 244, 250, 253, 255, 265, 269, 278, 279, 287, 288, 300, 311, 324, 325, 326, 333, 343, 382, 383, 385, 387, 388, 389, 392, 397, 398, 402, 404, 407, 425, 426, 427, 428, 431, 434, 437, 443, 444, 453, 457, 465, 481, 485, 486, 491, 494, 499, 501, 505, 518, 521, 534, 536, 540, 546, 549, 551, 553, 554, 559, 566, 569, 572, 584, 586, 598, 602, 609, 616, 629, 630, 634, 635, 638, 644, 694, 697, 698, 700, 702, 776 TRADE C

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Gift Packaging – valentine’s day cello Pre-Wrap

Components

Each of the following cases contain:

1 Bottle Cello Wrap Kits • 108 Clear Cello Bags (8.5’’w 20’’h)• 108 Ribbon Pieces (34’’ in length)• 108 Gift Tags• 1 Memo

NOTE: Ribbon colour is Pink however, the kits for the Vintages Nesting Table ribbon will be Purple.

Signage

Stores will be shipped the following new signs:

Description Where to install Re-order#

Category Sign Place the Category Sign insert into the sign band on the Promotional Fixture End. 14122-65

Gift Tag Place the Gift Tags onto the Pre-Wrapped Cello bottles. DMS 14122-66

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Gifting Promo Ends Please select 5 to 6 products from the End Aisle Participating Products. Please refer to the Sold Programs section for a complete product list.

Nesting Table #1 Please cello wrap 5 to 6 products from the list below:

Category LCBO # Description Size

Canadian Whisky 244186 Collingwood 750 mL

Canadian Whisky 94771 Forty Creek Double Barrel Reserve Whisky 750 mL

Canadian Whisky 601146 Glen Breton Rare Canadian Single Malt 750 mL

Single Malt Scotch - Speyside 603050 The Glenlivet French Oak Reserve 15 Year Old 750 mL

Single Malt Scotch - Speyside 605972 Glenfiddich Single Malt 15 Year Old 750 mL

Single Malt Scotch - Speyside 289496 Cardhu Single Malt Scotch 750 mL

Single Malt Scotch - Highland 238097 Dalwhinnie 15 Yr Malt 750 mL

Single Malt Scotch - Highland 255281 Aberfeldy 12 Year Old 750 mL

Single Malt Scotch - Islay 207126 Lagavulin 16 Yr Malt 750 mL

Single Malt Scotch - Islay 330803 Bowmore 12 Year Old Islay Single Malt 750 mL

Single Malt Scotch - Island 204560 Highland Park 12 Yr Old Single Malt 750 mL

Single Malt Scotch - Lowland 107359 Auchentoshan 12 Year Old Single Malt Scotch 750 mL

VINTAGES Nesting Table Please cello wrap products from the list below. Should you require to supplement with additional products, please do so at Store Managers’ discretion.

LCBO # Description Vintage Year

352161 CHÂTEAU DE BLIGNY GRANDE RÉSERVE BRUT ROSÉ N/A

363549 VALDIVIESO BRUT N/A

352203 PFAFFENHEIM BRUT ROSÉ CRÉMANT D'ALSACE N/A

578625 FLAT ROCK NADJA'S VINEYARD RIESLING 2012

365213 TERESINA MOSCATO D'ASTI 2012

672402 HENRY OF PELHAM CABERNET ICEWINE 2012

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Promo Fixture End

• The products are to be cello wrapped with ribbon and gift tag.• Top and Middle Shelf - Merchandise with cello wrapped bottles. • Bottom Shelf - Merchandised with pre-wrapped gift baskets

(year round beer pails + 751602 and/or residual Holiday Vessel +355735)

Nesting Table #1

• Products are to be cello wrapped with ribbon and gift tag on all tiers. Front facing the table can accommodate 15 bottles across. Please alternate with 3 facing wrapped and 3 facing unwrapped bottle.

• Side facing can accommodate 6 bottle across. Please alternate with 3 facings cello wrapped and 3 facing without.

VINTAGES Nesting Table

• Products are to be cello wrapped with ribbon (purple) and gift tag on all tiers. Front facing the table can accommodate 15 bottles across. Please alternate with 3 facing wrapped and 3 facing unwrapped bottle.

• Side facing can accommodate 6 bottle across. Please alternate with 3 facings cello wrapped and 3 facing without.

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Seasonal & New Product Fixture ProgramParticipating stores

Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.

NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 49, 50, 55, 57, 62, 63, 64, 65, 70, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 233, 234, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 587, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 644, 677, 694, 695, 698, 699, 700, 702, 703, 706, 771, 776TRADE COPY O

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Merchandising

Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign.

Signs and Re-order Information

1. “Recent Arrivals” Category SignRe-order #: GFT092

Installation:Continue to use the fixture sign with the orange RECENT ARRIVALS sign already in place.

2. On Shelf Box Sign (10 versions)Re-order #: GFT091New, Rosés, Flavoured Vodka, Large Formats, Gifts, Wines, Spirits, Beer, Sparkling, Enviro.

Installation:Please use the box signs as required to merchandise the products for each specific theme.

For additional signage, please call:helloLCBO @ 416-365-5932TRADE C

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Participating Products & Upcoming Product Release Schedule PT12

Period 12

Country LCBO No. Description Retail* Format (mL)

ETA

Canada 364034 Dr. McGillicuddy Apple Pie $19.95 750 P12

Chile 363978 Miguel Torres Chile Pisco El Gobernador $29.95 700 P12

France 363911 Pierre Ferrand Dry Curacao $37.95 750 P12

France 366856 Crème Yvette $39.95 750 P12

Germany 364018 Tujador Yucatan Honey Liqueur $25.95 500 P12

Italy 363960 Paolo Lazzaroni Sambuca $32.95 750 P12

Italy 364000 Luxardo Apricot Liqueur, Padova $27.95 750 P12

Italy 364026 Sveva's Orangella Liqueur $22.95 750 P12

Italy 364059 Braulio Amaro Alpino 28.95 750 P12

Netherld 363937 Bols Foam Cacao White $19.95 200 P12

USA 363945 Sour Puss Gumball Liquor $19.95 750 P12

USA 363952 Sour Puss Peach Liquor $19.95 750 P12

USA 364042 Sazerac Legendary Herbsaint $49.95 750 P12

FRANCE 361014 Louis Latour Bourgogne Gamay $18.95 750 P12

FRANCE 361550 Michel Lynch Bordeaux Merlot $16.95 750 P12

FRANCE 361568 Beblenheim Alsace Gewurztraminer Reserve $16.95 750 P12

FRANCE 361543 Hugel Sylvaner Alsace $14.75 750 P12

FRANCE 361709 Haury Grenache Vin de France $12.95 750 P12

ITALY 360958 Pasqua Amarone della Valpolicella $34.95 750 P12

ITALY 361469 Grandi Mura Promovi Salento IGT Primitivo $12.95 750 P12

ITALY 361501 Carpineto Dogajolo Rosso Toscana IGT $14.95 750 P12

ITALY 361477 Tavernello Sauvignon Grave Friuli $12.95 750 P12

Australia 352252 Pirramimma Stock's Hill Grenache Shiraz Mataro $17.95 750 12

Chile 350546 Root 1 Carmenere Colchagua $12.95 750 12

Chile 350553 Bodegas Volcanes de Chile Summit Rsva Cab Syrah $10.95 750 12

South Africa 350595 Bellingham Big Oak Red Shiraz Cab $11.95 750 12

South Africa 354605 Tiger Horse Chenin Blanc Pinot Grigio $11.95 750 12

South Africa 354613 Tiger Horse Shiraz Mourvedre $11.95 750 12

South Africa 350538 Goats do Roam Goats in Villages Shiraz Pinotage $12.95 750 12

UK 358184 Tanqueray Rangpur Gin $27.95 750 15-Jan

*Price Subject to Change

Seasonal Liqueur


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Period 13

Country LCBO No. Description Retail* Format (mL)

ETA

Mexico 360149 KAH Reposado Tequila $91.95 750 P13

Mexico 360164 KAH Blanco Tequila $79.95 750 P13

Mexico 360172 KAH Anejo Tequila $99.95 750 P13

Mexico 360198 Tequila Tromba Anejo $89.95 750 P13

Mexico 360206 Tequila Tromba Reposado $59.95 750 P13

Mexico 365775 Fortuna Mezcal Joven $74.95 750 P13

FRANCE TBD Dolin Vermouth Rouge $13.95 750 P13

FRANCE TBD Dolin Vermouth Dry $13.95 750 P13

SPAIN TBD Lustau Dry Amontillado Los Arcos Sherry $14.85 750 P13

SPAIN TBD Lustau Dry Oloroso Don Nuno Sherry $14.85 750 P13

CAN 158014 Flor de Cana Centenario 12YO $39.95 750 15-Feb

France 366591 Plantation Original Dark $25.95 750 15-Feb

UK 358200 Hayman's London Dry Gin $27.95 750 15-Feb

USA 363721 Spud Potato Vodka $29.95 750 15-Feb

USA 363739 Menage a Trois Vodka $31.95 750 15-Feb

*Price Subject to Change

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Special Promotions Fixtures

Re-order #14124-11

Re-order #14124-16

Re-order #14124-11

Re-order #14124-16


10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 74, 102, 106, 115, 130, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 228, 233, 243, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706

Re-order #BAM001(Bilingual)

Re-order #BAM002 (Bilingual)

Re-order #BAM001

Re-order #BAM002 (Bilingual)

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Special Promotions Fixtures

Fixture #1 - Bonus AIR MILES® Reward Miles

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

Components

Description Re-order #

Posters - 22” x 39.5” (English over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003

Fixture #2 – NEW DISCOVERIES

The second Special Promotions Fixture will be used to merchandise new products. At store manager’s discretion, order and display new products from P10 to P12 to maintain the display through P12.


Components

Component Re-order Code

Special Promotions Fixture: Poster – 22”x 39.5” 14124-11

Special Promotions Fixture: Drum Sign 48” x 6 .375” 14124-16


• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• Order enough inventory of the featured product to maintain a full display throughout

the promotion.

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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country Ontario FSI(Formerly goLocal FSI)

VQA Staff Picks Backer Card

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Program Overview

In PT7, the Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU).

Key Dates



LCBO# Description Size (mL)530906 COYOTE’S RUN PINOT NOIR VQA 750

277632 UNION NOIR VQA 750

GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 82, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 115, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776


Cut Case Display

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Signage components

Ontario Superstars Wine: Cut Case Backer #1, pre-printed Pricer Card, pre-printed Shelf Talker.

Ontario Superstars Wine: Cut Case Backer #2, pre-printed Pricer Card, pre-printed Shelf Talker.


Our Wine Country Ontario Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2• Shelf Talkers x 2

Re-order# 14128-01


1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.

Cut Case Backer #1 Cut Case Backer #2

Pricer Card Pricer Card

Shelf Talker Shelf Talker

Pricer Card

Shelf Talker Shelf TalkerCut Case Backer #2

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GROUP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 535, 538, 583, 598, 697, 636, 639


Ontario Superstars: Pre-printed shelf talker

Re-order# DMS-14128-04


1. Install pre-printed Shelf Talker in-section in front of the participating products.

Note: Copy, colours, and images subject to change.



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Ontario Wine Superstars

GROUP 3: VQA Gondola Fixture

Key Dates



4, 17, 33, 40, 41, 49, 55, 65, 74, 93, 130, 144, 164, 207, 211, 221, 228, 229, 233, 234, 263, 276, 279, 286, 341, 351, 391, 392, 417, 443, 449, 474, 481, 483, 486, 497, 516, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706

Signage components

Ontario Superstars (x2):• Our Wine Country Ontario Superstars /

Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker. • Re-order# 14128-03


1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

Single Bottle Backer Card Single Bottle Backer Card


VQA Gondola Fixture

Double Bottle Backer Card


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Popular Pick

Overview

This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key Dates



16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577,

578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700


LCBO# DescriptionSize (mL)

621110 Jackson-Triggs Pinot Grigio 750


Popular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed Shelf Talkers x 2

Re-order# 14128-02


1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.

2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.

Cut Case Backer Card



Cut Case Backer Card

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Overview

• This is a sold space program and participation is mandatory.

• Features four Ontario VQA products.• Stores must order the products required

(minimum of one case per SKU).

Key Dates

• Install: February 2, 2014• Takedown: March 30, 2014


1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 82, 83, 86, 90, 95, 97, 102, 106, 110, 115, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 247, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776

Our Wine Country - GROUP 1: VQA Cube Fixture

Cube Fixture Cube Fixture

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Our Wine Country - GROUP 1: VQA Cube Fixture


LCBO# Description Size (mL)266486 Sprucewood Shores Lady in Red VQA 750

89862 Girls Night Out Chardonnay Merlot Rosé VQA 750

146779 Rose Hill Cabernet Merlot VQA 750

250217 Henry of Pelham Pinot Grigio VQA 750

Signage components

1. Our Wine Country Cube Sign (Permanent Signage)2. 100% Ontario Category Sign x 2 (Permanent Signage)3. Our Wine Country pre-printed Shelf Talkers x 44. Only stores belonging to this group can order these signs

Re-order # VQA Cube Fixture Kit:

NIVQA067, Our Wine Country cube sign, 100% Ontario Category sign x 2.


1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.

2. Keep the Our Wine Country Cube Sign installed till further notice. 3. Keep the 100% Ontario Category Signs installed on either side of the Cube Sign till

further notice.

100% Ontario Category Shelf Talker Our Wine Country Cube Sign Our Wine Country Cube Sign

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Our Wine Country FSI* - GROUP 2: VQA Gondola Fixture*FSI = Product is featured in the Free Standing Insert


4, 17, 33, 40, 41, 65, 74, 93, 130, 144, 164, 207, 211, 221, 228, 229, 233, 234, 250, 252, 263, 279, 286, 351, 391, 392, 417, 420, 443, 481, 483, 486, 490, 497, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706


LCBO# Description Size (mL)266486 Sprucewood Shores Lady in Red VQA 750

89862 Girls Night Out Chardonnay Merlot Rosé VQA 750

146779 Rose Hill Cabernet Merlot VQA 750

250217 Henry of Pelham Pinot Grigio VQA 750

Signage components

Re-order Code: NIVQA066

1. Our Wine Country Backer Card (Permanent Signage)

2. Our Wine Country pre-printed Shelf Talkers x 43. Only stores belonging to this group can order

these signs


1. Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Shelf Talker

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VQA Staff Picks Backer Card

Key Dates

Install Date: Upon ReceiptTakedown Date: Until further notice


33, 41, 49, 55, 65, 130, 144, 207, 211, 221, 229, 233, 234, 263, 341, 351, 443, 551, 580, 587, 609, 627, 644, 694, 695, 699, 706, 391, 526, 556

Component

• VQA Staff Picks Backer Card• Re-order# STBK001

Merchandising Instructions:

• Please replace immediately, the old “VQA STAFF PICKS” Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card.

• Bilingual designated stores must display the bilingual side of the sign facing.

Old Version New Version New Version Old Version TRADE COPY O

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Beer Programs

Ontario Craft Beer End Aisle

Brewery Spotlight

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

NO CHANGE FROM LAST PERIOD



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Ontario Craft Beer End Aisle

Key Dates

Install: February 2, 2014

Take Down: March 2, 2014

Components

Pre-Printed Shelf Talkers (ENG) – DMS - 14128-42

Pre-Printed Shelf Talkers (FRE) – DMS -14128-43

End Aisle Backer Card (same) – OCBEA01


LCBO# Brand Size (mL) BreweryDistributor Code

187328 Stonehammer Dark Ale 6 x 341 F&M 3437

547646 Steam Whistle 6 x 341 Steam Whistle 5577255091 Muskoka Cream Ale 6 x 355 Muskoka warehouse


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

OCB End Aisle Backer CardRe-order # OCBEA01

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Overview

The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world.

NEW: Please display the brewery information Shelf Talker within your store’s Brewery Spotlight section.

Key Date

Install: December 2, 2013


Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB013

• Pre-Printed Shelf Talkers (FRE) – DMS –OCB014

Brewery Spotlight: Founders Brewing Company


Brewery LCBO# Description Size (mL)

Founders Brewing Company

354787 Founders Breakfast Stout 6 x 355353938 Founders Porter 6 x 355353946 Founders Dry Hopped Pale Ale 6 x 355353953 Founders Dirty Bastard 6 x 355353961 Founders Backwoods Bastard 4 x 355


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630



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Craft Beer Program

Key Dates



Components

• Pre-Printed Shelf Talkers (ENG) – DMS –OCB012• Pre-Printed Shelf Talkers (FRE) – DMS –OCB011

Item# Product Name Size (mL)343947 Gulden Draak 9000 Quadruple 330354803 Sigtuna Midvinterblot 33092791 La Trappe Quadrupel 750173658 Garrison Imperial I.P.A. 5006569 10 Rochefort 10 330343913 Black Magic Woman Imperial Stout 500288746 Weizenbock 2013 75097469 Samichlaus 330348656 Liefmans Goudenband 750354811 Acheul Bruin 330353896 Woolly Bugger Barley Wine 375

343939 Sunturn Brew 500

354829 Renaissance Tribute Barley Wine 330

361188 Buxton Imperial Black IPA 500


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776




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LCBO# Description Size (mL) Distributor Code365767 Lake of Bays Top Shelf Classic Lager 473 8958

339416 Nickelbrook Naughty Neighbour 6 x 355 6699351429 Amsterdam Boneshaker 473 3842

261271 Grand River Pugnacious Pale Ale 500 8469


Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776


Ontario Craft Beer (Quarterly Program)

Key Dates



Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB008

• Pre-Printed Shelf Talkers (FRE) – DMS - OCB009


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“VINTAGES SUPERSTAR” Program


Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 223, 233, 237, 244, 248, 249, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 226, 243, 253, 255, 263, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

ON

TARIO

SUPER

STARS

$22.95 303800 (XD

) 750 mL

FULL-B

OD

IED & SM

OO

TH

A VIN

TAGES Essential

17610 Take Down: November 30, 2013

From a pioneer of prem

ium O

ntario red wines, this

Bordeaux-inspired blend has been crafted to perfection

every year since 1989. Savour it with prim

e rib.

TRIU

S RED

VQA N

iagara Peninsula, Ontario

PRIM

E RIB

WITH

MU

STARD

AND

RO

SEMARY C

RU

ST vintages.com

/superstars/20 Price subject to change w

ithout notice. While supplies last.

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Overview The VINTAGES Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one VINTAGES Essential. This is a Sold Program and participation is mandatory.

“VINTAGES SUPERSTAR” Program

Shelf Talker

Available ChilledIn-Section Hot Button

Re- Order # DMS-13115-43


SOUTHBROOK TRIOMPHE CABERNET SAUVIGNONVQA Niagara-on-the-Lake193573 (XD) 750 mL$22.95

Key Dates

Install: Upon receiptTakedown: March 1, 2014

All Kits will be shipped via store mailbag.

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating product in a basket next to/near the

LCBO Ontario VQA wines section.• Insert the basket sign insert into the Large Metal Sign Holder

(Central Supply #691089)• Display the fully merchandised basket in the LCBO Ontario VQA wines

section next to the VQA fixture.• Takedown once stock is sold out, or by March 1, 2014.

Pre-printed Shelf Talker• Install the pre-printed Shelf Talker in front of the featured product, in

its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012) or 2” shelf clip for VINTAGES

(helloLCBO – re-order #LC1506). • Takedown once stock is sold out, or by March 1, 2014.

Available Chilled Hot Button

• This Hot Button should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

• Re-order# DMS-13115-43

Basket Insert

Shelf Talker

Basket Insert

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BAM & LTO Signage


1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 112, 115, 124, 125, 127, 129, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 229, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248, 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 578, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776

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VINTAGES BAM & LTO Signage

Overview

The VINTAGES BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Components

LTO Shelf Talkers BAM Shelf Talkers


LCBO# Description Original Price Price Promotion

21089 ASBACH URALT $33.55 $33.55 10 BAM

351486 GREENLANE OLD VINES RIESLING 2011 $22.95 $22.95 8 BAM

268771 LOUIS ROEDERER BRUT PREMIER CHAMPAGNE $68.95 $68.95 15 BAM

508614 VEUVE CLICQUOT PONSARDIN BRUT CHAMPAGNE $91.95 $91.95 30 BAM

342436 BONTERRA CHARDONNAY (V) $18.95 $16.95 $2 LTO

328567 CATHEDRAL CELLAR CABERNET SAUVIGNON (V) $15.95 $13.95 $2 LTO

337238 CONCHA Y TORO MARQUES DE CASA CONCHA CABERNET SAUVIGNON (V) $21.95 $18.95 $3 LTO

131235 FIELDING ESTATE SAUVIGNON BLANC 2012 $18.95 $16.95 $2 LTO

430561 HENRY OF PELHAM RIESLING ICEWINE (V) $49.95 $44.95 $5 LTO

346759 HINTERBROOK DEEPLY RED CABERNET MERLOT 2011 $15.95 $13.95 $2 LTO

551085 INNISKILLIN VIDAL ICEWINE (V) $49.95 $44.95 $5 LTO

626390 KIM CRAWFORD PINOT NOIR $19.95 $17.95 $2 LTO

215525 LA CHABLISIENNE VIEILLES VIGNES CHABLIS (V) $24.95 $22.95 $2 LTO

365924 LOUIS JADOT BEAUJOLAIS-VILLAGES (V) $16.95 $15.95 $1 LTO

933077 LOUIS JADOT CHARDONNAY BOURGOGNE (V) $20.95 $18.95 $2 LTO

67645 MEGALOMANIAC BIGMOUTH MERLOT 2010 $24.95 $23.95 $1 LTO

69377 MONTE ANTICO (V) $15.95 $14.45 $1.50 LTO

230896 PENINSULA RIDGE RESERVE SYRAH 2010 $24.95 $21.95 $3 LTO

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The Winter issue of FOOD & DRINK was distributed in stores Wednesday, January 15, 2014.

Features

• Games On! Five Olympic powerhouses inspire casual cocktails and appetizers for viewing parties.

• Fire and Ice Tantalizing recipes and top tips for barbecuing in the chill of winter.

• Nouvelle Once More Bring the hottest French cooking trend—with its fabulous simplicity—into your own kitchen.

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Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

Store # and contact name # of additional copies and why

FOOD & DRINK

Food & Drink Header Card English/Bilingual (Re-Order Code: 14118-98)

Food & Drink “A” Frame Sign English over English (Re-Order Code: 14118-99)

Food & Drink “A” Frame Sign English over French (Re-Order Code: 14118-101)

English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Spring 2014 issue of FOOD & DRINK, which will be in stores on Wednesday, March 5, 2014.

Signage Re-order Codes

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Column Heading KeyStore #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End Aisles Number of Sold End Aisles and(P)remium or (S)tandard Flight

End Aisle Backer Cards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedShow Cards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed

FLS

F = LCBO stores located in FLS designated areasFF = LCBO FLS designated stores See back/inside cover for definitions


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Participating Stores This list is included in the PT12 Worksheets file posted on the portal.

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1 H 20S 45 Y 65 3 3 5 3 8 F2 10 5 F3 8P 15 40 2 F4 10P 15 40 8 F5 H 10P 20 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 1 16 FF8 T 10S 10 40 5 2 6 F9 T 10 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 4 F13 5 20 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 F17 H 105 30 Y 40 6 3 6 FF18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 2 6 1229 10 1 1030 T 5 15 2 6 831 H 15P 30 Y 55 3 6 632 5 10 3 4 F33 H 10S 20 40 2 6 634 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 6 4 FF37 8P 15 40 3 10 F38 H 15P 30 Y 55 12 1 FF39 15 340 H 20P 25 40 3 3 4 19 6 FF41 10S 20 Y 45 6 3 4 FF

42 T 10 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 2 3 646 10 1

Sto

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47 10S 10 40 2 3 1248 10 4 649 5 10 20 2 2 FF50 H 10S 15 40 6 3 6 FF5152 FF53 5 3 154 5 10 3 F55 H 10S 20 Y 40 6 3 4 FF56 T 5 10 3 457 H 15S 25 Y 60 3 3 6 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 H 5C 10 10 162 H 15S 20 40 4 4 463 H 10S 20 50 7 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 2 4 6 FF67 5 3 4 4 FF68 H 15S 25 40 3 1 6 1269 5 10 6 870 8S 20 40 4 2 671 T 5 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 8 Y 40 4 5 475 T 5 2 4 6 FF76 3 2 4 FF77 T 15 2 6 8 FF78 5 10 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 3 2 4 6 FF82 H 8S 20 40 2 383 20 2 2 4 FF84 T 5 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 6 1288 T 5 20 1 6 889 5 1 4 FF90 H 10S 15 40 191 T 5 15 3 6 8 FF92 T 10 3 4 4 F

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93 10S 20 30 4 6 494 T 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 2 4 697 10S 25 40 6 2 498 T 5 3 6 12 FF99 5 10 5 4 FF101 H 10S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 3 FF104 T 10 2 4 F105 5 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 3 4 FF109 T 5 10 1 4 6110 5 15 3 4 6111 T 5 3 4 4112 10 4 4 6 FF113 T 5 2 6 8114 5 4115 H 20P 40 55 3 3 5 8 6116 T 2 4 4117 T 10 3 4 6 FF118 T 5 2 4 6 FF119 5 1 4120 1 4121 1 FF122 T 5 2 4 4 FF123 T 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 1 FF127 10 1 4128 T 10 2 4 6 F129 5 1 4 4 FF130 H 15S 25 Y 50 6 4131 5 1 4132 H 10S 25 40 7 1 4133 10 1 4134 3 2 4 FF135 T 15 2 6 8136 T 5 10 2 4137 10 4138 5 1 4139 T 10 2 4 6

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140 H 10P 20 55 3 3 4 FF141 5 1 4

142 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 1147 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 25 55 3 3 4 5 4157 T 15 3 4158 T 10 3 4159 T 5 1 4160 5 1 4 6161 T 5 4 4162 T 10 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 15P 20 53 3 3 7 5 6 FF165 H 8S 20 45 4 4 F166 T 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 3 6 8170 T 10 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 1 4 6173 5 1 FF174 T 10 3 6 8175 10S 15 45 3 3 4 4176 5 1 4178 T 10 1 6 12179 H 15P 25 55 4 3 4180 5 1 4 FF181 5 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 3 4 4 F184 T 10 3 4 4 FF185 H 15P 25 Y 55 3 4 2 6 F186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8

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188 H 10S 20 40 3189 5 1 4 4 FF190 H 10S 15 40 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 8S 10 40 2 6 12 F193 10 1 4 6 FF194 T 10 2 6 8195 H 20S 40 Y 60 3 4 F196 H 8S 15 40 3 6 12197 T 5 15 2 4 6198 H 15S 25 Y 55 6 3 4 F199 5 10 4200 H 20S 25 Y 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 3 6 12203204 5 2 4 FF205 T 10 3 6207 H 8S 20 40 4 7 F208 T 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 8S 20 40 6 5 4212 H 15P 30 40 7 8 4 F213 T 15 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 10S 25 55 3 5 F219 T 10 2 4 6220 T 10 3 4 FF221 H 10S 20 Y 40 6 5 4222 T 5 10 3 4223 T 5 15 2 6224 T 10 4 4225 T 5 10 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 T 5 10 2 4228 H 15S 25 Y 55 3 3 8 4 4 F229 T 10S 20 40 4 5 4230 15 1 6 12231 T 10 2 4232 T 5 10 3 6 8233 H 15S 30 Y 55 6 4 3 F234 10S 20 8 4 4 F235 5 1 4

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236 T 5 10 1 4 6 FF237 10S 25 40 7 3 4238 T 10 1 6 8239 T 10 2 4 6240 5 1 4 4241 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 1 4 FF246 T 5 10 3 6 12247 T 5 15 3 6 8248 H 15P 25 40 3 2 6 4 6249 H 10S 20 Y 40 3 4 F250 5 10 1 4251 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 1 4 F257 5 1 4 4258 T 10 1259 10260 5 25 4 2 6261 T 10 1 4262 10 1 4263 H 20S 40 Y 60 4 7 6264 T 10 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 3267 T 10 3268 5 15 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 1 10272 5 1 FF273 T 5 4 6274 5 1 4 4275 T 10 3 4276 T 3 10 20 4 4277 T 15 3 6 12278 H 8S 15 40 7 3 4 FF279 H 15S 20 Y 50 5 10 4 F280 5 2 4281 T 10 3 4 6

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282 T 10 3 6 12283 5 1284 T 10 2 6 12285 3 3 4286 3 10 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 2 6 12290 3 1 4291 T 10 2 6 8 FF292 5 4 4293 T 5 1 4 4294 T 10 3 6 12295 10P 20 40 3 4 F296 T 10 3 4 6297 T 15 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 2 4 4300 H 10S 30 55 3 6 5301 10 1 4 6302 5 5303 T 10 3 4 6304 T 5 15 3 4 6305 10 1306 T 10 2 4 4307 5 1308 10 1 4 FF309 5 1 4 F310 5 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 2314 T 10 3 4315 3 1316 T 10 3 4 6317 T 5 1 4318319 5 1 4320 10 6 8 F321 H 8S 20 45 3 4 F322 5 1 4 FF323 T 10 3 6324 H 8P 15 40 3 6 8 FF325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 3 4 FF

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328 T 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 3 6 8331 5 1332 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 3 6 8336 5 1337 5 1338 1 4 FF339 10 1 4 4340 H 10S 20 40 6 5 4341 3 10 10 6 F343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5S 15 40 2346 H 20P 45 Y 65 3 3 6 6 6347 5 1 4348 5 4349 5 1 4 FF350 10 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 2 4 4353 H 8P 15 60 5 4354 3 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 4 4 FF360 H 10P 25 55 3 3 3 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 2 6 12 F363 5 10 1 4 6 F364 T 10 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 2 2 4369 T 10 4370 10 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 2 4373 H 15S 20 Y 60 5 4 4374 T 15 2 6 12375 5 1 4 FF376

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377 5 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 3 6 8380 T 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4391 H 15S 25 Y 45 6 4 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 FF395 10 2 10 FF397 H 15S 30 Y 40 4 4398 H 15S 40 Y 55 6 3 4 F399 20 1400 15S 20 40 2 4 FF401 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 4 4404 H 15S 20 55 3 4 6 4405 5 1 4 FF406 5 15 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 1 4410 10 2 4 4411 8P 15 40 1 4 F412 H 15P 25 Y 55 10 10 4 F413 3 2414 T 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 2 4 4419 T 3 3 4 6420 5 2 F421 5 1 F422 5 1 4 FF423 10 2 4

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424 3 4 FF425 H 10S 20 40 3 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 1 4434 H 15S 20 45 3 1 6435 5 1 4 FF436 5 25 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 5 6 F439 1440 T 10 4 4 4441 10 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 Y 40 3 3 3 6 8 F445 H 20S 30 60 3 3 9 8446 T 10 1 6 8447 5 1 6 8448 T 5 1 4 4449 10 6 3450 T 5 4 4451 5 1 4 4452 H 15P 20 65 7 FF453 10P 15 40 4 1 4454 5 25 2 4455 T 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20 30 Y 55 5 7 4460 3 1 4461 T 10 3 6 8462 T 10 2 4 6463 3 4 FF464 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 3 4

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469 5S 20 5 4 6 4470 H 15S 30 Y 55 6 6 4 FF471 10 3 10472 10 1 4473 5 1 4474 5 10 4 4475 10 1476 1 4478 T 10 3 6479 3 1480 5 1 4481 H 15P 20 Y 45 2 2482 5 1483 10 5 F484 5 15 3 4 4 F485 H 15P 20 Y 40 6 12 F486 10P 20 40 3487 5 1 4 F488 3 1 4 4 FF489 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 4 4 F493 3 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 2 4 6505 H 20P 30 55 3 3 3 6 F506 5 4 FF507 T 5 15 2 6 12 FF509 T 15 2 6 12510 5 1 4 6511 H 10S 25 Y 45 4 5 4 F512 3 2S 1 F513 5 1514 5 1515 FF516 15 5 5

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517 T 5 15 3518 H 10S 25 40 3 1 4 F519 5 1 F520 T 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 2 6 12 FF526 5 30 2 FF527 T 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 3 6 12530 T 10 3 6 8531 T 3 4 F532 8S 2 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 1536 H 15P 25 Y 40 10 7 4537 10 2 4538 FF539 T 5 15 2 4 F540 H 15S 20 55 3 5 4 FF541 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 4549 H 20S 30 60 5 9 4550 10 6 12551 10S 40 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F555 H 8S 30 40 6 4 F556 H 15P 25 Y 45 6 3 1 F557 5 1 4558 10 1 6 8559 H 10S 20 40 6 3 4560 T 5 1561 T 5562 T 5 1 4563 H 10S 20 40 2 4

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564 H 10S 20 45 3 3 3 F565 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 8 2 F570 5 1571 F572 H 10S 15 40 2 4 F573 H 10P 25 55 4 4 4574 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 2 6 FF577 5 1 4 FF578 T 5 10 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 3 4 4582 T 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 1 FF589 20 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 15P 20 45 2 5 4 F594 T 15 3 4 4595 T 5 1596 T 10 2 4 6597 1 F598 FF599 T 15 2 4 6601 H 15S 30 55 3 7 4 F602 H 15S 25 40 3 2 1 6 8603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 10 2 4

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611612 T 15 3 6 12613 5 1614 10S 2 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 6 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 2 4 F637 15 2 2 4 F638 10S 20 40 6 2 4 FF639 10 F641 H 20S 40 Y 55 6 6642 5 15 4S 7 6 F643 H 10S 20 Y 40 6 7 3 FF644 8S 15 40 4 4 4650 10 2 F677 10 3 F694 H 10S 25 Y 40 6 5 4 FF695 10S 45 4 3 6697 5 3 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 30 6 7 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4

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Sold Space Programs

Display Programs - Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)

• Agent Names

The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

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Display Programs – Participating ProductsContinued

Location LCBO#Case Conversion# Description Size (mL)

Support Programs

Hero150078 B & G Partager Blanc 1500 BAM, FSI

251082 B & G Partager Merlot 750 BAM, FSI

151466 Bouchard Pere & Fils Petit Chablis 750 LTO, FSI

325159 Gustave Lorentz Riesling Cuvee Amethyste 750 LTO

2

2881 Pisse-Dru Beaujolais 750 LTO

9431 Bouchard Aine & Fils Beaujolais Superieur 750 LTO

122077 Georges Duboeuf Beaujolais-Villages 750 LTO, FSI

3

171314 Grand Sud Merlot 1000 BAM

243378 Kressmann Selection Merlot 750 BAM

336743 Yvon Mau Merlot Vdp 750 BAM

4 Premium

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750 BAM, FSI

296855 Chateauneuf Du Pape Clos Du Calvaire 750 LTO

305524 Chateau Joinin 750 LTO

4 Standard

28506 Fat Bastard Cabernet Sauvignon Vdp 750 BAM

321539 Chapoutier Cotes Du Rhone Villages 750 LTO, FSI

665430 A De Luze & Fils Chateau Bel Air 750 LTO

5

31898 Calvet Saint Emilion 750 LTO

255067 Chateau Ducla Bordeaux Superieur 750 LTO, FSI

407551 Philippe De Rothschild Cabernet Sauvignon Vdp 750 BAM

6

51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 LTO

243352 Kressmann Selection Chardonnay 750 BAM

284026 Joseph Drouhin Chablis Drouhin Vaudon 750 BAM, FSI

7

234815 Art De Vivre Cabernet Sauvignon 750 LTO

293134 Paul Mas Estate Cabernet Sauvignon Merlot 750 LTO

293159 Les Jamelles Cabernet Sauvignon 750 LTO, FSI

8 Premium

69914 Latour Pinot Noir 750 LTO

162073 Louis Jadot Bourgogne Pinot Noir 750 LTO, FSI

292995 Gilles Louvet O Pinot Noir Organic 750 LTO, FSI

8 Standard

142406 J.P. Chenet Pinot Noir Reserve 750 BAM

184069 Hob Nob Pinot Noir 750 LTO, FSI

669010 Lulu B Pinot Noir Vdp 750 Value Add, FSI

9 Premium

90472 J.P. Chenet Cabernet Syrah 750 BAM

166934 C'Est La Vie Pinot Noir Syrah 750 LTO

213934 Georges Duboeuf Beaujolais Brouilly 750 LTO

9 Standard

184077 Hob Nob Merlot 750 LTO

341479 Les Montgolfiers Syrah 750 LTO

391458 Louis Bernard Cotes Du Rhone Villages 750 LTO, FSI

10

360966 Roche Bastide Cotes Du Rhone Organic 750 LTO, FSI

542332 Philippe De Rothschild Merlot Vdp 1500 LTO

563122 Fat Bastard Shiraz Vdp 750 LTO, FSI

11

166959 Albert Bichot Bourgogne Pinot Noir 750 LTO

263640 La Vieille Ferme Cotes Du Ventoux 750 LTO

265991 Le Parisien Pinot Noir Pays D'Oc 750 LTO, FSI

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FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Display Programs – Participating ProductsContinued

Location LCBO#Case Conversion# Description Size (mL)

Support Programs

12 Premium

155341 Perrier Jouet Grand Brut Champagne 750 BAM

267039 Nicolas Feuillatte Brut Rose Champagne 750 LTO

365312 Taittinger Brut Reserve Champagne 750

12 Standard

325720 Cattier Brut Premier Cru Champagne 750 LTO

453084 Moet & Chandon Imperial Champagne 750 BAM

462432 Piper Heidsieck Brut Champagne 750 LTO, FSI

1312641 Remy Pannier Rose D'Anjou 750 LTO, FSI

211466 De Chanceny Cremant De Loire Rose Brut 750 BAM

14

253229 Bougrier Vouvray Chenin Blanc Aoc 750 LTO

333963 Lodez Chardonnay Viognier 750 LTO, FSI

362087 Pfaff Pinot Gris 750 LTO, FSI

15

293498 Brotte La Fiole Cote Du Rhone 750 LTO, FSI

569095 Ogier Cotes Du Ventoux 750 LTO

581645 Louis Bernard Cotes Du Rhone Red 750 LTO

16

157909 Laurent Miquel Pere Et Fils Chardonnay 750 LTO

298505 La Vieille Ferme Cotes Du Luberon 750 LTO

627265 Yvon Mau Colomb Chard Vdp 750 BAM

17

243360 Kressmann Selection Merlot 1500 LTO

245324 Les Jamelles Merlot Vin De Pays D'Oc 750 LTO

572370 Yvon Mau Merlot Vdp 1500 BAM

18

164145 Louis Jadot Macon Villages Chardonnay 750 LTO

245340 Chapoutier Belleruche Blanc 750 LTO, FSI

280149 Sica Baron De Hoen Pinot Gris Reserve 750 LTO

19

320424 Les Coteaux Chardonnay 750 LTO, Wine Fridge B

332593 Chateau Des Arroucats Sainte Croix Du Mont 750 BAM

563130 Fat Bastard Chardonnay Vdp 750 BAM

20

232710 Hob Nob Chardonnay 750 LTO, FSI

373373 Pierre Sparr Gewurztraminer 750 BAM

589432 Louis Bernard Cotes Du Rhone White 750 BAM

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Extender Location LCBO# Description

Size (mL)

Support Programs 15 20 30

# of Extenders40 45 50 55 60 65

R1 Vodka A 272666 Double Cross Vodka 750 LTO Y Y

R2 Vodka B 95935 Grey Goose Vodka 750 Value Add Y Y Y Y Y

R3 Vodka C 212282 Luksusowa Vodka 1140 LTO Y Y Y Y Y Y

R4 Vodka D 34579 Prince Igor Extreme Vodka 1140 LTO Y Y Y Y Y Y

R5 Vodka E 110056 Absolut Vodka 750 LTO Y Y Y Y Y Y

R6 Rum A 602920 Flor De Cana Black Label 5 Year Old Rum 750 BAM Y

R7 Rum B 894014 El Dorado Demerara 5 Year Old Rum 750 LTO Y Y Y Y Y

R8 Rum C 500512 Captain Morgan Spiced Rum 750 Value Add Y Y Y Y Y Y

R9 Rum D 85811 Bacardi Gold Rum 1750 BAM Y Y Y Y Y Y Y

R10 Rum E 312959 Ketel One 1750 BAM Y Y Y Y Y Y

R11Canadian Whisky A 107359 Auchentoshan 12 Year Old

Single Malt Scotch 750 LTO Y Y

R12Canadian Whisky B 194878 White Owl Whisky 750 LTO Y Y Y Y Y

R13Canadian Whisky C 312801 Crown Royal Maple Finished 750 Value Add Y Y Y Y Y Y Y

R14Canadian Whisky D 893 Wiser's DeLuxe 750 LTO Y Y Y Y Y Y Y

R15Canadian Whisky E 285254 Forty Creek Copper Pot

Reserve 750 LTO Y Y Y Y Y Y

R16 Scotch A 2253 Disaronno Amaretto 750 LTO Y Y Y Y Y Y

R17 Scotch B 623678 Carolans Irish Cream 1140 LTO Y Y Y Y Y Y

R18 Gin A 210286 Russian Standard Vodka 1140 BAM Y Y Y Y Y Y Y

R19 Liqueurs A 342246 Amarula Cream 750 LTO Y Y Y Y

R20 Liqueurs B 447953 Fireball Whisky Shooter 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 313049 Dr. McGillicuddy's Peach Schnapps 750 LTO Y Y Y Y Y Y Y

R22 Liqueurs D 477836 Malibu Coconut Rum 750 LTO Y Y Y Y Y Y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf Extenders



Size (mL)


# of Extenders40 45 50 55 60 65

R23 Brandy A 211326 Dujardin VSOP Brandy 1140 BAM Y

R24 Brandy B 396234 E&J VSOP Brandy 750 Value Add Y Y Y Y Y Y Y

R25 Tequila A 197400 Tequila Rose Liqueur 750 LTO Y Y Y Y

R26Ontario Blend A 145417 Pelee Island Lighthouse

Riesling VQA 750 LTO Y Y Y Y Y Y

R27Ontario Blend B 136044 Pelee Island Chardonnay

VQA 750 LTO Y Y Y Y Y Y Y

R28Ontario Blend C 226514 Bear Flag Smooth Red

Blend 750 LTO Y Y Y Y Y Y Y

R29Ontario Non-VQA A 565713 Reif Estate Cabernet/Merlot

VQA 750 LTO Y Y Y Y Y

R30Ontario Non-VQA B 355933 Black Cellar Shiraz Cabernet 750 LTO Y Y Y Y Y Y

R31Ontario Non-VQA C 145441 Pelee Island Lighthouse

Cabernet Franc VQA 750 LTO Y Y Y Y Y Y Y

R32Ontario Non-VQA D 591719 Pelee Island Eco Trail Chard

Auxerrios VQA 750 LTO Y Y Y Y Y Y Y

R33Ontario VQA A 200501 Konzelmann Riesling VQA 750 BAM Y Y Y

R34Ontario

VQA B529933 Cave Spring Sauvignon

Blanc VQA 750 LTO Y Y Y Y

R35Australia/New Zealand A

611467 Peter Lehmann Clancy's Shiraz/Cabernet/Merlot 750 LTO Y Y Y

R36Australia/New Zealand B

333948 Hardys Bankside Shiraz 750 LTO Y Y Y Y

R37Australia/New Zealand C

610683 Mcwilliams Hanwood Estate Shiraz 750 LTO Y Y Y Y Y Y Y

R38Australia/New Zealand D

311795 Wolf Blass Red Label Shiraz/Cabernet Sauv 750 LTO Y Y Y Y Y Y Y

R39 USA A 270926 Henry Of Pelham Baco Noir VQA 750 LTO Y Y Y Y Y Y Y

R40 USA B 99408 Robert Mondavi Woodbridge Chardonnay 750 LTO Y Y Y Y Y Y Y

R41 Chile A 215079 Cono Sur Sparkling Brut Nv 750 LTO, Wine Fridge Y Y Y Y

R42 Chile B 260851 Cupcake Red Velvet 750 LTO Y Y Y Y Y Y Y

R43France Blend A 35667 Dopff & Irion Crystal

D'Alsace Sylvaner 750 LTO Y

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Shelf Extenders



Size (mL)


# of Extenders40 45 50 55 60 65

R44France Blend B 621995 J.P Chenet Premier De

Cuvee Merlot Cabernet 750 LTO Y Y Y Y Y Y Y

R45France South A 361618

Mas Des Montagnes Cotes Du Roussillon Villages

750 BAM Y Y

R46France South B 152587 Chateau Saint-Germain 750 BAM Y Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

68676 Remy Pannier Sauvignon Blanc 750 LTO Y Y Y

R48Italy Central A 447896 La Vieille Ferme Cotes

Du Ventoux 1500 BAM Y Y

R49Italy Central B 8979 Rodet Cotes Du Rhone 750 BAM Y Y Y Y Y Y Y

R50 Italy North A 332767 Rene Barbier Mediterranean White 750 LTO Y Y Y Y Y

R51 Italy North B 332882 Henry Fessy Moulin-A-Vent 750 LTO, FSI Y Y Y Y Y Y Y

R52Southern Europe A 620989 Hoya De Cadenas

Reserva 750 LTO Y

R53Southern Europe B 163444 Piat D'Or Chardonnay 750 BAM Y Y Y

R54 Germany A 26278 Folonari Valpolicella Classico 1500 LTO Y Y Y Y Y Y Y

R55 Sparkling A 216945 Freixenet Cordon Negro Brut 750 LTO Y Y Y

R56 Sparkling B 215632 Girls' Night Out Sparkling VQA 750 LTO Y Y Y Y Y Y

R57Ontario Beer A 31104 Mill Street Tankhouse Ale 6 x

341 LTO Y Y

R58Ontario

Beer B369876 Molson Canadian Victory

Bottle 625 BAM Y Y Y Y Y Y Y

R59 Beer 1 363887 Cameron’s Deviator Doppelbock 650 LTO Y

R60 Beer 2 322362 Beck's 500 LTO Y Y Y Y Y Y

R61 Beer 3 39677 Sleeman Original Draught 473 BBAM Y Y Y Y Y Y

R62 Beer 4 904334 Budweiser 6 x 355 LTO Y Y Y Y Y Y Y

R63 Party Zone 1 319467 Mudshake Caramel 4 x 270 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 331157 Seagram Black Cherry 80 Calorie

6 x 355 LTO Y Y Y Y Y Y

R65 Party Zone 3 319251 Seagram Lemonade 6 x 355 LTO Y Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

C1: Community Extender 1 292730 Lamb's Black Sheep Spiced Rum 750 BAM Corby Distilleries

Limited

C2: Community Extender 2 350629 Forty Creek Barrel Select Whisky 1140 Value Add Forty Creek

Distillery Ltd

C3: Community Extender 3 637199 Pelee Island Shiraz/Cabernet 750 LTO Pelee Island Winery

C4: Community Extender 4 447326 Masi Serego Alighieri Rosso Veronese 750 LTO Authentic Wine &

Spirits Merchants

C5: Community Extender 5 135475 Fuzion Alta Reserve Malbec 750 LTO Dionysus Wines

C6: Community Extender 6 477885 Polar Ice Vodka (P.E.T) 1750 BAM Corby Distilleries Limited

C7: Community Extender 7 12567 Gaston De Lagrange VS 750 LTO Authentic Wine & Spirits Merchants

C8: Community Extender 8 330308 Dragonheart Cinnamon Vodka Liqueur 750 LTO Forty Creek

Distillery Ltd

C9: Community Extender 9 351056 Kittling Ridge Cabernet Sauvignon Prop Cuvee 750 LTO The Kirkwood

Group

C10: Community Extender 10 472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 LTO, FSI Diamond Estates

Wines & Spirits

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Discovery & Green Extenders

Discovery Shelf Extenders

Green Shelf Extender



D1: Discovery Wines 1 248476 The Underdog Wine White VQA 750 BAM Mark Anthony Brands

D2: Discovery Wines 2 535849 Ogier Heritages Cotes Du Rhone 750 LTO Select Wine

Merchants Inc.

D3: Discovery Wines 3 308205 Beringer Founders Estate Zinfandel 750 LTO Treasury Wine Estates

D4: Discovery BSM 1 349423 (416) Local Lager 473 BAM Amsterdam Brewing Co. Limited

D5: Discovery BSM 2 279539 Seagram Cider 473 LTO The Brick Brewing Co.

D6: Discovery BSM 3 161356 Seagram Wild Berry The Original

4 x 341 LTO The Brick Brewing Co.

D7: Discovery Spirits 1 272161 Devil's Cut 750 LTO Beam Global Canada

D8: Discovery Spirits 2 216820 Finlandia Vodka 1140 LTO Brown Forman Canada

D9: Discovery Spirits 3 274258 Diplomatico Reserva 750 LTO Four Sqaure Trading Ltd.



G1: Green Extender 266049 Adobe Reserva Sauvignon Blanc Organic 750 LTO PMA Canada Ltd.

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IMAGE Shelf Talkers

LCBO# Description Size (mL)Support Program Agent

12443 Bertani Valpolicella Valpantena Ripasso 750 Churchill Cellars Ltd.

46946 Taylor Fladgate Late Bottled Vintage Port 750 Sylvestre Wines & Spirits Inc.

85464 Colio Extra Dry Red 1500 Colio Estate Wines

91157 Steam Whistle Premium Pilsner 500 Steam Whistle Brewing

223610 Fielding Pinot Gris VQA 750 Fielding Estate Winery

234385 Trapiche Broquel Malbec 750 Philippe Dandurand Wines Ltd.

260356 Catastrophe Red VQA 750 Cattail Creek Estate Winery

267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.

268011 Tennent's Export Lager 500 The Premium Beer Company Inc.

279646 Magners Pear Cider 500 The Premium Beer Company Inc.

292169 Montes Limited Selection Cabernet Sauv Carmenere 750 Vin Vino Wine Merchants

296228 Calvados Boulard Pays D'Auge 750 PMA Canada Ltd.

315754 Worthington's White Shiel 500 Creemore Springs Brewery Ltd.

322016 Samuel Adams Latitude 48 IPA 6 x 355 The Premium Beer Company Inc.

324236 Hop City Big Mouth Pale Ale 473 The Premium Beer Company Inc.

333914 Woodchuck Hard Amber Cider 6 x 355 The Premium Beer Company Inc.

336065 Scintilla D'Amore Lambrusco Di Sorbara 750 Mauro's Wine Agency

338368 Tenuta S. Anna Cabernet Franc 750 Regazzi Wines & Spirits

363465 Rhyme And Reason 6 x 355 Hobbs & Co. Wine Merchants

560821 Deakin Estate Shiraz 750 Churchill Cellars Ltd.

619288 Hungaria Grande Cuvee Brut 750 Sylvestre Wines & Spirits Inc.

911396 Moosehead Lager 6 x 341 The Premium Beer Company Inc.

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Limited Time Offers

LCBO#Case Conversion# Description

Size (mL) LTO Display Program

893 Wiser's DeLuxe 750 $1.50 Shelf Extender

943 Mouton Cadet Rouge 750 $1.50 POD Program

2253 Disaronno Amaretto 750 $2.00 Shelf Extender

2527 Mouton Cadet Blanc 750 $1.50 POD Program

2881 Pisse-Dru Beaujolais 750 $1.00 End Aisle

6106 Kronenbourg 1664 6 x 330 $1.00

9431 Bouchard Aine & Fils Beaujolais Superieur 750 $1.00 End Aisle

10157 Jameson Irish Whiskey 750 $1.50

12047 Newcastle Brown Ale 500 $0.25

12567 Gaston De Lagrange VS 750 $2.00 Comm. Extender

12641 Remy Pannier Rose D'Anjou 750 $1.00 End Aisle, FSI

13607 Baileys Caramel Irish Cream Liquor 750 $1.50

16907 Rickard's Red 473 $0.20

20362 Finlandia Vodka 750 $1.00

26278 Folonari Valpolicella Classico 1500 $2.00 Shelf Extender

27235 Sauza Gold Tequila 750 $2.00

31104 Mill Street Tankhouse Ale 6 x 341 $1.00 Shelf Extender

31898 Calvet Saint Emilion 750 $1.50 End Aisle

33175 Fuller's London Porter 500 $0.25

34579 Prince Igor Extreme Vodka 1140 $1.00 Shelf Extender

35667 Dopff & Irion Crystal D'Alsace Sylvaner 750 $1.00 Shelf Extender

42242 Mommessin Chateauneuf-Du-Pape 750 $3.00

51466 Bouchard Pere & Fils Petit Chablis 750 $2.00 End Aisle, FSI

51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 $1.50 End Aisle

60608 El Dorado 12 Year Old Rum 750 $2.00

65359 Strewn Gewurztraminer VQA 750 $1.00

68544 Sawmill Creek Dry Red 4000 $3.00

68676 Remy Pannier Sauvignon Blanc 750 $1.00 Shelf Extender

69914 Latour Pinot Noir 750 $2.00 End Aisle

73791 Carlsberg 6 x 330 $1.00

73809 Carlsberg 500 $0.25

99408 Robert Mondavi Woodbridge Chardonnay 750 $1.00 Shelf Extender

105601 Southern Comfort 750 $1.00

105742 Appleton Estate Extra 12 Year Old Rum 750 $4.00

107359 Auchentoshan 12 Year Old Single Malt Scotch 750 $5.00 Shelf Extender

107714 Angels Gate Gamay Noir VQA 750 $1.00

107763 Pelee Island Monarch Red VQA 750 $1.00

110056 Absolut Vodka 750 $1.50 Shelf Extender

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Limited Time Offers

Continued



118737 Victoria Gin 750 $5.00

121855 Wild Vines Tropical Chardonnay 750 $1.00

122077 Georges Duboeuf Beaujolais-Villages 750 $1.00 End Aisle, FSI

129783 Warsteiner Premium Lager 6 x 330 $1.00

134965 Open Riesling-Gewurztraminer VQA 750 $1.50

135475 Fuzion Alta Reserve Malbec 750 $1.00 Comm. Extender

136044 Pelee Island Chardonnay VQA 750 $1.00 Shelf Extender

145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender

145441 Pelee Island Lighthouse Cabernet Franc VQA 750 $1.00 Shelf Extender

145458 Inniskillin Riesling Pinot Grigio VQA 750 $1.50

147892 El Dorado 6 YO Deluxe Silver Demerara Rum 750 $3.00

148007 Czechvar Premium Lager 500 $0.25

157909 Laurent Miquel Pere Et Fils Chardonnay 750 $1.00 End Aisle

157974 Absolut Berri Acai Vodka 750 $1.00

161356 Seagram Wild Berry The Original 4 x 341 $1.00 Discovery Extender

162073 Louis Jadot Bourgogne Pinot Noir 750 $2.00 End Aisle, FSI

164145 Louis Jadot Macon Villages Chardonnay 750 $1.00 End Aisle

166934 C'Est La Vie Pinot Noir Syrah 750 $1.00 End Aisle

166959 Albert Bichot Bourgogne Pinot Noir 750 $1.50 End Aisle

177774 Santa Rita Reserva Carmenere 750 $1.50

184069 Hob Nob Pinot Noir 750 $1.00 End Aisle, FSI

184077 Hob Nob Merlot 750 $2.00 End Aisle

189183 Fielding Red Conception VQA 750 $2.00

191296 Sapporo Premium Beer 4 x 500 $0.50

194878 White Owl Whisky 750 $3.00 Shelf Extender

197400 Tequila Rose Liqueur 750 $2.50 Shelf Extender

203737 Fielding White Conception VQA 750 $1.00

212282 Luksusowa Vodka 1140 $1.00 Shelf Extender

212704 Jacob's Creek Reserve Riesling 750 $2.00

213934 Georges Duboeuf Beaujolais Brouilly 750 $2.00 End Aisle

214056 Girls' Night Out Tropical Tango 1500 $1.00 Mini Thematic

215020 El Dorado 5 Year Old Rum 1140 $2.00

215079 Cono Sur Sparkling Brut Nv 750 $2.00 Shelf Extender, Wine Fridge

215632 Girls' Night Out Sparkling VQA 750 $1.00 Shelf Extender

216820 Finlandia Vodka 1140 $1.00 Discovery Extender

216945 Freixenet Cordon Negro Brut 750 $1.00 Shelf Extender

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Limited Time Offers

Continued



217331 Grolsch Premium Lager 4 x 450 $1.00

217356 Havana Club Anejo Blanco Rum 1140 $1.00

226332 Dekuyper Peachtree Schnapps Liqueur 1140 $2.00

226514 Bear Flag Smooth Red Blend 750 $1.00 Shelf Extender

227009 Angels Gate Archangel Chardonnay Brut VQA 750 $1.00

232710 Hob Nob Chardonnay 750 $1.00 End Aisle, FSI

234815 Art De Vivre Cabernet Sauvignon 750 $1.00 End Aisle

242370 Santa Julia Reserva Cabernet Sauvignon 750 $1.00

243360 Kressmann Selection Merlot 1500 $1.00 End Aisle

245324 Les Jamelles Merlot Vin De Pays D'Oc 750 $1.00 End Aisle

245340 Chapoutier Belleruche Blanc 750 $2.00 End Aisle, FSI

247080 Mouton Cadet Reserve Blanc 750 $2.00 POD Program

253229 Bougrier Vouvray Chenin Blanc Aoc 750 $1.00 End Aisle

255067 Chateau Ducla Bordeaux Superieur 750 $2.00 End Aisle

255380 Pilsner Urquell 500 $0.25

260133 Arbor Mist White Pear Pinot Grigio 750 $1.00

260307 Hollandia Lager Beer 500 $0.20

260851 Cupcake Red Velvet 750 $2.00 Shelf Extender, LTO

260869 Sobieski Vodka 1140 $1.00 Discovery Extender

261305 Peninsula Ridge Cabernet Merlot VQA 750 $2.00

263079 Sawmill Creek Riesling 1500 $2.05

263640 La Vieille Ferme Cotes Du Ventoux 750 $1.00 End Aisle

265991 Le Parisien Pinot Noir Pays D'Oc 750 $1.00 End Aisle, FSI

266049 Adobe Reserva Sauvignon Blanc Organic 750 $2.00 Green Extender

267039 Nicolas Feuillatte Brut Rose Champagne 750 $5.00 End Aisle

270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 $3.00

270926 Henry Of Pelham Baco Noir VQA 750 $1.00 Shelf Extender

271106 Writers Tears Pot Still Irish Whiskey 700 $3.00

272161 Devil's Cut 750 $2.00 Discovery Extender

272666 Double Cross Vodka 750 $5.00 Shelf Extender

272690 Pinnacle Whipped 750 $1.00

272807 Crabbies Original Alcoholic Ginger Beer 500 $0.35

273045 Canadian Club & Cola Mixed 473 $0.50

273110 Canadian Club & Ginger Ale 473 $0.50

274258 Diplomatico Reserva 750 $3.00 Discovery Extender

276394 Jackson-Triggs Vidal 1500 $2.05

277699 Passion Pop Pink Sparkling 750 $1.00

279539 Seagram Cider 473 $0.45 Discovery Extender

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Limited Time Offers

Continued



280149 Sica Baron De Hoen Pinot Gris Reserve 750 $1.00 End Aisle

281063 Skinnygirl White Cranberry Cosmo 750 $2.00

282210 Hpnotiq Harmonie Liquor 750 $5.00

285254 Forty Creek Copper Pot Reserve 750 $2.00 Shelf Extender

289124 Laroche Chablis Saint Martin 750 $2.00 Wine Fridge A

289793 Hogsback Vintage Lager 473 $0.20

292995 Gilles Louvet O Pinot Noir Organic 750 $1.00 End Aisle, FSI

293134 Paul Mas Estate Cabernet Sauvignon Merlot 750 $2.00 End Aisle

293159 Les Jamelles Cabernet Sauvignon 750 $1.00 End Aisle, Shopping Cart, FSI

293498 Brotte La Fiole Cote Du Rhone 750 $2.00 End Aisle, FSI

296848 Chateau Des Charmes Aligote VQA St. Davids B 750 $1.00

296855 Chateauneuf Du Pape Clos Du Calvaire 750 $2.00 End Aisle

298505 La Vieille Ferme Cotes Du Luberon 750 $1.00 End Aisle

299974 Molson Canadian Wide Mouth 4 x 473 $0.75

305524 Chateau Joinin 750 $2.00 End Aisle

307769 Rosehall Run Defiant VQA 750 $2.00

307975 Cupcake Cabernet Sauvignon 750 $2.00

308205 Beringer Founders Estate Zinfandel 750 $2.00 Discovery Extender

308585 Pelee Island Blanc De Blanc VQA 1500 $2.00

308726 Small Talk Good Night VQA 750 $1.00

311795 Wolf Blass Red Label Shiraz/Cabernet Sauv 750 $2.00 Shelf Extender

311944 Canadian Club Classic 1750 $3.00

313023 Three Olives Smores Vodka 750 $1.00

313049 Dr. McGillicuddy's Peach Schnapps 750 $1.50 Shelf Extender

313106 Skyy Vodka 1750 $1.00

313304 Marie Duffau Bas Armagnac Napoleon 750 $2.00

314237 Santa Julia Organic Brut Sparkling 750 $1.00

318964 Colio Semi-Dry Red 1500 $1.00

319251 Seagram Lemonade 6 x 355 $1.00 Shelf Extender

319467 Mudshake Caramel 4 x 270 $1.50 Shelf Extender

320424 Les Coteaux Chardonnay 750 $1.00 End Aisle, Wine Fridge B

321539 Chapoutier Cotes Du Rhone Villages 750 $3.00 End Aisle, FSI

322362 Beck's 500 $0.25 Shelf Extender

325159 Gustave Lorentz Riesling Cuvee Amethyste 750 $1.00 End Aisle

325720 Cattier Brut Premier Cru Champagne 750 $5.00 End Aisle

326413 Pelee Island Pinot Grigio VQA 750 $1.00

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Limited Time Offers

Continued



328534 Jackson-Triggs Cabernet Sauvignon 750 $1.00

330308 Dragonheart Cinnamon Vodka Liqueur 750 $1.00 Comm. Extender

331157 Seagram Black Cherry 80 Calorie 6 x 355 $1.00

331462 Guinness Black Lager 6 x 330 $1.00

332767 Rene Barbier Mediterranean White 750 $1.00 Shelf Extender

332882 Henry Fessy Moulin-A-Vent 750 $2.00 Shelf Extender, FSI

333591 Innis & Gunn Original 6 x 330 $1.00

333948 Hardys Bankside Shiraz 750 $1.00 Shelf Extender

333963 Lodez Chardonnay Viognier 750 $1.00 End Aisle, FSI

334805 Mott's Extra Spicy Caesar 458 $0.25

341479 Les Montgolfiers Syrah 750 $2.00 End Aisle

342246 Amarula Cream 750 $3.00 Shelf Extender

347419 Pelee Island Moscato Red 750 $1.00

350488 Skinnygrape Rose 750 $2.00 Wine Fridge

350504 Yellow Tail Big Bold Red 750 $1.00

350561 Forty Creek Cream Liquor 1140 $1.50

351056 Kittling Ridge Cabernet Sauvignon Prop Cuvee 750 $1.00 Comm. Extender

355933 Black Cellar Shiraz Cabernet 750 $2.00 Shelf Extender

360966 Roche Bastide Cotes Du Rhone Organic 750 $1.00 End Aisle, FSI

361006 Cheval Noir Bordeaux 750 $1.00 POD Program

362087 Pfaff Pinot Gris 750 $2.00 End Aisle, FSI

362962 Three Olives Marilyn Monroe Strawberry Vodka 750 $1.00

363085 Coors Banquet 473 $0.15

363887 Cameron’s Deviator Doppelbock 650 $1.00 Shelf Extender

366468 Panama Jack's Chocolate Cream 750 $2.00

391458 Louis Bernard Cotes Du Rhone Villages 750 $1.00 End Aisle, FSI

447326 Masi Serego Alighieri Rosso Veronese 750 $1.00 Comm. Extender

447953 Fireball Whisky Shooter 750 $2.00 Shelf Extender

458679 Lindemans Bin 40 Merlot 750 $1.00

462432 Piper Heidsieck Brut Champagne 750 $5.00 End Aisle, FSI

467662 Strewn Riesling Gewurztraminer VQA 750 $1.00

472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 $1.00 Comm. Extender, FSI

477836 Malibu Coconut Rum 750 $1.00 Shelf Extender

512988 Arbor Mist Exotic Fruits White Zinfandel 750 $1.00

529933 Cave Spring Sauvignon Blanc VQA 750 $1.00 Shelf Extender

535849 Ogier Heritages Cotes Du Rhone 750 $2.00 Discovery Extender

537258 Tiger Beer 500 $0.25

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542332 Philippe De Rothschild Merlot Vdp 1500 $2.00 End Aisle

557553 Wild Vines Strawberry White Zinfandel 1500 $1.00

557561 Wild Vines Blackberry Merlot 1500 $1.00

563122 Fat Bastard Shiraz Vdp 750 $1.50 End Aisle, FSI

565713 Reif Estate Cabernet/Merlot VQA 750 $1.00 Shelf Extender

569095 Ogier Cotes Du Ventoux 750 $1.00 End Aisle

569400 Mott's Clamato Caesar Extra Spicy 4 x 355 $1.00

581645 Louis Bernard Cotes Du Rhone Red 750 $1.00 End Aisle

587956 Trius Cabernet Sauvignon VQA 750 $1.00

589051 French Cross Dry White Bag In Box 4000 $4.00

591719 Pelee Island Eco Trail Chard Auxerrios VQA 750 $1.00 Shelf Extender

594184 Pelee Island Late Harvest Vidal VQA 750 $1.50

600585 Slava Ultra Premium Vodka 750 $3.00

605063 Buffalo Trace Bourbon 750 $3.00

605931 Grant's Family Reserve 1140 $3.00

610683 McWilliams Hanwood Estate Shiraz 750 $1.50 Shelf Extender

611467 Peter Lehmann Clancy's Shiraz/Cabernet/Merlot 750 $2.00 Shelf Extender

611566 Coronita Extra 6 x 207 $1.00

614909 Kozel Beer 500 $0.20

620062 Monkey Bay Sauvignon Blanc 750 $1.00 Wine Fridge

620989 Hoya De Cadenas Reserva 750 $1.00 Shelf Extender

621110 Jackson-Triggs Pinot Grigio 750 $1.00 Popular Pick

621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 $1.00 Shelf Extender

623678 Carolans Irish Cream 1140 $4.00 Shelf Extender

637199 Pelee Island Shiraz/Cabernet 750 $1.00 Comm. Extender

665224 Naked Grape Sauvignon Blanc 750 $1.00

665430 A De Luze & Fils Chateau Bel Air 750 $1.50 End Aisle

669440 French Cross Shiraz 1500 $2.00

669473 French Cross Pinot Grigio 1500 $2.00

699249 Two Oceans Shiraz 750 $1.00

705418 El Dorado Special Reserve 15 Year Old Rum 750 $5.00

891879 Grappa Stravecchia 750 $1.00

894014 El Dorado Demerara 5 Year Old Rum 750 $1.50 Shelf Extender

904334 Budweiser 6 x 355 $1.00 Shelf Extender

906628 Coors Light 6 x 355 $1.00

Limited Time Offers

Continued

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Size (mL) VA Approved

VA Mother Carton#

8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL 894873

11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL 893651

216903 Banff Ice Vodka 1140 CC Premium 50 mL 270868

281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL 313429

350629 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL 364612

604926 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL 622332

605758 Bolivar Coffee Liqueur 1140 Prince Igor Extreme 50 mL 622324

Value Added Program

Warehouse Applied

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Value Added Program

Sales Representative Applied

LCBO#Case Conversion# Description Size (mL) VA Approved

18 Heineken Lager 6 x 330 Ice Hotel Toque

307 Seagrams V.O. 750 Belt Buckle

992 Royal Reserve 1140 Wiser's DeLuxe 50 mL

2063 Lamb's Navy Rum 750 Wiser's DeLuxe 50 mL

5173 Paarl Brandy 5 Star 750 Branded Stemless Wine Glass

8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL

11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL

27128 Flat Roof Manor Pinot Grigio 750 Branded Stemless Wine Glass

38505 Smirnoff Vodka 1750 Captain Morgan 50 mL

53082 Alberta Pure Vodka (P.E.T) 1750 Canada themed toques

53983 Barefoot Pinot Grigio 750 Pummice Stone

53991 Barefoot Merlot 750 Pummice Stone

54015 Barefoot Shiraz 750 Pummice Stone

77198 Hpnotiq Liquor 200 Brookside Chocolate Satchel

95935 Grey Goose Vodka 750 Bottle Topper

97113 Barefoot Cabernet Sauvignon 750 Pummice Stone

97121 Barefoot Chardonnay 750 Pummice Stone

107169 Raynal Napoleon VSOP 750 Branded Glass in Premium Box

108357 Carolans Irish Cream 750 Frangelico 50 mL

123133 Ouzo 12 750 Branded Glassware

129874 Flat Roof Manor Merlot 750 Branded Stemless Wine Glass

141952 Pasqua Villa Borghetti Passimento Rosso 750 Romeo & Juliet Wall Limited Special Label

174094 Moretti Beer 6 x 330 Bottle Opener

182931 Jack Daniel's Tennessee Whiskey 1750 Gentleman Jack 50 mL

186510 Corona Extra 6 x 330 Snow Tracks

191858 Pknt Carmenere 750 Chocolates

211334 The Famous Grouse 1140 Black Grouse 50 mL

213900 Alpenbitter No 7 750 Prince Igor Extreme 50 mL

216689 Wiser's DeLuxe 1140 Wiser's Spiced 50 mL

216903 Banff Ice Vodka 1140 CC Premium 50 mL

216937 Skyy Vodka 1140 Branded Glassware

217257 Sailor Jerry Spiced Navy Rum 1140 Branded Glassware

217950 Crown Royal 1140 NHL Glass

222349 St Remy A La Creme 750 St Remy XO

227140 Heering Cherry Liqueur 750 Citadelle Gin 50 mL

227413 Iceberg Vodka 1140 Iceberg IceFusion Chocolate Mint Flavoured Vodka 50 mL

234351 Barefoot Moscato 750 Pummice Stone

234369 Apothic Red 750 Valentines Ghiradelli Chocolate

267187 Jose Cuervo Especial Gold 750 Kraken 50 mL

281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL

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Value Added Program

Sales Representative Applied continued

LCBO#Case Conversion# Description Size (mL) VA Approved

283804 Skinnygrape Pinot Grigio 750 100 Calorie Chocolate

283812 Skinnygrape Chardonnay 750 100 Calorie Chocolate

286088 Place In The Sun Shiraz 750 Branded Stemless Wine Glass

292466 Kwv Cafe Culture Pinotage 750 5 Star Brandy 50 mL

307488 Leblon Cachaca 700 Muddler

311928 Canadian Club Classic 750 Dark Horse 50 mL

312009 Canadian Club Reserve 1750 CC Canada Toque

312801 Crown Royal Maple Finished 750 Bottle Jacket

313353 China Shop Like A Bull Red 750 Stemless Wine glass

318683 The Kraken Black Spiced Rum 1140 1800 Silver Tequila 50 mL

350629 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL

358291 Stalk & Barrel Canadian Whisky 750 Cloth Gift Bag

396234 E&J VSOP Brandy 750 XO Brandy Minis

500512 Captain Morgan Spiced Rum 750 NHL Toque

515437 Tiger Beer 6 x 330 Ear Buds

534164 Wild Vines Blackberry Merlot 750 Valentines Giradelli Chocolates

568055 Casillero Del Diablo Rsv Shiraz 750 Valentine Drop Stop

604926 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL

605758 Bolivar Coffee Liqueur 1140 Prince Igor Extreme 50 mL

637744 Creemore Springs Premium Lager 6 x 341 Vintage Style Bottle Opener

669010 Lulu B Pinot Noir Vdp 750 Spicebox Whisky 50 mL

676148 Yankee Jim Ice 6 x 355 Beer Coozie

910026 Laker Lager 6 x 341 355 mL can of Laker Ice

929026 Laker Ice Lager 6 x 341 355 mL can of Laker Lager

929034 Laker Strong Lager 6 x 341 355 mL can of Laker Ice

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Bonus AIR MILES® Reward Miles

LCBO#Case Conversion# Description Size (mL) Display Program BAM

42 Canadian Club Premium 750 1267 Smirnoff Vodka 750 8539 Black Velvet 750 8653 McGuinness Silk Tassel 1140 15729 Blue Nun Deutscher Tafelwein 750 51503 Alberta Pure Vodka (P.E.T) 375 51925 Courvoisier VS 750 303871 Alberta Premium (P.E.T) 375 55132 Silent Sam Vodka 750 68979 Rodet Cotes Du Rhone 750 Shelf Extender 69902 Courvoisier VSOP 750 3512286 Anselme La Fiole Du Pape Chateauneuf

Pape Red750 End Aisle, FSI 10

12476 Prince Igor Vodka (P.E.T) 1140 1216022 Duff Gordon Brandy 750 619661 Veuve Clicquot Ponsardin Rose 750 POD Program 2526229 Canada Gold Whisky (P.E.T) 1140 1228506 Fat Bastard Cabernet Sauvignon Vdp 750 End Aisle 530072 Chateau Timberlay 750 POD Program 531062 Ruffino Orvieto Classico Doc 750 Wine Fridge B 431211 Mommessin Export Cuvee St Pierre Rouge 1500 631757 Smirnoff Vodka (P.E.T.) 750 834637 Canadian Club Premium 1750 2038307 Veuve Clicquot Demi Sec Champagne 750 POD Program 2547290 Forty Creek Barrel Select. 375 553868 Jaffelin Bourgogne Aligote 750 553934 Dan Aykroyd Chardonnay VQA 750 Wine Fridge 654213 Alberta Premium (P.E.T) 1750 1654353 Stoneleigh Marlborough Pinot Noir 750 1059535 Small Cask Brandy (P.E.T) 375 460004 Deinhard Riesling Dry 750 663826 Wayne Gretzky Chardonnay VQA 750 465367 Eastdell Pinot Grigio VQA 750 468536 Sawmill Creek Chardonnay Bag In Box 4000 1073148 Montalto Pinot Grigio Igt Sicily 750 Wine Fridge B 674096 Cavallina Nero D'Avola Syrah 750 385811 Bacardi Gold Rum 1750 Shelf Extender 1588799 Alberta Pure Vodka (P.E.T) 750 1089508 The Glenlivet Nadurra Aged 16 Years 750 3090472 J.P. Chenet Cabernet Syrah 750 End Aisle 691751 Jacob's Creek Reserve Cabernet Sauvignon 750 1094771 Forty Creek Double Barrel Reserve Whisky 750 20103341 Canadian Club Premium (P.E.T) 750 12103747 Maker's Mark Kentucky Bourbon 750 15

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Continued


105213 Appleton Special Gold Rum (P.E.T) 375 8107201 Gray Fox Cabernet Sauvignon 1500 5107904 George Wyndham Founder's Reserve Shiraz 750 10112771 Alvear's Fino Montilla 750 5122952 Hpnotiq Liquor 375 6123166 Cavallina Grillo Pinot Grigio 750 3125914 Russian Prince (P.E.T) 1750 15131391 Smirnoff Vodka (P.E.T) 1140 10134916 Ogier Cotes Du Ventoux Rose 750 Wine Fridge B 7134999 Si Soave 750 4137117 Russian Standard Vodka 750 10140509 James Ready 5.5 6 x 473 4142406 J.P. Chenet Pinot Noir Reserve 750 End Aisle 6144493 Montecillo Crianza La Rioja 750 6146837 20 Bees Shiraz VQA 750 4150078 B & G Partager Blanc 1500 Hero 6152587 Chateau Saint-Germain 750 Shelf Extender 7155341 Perrier Jouet Grand Brut Champagne 750 End Aisle 30157883 Montes Reserva Cabernet Sauvignon 750 5162602 Chateau Des Charmes Cab Franc Est Bottled

VQA750 4

163444 Piat D'Or Chardonnay 750 Shelf Extender 4164731 Graffigna Centenario Shiraz Reserve 750 8164756 Graffigna Centenario Pinot Grigio Reserve 750 8164764 Argento Cabernet Sauvignon Reserva 750 4167551 Vineland Estates Dry Riesling VQA 750 4168740 Casa Lapostolle Carmenere 750 8171314 Grand Sud Merlot 1000 End Aisle 6177816 Xplorador Carmenere 750 6186064 B & G Partager Rouge 1500 6188193 Gato Negro Cabernet Sauvignon 750 4190363 Prince Igor Vodka (P.E.T) 1750 15194118 Enzo Vincenzo Valpolicella Ripasso 750 9195834 Whyte & Mackay Special Blend 1140 12199216 Robert Mondavi Woodbridge Moscato 750 Wine Fridge 5199851 Okocim Mocne 500 1200501 Konzelmann Riesling VQA 750 Shelf Extender 5210286 Russian Standard Vodka 1140 Shelf Extender 15211110 Wyborowa Vodka 1140 10211326 Dujardin VSOP Brandy 1140 Shelf Extender 5211466 De Chanceny Cremant De Loire Rose Brut 750 End Aisle 8214890 Eastdell Gamay Noir VQA 750 4214940 Dan Aykroyd Merlot VQA 750 4215558 Cattos Rare Blended Scotch 1140 12215962 Lanson Black Label Brut Champagne 750 15216234 Alberta Springs 1140 10

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Continued


216929 Smirnoff Vodka 1140 10217067 Galliano 375 10217190 Grand Macnish 1140 15217679 Jackson-Triggs Methode Cuve Clos Sparklg

VQA750 5

217687 Canadian Club Premium 1140 15217760 Chateau De Montgueret Cremant De Loire

Brut750 Wine Fridge C 7

219444 Kawin Cabernet Sauvignon 750 4223768 Baltika 7 500 1225615 Brugal Anejo 750 15225938 Lucid Absinthe Superieure 750 15231787 Beso De Vino Seleccion Do Carinena 750 5234401 Deep Purple Lodi Zinfandel 750 6234609 Yellow Tail Reserve Shiraz 750 10239863 Kourtakis Apelia White 1000 4239871 Kourtakis Apelia Red 1000 4242180 Lake Of Bays Spark House Red Ale 6 x 341 4242347 Absolut Raspberri Vodka 375 5243352 Kressmann Selection Chardonnay 750 End Aisle 4243378 Kressmann Selection Merlot 750 End Aisle 4248476 The Underdog Wine White VQA 750 Discovery Extender 5250381 Francois Lurton Sauvignon De Bordeaux 750 5251074 B & G Partager Cabernet Sauvignon 750 5251082 B & G Partager Merlot 750 Hero, FSI 5255091 Muskoka Cream Ale 6 x 355 5255885 J.P. Chenet Chardonnay 750 Wine Fridge B 6259432 Belvedere Pure Vodka 1750 30269118 Windhoek Lager 6 x 330 4269738 Chateau St. Jean Chardonnay Sonoma 750 8269852 Alsace Willm Gewurztraminer Reserve 750 5270009 Vina Maipo Vitral Reserva Chardonnay 750 8272401 Big House Cardinal Zin 750 6273854 Hat Trick Red VQA 750 4276568 Jack Daniel's Tennessee Honey 375 5278689 Brancott Letter Series B Sauvignon Blanc 750 10279307 Somersby Apple Cider 500 1284026 Joseph Drouhin Chablis Drouhin Vaudon 750 End Aisle, FSI 10285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 10286237 Clean Slate Riesling Qualitatswein Mosel 750 7287482 Whyte & Mackay Special Reserve 750 10291153 Project Paso Cabernet Sauvignon 750 10291468 Lot No. 40 Single Copper Pot Still Canadian

Whisky750 12

291971 Villa Wolf Pinot Noir, Pfalz 750 9292730 Lamb's Black Sheep Spiced Rum 750 Comm. Extender 8293035 Antonin Rodet Syrah 750 6

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298364 Black Velvet Toasted Caramel Whisky 750 8300665 Jovly Cabernet Franc Chinon 750 6306076 Bols Blue Curacao 750 10308106 Sileni Cellar Selection Merlot 750 8308221 Chateau St. Jean Pinot Noir 750 5308247 Santa Rita 120 Cab Franc Carm Cab Sauv 750 4308270 Giesen Sauvignon Blanc Marlborough 750 6308643 Sogrape Mateus Signature Red 750 5311936 Canadian Club Classic 1140 15311993 Canadian Club Reserve 1140 15312959 Ketel One 1750 Shelf Extender 15313643 French Cross Cabernet Sauvignon 750 3313668 French Cross Sauvignon Blanc 750 Wine Fridge 3315887 Skinnygirl Tangerine Vodka 750 10318642 Harry's Hurricane Spiced Rum 750 8323808 Firesteed Oregon Pinot Gris 750 10323816 Chateau Du Cleray Muscadet Sevre Et Maine 750 6324566 Topazio Douro 750 5330928 La Croix D'Azur Sauvignon Blanc 750 8330936 Moulin De Gassac Chardonnay 750 BBAM 4332593 Chateau Des Arroucats Sainte Croix Du Mont 750 End Aisle 6332973 Les Volets Malbec 750 POD Program 5333971 La Chasse Merlot Vin De France 750 8335372 Domaine Du Rey Colombard Sauvignon 750 4336503 Black Tower Rivaner 750 6336735 Baden Gewurztraminer Qba 750 4336743 Yvon Mau Merlot Vdp 750 End Aisle 4337600 Dillon's The White Rye 750 10339341 Fabiano La Calvisana Custoza Superiore 750 4340927 Gariottin Malbec Cahors 750 6340950 Moulin De Gassac Merlot 750 POD Program,

BBAM4

349191 Pillitteri Cabernet/Merlot VQA 750 4349423 (416) Local Lager 473 Discovery Extender 1350207 Forty Creek Copper Pot Reserve Whisky 1140 15350215 Buried Hope Tempranillo 750 10356006 Black Cellar Pinot Grigio Chardonnay 750 5356113 Buried Hope Cabernet Sauvignon 750 12357129 Jackson-Triggs Riesling Gewurztraminer VQA 750 6359331 Boundary Ale 473 1361618 Mas Des Montagnes Cotes Du Roussillon

Villages750 Shelf Extender 6

361691 Chateau De Vaugelas Corbieres Le Prieure 750 5363812 Tito's Handmade Vodka 375 6369876 Molson Canadian Victory Bottle 625 Shelf Extender 1373373 Pierre Sparr Gewurztraminer 750 End Aisle 5388900 Pilsner Urquell 6 x 330 6


Continued

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400754 Iceberg Vodka 750 BBAM 9407551 Philippe De Rothschild Cabernet Sauvignon

Vdp750 End Aisle 6

413062 Two Oceans Cabernet Sauvignon/Merlot 1500 10413070 Two Oceans Sauvignon Blanc 1500 10427088 Casillero Del Diablo Rsv Merlot 750 8447896 La Vieille Ferme Cotes Du Ventoux 1500 Shelf Extender 6453084 Moet & Chandon Imperial Champagne 750 End Aisle 20454462 Banff Ice Vodka 1750 15474239 Spinelli Quartana Chardonnay Terre Di Chieti 750 5477885 Polar Ice Vodka (P.E.T) 1750 Comm. Extender 15506741 Kronenbourg 1664 500 1527465 Obikwa Sauvignon Blanc 750 6527499 Obikwa Shiraz 750 6534255 Beringer Founders Estate Merlot 750 8537605 Nicolas Feuillatte Brut Champagne 750 Wine Fridge A 15544668 Kwv Cabernet Sauvignon/Merlot 750 4550715 Forty Creek Barrel Select 750 8550764 Corona Extra 710 1554469 Guinness Draught 8 x 440 8556720 Warsteiner Premium Lager 500 1563130 Fat Bastard Chardonnay Vdp 750 End Aisle 5563338 Veuve Clicquot Brut Champagne 750 POD Program 20572370 Yvon Mau Merlot Vdp 1500 End Aisle 5573311 Godiva White Chocolate Cream Liquor 750 10578641 Casillero Del Diablo Reserva Sauvignon

Blanc750 Wine Fridge 6

582205 Chivas Regal 18 Year Old 750 30582411 Gato Negro Merlot 1500 6582973 Bombay Sapphire London Dry 1750 15587816 Forty Creek Barrel Select 200 4589432 Louis Bernard Cotes Du Rhone White 750 End Aisle 5591701 Argento Chardonnay 750 4600999 Appleton Estate V/X Jamaica Rum 3000 50602920 Flor De Cana Black Label 5 Year Old Rum 750 Shelf Extender 8602995 Pravda Vodka 750 15606798 Beringer Stone Cellars Cabernet Sauvignon 750 5610188 Osborne Solaz Tempranillo Cabernet

Sauvignon750 4

611780 Pasqua Merlot Delle Venezie 1500 6620666 Casillero Diablo Rsv Carmenere 750 8620930 Trapiche Cabernet Sauvignon 1500 8621888 Relax Riesling 750 4627265 Yvon Mau Colomb Chard Vdp 750 End Aisle 4649996 Wolf Blass Yellow Label Sparkling Brut 750 10665323 Obikwa Cabernet Sauvignon 750 6681411 Sleeman Honey Brown Lager 6 x 341 4909994 Sleeman Cream Ale 6 x 341 4


Continued

Size (mL) Display Program BAM

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description

Size (mL) BAM

BBAM Amount

Total BAM

1330936 Moulin De Gassac Chardonnay 750 4

210

340950 Moulin De Gassac Merlot 750 4 10

1331538 Molson Canadian Wheat 473 2 2

904409 Molson Canadian 473 2 2

2 39677 Sleeman Original Draught 473 3 3

2 329342 Prince Igor Vodka 375 10 10

2 400754 Iceberg Vodka 750 9 7 25

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”

Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Necktags

LCBO# Case Conversion Description Size (mL) NT Approved

137117 Russian Standard Vodka 750 Support the Canadian Athletes



230565 Cono Sur Chardonnay Organic 750 Accolade

236513 Baileys Hazelnut Flavour Cream Liquor 750 Flav Cocktail Recipes

254631 Stolichnaya Elit Vodka 750 Recipe

292441 Mitolo Junior Cabernet 750 Valentine's Day Gift

312983 Skinnygirl Bare Naked Vodka 750 $5 off coupon to Cinaplex Odeon

352062 Chocolate Rouge Dark Red Wine 750 Valentines Necktag

363465 Rhyme and Reason 6 x 341 Scan it Art

550749 Absolut Mandrin 750 Recipe

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

If you have any questions, please contact helloLCBO.

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Display Table Themes

The Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

Example of colour, size, type

Example of “like with like”

Merchandising Display Tables

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Product Placement

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

nesting Table baskets

Signage Re-order Numbers for Period 12

• Nesting Table #1 – 14128 – 87• Nesting Table #2 – 14128 – 88• Nesting Table #3 – 14128 – 89• Promo Table #1 – 14128 – 90• Promo Table #2 – 14128 – 91• Promo Table #3 – 14128 – 92• Promo Table #4 – 14128 – 93• Vintages Release 1 – 14128 – 94• Vintage Release 2 – 14128 – 95• Shelf Talkers – DMS – 14128 – 96

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Store #

Nesting Table Theme

N1

and

N4

N2

N3

VIN

TAG

ES

Ess

entia

ls

1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 193 1115 1 1 1130 1149 1 1164 1 1 1 1171 1187 1 1 1198 1200 1211 1212 1217 1226 1248 1 1249 1252 1263 1 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1

Store #

Nesting Table Theme

N1

and

N4

N2

N3

VIN

TAG

ES

Ess

entia

ls

391 1393 1394 1401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1Stores will receive a sign for specific themes.

Nesting Table FixturesProduct Theme Location

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Nesting Table Map Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Cas

e P

Basket

1 Case

O

Basket

1 CaseR

S

IGN

AG

ES

OF

T D

RE

SS

ING

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings F

RO

NT

O

F

ST

OR

E

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Nesting Table Theme: N1 & N4

Joie De Vin

Location LCBO# Description FormatA 12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750 mL

B 56580 Bouchard Pere & Fils Pouilly-Fuisse 750 mL

C 289124 Laroche Chablis Saint Martin 750 mL

D 319657 Guy Saget Sancerre Blanc 750 mL

E 315226 L'Evidence Bordeaux 750 mL

F 325142 Bouchard P & F Beaune Du Chateau Premier Cru 750 mL

G 332882 Henry Fessy Moulin-A-Vent 750 mL

H 337501 Remissenet P&F Renommee Bourgogne Blanc 750 mL

I 53868 Ja�elin Bourgogne Aligote 750 mL

J 162073 Louis Jadot Bourgogne Pinot Noir 750 mL

K 171314 Grand Sud Merlot 750 mL

L 253229 Bougrier Vouvray Chenin Blanc Aoc 750 mL

M 269852 Alsace Willm Gewürztraminer Reserve 750 mL

N 296855 Chateauneuf Du Pape Clos Du Calvaire 750 mL

O 332973 Les Volets Malbec 750 mL

P 333963 Lodez Chardonnay Viognier 750 mL

Q 333971 La Chasse Merlot Vin De France 750 mL

R 341479 Les Montgol�ers Syrah 750 mL

Alternate Products

N2

N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Re-order# 14128-87

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Our Wine Country

Location LCBO# Description FormatA

MANAGER’S DISCRETION OF RED AND WHITE ONTARIO WINES.

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2


Re-order# 14128-88

Nesting Table Theme: N2

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Nesting Table Theme: N3

Sweet Wine

Location LCBO# Description FormatA 260133 Arbor Mist White Pear Pinot Grigio 750 mL

B 512988 Arbor Mist Exotic Fruits White Zinfandel 750 mL

C 121855 Wild Vines Tropical Chardonnay 750 mL

D 557553 Wild Vines Strawberry White Zinfandel 1500 mL

E 557561 Wild Vines Blackberry Merlot 1500 mL

F 277699 Passion Pop Pink Sparkling 750 mL

G 214056 Girls' Night Out Tropical Tango 1500 mL

H 366468 Panama Jack Chocolate 750 mL

I 260133 Arbor Mist White Pear Pinot Grigio 750 mL

J 512988 Arbor Mist Exotic Fruits White Zinfandel 750 mL

K 121855 Wild Vines Tropical Chardonnay 750 mL

L 557553 Wild Vines Strawberry White Zinfandel 1500 mL

M 557561 Wild Vines Blackberry Merlot 1500 mL

N 277699 Passion Pop Pink Sparkling 750 mL

O 214056 Girls' Night Out Tropical Tango 1500 mL

P 366468 Panama Jack Chocolate 750 mL

Q 277699 Passion Pop Pink Sparkling 750 mL

R 214056 Girls' Night Out Tropical Tango 1500 mL

Alternate Products

N2

N2


Re-order# 14128-89

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Stores will receive a sign for specific themes. It is the Manager’s discretion to choose which themed tables to build.

VINTAGES First Release – February 15, 2014

Location LCBO# DescriptionA

MANAGER’S DISCRETION OF THE FEBRUARY 15TH VINTAGES

RELEASE, RED AND WHITE WINE.

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2


Re-order# 14128-94

Nesting Table: VINTAGES Releases

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Stores will receive a sign for specific themes. It is the Manager’s discretion to choose which themed tables to build.

VINTAGES Second Release – March 1, 2014

Location LCBO# DescriptionA

MANAGER’S DISCRETION OF THE MARCH 1ST VINTAGES

RELEASE, RED AND WHITE WINE.

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2


Re-order# 14128-95

Nesting Table: VINTAGES Releases

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Promo Table Fixtures - Product Theme LocationsProduct Theme Location

Store #Promo Table Themes

Promo 1 Promo 2 Promo 3 Promo 45 1

10 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1

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Promo Table Themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.

SIGNAGE

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

Promotional Table Location Map

French Wine - Cabernet Sauvignon

Location LCBO# Description FormatA 28506 Fat Bastard Cabernet Sauvignon Vdp 750 mLB 234815 Art De Vivre Cabernet Sauvignon 750 mLC 251074 B & G Partager Cabernet Sauvignon 750 mLD 293076 Francois Lurton Janeil Cabernet Sauvignon 750 mL

E 293159 Les Jamelles Cabernet Sauvignon 750 mLF 542340 Philippe De Rothschild Cabernet Sauvignon Vdp 1500 mLG 621680 French Rabbit Cabernet Sauvignon Carton 1000 mLH 28506 Fat Bastard Cabernet Sauvignon Vdp 750 mL

Alternate Products

P1

Re-order# 14128-90

French Wine - Bordeaux

Location LCBO# Description FormatA 943 Mouton Cadet Rouge 750 mLB 30072 Chateau Timberlay 750 mLC 31898 Calvet Saint Emilion 750 mLD 33605 Chateau Puyfromage 750 mL

E 247080 Mouton Cadet Reserve Blanc 750 mLF 250381 Francois Lurton Sauvignon De Bordeaux 750 mLG 255067 Chateau Ducla Bordeaux Superieur 750 mLH 289116 Escargot Sauvignon Blanc 750 mL

Alternate ProductsP2 360552 Crus & Dom. De France Chateau De Courteillac 750 mL

P2 665430 A De Luze & Fils Chateau Bel Air 750 mL

Re-order# 14128-91

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Promo Table Themes

French Wines - Chardonnay

Location LCBO# Description FormatA 51466 Bouchard Pere & Fils Petit Chablis 750 mLB 276436 William Fevre Champs Royaux Chablis 750 mLC 284026 Joseph Drouhin Chablis Drouhin Vaudon 750 mLD 320424 Les Coteaux Chardonnay 750 mL

E 320432 Gilles Louvet O Chardonnay Organic 750 mLF 330936 Moulin De Gassac Chardonnay 750 mLG 361683 Joseph Drouhin Pouilly-Fuisse 750 mLH 51466 Bouchard Pere & Fils Petit Chablis 750 mL

Alternate ProductsP3

P3

Re-order# 14128-92

French Wine - Sauvignon Blanc

Location LCBO# Description FormatA 297234 Brumont Gros Manseng Sauvignon 750 mLB 319764 Francois Lurton Les Salices Sauvignon Blanc 750 mLC 330928 La Croix D'Azur Sauvignon Blanc 750 mLD 407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mL

E 472555 J&F Lurton Les Fumees Blanches Sauv Blanc Vdp 750 mLF 319764 Francois Lurton Les Salices Sauvignon Blanc 750 mLG 407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mLH 297234 Brumont Gros Manseng Sauvignon 750 mL

Alternate ProductsP4

P4

Re-order# 14128-93

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Brand Hi Lite Note


10, 21, 187, 334, 346, 445, 590

• The first turn for the 2013 Brand Hi Lite program began in PT6. These premium displays extend out of the regular shelving and are crowned by a branded backlit picture.

• Please keep Brand Hi Lite signage up until further notice.

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Documents

JOIE DE VIN - Doing Business with LCBO · PT12 JOIE DE VIN FEBRUARY 2, 2014 - MARCH 1, 2014 As one of the oldest wine regions in Europe, France continues to be the top wine producing