A CASE STUDY ON:

Johnson & Johnson

India1)Baby Care

Products

&2)Health Care

Products

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Case Study On: “Johnson & Johnson India” focusing on the Baby Care Products and Health Care Products marketed in India. The case study also emphasises on SWOT analysis, Marketing Mix, Competition analysis of both the Baby Care Products and Health Care Products.

Submitted By:

Priya Pandey Shri Shikshayatan College Department: BBA 2nd Year Roll no: Registration no:

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FROM THE DESK

Since its inception, Johnson & Johnson India has stayed ahead thanks to it constant marketing initiatives that have at all points in time understood the needs of and opportunities in a changing nation.

Johnson & Johnson spread its roots to the world’s largest democracy, India, during the endemic post-independence turmoil of 1947. It was Mr. Patrick Whaley who set about with confidence and determination during this period of turbulence to begin the work of establishing Johnson & Johnson in the subcontinent. Things progressed quickly and by 1948, Johnson’s Baby Powder was being manufactured by British Drug House in Prabhadevi, Bombay, and marketed by the company.  

Other consumer products like TEK toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder followed suit. However, highly specialized products like Belladonna plasters, pharmaceuticals and Permacel Tapes were imported from the parent company. It was only ten years later that the company began to manufacture its own products. In September 1957, a new company, Johnson & Johnson India Ltd. was created and registered with twelve employees on its rolls.In the 50 years since its establishment as a modest 12-employee outfit, Johnson & Johnson Ltd. has gained a reputation for delivering high-quality products at competitive prices. Our success, we believe, stems from our staunch commitment to caring for and catering to the needs of our customers and employees.

If we explore the rich history as well as the recent advances from the company we can find the following:Since the founding in 1886, the company has grown to meet the health care needs of people worldwide. Through mergers, acquisitions and the formation of new companies, they have become the world’s largest and most broadly based health care company. Here are some highlights of the historical growth.

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care ProductsIn 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson – started a small medical products company in New Brunswick, New Jersey. They made the first-ever commercial sterile surgical dressings, which helped save the lives of patients.

To be clean and clear, I undertake that all the findings and research process was conducted by me and any fallacies one may find in the report is mine and no one else.To sum up I can say, “The only way to attract the consumer towards its products is to provide them scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life."

Thank You

ACKNOWLEDGEMENT

Of the many people who have been enormously helpful in the preparation of

this report on “Johnson & Johnson” ,I am specially grateful to the owners of all medicinal , cosmetic, grocery shops situated in and around Kolkata who have provided me with invaluable experimental and experiential feedback to this research.

I would particularly like to thank my teachers for their continued support, encouragement. I am grateful to Mrs.J.Dasgupta for highly constructive feedback, suggestions and comments.

To all the people who had been generous with their time, their support and encouragement, I would like to thank them.

OBJECTIVE

This project aims at highlighting the details of “Johnson & Johnson India” as a company as a brand and the history related to it.

Comparison of “Johnson & Johnson” with its competitors is also a basic objective of the company.

The detailed study of its Baby Care Products and Health Care Products is also done.

SWOT analysis is also given in order to find out the strength, weakness, opportunities and threats.

Company Structure, Management Approach, Approach towards Consumers is also highlighted.

METHODOLOGY

The source of data is primary and secondary in nature.

Primary data are those data which are provided by the sellers of Johnson & Johnson like Medicine Shops, cosmetic shops etc .The secondary data has been collected from magazines ,newspapers and internet.

HISTORY

Introduction

One of America's most admired companies, “Johnson & Johnson” (J & J) is one of the largest healthcare firms in the world and one of the most diversified. Its operations are organized into three business segments: pharmaceutical, which generates 39 percent of revenues and 61 percent of operating income; professional, which accounts for 36 percent of revenues and 27 percent of operating income; and consumer, which contributes 25 percent of revenues and 12 percent of operating income. J & J's pharmaceutical products--which are sold under such brands as Janssen Pharmaceutica,

Ortho-McNeil Pharmaceutical, and Centocor--include drugs for family planning, mental illness, gastroenterology, oncology, pain management, and other areas. The professional segment includes surgical and patient care equipment and devices, diagnostic products, joint replacements, and disposable contact lenses. The company's well-known line of consumer products includes the Johnson's baby care line, the Neutrogena skin and hair care line, Tylenol and Motrin pain relievers, o.b. and Stayfree feminine hygiene products, the Reach oral care line, Band-Aid brand adhesive bandages, Imodium A-D diarrhea treatment, Mylanta gastrointestinal products, and Pepcid AC acid controller. J & J generates about half of its revenues outside the United States, through its network of 190 operating companies in 51 countries and its marketing organization that sells in more than 175 countries.Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then, the company brought the world new ideas and products that have transformed human health and well-being. Every invention, every product, every breakthrough has been powered by generations of employees who are inspired to make a difference.

Explore the rich history as well as the recent advances from the company:Since the founding in 1886, the company has grown to meet the health care needs of people worldwide. Through mergers, acquisitions and the formation of new companies, they have become the world’s largest and most broadly based health care company. Here are some highlights of the historical growth

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care ProductsIn 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson – started a small medical products company in New Brunswick, New Jersey. They made the first-ever commercial sterile surgical dressings, which helped save the lives of patients.

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Headquarters

Johnson & Johnson has historically been located on the Delaware and Raritan Canal, in New Brunswick. The company considered moving its headquarters out of New Brunswick in the 1960s, but decided to stay in town after city officials promised to gentrify downtown New Brunswick by demolishing old buildings and constructing new ones. While New Brunswick lost at least one historic edifice (the inn where Rutgers University began) to the redevelopment, the gentrification did attract people back to New Brunswick. Johnson & Johnson hired Henry N. Cobb from Pei Cobb Freed & Partners to design an addition to its headquarters, which took the form of a white tower in a park across the Northeast Corridor railroad tracks from the older portion of the headquarters. The stretch of Delaware and Raritan canal by the company's headquarters was replaced by a stretch of New Jersey Route 18 in the late 1970s after a lengthy dispute.

Product Background

Every day, millions of people around the world enjoy the benefits of products

from the “Johnson & Johnson” Family of Companies. Very likely, someone in our family is one of them.

According to company’s saying -“Your family’s health and well-being is our passion”, that’s why the Johnson & Johnson companies offer the world’s broadest range of health care products. Whether we have a skin blemish or sniffles or a serious medical condition, the health professionals we trust can turn to Johnson & Johnson companies’ products for comfort and care.

In our home, products from Johnson & Johnson consumer health companies brighten our smile, add luster to our hair and ease that nagging headache. Consumers can rely on Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve an aching muscle.

In operating rooms and laboratories, doctors and nurses, too, rely on products from Johnson & Johnson medical technology companies. They use these products to perform hip replacements, implant coronary stents, and run tests for metastatic breast cancer that give people hope for a longer, more active life. These products help people conquer life-threatening obesity, ward off colon cancer, and control their diabetes. The list goes on.

These prescription medicines treat a wide array of conditions, ranging from migraines and rheumatoid arthritis to cancer and serious infections.Whatever our family’s health care needs, the Johnson & Johnson Family of Companies is at our side.

JOHNSON AND JOHNSON :THE COMPANY

Johnson & Johnson LtdIt's nearly impossible to get well without Johnson & Johnson (J&J). The diversified health care giant operates in three segments through more than 250 operating companies located in some 60 countries. Its Pharmaceuticals division makes drugs for an array of ailments, such as neurological conditions, blood disorders, autoimmune diseases, and pain. Top sellers are psoriasis drug Remicade and schizophrenia medication Risperdal. J&J's Medical Devices and Diagnostics division offers surgical equipment, monitoring devices, orthopedic products, and contact lenses, among other things. Its Consumer segment makes over-the-counter drugs and products for baby, skin, and oral care, as well as first aid and women's health.

Johnson and Johnson is basically a global brand. One of the most important factors of such growing interest of global Brands in India is despite the global economic downturn, India remains one of the fastest-growing beauty markets globally, growing at 13% per annum and valued at $6.3 billion. The market

offers extensive opportunities for domestic and international players. Even with double-digit growth rates, the market penetration of cosmetics and toiletries products in India is very low. Current per capita expenditure on cosmetics is about $1, compared to $36.65 in other Asian countries. This low market penetration for cosmetics and personal care products in India offers an opportunity for more significant growth down the road in this country of 1.2 billion people.

Major Brands:

AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSON’S BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener)

Pharmaceutical:

Pharmaceutical segment includes productsin the following therapeutic areas:

Anti-Fungal Anti-Infective Cardiovascular Contraceptive Dermatology Gastrointestinal and many more.

Business Overview:

Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a decentralized approach to managing its 250 operating companies and franchises. In the company's continuing effort to diversify its business and increase profits, Johnson & Johnson is constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide sales totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of health care products, behind Pfizer.

Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from $16.45 billion the year before but above expectations of $15 billion. The decline is partially attributable to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5% in consumer products revenue. [1]

Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3% from Q3 2008.[2] J&J's poor domestic performance (8.1% sales decline) was the reason for the sales decline, as the firm is still trying to handle "tough economic conditions."[2]. JNJ is optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four new drugs become FDA approved.[2]

In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over the same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of 18.8%. The profits decrease was largely due to a $850 million restructuring charge that the company took. Earnings generally beat analyst estimates for the quarter. J&J also announced its 2010 projections, which forecast earnings growth of 7%, a modest projection relative to analyst estimates.

COMPETITION

INDIAN Competitors:

Colgate Palmolive -ColgateGillette -Oral BPonds-face wash etc.Dabur- Laal Tail(oil)

J&J India is at the leading edge of global product launches. In some cases J&J India has launched new products in India even before in the US (for example, the cipher stent). Indian doctors’ ability to quickly learn and apply new techniques provides

the Company with quick feedback and faster launches.

• The Indian R&D and testing centres provide services to J&J worldwide. Jansen Cilag (the pharma division of J&J) has a stability centre in India. Indian managersare constantly promoted to overseas operations. An Indian team is also managing the supply chain planning for the Asia-Pacific region.• J&J India is manufacturing baby soaps for other countries. Some speciality soaps for the US too are manufactured in India.

Global Competition Comparision:

DIRECT COMPETITOR COMPARISON

 

JNJ LLY NVS PG Industry

Market Cap: 174.22B 38.20B 107.67B 173.69B 133.38M

Employ ees: 115,500 40,360 99,834 135,000 181

Rev. Growth (ttm): 9.00% 14.00% 27.40% 6.40% 14.60%

Revenue (ttm): 61.90B 21.84B 45.08B 79.12B 31.21M

Gross Margin (ttm): 70.38% 80.55% 72.87% 52.38% 72.87%

EBITDA (ttm): 19.55B 7.67B 12.54B 19.89B -1.91M

Oper. Margins (ttm): 27.10% 29.17% 22.80% 21.22% 12.81%

Net Income (ttm): 12.27B 4.33B 8.40B 11.34B N/A

EPS (ttm): 4.398 3.941 3.69 4.198 N/A

PE (ttm): 14.40 8.78 12.75 14.37 13.79

PEG (ttm): 1.93 N/A 1.92 1.65 1.92

PS (ttm): 2.79 1.70 2.33 2.18 3.63

LLY = Eli Lilly & Co.

NVS = Novartis AG

PG = Procter & Gamble Co.

Industry = Drug Manufacturers - Major

GENERIC DRUGMAKERS RANKED BY SALES:

Company Symbol Price Change Market Cap P/E

Watson Pharmaceuticals Inc. WPI 41.99 -0.90% 5.19B 21.49

King Pharmaceuticals Inc. KG 9.59 3.56% 2.38B 25.85

Ranbaxy Laboratories Limited Private - View Profile

Mylan, Inc. MYL 21.34 -0.14% 6.59B 69.97

Pfizer Inc. PFE 16.46 -1.67% 132.84B 13.43

Johnson & Johnson JNJ 63.31 -0.14% 174.22B 14.40

GlaxoSmithKline plc GSK 34.20 -2.01% 86.83B 10.52

Sanofi-Aventis SNY 30.90 -2.74% 80.91B N/A

Novartis AG NVS 47.06 -2.59% 107.67B 12.75

RHHBY.PK 36.54 -0.25% N/A N/A

U.S. & International Sales for 10 Years:

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ADVERTISEMENT

The Campaign for Nursing’sFuture:

America’s Nurses :THEY DARE TO CARE Nursing profession, facing a severe manpower shortage Various associates, National Student Nurses association, National League

for Nursing, American Nurses Association etc. To encourage the people to enter into the nursing profession.

Having A Baby ChangesEverything:

Reinforces the value that people have come to expect of J&J. To enhance the bond between parents and their babies. Helps to keep your baby happy and healthy. E.g.- J&J No More Tears baby shampoo.

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MILESTONES

2000: Introduced the first blood screening kit for HCV antigen.1999: Introduced the first fully automated blood and Plasma screening system .1997: Introduced the first fully automated blood banking system in Europe.1996: Introduced the first test kit to screen blood for antigens to HIV-1, the virus that is responsible for the vast majority of AIDS cases in the U.S.1989: Introduced the first test kit for the detection of Antibodies to hepatitis

Geographical Distribution:

Geographic Area No. of Facilities (in thousands)Square Feet United States 63 7,448Europe 37 8,667Western Hemisphere 16 3,026(Excluding USA)Africa, Asia and Pacific 32 3,429Worldwide Total 148 22,590

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JOHNSON AND JOHNSON Baby Care Products

Johnson & Johnson Baby: The gentleness found in JOHNSON’ Baby Care Products come in many forms. Here is the portfolio of the company for baby product types.

Baby Bath Products :

Watch out, here comes rubber ducky! Bath time offers a wonderful opportunity for bonding with your baby, and the right baby washes can make baby bathtime even more special. JOHNSON'S offers mild, gentle baby products containing ‘NO MORE TEARS’ formula just for babies, which are mild to the skin and as gentle to the eyes as pure water.

1) Gentlest Baby Care Cleansers Are:

JOHNSON'S HEAD-TO-TOE Baby Wash An ultra-mild cleanser for baby's entire body and hair. Soap-free, dye-free, hypoallergenic, pH balanced and dermatologist-tested. The #1 choice of hospitals.

JOHNSON'S Baby Bubble Bath & Wash The first and only bubble bath mild enough for baby girls and boys.

Dermatologist and paediatrician-tested ‘NO MORE TEARS’ formula is gentle enough to use every day.

JOHNSON'S Baby BEDTIME Bubble Bath & Wash Combines ‘NATURALCALM’ essences with lots of bubbles and our ‘NO MORE TEARS’ formula, extra gentle baby wash.

JOHNSON'S Vanilla Oatmeal Baby Wash This gentle cleanser combines oatmeal, an ingredient long known to help moisturize, with an essence of vanilla for baby soft skin.

JOHNSON'S Cucumber Melon Baby Wash This creamy formula gently cleanses while helping to nourish, soften and protect skin from dryness. Enriched with cucumber and melon extracts.

JOHNSON'S Baby Bar Form-fitting easy-to-grip bar makes it even easier to bathe babies. Cleanses baby's face and body.

2) To gently moisturize baby's skin while cleansing:

JOHNSON'S Moisture Care Baby Wash Everything which is needed to make bath time magical and create memories that will last forever.

3) To provide soothing comfort when babies catch cold:

JOHNSON'S Soothing Vapor Baby Bath A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients known for their aromatherapy benefits.

4) To help calm babies before bed:

JOHNSON'S BEDTIME BATH A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is clinically proven to help babies fall asleep easier and sleep through the night better.

JOHNSON'S BEDTIME WASHCLOTHS Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A nightly 3-step routine, including a warm bath with this disposable cloth, clinically proven to help babies fall asleep easier and sleep through the night better. Each disposable cloth has a unique textured pattern for improved, convenient cleansing.

5) Cleansers for growing toddler:

JOHNSON'S BUDDIES Easy-grip Sudzing Bar Makes bath time mess-free and easy. Non-slip bar is designed for little hands and produces a rich, easy-rinse lather.

JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly.

JOHNSON'S BUDDIES clean-you-can see BODY WASH ‘NO MORE TEARS’ body wash gently cleans with added skin moisturizers.

Cotton Products :

Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great for baby care and applying ointments, cleansing around newborn's eyes, keeping your baby's ears clean, keeping the umbilical cord area clean, and more. They're also great for grown ups. JOHNSON'S cotton product is also used to apply makeup, astringents, and lotions, or to remove makeup and nail polish. JOHNSON'S 100 percent pure, high-quality cotton has just the right combination of softness and strength.

1) To gently clean your baby's ears:

JOHNSON'S Safety SwabsCotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be safer for children.

2) To gently clean all those little folds and creases:

JOHNSON'S Cotton SwabsGreat for umbilical cord care or for applying ointments.

3) To apply astringents, cleansers and more:

JOHNSON'S® Pure Cotton Rounds Great for applying ointments or cleaning gently around your baby's eyes.

JOHNSON'S® Pure Cotton Balls 100 percent cotton. Great for applying ointments to your baby, and great for adults as it can be used to apply make-up and astringents or for removing make-up and nail polish.

Diaper Rash Care :

DESITIN diaper rash treatments are the #1 choice of both pediatricians and moms, offering a range of products to help meet your treatment and protection needs.

DESITIN Rapid Relief Cream This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin to soothe and relieve diaper rash discomfort, providing relief from the very first use. Over 88% of moms agree that nothing works faster.

DESITIN Maximum Strength Original Paste The only leading brand that contains the maximum level of zinc oxide, immediately forming a protective barrier to help heal and soothe diaper rash discomfort. There's no stronger treatment available without a prescription.

DESITIN Multi-Purpose Ointment This hypoallergenic ointment forms a protective layer on skin to immediately soothe and start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns, and rash discomfort.

Baby Lotions and Creams :

Baby's skin is different from yours-it's thinner, more susceptible to irritants, and can lose moisture more quickly. JOHNSON'S baby lotions and creams are specially made for baby's unique skin, providing essential moisture to help keep skin soft, supple, and healthy.

1) Gentlest moisturizers:

JOHNSON'S HEAD-TO-TOE® Fragrance Free Baby Lotion Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough for a newborn's skin.

JOHNSON'S Baby Lotion Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin, keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.

2) To gently nourish and relieve dry skin:

JOHNSON'S Shea & Cocoa Butter Baby Lotion Rich, nourishing shea and cocoa butters, ingredients known to soothe and relieve dry skin, combine with hydrating emollients to provide gentle moisture for baby

JOHNSON'S Vanilla Oatmeal Baby Lotion Unique lotion combines skin-soothing properties of oatmeal with the comforting essence of vanilla. Non-greasy and fast absorbing, it moisturizes for 24 hours.

JOHNSON'S Cucumber Melon Baby Lotion Gentle formula is enriched with cool cucumber and melon extracts, long known to moisturize and freshen the skin. Fast absorbing, gentle and mild.

JOHNSON'S Baby Lotion with Aloe Vera & Vitamin E Unique formula is enriched with natural aloe vera, known for its soothing qualities, and vitamin E, a natural skin conditioner. Keeps skin soft and moisturized.

JOHNSON'S Baby Cream Enriched with a blend of essential emollients to help keep baby’s skin feeling softer, longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula.

3) To help protect baby's delicate skin from the sun:

JOHNSON'S Baby Daily Face & Body Lotion SPF 40 With 100% naturally sourced sunscreen ingredients, our broad-spectrum, NO MORE TEARS® formula sunscreen is fragrance, paraben and salicylate free.

4) To calm and relax before bed:

JOHNSON'S BEDTIME LOTION Helps calm and relax your baby or toddler. A nightly routine that includes JOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is clinically proven to help babies fall asleep easier and sleep through the night better.

Baby Oils :

JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-to-spread moisturizers provide a unique opportunity for you to bond with your baby when you use them for infant or baby massage. JOHNSON'S® Baby Oil is also great for adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin, leaving skin feeling baby soft.

1) To gently nourish and relieve dry skin:

JOHNSON'S Baby Oil - Baby Skin Care Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess moisture loss.

JOHNSON'S Baby Oil with Aloe Vera & Vitamin E   Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and vitamin E, a natural skin conditioner. Ideal for infant massage.

2) For lasting protection:

JOHNSON'S Baby Oil Gel Provides extra moisturization to help nourish and protect skin from dryness. Dermatologist and allergy-tested, this formula is clinically proven mild and gentle.

JOHNSON'S Baby Oil Gel with Shea and Cocoa Butter This concentrated gel contains Cocoa Butter, known for its skin nourishing properties, as well as Shea, known for its skin conditioning. Using it daily to help lock in moisture and leave skin feeling soft and smooth.

JOHNSON'S Baby Oil Gel with Aloe Vera & Vitamin E With Aloe Vera and Vitamin E, this concentrated gel formula is a long-lasting way to help nourish and protect skin.

Baby Powders :

JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry while helping to eliminate friction which can irritate skin. They have a classic scent of JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder Comforting Vanilla & Jasmine.

1) Classic baby fresh scent:

JOHNSON'S Baby PowderKeeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven gentle and mild. Allergy and dermatologist-tested.

2) Calming and comforting scent:

JOHNSON'S Baby Powder Calming Lavender & ChamomileCalms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle and mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.

Baby Hair Care :

1) Classic shampoo:

JOHNSON’S Baby Shampoo NO MORE TEARS formula is as gentle to eyes as pure water.

2) To soothe, calm and relax:

JOHNSON’S Baby Shampoo with Natural LavenderUse in a warm bath to help calm and relax, with lavender and chamomile.

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JOHNSON AND JOHNSON Health Care Products

Johnson & Johnson Health: The gentleness found in JOHNSON’S products comes in many forms. Here is the portfolio of the company for Health product types.

Wound Care:

Johnsonplast:

JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical dressings on boils, burns and large wounds that cannot be covered by medicated dressings such as BAND-AID. It is used in dispensaries, small hospitals and households.   

Savlon:SAVLON antiseptic helps heal without hurting. It contains a powerful combination of chlorhexidine gluconate and cetrimide, which together not only kill germs but also prevent their re-growth. 

Band-Aid:BAND-AID is the world’s first medicated dressing. It contains Benzakonium Chloride, which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on the skin.   BAND-AID is the only sterilized medicated dressing in India and has a delnet to prevent the medicated pad from sticking to the wound. It is available in regular and wash proof forms.

Adult Toiletries:

SHOWER TO SHOWER PRICKLY HEAT POWDER:

Shower To Shower effectively absorbs sweat, keeping prickly heat at bay. The powder contains Salicylic Acid and Boric Acid, which act against bacteria that cause prickly heat. Shower To Shower comes in four fragrances - Cologne Cool, Morning Fresh, Sandal and Plain.

Skincare Products:

Clean & Clear: Clean & Clear includes a range of genuine face-care products that works on the skin in ways that enhance its natural beauty. As a result, a Clean & Clear face can always be spotted, fresh and glowing! Clean & Clear Moisturiser and Face Wash are the two products available. 

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VISION STATEMENT

Johnson & Johnson, a global company, posts that "The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life."

They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality.

Their vision is to deliver solid results, which make the India unit stand out. Build an outstanding bench strength, which is sought after across the world. And contribute back to our country. Johnson & Johnson comes into the lives of many consumers at the most delicate and joyful moments in their lives—when they give a birth. Unfortunately in India, many of these moments turn into tragic moments. Our Infant Mortality Rate is one of the highest for the level of technological and economical development of our country. Swami Raote, MD, Johnson & Johnson Consumer, India Says he would like their company to work with medical professionals and Government infrastructure to upskill the health care workers and reduce infant mortality. That would be the best way of thanking consumers for placing trust in the company for over 50 year

COMPANY INITIATIVE

Johnson & Johnson is involved with many causes and advertising campaigns that encourage healthy lifestyles and support those people who care for the health of others. A key initiative includes:

‘The Johnson & Johnson Campaign for Nursing's Future’

This U.S. initiative has championed the nursing profession and helped recruit and retain nurses.

‘Strength for Caring’

This is a comprehensive online resource and community developed to help family caregivers care for their loved ones and themselves.

‘Safe Kids Worldwide’

Children die from accidents more than any other cause. They work to put an end to childhood injury and death.

‘Because We Care, We Act’

This advertising campaign currently running in China celebrates the unsung heroes who dedicate themselves to caring for others.

‘Having a Baby Changes Everything’

This campaign uses real moms and dads in real situations to celebrate the joys of parenthood.

MANAGEMENT APPROACH

Johnson & Johnson is a company of enduring strength. They play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, they’ve been able to grow along with it. Even more important, they’ve helped shape and define what health and well-being means in every day lives. The company credits their strength and endurance to a consistent approach to managing business, and to the character of people. The company is guided in everything they do by “Our Credo”, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.

‘Our Credo: Our Guiding Philosophy’

The overarching philosophy that guides the business is “Our Credo”, a deeply held set of values that have served as the strategic and moral compass for generations of Johnson & Johnson leaders and employees. Above all, “Our

Credo” challenges to put the needs and well-being of the people they serve first. It also speaks of the responsibilities they have towards their employees, to the communities in which they live and work and the world community, and to the shareholders. They believe “Our Credo” is a blueprint for long-term growth and sustainability that’s as relevant today as when it was written.

‘Broadly Based in Human Health’

Being broadly based gives them a number of advantages. More than 250 operating companies have a local window into emerging customer needs, scientific developments, and technologies throughout the world. They turn those insights into innovative new products and sometimes whole new businesses. It allows them to transfer scientific breakthroughs, marketing insights and manufacturing expertise easily across the full range of their businesses. This broad base has helped them bring more science to the consumer health products that people use every day.

‘A Decentralized Management Approach’

Each of their operating companies functions as its own small business. They are strongly entrepreneurial in character, and they know that their success depends on anticipating customers’ needs and delivering meaningful, high-quality solutions. While “J n J’s” people operate in a small-company setting, they also have access to the know-how and resources of a Fortune 50 company. It’s like having dozens of strategic partners at their fingertips.

CITIZENSHIP

Johnson & Johnson’s aim to make the world a better and healthier

place through everything they do—the products they discover and develop,

the positions they take on public policy issues, the way they run othei business

every day, and the programs and alliances they build and join. Approach to

corporate citizenship defines who they are and how they aspire to act in the

world.

‘The Promise of Health Care’

Their belief in the best health care systems put the needs of people first.

‘Perspectives on Medical Innovation’

Advances in medical progress require an environment that supports research

and development.

‘Access to Medicines’

Hundreds of Johnson & Johnson medicines are available free or at low cost to

patients, helping to improve and save lives.

‘Wellness, Prevention & Health Education’

They carry many programs to help people prevent illness and enhance

wellness.

‘Accountable Business Practices’

The values, ethical principles and policies guide them in how they should

conduct business.

‘Transparency in Business Activities’

The company is committed to provide open and accurate information on

business activities.

CORPORATE GOVERNANCE

The values embodied in ‘Our Credo’ guide the actions of the people of the Johnson & Johnson Family of Companies at all levels and in all parts of the world. They have done so for more than 60 years. These Credo values extend to their accounting and financial reporting responsibilities. Management is responsible for timely, accurate, reliable and objective financial statements and related information. As such:1. They maintain a well-designed system of internal

accounting controls.2. They encourage strong and effective corporate

governance from our Board of Directors.3. They continuously review our business results and

strategic choices.4. They focus on financial stewardship.

AWARDS AND RECOGNITION IN INDIA:

As a manufacturer of health care products, as well as a provider of related services, every division of J&J works towards making their positive contribution to the relevant industries. Recognition and awards have poured in acknowledgement of this fact, both from within the company, and externally. 

 

J&J India is Best Company to work for in Healthcare sector:

Johnson & Johnson Limited India has been ranked as the Best Company to Work for amongst Healthcare companies in India and as one of the top 10 MNCs in India. The Company got an overall ranking of 22 in a study by the Great Places to Work Institute in partnership with The Economic Times, India's No 1 business daily. This was the biggest study of 2009 and more than

373 companies participated in it. Only 50 made it to the Best Companies to Work For list, making it one of the toughest contests of this kind globally. This is a tribute to all J&J India Employees and stands testimony to the strong CREDO culture and HR programs. Around 360 employees participated in the Survey conducted by the Great Places to Work Institute.

QUALITY POLICY AND CERTIFICATION

Johnson & Johnson is one of the Best ISO 14001 Certified CompaniesThe Brazil Mexico Chamber of Commerce, Industry and Tourism recognized their commitment to environmental protection and named Johnson & Johnson as one of the best ISO 14001 certified companies.They aspire to be the most environmentally responsible company in the world. ISO’s Healthy Planet 2010 goals serve as a roadmap to help Johnson & Johnson get there.

Every five years, the Johnson & Johnson Family of Companies sets new long-term goals that help reduce environmental footprint. In 2006, they introduced their newest goals: Healthy Planet 2010. In developing them, they sought counsel from many stakeholders, including government officials, environmental groups, other companies and academic thought leaders. They are confident that Healthy Planet 2010 goals will help safeguard the health of our planet.

Healthy Planet 2010 Goal Categories:

• Energy Use—Carbon Dioxide Reduction• Water Use• Paper and Packaging• Waste Reduction• Product Stewardship• Environmental Literacy• Transparency• Biodiversity• Compliance• External Manufacturing

GROWTH AND PROFIBILTY

Three New Units to Focus on Convergence and New OpportunitiesA new Office of Strategy and Growth will identify opportunities for future growth that are distinct from those being pursued by the Company's existing businesses; a Surgical Care Group will focus on advancing technologies, solutions and services to enhance patient care in the surgical setting; and a Comprehensive Care Group will create portfolios to address some of the world’s most chronic and pervasive conditions, such as metabolic disorders, through the convergence of technologies, products and services."These decisions recognize that a new environment is emerging in human health and well-being," said William C. Weldon, Chairman and Chief Executive Officer of Johnson & Johnson. "They reflect our assessment of the best way for us to capture and develop the opportunities associated with those changes and they capitalize on the unique, broadly-based, decentralized approach of Johnson & Johnson."Each of the new organizations and appointments become effective, January 1, 2008."Much of the change in health care reflects the coming together of parts of the system that were at one time separate," Mr. Weldon said. "The very solutions that the health care system most needs – those coming from the convergence of science, technology and services – are the ones we are most capable of providing. We have the know-how across our pharmaceutical, biologics, devices, diagnostics and consumer businesses to bring completely new solutions to market. And we believe we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer needs

and emerging trends."Johnson & Johnson's Consumer businesses are not directly impacted by today's announcements. Under the guidance of Colleen Goggins, Worldwide Chairman, Johnson & Johnson Consumer Group, the integration of the Pfizer Consumer Healthcare business continues to track ahead of the original acquisition plan.Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. The more than 250 Johnson & Johnson operating companies employ approximately 120,000 men and women in 57 countries and sell products throughout the world.

GLOBAL RECOGNITION

Johnson & Johnson is recognized by important organizations and publications for the many ways they have embraced diversity as a part of the cultures of their Family of Companies. This recognition includes:

Johnson & Johnson continues to be a member company of the FTSE4Good Index, the responsible investment index calculated by global index provider FTSE Group.

Johnson & Johnson was ranked #2 by DiversityInc magazine on its “2010 DiversityInc Top 50 Companies for Diversity®” list.

Working Mother magazine has named Johnson & Johnson one of the “Top 100 Companies for Working Mothers” every year since the list was initiated 24 years ago.

Barron’s magazine, in 2010, ranked Johnson & Johnson  #2 in the World's Most Respected Companies list, a survey of top investors to rank the world's largest companies on strength of management, business strategy, ethical business practices, competitive edge, shareholder orientation, and consistent revenue/profit growth and “One of the Best Places to Work” by the Human Rights Campaign.Leaders throughout the Johnson & Johnson Family of Companies have also been recognized through the years for their contributions and initiative in the area of diversity and inclusion.

FREQUENT CONCERNS

Baby Allergies Baby Acne Baby Bronchitis Burns Baby Colic Cradle Cap Diaper Rash Infant Sleep - Difficulty Sleeping (Newborns) Difficulty Sleeping (Older Infants) Dry Skin Baby Eczema Irritation from Drooling Newborn Jaundice Poison Ingestion / Overdose Baby Sickness Stomach-aches Baby Hair Care - Tangled Hair Baby Teething Pain and Discomfort Thrush

JOHNSON AND JOHNSON: As a brand

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: Advertisements containing consistent messaging Recommendations from friends, family members or colleagues Interactions with a company and its representatives Real-life experiences using a product or service (generally considered the

most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.

Johnson & Johnson Brand is the world's most comprehensive and broadly-based manufacturer of health care products as well as a provider of related services for the consumer. Thousands of products across a wide range of categories are constantly innovated, manufactured and marketed to help families all over the world lead healthy, happy lives.

OLYMPIC SPONSERSHIP

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SOCIAL RESPONSIBILITIES

Earthquake in Pakistan Hurricane ‘Katrina’ HIV/AIDS International Disaster Relief Organization Mumbai Floods

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WHAT IS PUBLIC RELATIONS?

Public relations (PR):

A communication function used to promote mutual understanding between an organization and its various stakeholder groups.

Johnson and Johnson main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.

The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.

Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best.

PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.

People often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the company’s advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. There are certain PR experts that a company can turn to for this particular skill.

The public often think of PR as a glamorous job. Public relations people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations.

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WHAT IS BRAND PUBLICITY?

Brand publicity:

Publicity is the attempt to manage the public's perception . The subjects of

publicity include people (for example, politicians and performing

artists), goods and services, organizations of all kinds, and works of art or

entertainment.

From a marketing perspective, publicity is one component of promotion which

is one component of marketing. The other elements of the promotional

mix are advertising, sales promotion, and personal selling. Promotion But the

publicist cannot wait around for the news to present opportunities. Johnson and

Johnson must also try to create their own news. Examples of this include:

Art exhibitions

Event sponsorship

Arrange a speech or talk

Make an analysis or prediction

Conduct a poll or survey

Dasavataram

Robot

Anniyan

Announce an appointment

Invent then present an award

Stage a debate

Organize a tour of your business or projects

Issue a commendation

The advantages of publicity are low cost, and credibility (particularly if the

publicity is aired in between news stories like on evening TV news casts). New

technologies such as weblogs, web cameras, web affiliates, and convergence

(phone-camera posting of pictures and videos to websites) are changing the

cost-structure. The disadvantages are lack of control over how your releases

will be used, and frustration over the low percentage of releases that are taken

up by the media. Publicity draws on several key themes including birth, love,

and death. These are of particular interest because they are themes in human

lives which feature heavily throughout life. In television serials several couples

have emerged during crucial ratings and important publicity times, as a way to

make constant headlines. Also known as a publicity stunt, the pairings may or

may not be according to the fact.

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Johnson & Johnson Enjoys One Of TheStrongest Reputations In The World

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SWOT ANALYSIS

A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. 

SWOT Analysis: Johnson And Johnson India

Strengths

Sales in India have grown by 14% indicating a strong position for the global group.

The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place.

Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of problem solving techniques in order to challenge the standard practice and capitalise on growth through emerging markets which enables associated growth.

The use of independent offices working as standalone units provides the opportunity to develop concepts with cultural considerations which can prove important when taking a product to global markets.

Weaknesses

There is increasing pressure within pharmaceutical markets to reduce prices in line with medical budgets and maintain patent expirations to ensure generic programmes are updated within critical path movements.

Challenges have been faced within Johnson and Johnson where a reduction in the market demand for key products has been identified; some of these products were branded and have been replaced by generic programmes at the end of patent time lines.

Internal weakness across the industry and not isolated to Johnson and Johnson would be the level of theft and counterfeiting of drugs managed through internal personnel.

Opportunity

Whilst the recent acquisition of Pfizer Consumer Healthcare will act as an opportunity in its own right to promote growth for the organisation through alternative routes there is the added value capitalised through the return on investment which will be realised 12 months before plan releasing funds back into the bottom line.

Johnson and Johnson have highlighted new developments in pharma products with five undergoing regulatory review which provides the opportunity to grow the existing product portfolio.

Development into new functions of medical devices and diagnostics will provide new markets to entry which will result in business growth.

With the development of WTO rules to prevent the availability of cheap generic drugs there is the opportunity to reduce the level of lost profit due to generic introduction as patents run out. Whilst this will aid Johnson and Johnson where they own the brand where they are looking to capitalise on introducing generic drugs to market this ruling will become a hindrance.

Threats

Generally within the main pharmaceutical companies there is a high level of competition for the generics markets where patents finish and it is the first to entry where success will generally be determined.

Technological developments with bio-tech concepts will potentially move the traditional pharmaceutical methods out of the market place in the long term although there is an economical argument that this form of development can be segregated to run alongside traditional methods and complement as opposed to replace.

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STRENGTHS AND WEAKNESS

STARS: Baby soap, Baby hair oil, Baby oil, Baby shampoo

Cash cows: Baby body wash, Baby toothbrush, band-aid, savlon

Question marks: clean and clear

Dogs: shower to shower

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FUTURE PLANS

J&J Corporation has a very good perception of India. This has been supported by good results in the country. The outlook is bullish, and is supported by a high level of confidence in the Indian management team and more investments likely in the coming years. Double-digit growth is forecast for the India operations. India would be a key growth driver for J&J worldwide. J&J is also exploring the opportunities for setting up BPO operations in the country.

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SUBSIDIARY HOLDINGS

Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refersto as the "Johnson & Johnson Family of Companies". Some of these subsidiaries include:· ALZA Corporation· Baby Centre, L.L.C.· Johnson & Johnson, Group of Consumer Companies, Inc.· Johnson & Johnson Health Care Systems Inc.· Johnson & Johnson - Merck Consumer Pharmaceuticals Co.· Johnson & Johnson Pharmaceutical Research & Development, L.L.C.· Pfizer Consumer

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CONCLUSION

The “Johnson & Johnson” company is so omnipresent in the market that without it even the world of the baby products and health care product sounds incomplete. They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use Johnson and Johnson products and services. In meeting their needs everything they do are in high quality. In India when we talk about baby products Johnson and Johnson products is what comes first in our mind. Everything related to the brand, be its advertisements, products, after sale services are all example of perfect excellence. The company has rooted itself in India much stronger than it did when it first entered the Indian Market. Every time they make an advertisement they make it sure that it leaves a long lasting impact on the users, and the company is always successful in doing so. The taglines of the company always leave a lasting impression on the viewers. The sequences they show are so similar to our daily lives that people can easily connect to it. The catchy slogans have always helped the company to enhance it brand quality and brand loyalty. Johnson and Johnson deal with all kind of baby care products, cosmetic products etc. The marketing strategy of such a global company is real vast and global in nature. The company very well knows that different countries have different people who again have different set of minds, so they built marketing strategies based on the people they deal with. The company for several years has been the favourite amongst nursing mothers and now is continuing its position amongst the mothers. The main area of concern is cosmetic products, health care products and oral care products though the company is ace in manufacturing and trading its products, cosmetics, oral and health care products have constantly failed to find consumers in India.The company has been taking several steps to enhance its sales of cosmetics and health care products. The sales report of the company has shown increase in the sales of such products though not in vast quantity. The company still is struggling to set its base in India for its health care, oral and cosmetic products. Johnson and Johnson has successfully transformed its brand image globally amongst different types of people by convincing people that the service they provide is best and superior than any of their present competitors. This has led to a major thrust in increasing the number of distributors and retailers across the country with the result that Johnson and Johnson products are available in every medicine, cosmetics and grocery shops of India.

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BIBLIOGRAPHY