Advanced Skills
Google Analytics, Tag Manager, AdWords, and DoubleClick for
Publishers Adobe Creative Suite: Dreamweaver, Flash, Illustrator,
InDesign and Photoshop Web content management systems: WordPress,
Joomla and .NET Email campaign design: Constant Contact, Emma and
MailChimp Microsoft Office: Excel, Powerpoint and Word Web
design/development languages: HTML, CSS, Javascript, PHP and
MYSQL
Proficient With
Crimson Market Advantage Business Intelligence Software / CRM
Python Adobe After Effects Final Cut Pro
Certifications
Google Analytics IQ certificate Google AdWords certified
professional
Experience Digital Communications Specialist, The MetroHealth
System, Cleveland, OH 2014 - 2015 Created and maintained website
content for hospital system with 6,700
employees and more than 20 locations, using CareWorks .Net-based
content management system.
Developed web marketing strategy with department directors and
other hospital administrators. Implemented strategy through content
creation, tailoring existing content to fit marketing goals, and
outsourcing copywriting when needed.
Managed Google Tag Manager Properties. Worked with staff web
developers to build triggers and tags needed to track actionable
elements on site. Refined Google Analytics reporting process and
generated automated event tracking reports to share with marketing
management.
Managed Google Analytics. Generated weekly and monthly reports
for key marketing areas to share with departments and to track
success of marketing initiatives.
http://johnproppe.com [email protected] 440-829-4723
2085 Columbus Road Apartment 2 Cleveland, OH 44113
JOHN PROPPE
Acted as resource to support marketing staff by tracking KPIs in
Crimson Market Advantage. Perform ad-hoc reports on request.
Presented monthly progress reports to marketing team on status of
achieving marketing goals.
Implemented site-wide SEO best practices, working in partnership
with external SEO vendor. Tracked campaign success in Google
Analytics and Webmaster Tools.
Web Generalist, Cyclocross Magazine, Mountain View, CA 2011 -
2014 Managed all web operations for startup cycling magazine.
Including: LAMP server
administration, WordPress CMS administration - theme
customization via backend coding in PHP, front end design with HTML
and CSS.
Administered Google Analytics account - implemented and reported
on event tracking initiatives, tracked page traffic, referral
sources, and social media reach.
Led A/B testing project using Google Analytics Experiments
feature to track user conversions of site redesign. Organized and
presented data to publisher to quantify design choices for website
redesign.
Scheduled Google DoubleClick campaigns for online advertisers in
order to maximize their impact through geotargeting, share of voice
and dayparting. Worked directly with advertisers to ensure their
advertising needs were being met.
Managed editorial workflow and editorial budget. Coordinated
writers and photo stringers, contributed editorial content for
print magazine, assisted in copy editing and copy preparation.
Wrote online-only content using SEO-friendly best practices: URL
optimization, keyword categorization and content tagging.
Web Manager / IT Generalist, The Post Newspapers, Medina, OH
2009-2011 - http://thepostnewspapers.com Supervised daily
operations of local newspaper websites. Managed website
based on Blox CMS, including: HTML and PHP development,
editorial scheduling, multimedia production and daily server
operations.
Responsible for Google Analytics setup of website relaunch.
Included placement of tracking code, setup of event tracking,
building view filters, and automation of daily, weekly and monthly
reports.
Built as-needed Google Analytics reports to share directly to
publisher - visitors, user behavior / conversions, landing pages
and long tail convertors.
Collaborated with editorial and advertising staff to schedule
stories and ad campaigns for maximum impact and site traffic /
conversions.
Education Kent State University, Kent, OH Bachelor of Science
with Honors, Journalism with Electronic Media Focus - Magna Cum
Laude, 2009
