www.msmro.orgMaastricht School of Management Romania

“No Social program can rival the business sector when it comes to creating

jobs, wealth, and innovation that improve standards of living and social conditions over

time. Any business that pursues its ends at the expense of society will find its success to

be illusory and ultimately temporary”

Michael Porter – H.B.R. – Strategy & Society, December 2006

“Businesses will often be far more effective than governments and nonprofits are

at marketing activities that motivate customers to embrace products and services

which create societal benefits, like healthier food or environmentally-friendly

products.”

Michael Porter & Mark Kramer – H.B.R. – Creating Shared Value January, February 2011

Food For Thought…