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John H. Neate, Senior Associate, OCETA/ETV Canada, Canada
Boosting Eco-technologies through Verification ExpectationsParallel Sessions – Part I: ScopeNovember 27, 2007
Environmental PerformanceVerification (EPV) - A Communication and Marketing Tool
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Shared ResponsibilityShared Responsibility
Issues are addressed and problems are solved by choice
Consumers, investors, policy developers and those responsible for decisions all have options and must make choices
The governance structure and the processes which guide our decisions must be inclusive, transparent and fair
This is a shared responsibility
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Environmental Performance Verification Environmental Performance Verification Shared ResponsibilityShared Responsibility
Quality Assurance
Stakeholder Engagement
Performance Benchmarking
Performance Verification
Stakeholder Acceptance
Government of Canada
Environment Canada
Governance TransparencyAcceptability
Technology Stakeholders
Providers
Investors/Users
Regulators
Level Playing Field
Due Diligence
Accountability
Market Recognition
Market Confidence
Social Acceptance
Sound Science
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Need for EPVNeed for EPV
Decision-makers need assistance in identifying priority issues and realistic expectations for performance
Verification against well-defined performance objectives leads to informed decision-making
Reliable information creates a level playing field for solution providers, solution adopters and other stakeholders
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Key StakeholdersKey Stakeholders
Solution adopters within corporations and government agencies• Advice on innovative solutions in order to make
informed procurement decisions Financial institutions, funding agencies and
regulatory authorities• Better information for characterizing and quantifying
risk in order to mobilize financial resources and responsible investment
Solution providers • Level playing field• Credible data to profile performance claims
Technical experts
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Strategic Framework For Environmental Strategic Framework For Environmental Performance VerificationPerformance Verification
Global “Branding” Initiatives
International Working Group on Environmental Performance Verification (EPV)
ISO
Quality Management
& Accreditation
SCC
Institutional Partners
Accepted Test Methods
CNETI
Regulatory Agencies
Informed Regulations
Government Departments& Ministries
Associations
Informed Procurement
Solution Adopters
(Sector Partners)
Innovators
ESTPromotion
Solution Providers
(Vendor Clients)
Level Playing
Field
Outcomes: Adoption of
ESTs
Competitiveness& Good
Governance
Interprovincial Environmental Technology Verification (ETV) Working Group
OCETA ETV Canada
INTERNATIONAL
NATIONAL
Environment Canada
PROACTIVEENGAGEMENT
OF STAKEHOLDERS
LEADING TO INCREMENTAL
POSITIVE CHANGE
LegendCNETI - Canadian Network of Environment and
Technology InstitutesEST - Environmentally Sound TechnologyISO - International Standards OrganizationSCC - Standards Council of Canada
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Transparent Reporting of Transparent Reporting of Performance InformationPerformance Information
Essential requirement for effective decision making
Important for stakeholders to identify relevant criteria and performance benchmarks to guide measurement and reporting activities
Need to manage expectations from the outset to avoid misinterpretation of performance information
Efforts to support the marketing of innovative technologies and to build receptor capacity are more likely to succeed
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Communication MarketingEngagement Proactive leadershipUnderstanding expectations Relevance and responsiveness
Cooperation and Collaboration Demonstration of performance
Continuous learning Recognition and acceptance
Capacity building Integration with social needs
Transparency Level playing field
Shared outcomes and benefits
Communicating and Marketing EPVCommunicating and Marketing EPV
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Meeting the ChallengesMeeting the Challenges
Cross-Marketing• Implementing proactive approaches to engage
stakeholders in key sectors• Promoting awareness and building capacity• Building linkages with other performance assessment
and reporting initiatives• Integrating performance verification with other societal
objectives Distributed Delivery Networks and Partners
• Promoting performance verification through currently available networks
• Strengthening capacities and building alliances• Learning by doing
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Meeting the ChallengesMeeting the Challenges
Quality Management• Establishing a Quality Management System consistent
with accepted international practices (i.e., ISO)• Application of existing ISO standards for accreditation of
test agents, analytical laboratories and verification entities• International harmonization of conformity assessment and
accreditation processes Inter-Jurisdictional Cooperation
• Linking to government policies, priorities and verification needs
• Strengthening institutional mechanisms for cooperation and collaboration (i.e., protocols and test methods)
• International Working Group on Environmental Performance Verification (IWG-EPV)
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Performance Verification Communication and Marketing Tool• Supports policy, regulatory and procurement
decisions needed for successful implementation of environmentally sound solutions
• Encourages technology innovation and provides policy and regulatory certainty for industry which enhances competitiveness and sustainable growth
• Provides reliable verified information for effective risk assessment and management, including accurate quantification and verification of baselines and performance benchmarks
Path ForwardPath Forward
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Effective Communication and Marketing of Performance Verification• Requires effective streamlining and harmonization
of various environmental performance measurement, verification and reporting systems
• Must recognize multiple “starting points” and different stakeholder needs, experiences and expectations
• Should be “iterative” to permit the inclusion of new information as it becomes available as part of a continuous learning process
Path Forward Path Forward
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Contact InformationContact Information
John H. NeateSenior AssociateOCETA/ETV Canada2070 Hadwen RoadMississauga, OntarioCanada L5K [email protected]
