JOHANNA SCOTTIN STUDIO

HELLO.I’m Jo, a communications professional with boutique agency and big name brand experience, fast approaching ten years in the business. My resume includes some of the most illustrious brands in New York and Sydney, along with scrappy-startups-turned-front-runners in their categories, as well as agencies and small businesses.

What each of these brands, businesses and organisations have in common is the desire to communicate authentically with their community, reach their goals and remain true to the mission guiding their business. There is never a pre-determined path to success. More like -- experiment, iterate, learn and optimise.

As a result, I have vast experience in planning marketing / brand building strategies, along with the mastery in the tools needed to deliver a successful digital communications campaign ... whatever they may be!

To keep things simple, I group my communications services into three key areas ...

1. GRAPHIC DESIGN.• Strategy: Creative concepts and design direction.• Brand building: Develop the look and feel to best represent your brand.• Design: Print and web design including packaging, brochures, reports, posters,

cards, e-publication and digital assets.• Amplification: Pair with an integrated content and social campaign.

2. COPYWRITING & CONTENT MARKETING.• Strategy: Content plan, editorial calendar and distribution.• Execution: Initial set up of content platforms (blog and social channels).• Copywriting: Engaging, creative content for blogs, websites, letters and articles.• Brand building: Develop the voice and personality to represent your brand.• Knowledge transfer: Onboarding of your marketing team after campaign is

launched.• Workshops: Training and technical advice.

3. DIGITAL MARKETING & SOCIAL MEDIA.• Strategy: Community building, customer acquisition and product

marketing.• Execution: Initial set up of content, advertising and email campaigns.• Knowledge transfer: Onboarding of your marketing team after campaign

is launched.• Workshops: Training and technical advice.

MY STYLE ...... I’ve worked on enough comms campaigns to know that real value comes from real connection, which is always a slow-build approach. While a prolific user of modern media, I’m unapologetically devoted to traditional story telling – not trend – because I believe in the businesses I work with. Visually, my design is often handmade in its direction with clean, strong lines, creating a unique “human” feel to my work.

MY APPROACH...... strategic thinking and a nimble approach is at the core of my work, helping to rapidly generate positive results for my clients.

MY CLIENTS ...... tend to be creative, mission-driven brands and organisations. Are you doing something remarkable, but find your story’s missing its mark? I can help you distil the purpose of your business and deliver your brand with heart.

WWW.JOHANNASCOTT-IN-STUDIO.COM

PH. +61-481-514-933

E. johanna@johannascott-in-studio.com

twitter.com/johannascottau.linkedin.com/in/johannascott

PLEASE GET IN TOUCH FOR A

COMMUNICATIONS QUOTE ON YOUR

NEXT DESIGN PROJECT, EVENT OR

CREATIVE CAMPAIGN.

THANK YOU