An Invitation to Give Thanks Thanksgivig in

Our group saw this widow as an opportunity to try something new, out of the ordinary. We de-cided to use merchandise solely, with no mannequin. The merchandise is that belonging to a home goods dept. possible Macy’s the Cellar. The merchandise truly marketed itself through its unique and intricate pattern and color story. The window was designed to be warm and inviting to any consumer, but targeted for the homey mother and or housewife. The focal piece for this window was an antique piece of furniture to act as a hutch, in displaying this colorful and warm merchandise. Surrounding the merchandise was a plethora of easily recognizable fall and Thanksgiving decorations. This spoke clearly to be a very festive and inviting Holiday display. The window itself overall speaks and reads Thanksgiving.

The Thanksgiving inspired window sold merchandise, but truly gave the viewer and prospective consumer a feeling. This feeling is what we intended to speak to the consumer, as oppose to just the merchandise itself. The merchandise did remain the focal point, but by creating an atmosphere the consumer will feel comforted and welcomed in, the store is guaranteed a return of these customers. The window is an inviting, warm space and the merchandise was displayed in a very clean and classic way, allowing for the potential consumer, to interpret the merchandise in their own way. Our group has created an atmosphere to display it’s merchandise to connect any and every consumer.

An Invitation to Give Thanks

BudgetThe budget for this window was mainly spent on . . .

Wood Flooring.. 10.00Area Rug... 30.00Wainscoting... 60.00Merchandise... 60.00

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Tuesday November 17

Wednesday November 18

Sunday November 16

Christine Allie GinaKaitlyn

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