Joe Mucheru Google SSA Ambassador and East Africa Lead

Past revolutions (double click to view video)

Evolution of digital advertising

1994 2010

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$62B

What’s next? Everything’s going digital

Major trends

They’re looking for you

Mobile first

Next generation creative

Buy audiences, not sites

They’re looking for you

Source: iStockphoto.com, RichVintage

Converse Domaination

Mobile first

High-tech creative (double click to view video)

High-tech creative

High-tech creative

Buy audiences, not sites

What is audience buying?

Inventory Aggregation Exchanges & Networks

Bid/Optimization Technology Real-time Bidders

Data Providers Audience Information

The ecosystem is changing

The ecosystem is changing

What is Real-time Bidding?

Google Integrated Solution: Simplify, Perform, Open

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Google AdWords Display Ad Planner

What’s next from Google?

Google Integrated Solution: Simplify, Perform, Open

Google Integrated Solution: Simplify, Perform, Open

Google Integrated Solution: Simplify, Perform, Open

Thank you.

http://www.thinkwithgoogle.com/