Joe Lawrence

Embed Size (px)

Citation preview

  • 8/4/2019 Joe Lawrence

    1/24

    3G Evolution

    Joe Lawrence

    Vice President Marketing, QUALCOMM

  • 8/4/2019 Joe Lawrence

    2/24

    3G

    2G

    Making Phone Callsand Sending Short Messages

    have Driven the Market for Mobile

    Services

    Wireless Broadband will DriveFuture Growth

    Voice will Remain an Essential

    Element

  • 8/4/2019 Joe Lawrence

    3/24

    IMT-2000CDMA

    Direct Spread

    IMT-2000CDMA

    Multi-Carrier

    IMT-2000CDMATDD

    IMT-2000TDMA

    Single Carrier

    IMT-2000FDMA/TDMA

    WCDMA(UMTS)

    CDMA2000family

    UTRA TDD &TD-CDMA

    UWC-136/EDGE

    DECT

    IMT-2000 Terrestrial Radio Interfaces

    3G CDMA

    3G StandardsA family of IMT-2000 Standards

    Although there are five terrestrial standards, mostof the attention and investment has been placed

    towards the 3G CDMA standards

  • 8/4/2019 Joe Lawrence

    4/24

    Source: AT&T Wireless, SKT, Cingular, Samsung, Nokia, NTT DoCoMo and QUALCOMMNote: Peak data rates, DL/UL, are not to scale and dependent upon different bandwidths.

    * Based on QUALCOMMs chipset (MSM 6800)** Based on QUALCOMMs 2nd HSDPA chipset (MSM6280)

    Peak Data Rates

    P

    eakDataRate

    (Mobile)

    Commercial Availability

    200220012000 200520042003 200619951993

    WWAN Bandwidth in a MobileEnvironment

    2007

    Always onpacket data

    connections

    IMT-2000Technologies

    20092008 2010 2011

    1xEV

    EV-DO Rel 0 (Data Optimized)2.4/ 0.153 Mbps

    (1.25 MHz)

    IS-95

    1X

    153.6 kbps(1.25MHz)

    1xEV

    EV-DO Rev A3.1/1.8 Mbps*

    (1.25 MHz)

    14.4 - 64 kbps

    1xEV

    EV-DO Rev BScalable Bandwidth EV-DO

    73.5 / 27 Mbps

    (20 MHz)

    UMB

    UMB291/79 Mbps

    (20 MHz)

    9.6 kbps

    384 kbps(5 MHz)

    WCDMA< 160 kbps

    EDGEGPRS

    < 60 kbpsGSM

    HSDPA

    3GPP Rel 57.2/ 0.384 Mbps**

    (5 MHz) HSUPA

    3GPP Rel 614.4/5.8 Mbps***

    (5 MHz)

    LTE

    LTE278/57 Mbps

    (20 MHz)

  • 8/4/2019 Joe Lawrence

    5/24

    Using the lower frequency bands is preferable for providing

    universal access to telephone, broadband Internet and multimedia content

    Providing affordable, ubiquitous, coverage is crucial in mobile communication

    11GHz5GHz1GHzCDMA

    450

    Licensed

    Unlicensed

    GSM1.8

    CDMA1.9

    GSM900

    CDMA800

    cdma2000

    450, 800, 1.7, 1.9, 2.1

    CDMA1.7

    802.15.1Bluetooth2.4

    802.11b, g, nWi-Fi2.4

    802.11a, e, nWi-Fi5.8

    802.16a, eWiMAX

    2-11

    802.16a, eWiMAX

    5.8

    802.15.3a

    UWB3.1-10.6

    LMDS28-29

    29GHz

    Licensed &Unlicensed

    Spectrum Allocations

    The warmer (lower) licensed frequencies are best!Greater range (larger coverage areas), less cell sites, better in-building penetration, better mobile performance,

    less power consumption, higher average data throughputs in an NLOS environment

    2GHz

    IMT-20001.9

    IMT-20002.1

    IMT-20002.5

    IMT-20001.8

    IMT-2000800

  • 8/4/2019 Joe Lawrence

    6/24

    CDMA2000 Competitive Advantage

    A solution that provides high-performance using affordable network coverage

    >Valuable Spectrum: Operation in the 450 MHz, 800 MHz and 1900 MHz bands

    Excellent RF propagation characteristics:

    Signals can travel longer distances

    Fewer base stations are needed to cover wider areas

    Network investment and operating costs are significantly reduced

    >A 3G technology: An excellent performance & value proposition Spectrally efficient and mature technology:

    Economically supports toll-quality voice, and always-on broadband data, and multimediaservices

    Unmatched network capacity and coverage

    Up to 168 users (155 Erlangs) of voice traffic per 5MHz sector/carrier 1 - More than 4 timesGSM2

    Up to 3.1 Mbps peak data rate per user - More than 20 times that of an EDGE network3

    Improved security and privacy

    SSL 3.0 with 128 bit key encryption and support of digital signatures through public keyinfrastructure

    No eavesdropping, less static and interference

    Numerous value-added services designed to increase operator revenue

    An easy migration path and robust roadmap towards next generation services, that preservesyour investment

    Notes: 1. CDMA2000 1X with 1-way receive diversity at handset and 4-way Rx diversity at BTS (assuming 1% blocking).2. GSM with AMR vocodor and re-use of 1:1

    Sources: 1. "Further Capacity Improvements in CDMA Cellular Systems", QUALCOMM Inc, Roberto Padovani2. GSM AMR Vocoders: Facts About Increased Voice Capacity, QUALCOMM Internal Paper: Rao Yallapragada

    "

    Cost

    Clarity

    Capacity

    Coverage

    Compatibility

    Customer satisfaction

  • 8/4/2019 Joe Lawrence

    7/24

    Evolution of 3G Devices:Enabling solutions that meet diverse market

    needs

  • 8/4/2019 Joe Lawrence

    8/24Data Usage

    VideoPhonesKaraokePhones

    Voice+SMS

    Browser

    PhonesVoice Only

    M2M

    Meters

    Broadband

    Laptop PCs

    PDAPhones VideoConferencing

    Voice

    Devices

    NavigationDevices

    Telemetry

    Modules

    GamePhones

    MidTier

    High

    EntryLevel

    Price Tier

    Greater Segmentation to Address AllMarket Needs

    Location

    Trackers

    WorldPhones

    Smart

    Phones

    MusicPhones

    PC Data

    Cards

    3G CDMA addresses all market segments with multiple modes &frequencies

    Consumer

    Electronics

    Mobile TV

    Phones

    Fixed Wireless

    Phones

    BroadbandModems

    USB

    Modems

    Public Safety

    Phones

    http://www.forbes.com/markets/feeds/afx/2005/09/19/afx2230285.htmlhttp://www.forbes.com/markets/feeds/afx/2005/09/19/afx2230285.htmlhttp://www.forbes.com/markets/feeds/afx/2005/09/19/afx2230285.htmlhttp://www.forbes.com/markets/feeds/afx/2005/09/19/afx2230285.html
  • 8/4/2019 Joe Lawrence

    9/24

    PantechPX-500

    Sierra WirelessAirCard 595

    Sierra WirelessAirCard 597E

    ToshibaW47T

    ToshibaDRAPE

    Novatel WirelessExpedite E720

    PCI Express Mini Card

    Sierra WirelessAirCard 595U

    USB Modem

    Sierra WirelessMC5725(V)PCI Express

    Mini Card

    Novatel WirelessOvation MCD3000

    CDMA2000 1xEV-DO Rev A Devices> These Rev A devices offer increased data speeds in both directions

    UTStarcom5800 (HTC Libra)

    DigiConnect Port

    WAN

    LinkSysWireless G

    Wi-Fi Router

    HuaweiEC 360

    AxesstelMV110*/140

    USB Modem

    * CDMA450

    AxesstelMV410*/420/430/440

    3G Broadband Gateway

    Sierra WirelessMP 595 GPS

    Ruggedized In-Vehicle Modem

    Kyocera WirelessKR1 Mobile Router

    NovatelWireless

    MerlinTM

    PC720

    Novatel WirelessUSB720

    NovatelWireless

    PC740

    Kyocera WirelessKCP680

    HTCP4000

    http://www.sierrawireless.com/product/mobile.aspx
  • 8/4/2019 Joe Lawrence

    10/24

    CDMA WLL DevicesPlenty of CDMA2000 WLL devices have been introduced to the market

    DowTelWS-6110

    DowTelWS-2100

    Aiji SystemsF20

    AnyDataAXW-P1900

    AxesstelPX110/120/130

    AnyDataAWL-200C

    Aiji SystemsAP-210

    AxesstelP830

    HantelHTP-1901 Westech

    DTP-810/1910

    AxesstelL-450/800/1900

    AxesstelAXW-T450/800/1900

    HuaweiETS2000

    DowTelWS-8000

    WestechDTT-810/1910

    HuaweiETS1000/1200/1500

    HuaweiCP800 1X

    LGLSP-3000

    LGLSP-340EHuaweiETS2051 HuaweiETS2077 HuaweiETS2200/2288/2500

    HuaweiSYF 005

    LGLST-250

    LGLST-2500

    LGLST-3000

    AnyDataAXW-P1900PCO

    RWTFCT-CDMA *

    TelularPhonecell XP4P

    TelularPhonecell SX4T

    TelularPhonecell SX5P

    TelularSX6P-200C

    ZTEWF520F *

    ZTEWP520B/560/920B *

    ZTEWP960

    AnyDataAWR-E100C

    KyoceraKR1 Router

    EV-DORev. A

    TelularPhonecell SX4e

    Cypress SolutionsCTM-140

    Aiji Systems

    AnyData

    Audiovox

    Axesstel Samsung design

    Hantel

    Huawei

    Hyundai Curitel Westech

    DowTel

    Kison

    Kyocera

    LG

    Motorola

    NEC RWT

    Synertek Standard Telecom

    Sewon (Maxom)

    Telular

    Topex ZTE

    AxesstelMV410*/420/430/440

    3G Broadband Gateway

    * CDMA450

    EV-DORev. A

    LinkSysWireless G

    Wi-Fi Router

    Note: Above devices are representative samples. This is not an all inclusive list

    EV-DORev. A

    Sierra WirelessMP 595 GPS

    Ruggedized In-Vehicle Modem

    EV-DORev. A

    DigiConnect Port WAN

    EV-DORev. A

    Novatel WirelessOvation MCD3000

    http://www.sierrawireless.com/product/mobile.aspxhttp://www.sierrawireless.com/product/mobile.aspx
  • 8/4/2019 Joe Lawrence

    11/24

    CDMA2000 WorldModeTM DevicesGlobal roaming enabled with CDMA2000/GSM/GPRS multi-mode/multi-band devices

    SamsungSCH-i830(EV-DO)

    Yulong TelecomCoolpad 728

    SamsungSCH-W379

    AmoiCMA8301(EV-DO)

    LGEKW-9200(EV-DO)

    UTStarcomT66

    SamsungSCH-i819

    MotorolaA840/A860

    SamsungSCH-A790/W109/A795/IP-A790

    LGEW810

    LGEW800

    SamsungSCH-W219

    SamsungSCH-W399

    CECTC828

    HisenseD806

    SamsungSCH-W579

    DaxianC8000

    Yulong TelecomCoolpad C288

    ZTEH350

    Yulong TelecomCoolpad 728B

    Yulong TelecomCoolpad 858T

    SamsungSCH-W569

    SamsungSCH-W531

    SamsungSCH-V920

    AmoiV810(EV-DO)

    UbiquamU-520

    BlackBerry8830

    (EV-DO)

    CDMA2000 1X/EV-DO/GSM/GPRSWorldMode Devices

    AmoiV8107

    (EV-DO)

    http://www.3gnext.com/images_Amoi_V810_--g1673.htmlhttp://www.3gnext.com/images_Amoi_V810_--g1673.htmlhttp://tech.sina.com.cn/mobile/productalbum/499.htmlhttp://product.pcpop.com/000023371/Picture/000129613.html
  • 8/4/2019 Joe Lawrence

    12/24

    MotorolaC210

    LGRD2330

    KyoceraK112

    HuaweiC218

    HaierD1000

    JingpengSpektra 101

    SamsungN 380

    ZTEC133

    Nokia1255

    ZTEC150

    SamsungN500

    BREW-enabled low-end phones

    LGRD2340

    LGRD2430

    LGRD2530

    LGRD2630

    UTStarcomC1122

    35 entry-level CDMA handsets from 12 suppliersNotes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$50.

    2. Only devices shipped in volumes above 10,000 units are shown.

    Sub-US$50

    MotorolaC131

    LGRD2535

    LGRD2670

    SamsungS109

    KyoceraKX 17

    CDMA2000: Plenty of AffordableDevicesCompetition and economies of scales are driving CDMA2000 prices down

    Sub-US$40ub-US$30

    ZTEC160

    LG2750

    Rose631

    Jingpeng101

    TCL401

    LGRD2650

    LGRD2690

    LGRD2710

    MotorolaW150i

    HaierC1000

    HuaweiC2205

    JingpengC131

    JingpengC132

    LG2530

    LG3330

    Legend: Color Screen Handsets

    http://www.reliancecommunications.co.in/Communications/Rm/handsets_classic631.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_classic401.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd2710.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_Jinpeng.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lg2750.htmlhttp://www.reliancecommunications.co.in/Communications/Rm/handsets_lgrd2690.htmlhttp://www.relianceinfo.com/Infocomm/Rim/handsets_lgrd2650.htmlhttp://www.relianceinfo.com/Infocomm/Rim/handsets_utsc1122.htmlhttp://www.relianceinfo.com/Infocomm/Rim/handsets_lgrd2630.html
  • 8/4/2019 Joe Lawrence

    13/24

    3G CDMA: Sub-US$50 Devices

    (Millions)

    0

    25

    50

    75

    100

    125

    150

    175

    200

    2005 2006 2007 2008 2009 2010 2011

    Plenty of CDMA2000 devices will be available to deliver affordable 3G services

    Sub-US$50 3G CDMA2000 Handset Shipments

    Source: Shailendra Pandey, Research Analyst, Mobile Wireless, ABI Research, March 2007

    Affordability will expand the reach of 3G CDMA

  • 8/4/2019 Joe Lawrence

    14/24

    cdmaOne

    1X

    EV-DO

    UMB

    CDMA2000: Building Economies ofScaleCDMA2000 leverages the evolutionary nature of its technology path to buildeconomies of scope and scale

    Preservation of Existing Economies of Scale

    Migration of Subscribersof Evolutionary Technologies

    Notes:1. UMB can be deployed in existing 1X and EV-DO spectrum, but will most likely be deployed in new higher bandwidth spectrum allocations.2. Like EV-DO, UMB will be offered as another mode within the mobile device baseband modem, thus UMB devices will be multi-mode and multi-band devices.

    >200 millionCDMA2000devices weresold in 2006

    >CDMA2000 accounts for over 20% of totalhandset sales

    >635 million1xEV-DOdevices will be soldby 2009

    >1xEV-DOhandsets represented 28% of totalCDMA2000 devices sold in 2006 and theirshare will grow to 30%in2007

    >Over 91%of CDMA2000 devices will be EV-DOand Rev A capable by 2009

    Source: Deutche Bank, February 2007

  • 8/4/2019 Joe Lawrence

    15/24

    Evolution of 3G NetworksIncreasing performance,

    while lowering costs

  • 8/4/2019 Joe Lawrence

    16/24

    CDMA2000: IP-based NetworkArchitectureEV-DO networks are evolving to a flat IP-based network architecture

    Fewer Network Nodes, Lower Latencies and Better

    Performance

    Internet

    RNC

    PDSN

    RF Antennas(BTS)

    Circuit-SwitchedNetwork Architecture

    Internet

    Gateway

    IMS

    IP-based

    RF Antennas(Access Points)

    IP Network (Ethernet)

    PSTN

    Packet-SwitchedNetwork Architecture

  • 8/4/2019 Joe Lawrence

    17/24

    T1/E1, IP terrestrial, microwave, satellite, or fiber

    Secure Phones

    Mobile Devices

    Mobile Broadband Devices

    Backhaul Options:

    Fixed Wireless Devices

    PTT

    Multimedia

    Low-end

    CDMA2000: IP-Based Cellular SolutioA versatile and affordable cellular system for rural communications

    PSTN

    Access Point Controller(BSC) BSC, BTS, PDSN, IWF,

    Media Switch & Gateway

    Managed Packet Network

    Access Point

    (BTS)

    IP-basedRF Antennas

    SmartphonePoS

    RemoteIP-based

    RF Antennas

    http://www.forbes.com/markets/feeds/afx/2005/09/19/afx2230285.htmlhttp://www.3gtoday.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4p38wXJmMUbxBub6keiijjCBXw98nNTgcKR5kB-gK9-VE5qemJypX6wvrd-gH5BbmhEeb6jIgBpbidG/delta/base64xml/L3dJdyEvd0ZNQUFzQUsvNElVRS82XzJfRk0!?deviceid=1739&pagecriteria=dty
  • 8/4/2019 Joe Lawrence

    18/24

    CDMA2000: Extended Coverage Base Stations

    Flexible micro base station installations that maximize ruralcoverage

    Antennas

    Base transceiver station (BTS)

    Power Amplifier

    Transceiver

    Source: ZTE, June 2006

  • 8/4/2019 Joe Lawrence

    19/24

    The End Goal

  • 8/4/2019 Joe Lawrence

    20/24

    Providing Universal Services3G is connecting citizens to voice & Internet services

    >In India, Reliance will meet universal serviceobligations by providing 3G service to 48,310villages that dont have public phone facilities1

    >In India, Shyam Telecom has equipped a fleetof around 200 self-employed rickshaw driverswith a mobile calling office, including fax2

    >In Dominican Republic, Tricom deployed over1,700 public pay phones in underserved rural

    areas. These phones will eventually be usedfor high-speed Internet access3

    >In Uganda, MTN and Grameen Bank helped theeconomy of villages by providing microcredtis todeploy CDMA WLL Village Phones @ 800MHz4

    >In Ecuador, Edumasters installed 3G kiosks atseveral public schools to provide free Internetaccess. Panama is next.5

    >In Chile, BellSouth provided 3G broadbandaccess to 667 shools nationwide6

    1. http://www.thehindubusinessline.com/2004/09/20/stories/2004092002090100.htm2. Rainbow, Chalta Firta PCO, http://www.hellorainbow.com/aboutus.asp3. BNAmericas.com, GEC-Tel, Tricom Partner for wireless Network Dominican Republic, November 20, 20044. Grameen Technology Center, Village Phones in Bangladesh and Uganda, Tim Wood, November 4, 20035. www.edumasters.net6. http://www.subtel.cl/servlet/page?_pageid=57&_dad=portal30&_schema=PORTAL30&p_language=e, Sept. 3, 2003

    http://www.thehindubusinessline.com/2004/09/20/stories/2004092002090100.htmhttp://www.hellorainbow.com/aboutus.asphttp://www.edumasters.net/http://www.subtel.cl/servlet/page?_pageid=57&_dad=portal30&_schema=PORTAL30&p_language=ehttp://www.subtel.cl/servlet/page?_pageid=57&_dad=portal30&_schema=PORTAL30&p_language=ehttp://www.edumasters.net/http://www.hellorainbow.com/aboutus.asphttp://www.thehindubusinessline.com/2004/09/20/stories/2004092002090100.htm
  • 8/4/2019 Joe Lawrence

    21/24

    Fulfilling Public Safety Initiatives3G is protecting and saving lives

    >In the U.S., 3G carriers offer E911 services withaccurate (5-30m) position location capabilities1

    >In Japan, SECOM launched a nationwidelocation-based security service2

    >In China, Unicom donated 150 kid trackerdevices to the Beijing School of the Blind3

    >In Korea, SKT and National Police Agencyintroduced a Missing Children Service4

    >In Norway, Nordisk Mobiltelefon delivered acustom push-to-talk GUI for Norwegian Police5

    >In Canada, the Ontario Police quickly access vitalinformation (including fingerprints IDs) andrespond to emergencies instantly with positionlocation dispatch6

    >In Florida, the Broward County Sheriffs Officeuses 3G for child protection services7

    1. www.fcc.gov/911/enhanced/2. www.secom.co.jp3. www.chinaunicom.com.hk4. www.cnn.com, Friday October 1st, 20045. Nordisk Mobiltelefon, December 20066-7. CDMA A-List Award Winners

    http://www.secom.co.jp/http://www.cnn.com/http://www.cnn.com/http://www.secom.co.jp/
  • 8/4/2019 Joe Lawrence

    22/24

    The World is Noticing

  • 8/4/2019 Joe Lawrence

    23/24

    Conclusion

    > The CDMA2000 Rural Connectivity Solution offers affordable telephony,Internet and multimedia access to large coverage areas that have a low

    population density

    Rural Services: CDMA2000 addresses a countrys national objectives byincreasing telephony, Internet penetration, enterprise productivity, andimproving vital services such as:

    Telemedicine, remote learning, public safety, asset management,emergency and disaster relief, national security, telemetry, transportation

    and utility services, agriculture, tourism, etc. Coverage: CDMA2000 enables the largest coverage area using the lower

    (warmer) 450 and 800 MHz frequency bands and extended base stationcoverage solutions.

    Network Costs: The spectral efficiency of CDMA2000 and its All-IParchitecture reduces the Total Cost of Ownership (TCO) of a network,

    improves performance and enables faster deployments. Entry-level Devices: A large selection of entry-level CDMA2000 handsets

    are currently available. The average price for these devices is expected toapproach $33 by 2009.

  • 8/4/2019 Joe Lawrence

    24/24

    Conclusion (Cont.)

    > CDMA2000 has been widely deployed in developed and emerging markets

    worldwide

    Universal service: CDMA2000 is bridging the digital divide by providingaffordable telephony and Internet access to some of the most remoteplaces on earth.

    Flexibility and Scalability: CDMA2000 has enabled operators to addressboth sparsely populated rural areas and densely populated urban areas,

    equally well.

    Return on Investment: The evolutionary and backward compatibleCDMA2000 Roadmap enables significant performance and economicadvantages, while preserving existing investments.

    > The CDG is here to support you!