Professional Summary

Skills

Work History

JOANNA EVANSEden Drive, Cayo, Belize | (H) 1 (501) 629-7210 | (C) 1(501) 629-7210 | evansjoanna1@gmail.com

Business Developer and Sales and Marketing Manager who is a key performer and team player with a trackrecord in many significant achievements that illustrate sound revenue maximization, inventorymanagement, business and performance analysis, forecasting and multiple other demonstrated abilities.My work experience encompasses wide-ranging skills within a multi-cultural, multi-disciplined,ever-changing environment.

Adaptability and responsivenessKey PerformerTeam PlayerGood ListenerExcellent Communicator (written and spokenEnglish)Semi-fluent in Spanish

Revenue MaximizationInventory ManagementBusiness and performance analysisReservations and booking system experienceStaff Training

08/2009 to 2014Sales & Marketing Director, Ka'ana Resort & SpaDimension Developments, LLC – San Ignacio

Developed a complete and multi-faceted Sales and Marketing plan for the resort that is revised andexpounded on annually.Hired and trained a sales, marketing, and reservations team and developed systems for trackingweekly task accomplishments and productivity.  Developed reporting mechanisms to track occupancy, ADR, and revenue. Acquired international branding (Small Luxury Hotels of the World) and travel consortia membership(Signature Travel Network, Ensemble Hotel & Resort Program, Ovations Hotel Program, Altour HotelProgram) for the resortPursued and acquired membership for Ka'ana in luxury travel associations, including Kiwi Collection &Tablet Hotels Worked closely with multiple SLH revenue and sales managers to ensure all rates were loaded properlyin the GDS, all opportunities for increased marketing and exposure were taken advantage of, andrevenue was increased year over yearDeveloped and managed an international trade courtship program with proper follow-up and reportingmechanismsWrote wholesaler and travel agent contracts and RFPs Developed an effective online presence, including social media and 3rd party booking agents,implementing yield and revenue management practices and dashboards Developed a local market program to drive supplementary revenue Developed a sales incentive program for members of the sales and reservations team Set both properties up on channel managers (SynXsis & Rate Tiger) Developed an annual sales and marketing budget for both properties Attended national and international luxury trade shows and road shows to represent and sell Ka'anato members of the trade community. Examples include PURE Life Experiences and ILTM AmericasCreated events, special offers, itineraries and packages and effectively marketed and sold them toclients Worked with multiples international PR companies to gain exposure for the country and resort withour target audiences; customized FAM trips and events for visiting journalists and media

Education

representatives Hosted travel agents, tour operators, travel writers, and media representatives on FAMs at the resort Issued quarterly reviews and appraisals to sales, marketing, and reservations staff Developed and facilitated Individual Development Plans for team members for further professionaland personal growthRepresent the resort at local Belize Tourism Board, Belize Tourism Industry Association, and Belize HotelAssociation events and meetings Created packages and itineraries to include multiple properties and vendors throughout the countryfor seamless trip planning and booking for clients Directly contributed to the increase in occupancy & ADR year upon year for the last 5 years.

12/2012 to 2014Sales & Marketing Director, Hopkins Bay ResortDimension Developments, LLC – San Ignacio, Cayo

Developed a complete and multi-faceted Sales and Marketing plan for the resort that is revised andexpounded on annually and implemented an annual sales and marketing budgetAssisted with the definition and evolution of the resort brand promise and ethos and the consequentcreation and development of supporting printed and digital collateral Implemented reporting mechanisms to track occupancy, ADR, and revenueContracted with Pegasus and later SynXsis for GDS and CRS representation and a channel managerImplemented and managed an international trade courtship program with proper follow-up andreporting mechanisms Wrote wholesaler and travel agent contracts and RFPsImplemented an effective online presence, including social media and OTA'sDeveloped a local market program to drive supplementary revenue Implemented a sales incentive program for members of the sales and reservations team Hosted travel agents, tour operators, travel writers, and media representatives on FAMs at the resort Issued quarterly reviews and appraisals to sales, marketing, and reservations staff Prepared monthly, quarterly, and annual revenue and booking reports for both the directors ofDimension Developments, LLC and the Home Owners Association of Hopkins Bay Resort

08/2009 to 04/2013Duty Manager concurrent with Sales & Marketing positionDimension Developments, LLC. – San Ignacio, Cayo

Work closely with every resort department to ensure proper delivery of the resort product Work opening and closing duty manager shifts and manage all departments for maximum productivityand guest satisfaction within each shift Make timely decisions as it relates to the operation of the resort on a day-to-day basis, including staffscheduling, staff and guest emergencies, vendor relations, and guest services. Work closely with General Managers and Operations Director to further develop guest programson-site to contribute to positive guest sentiment

08/2007 to 07/2009Assistant Manager/Front DeskMartha's Guesthouse – San Ignacio, Cayo

Supervised and managed 15-person Guesthouse staff Prepared for meetings and corresponded with member representatives on upcoming meetings Prepared correspondences and documented invoices Managed reservations and guest check-in processes Prepared payroll and issued employee checks Managed social networking

09/2004 to 06/2005TeacherSolid Rock Academy – Dangriga, Belize

Taught and led a group of 18 3-yr. olds. Developed and executed multi-faceted lesson plansLeft after one year to attend college

2010Bachelor of Arts: Business Administration

Certifications

Galen University - San Igancio, CayoStudent government representativeEmphasis in Business Development and Marketing

Demand Management: Maximizing Hotel Revenue Through Distribution Channels; Cornell UniversitySchool of Hotel Administration, Professional Development Program, 2014New Media in Hospitality Marketing; Cornell University School of Hotel Administration, ProfessionalDevelopment Program, 2014