JO WILLS | PORTFOLIO

SKY ACADEMY SKLLS STUDIOS

Overview Sky Academy Skills Studios is a truly ground-breaking

educational experience to inspire young people to

improve their life skills. Since it’s unveiling in 2012, over

30,000 pupils (aged 8-18) have participated in the Skills

Studios. They get to script, shoot and edit a television

report on their chosen subject inside a purpose-built

studio using broadcast quality cameras, green screen

technology and touch screen edit tables.

Account Director As project design team lead I co-ordinated the design of

the experience from early conception, strategy and

creative development through to onsite build,

collaborating with a highly skilled team of educational,

technology and lighting specialists.

Dates Development: Jan 2010 – Sept 2012

Live: Sept 2012 – to date

SKY ACADEMY SKILLS STUDIOS, LIVINGSTON

Overview Following the success of the London Skills Studios, Sky commissioned a replica learning

centre in Scotland. This facility extends the positive, social impact, raising aspirations

and improving key life skills of young people nationwide. The Scottish initiative is a

purpose built facility. In addition to the studios area, it has an immersive audio visual

room which uses interactive cues and intelligent lighting to give students an authentic

feel for what it’s like behind the scenes at Sky.

Project Director As the design team lead I spearheaded the creative development of the experience

from identifying the site location through to producing the Design Intent. As part of the

client team, I acted as the Design Guardian on behalf of Sky throughout the build,

collaborating with architects, contractors and multiple stakeholders.

Dates Development: July 2013 – Jan 2015

Live: March 2015 – to date

SKY ACADEMY CAREERS LAB

Overview Sky Academy Careers Lab is a careers experience for 16-19

year olds helping them to build employability skills and

discover career opportunities. The experience includes a

work based challenge, Q&A with a Sky Leader and tour of

Sky. Each student receives an iPad for the day. A bespoke

app guides them through their day, allowing them to

unlock content on an interactive wall installation.

Project Director As Project Director I led the creative team through the

design of the experience from concept through to spatial

design of the environment. I also collaborated with the

digital team through the build of the app from user

experience, design, testing and deployment.

Dates Development: Aug 2012 – Dec 2014

Live: Dec 2014 – to date

RIOJA TAPAS FANTASTICAS

Overview For 7 years Tapas Fantasticas was a popular London

festival, allowing consumers to sample the breadth of

Rioja wine. Each year over 2 days 14,000 guests

sampled food and wine from over 40 wineries and 14

restaurant exhibitors. They were entertained by

bands, DJs, cooking demonstrations by Jose Pizarro,

wine workshops and talks with Olly Smith and Susy

Atkins.

Project Director I have overseen the growth of Tapas Fantasticas from

the initial brief in 2008 to a popular fixture on the

London events calendar. As Project Director I led a

team of account and production managers to deliver

this highly successful event, year on year.

Dates Live: 2 days annually in June 2008 - 2014

WEETABIX ULTIMATE SPORTS DAY

Overview ‘The Ultimate Sports Day’ allowed 400 children from 2 primary

schools the chance to meet hero Mo Farah and become mini-

Olympians for the day. The event formed the live event

experience in a large integrated campaign. Held at the Queen

Elizabeth Olympic Park’s Copper Box Arena, the children

competed in egg & spoon, javelin, sack and hurdle races as well

as two bespoke obstacle courses.

Account Director From winning the pitch I led a team through the design of the

event to delivery on the day. Cross agency co-ordination and

meticulous planning ensured the safety and enjoyment of 400

under 10yr olds. I also sat on the judging panel selecting the two

winning school entries.

Dates Live: 14th July 2014

UMBRO CONFERENCE

Dates Live: 19th March 2013

Account Director In 5 weeks I successfully directed a team to

source a venue and produce a conference on

a tight budget achieving the client brief,

collaborating with an AV production team and

conference show callers.

Overview Umbro presented their brand vision and sales

strategy to 150 international Licensees. In a unique

blank canvas studio in Manchester’s Media City an

indoor football pitch with bleacher seating, players

tunnel and a 15m x 5m super screen formed the

one day conference.

SKY 3D

Overview In 2010 Sky launched the first 3D channel. Around

the launch a series of roadshows were delivered to

showcase Sky’s latest 3D TV technology and

programming. The Sky 3D Prism was the flag ship

demo unit touring music festivals, sporting events,

family friendly days out and city centres. This was

supported by a number of modular internal demo

units. The experiential campaign demo’d to

approx. 100K consumers nationwide.

Senior Account Manager I was instrumental in the strategic planning of this

huge campaign, identifying targeted demo

locations and routes. I managed a team to produce

all demo units and co-ordinate multiple delivery

teams to run the roadshows.

Dates Live: July 2010 – March 2011

FIFA INTERACTIVE WORLD CUP

Overview The Barcelona 2009 & 2010 FWIC was a high octane

international finale to FIFA’s prestigious gaming tournament.

It allowed 16 contestants to fight for the champion title and

grand prize, providing a global stage for the contestants,

sponsors and FIFA alike. The one day event attracted

audiences of over 20,000 who were entertained by the main

stage tournament, live acts and a host of sponsor concourse

activities.

Senior Account Manager For 2 years I was the account team lead working alongside a

production team to design, build and manage this large scale

international event. Overcoming language, currency and

cultural challenges to source venues, suppliers, PR companies

and a team of 50 local event staff.

Dates Live: April 2009 & 2010, Barcelona

TIGER TRANSLASTE

Overview Tiger Translate presented a vibrant contemporary Asia,

creating a unique and memorable experience for young

adults to bring Tiger Beer’s brand personality to life. Held

in East London’s Hearn St Car Park in the heart of the

Cities’ creative art scene, over 900 visitors enjoyed an

evening of entertainment with top Asian artists, UK Street

Artists (Pure Evil) and DJs (Nextmen) performing alongside

a live graffiti battle. Guests were invited to paint their

own canvas which was displayed as a giant mosaic.

Senior Account Manager I worked with a production manager to deliver this one off

event, liaising with a PR company to secure progressive UK

Artists and Talent.

Dates Live: Sat 20th Sept 2008

‘THE ROOM’ BY THE RIVER

Overview ‘The room’ by the river was a temporary structure, erected on a brown field site on

the South Bank, London, twice a year for a 7 week period during summer and

Christmas.

• Average number of events: 50 per year

• Number of guests per event: 150pax – 2000pax (average number 800pax)

• Event formats: summer parties, Christmas parties, conferences, award

ceremonies, charity auctions and balls, product launches, film wrap parties, TV

Broadcasts

• Clients: BBC, ITV, Disney, Swiss Re, Red Cross Ball, TFL, WWF

Special Events Project Manager I was responsible for selling, marketing, onsite venue and event delivery, financial

management, client relationships, supplier and event staff management, post event

reconciliation.

Dates Live: every June/July and Nov/Dec 2004 - 2008

LINKS TO FURTHER CAMPAIGN INFORMATION

SKY ACADEMY SKILLS STUDIOS WEBSITE

SKY ACADEMY CAREERS LAB WEBSITE

RIOJA TAPAS FANTASTICAS WEBSITE

WEETABIX VIDEO

FIFA INTERACTIVE WORLD CUP VIDEO

TIGER TRANSLATE WEBSITE