JMTPJournal of Marketing Theory and Practice

Editor:

Greg W. Marshall

Crummer Graduate School of Business

Rollins College

Positioning of the Journal

The Journal of Marketing Theory and Practice (JMTP) is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. 

In the context of developing, enhancing, and disseminating marketing knowledge, JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing. 

History

JMTP published its inaugural issue in 1992. Since then, it has published four issues per year including occasional special issues.

In 2005, the journal was sold to M.E. Sharpe, Inc., became affiliated with the Society for Marketing Advances (SMA), and announced editorial changes.

JMTP and SMA

Subscription included with SMA membership (www.marketingadvances.org).

Editorial Review Board and Senior Advisory Board to meet at future annual SMA conferences.

Special track at SMA – papers are considered for further review at JMTP.

Submission Information

JMTP is interested in both conceptual and empirical work.

A wide variety of research methodologies is represented within JMTP.

All processing is electronic.

Vital Statistics

JMTP typically publishes 6 articles per issue.

The rejection rate on 1st review is historically about 60 - 65%.

JMTP publishes Research Notes that meet our usual review standards, but are smaller articles with focused empirically-derived contributions.

Vital Statistics

Average review time is about 60 days. Each manuscript is evaluated by 3

reviewers in a double-blind process. JMTP has a policy of requiring helpful,

constructive reviews. Currently publishing within one year of

final acceptance.

Key Initiatives

Solidify position as a leading academic journal focused on managerial aspects of marketing.

Increase academic visibility, especially outside the US. Strong M.E. Sharpe marketing campaign underway.

Increase library subscriptions. Continue to enhance value for SMA member

subscribers.

Special Issue Ahead

Watch for a special issue on the present state of, and historical precedent for, structural equation modeling in marketing research.

Guest editors are Joe Hair, Barry Babin, and Jim Boles.

For More Information on JMTP

Visit the JMTP web site: http://www.jmtp-online.org

Contact me at:

Greg W. Marshall, Editor

editor@jmtp-online.org