JLI Social Media Intro

Simply Speakin

• Social media sites are websites that allow for two-way conversations, commenting, connecting or friending other users and sharing media

• Examples include blogs, wikis, Twitter, Facebook, Flickr (for photos), YouTube (for videos) and Digg (for sharing news items)

Tools

Motrin

RSS

Really Simple Syndication

Listening

• Nearby tweets

• Your name

Competing orgs

• Jewish tweets

Topics of interest

• Holocaust

• Key Bloggers

Blogs

What is it?• Frequently updated online

journals, published in reverse chronological order

• A blog is a platform for writing, not a style of writing

• Popular platforms include– Wordpress, Typepad, Blogger– Posterous and Tumblr

What is it good for?• Connecting with global

community of Jews• Personally connecting with

communities big and small• Provides perspective and

context to a company• Delivering insight into

influential mindset• Great for SEO

Check Out Jewish Twitterati

• JTA’s list of 100 Most Influential J-Twitterershttp://www.jlive.org/profiles/blogs/jtas-100-

most-influential • Search for popular hashtags likes

#shabbatshalom, #giladshalit or #shanahtovahhttp://search.twitter.com

Photo Sharing

What is it?• A place where users can

upload, tag, share, and collaborate around photos

• Sites for photo-only include Yahoo’s Flickr, Google’s Picasa

• Facebook is #1 photo-sharing site

What is it good for?• Sharing photos from events• Finding photos to use in

presentations and newsletters (ask first)

Social Networks

Social Networks

FacebookFacebook

LinkedInLinkedIn

MySpaceMySpace

Ning (DIY)Ning (DIY)

GatherGather

FriendsterFriendster

Social Networks

What are they?• Living rolodex• Place to connect to people

you know in real life • Share photos, plan events,

share links• Comment on the items

friends share• Facebook, LinkedIn, Ning

(DIY) and MySpace

What are they good for?• Maintaining relationships• Event planning• Keeping a finger on the

pulse of friends• Staying in touch between

events

Check out Social Networks• Linkedin.com – a living resume or rolodex. A place

to connect with current and former colleagues, used by recruiters to find candidates

• Facebook.com – 300 million users and it isn’t just for kids. Users over the age of 35 is fastest growing demographic

• Ning.com – allows you to create a private social network for an organization. More flexibility and control

• MySpace.com – still popular with HS and Jr. High students, but losing steam compared to Facebook

Podcasting

What is it?• Like a radio program that

listeners can subscribe to and listen to at their leisure on iTunes or mp3 player like iPod or Zune

• Using RSS to deliver multimedia content on a subscription basis

• Listeners/viewers already get the latest episode

• Podcast requires frequency and regularity

• Podcasts can be recorded with call-ins using BlogTalkRadio.com

Check out Jewish Podcasts• Search the iTunes store for

“Jewish” to find many podcasts to subscribe to

• Pardes from Jerusalem• Jewish Music Report• Israel Hour• Contemporary Jewish

Thoughts from Beth Adam

Online Video

What is it?• Web-based video journals• Turn photos into slide-

shows set to music• Can be live action,

animation, or even a power point

• Share video live with Ustream.tv, or from your phone Qik.com

What is it good for?• Content that is of

entertainment, journalistic, or educational quality

• Man on the street interviews• Event wrap up• Promoting an event before it

happensCheck out • www.passthecandle.com

and www.shabot6000.com

Be yourselfBe Yourself

Post frequetlyPost Frequently

Respond

Listen to others

Learn from your mistakes

Be external

Have fun

P O S T