Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and titleJL03 - Unit 2 Communication Skills for Creative Media Production

Start date 02/09/2014

Deadline 12/01/2015

Assessor name Jo Lowes

Assignment title JL03 – The Perfect Pitch

Aim and purpose

This unit aims to improve the skills that you can expect to use on a regular basis within the creative media sector such as pitching ideas, writing proposals and constructing reports. Both individually and in small teams you will develop your ability to communicate your thoughts and ideas through pitches, proposals and reports to a range of audiences using appropriate modes of address and formsof technology.

On completion of this assignment should:1 Be able to extract information from written sources2 Be able to create a report in a media production context3 Be able to pitch a media production proposal using appropriate technology.

Scenario

You have been commissioned by Channel 4 to come up with a documentary which tackles an ethical or controversial issue within the media industry. The aim of the program is to make the viewer more aware and question the constant bombardment of information they receive on a daily basis.The documentary could include any of the following: Ethical: social issues and sensitivities, eg representation of gender, representation of religious beliefs,linguistic usages, accessibility; professional body codes of practice, eg BBC producers’ guidelines,Worldwide Web Consortium accessibility standards.

It should also include information on relevant laws including, Broadcasting Act 1990 (andlater amendments), Official Secrets Act 1989, Obscene Publications Act 1959 (and later amendments),Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976 (and later amendments), HumanRights Act 1998, Licensing Act 2003 (and later amendments); privacy law; copyright and intellectualproperty law; libel law

You will need to come up with a main theme and title for your documentary and conduct detailed research, before preparing a proposal for a documentary. You must research information from a range of written sources and present a balanced written proposal looking at both sides of the issue and how you think this issue should be addressed.

You need to research this topic from at least 3 sources and correctly quote the information you have found.

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Tasks Grading Criteria Mapping

Task 1

Documentary Research

You need to carry out in depth research into the ethical issue you have chosen to feature in your documentary: This should include

All laws relating to issue, eg Broadcasting Act 1990, Official Secrets Act 1989, Obscene Publications Act 1959, Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976, Human, Rights Act 1998, Licensing Act 2003 (and later amendments); privacy law; copyright and intellectual, property law; libel law

Make a note of all websites and articles you have read Find at least 3 quotes which support your arguments from 3

different sources Create a mind map which notes down the main points

within the issue

All work needs to be added to your blog with the title Task 1 Documentary Research

Unit 2P1, M1, D1

Task 2

Reviewing media production reports

Print a rough draft of your documentary proposal and make appropriate change

Do you need to add more quotes? Check spellings and grammar Can images be added to make your case stronger? Does your argument flow or does the order need changed?

Make changes to the report in pen, scan in and place on your blog asTask 2 Reviewing media production reports

Unit 2P3, M3, D3

Task 3

Presentation of final documentary ideas

Present a well-structured and substantial essay about the issue your documentary will feature which conveys information and examples which justify your conclusion to the issue. You should include:

What was the controversial / ethical issue you researched Who was involved in the issue What was the outcome / consequences What laws / acts are relevant to the issue

Unit 2P2, M2, D2

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Your opinion and conclusion on the issue

The report needs to be added to your blog with the title Task 3 Final report.

Task 4

Task 3 the Pitch (With a recording of your pitch and accompanying material)

You also must consider how you will present the show in the form of a pitch – e.g. power point and presentation

Working in the same groups of three learners pitch your idea to panel explaining your idea and presenting supporting material: Include the following information.

Name & aim of the show. The key points of the issue your documentary will feature Also consider the style, theme, tone and technology of your

pitch, as your pitch should reflect the ethos of your show

A recording of your pitch need to be added your blog with the title Task 4 the Pitch

Unit 2P4, M4, D4P5, M5, D5

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This brief has been verified as being fit for purpose

Assessor

Signature Date

Internal verifier

Signature Date

Unit 2 Communication Skills for Creative Media Production PartialP1. use appropriate techniques toextract relevant informationfrom written sources

M1. use appropriate techniquesto extract information fromwritten sources with someprecision

D1. use appropriate techniquesto extract comprehensiveinformation from writtensources

P2. present a media productionreport which conveys relevant information[IE]

M2. present a structured anddetailed media productionreport which conveysinformation and explainsconclusions with clarity

D2. present a well-structured andsubstantial media productionreport which conveys information with precise exemplification and justifies conclusions with supporting arguments

P3. review reports to makechanges with occasionalbeneficial effects[RL]

M3. review reports to makechanges with frequentbeneficial effects

D3. review reports to makechanges with consistentlybeneficial effects

P4. deploy and manageappropriate technology topitch a media productionproposal[SM]

M4. deploy and managetechnology to pitch a media production proposal effectively and with some imagination

D4 deploy and managetechnology to pitch a mediaproduction proposal withcreativity and flair and tonear-professional standards

P5 employ appropriate forms of address in a media production pitch to communicate ideas.[CT]

M5 employ forms of address ina media production pitch to communicate ideaseffectively.

D5 employ forms of address in amedia production pitch withflair to communicate ideaswith impact.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.

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