J INFA J IANGERIC WANGHUI YANG

GEORGE YE

FEBRUARY, 2012 CIBER SYMPOSIUM

Determinants for Successfully Internationalizing Business

Education in A Developing Country: Case of International School at

JUFE

Why Study the International School at JUFE

Case of internationalization (i.e. Curriculum & Delivery) of business education program for undergraduate degree programs

Brand name development for business education in a relatively less developed region of a developing country (Success measured by 98% placement rate for graduates)

The Host Province-Jiangxi

The University

• Public Finance

• Accounting

• Economics

• Finance

Trustworthy

Acute

Persevering

Honest

Porter’s SWOT: Strengths

Established university with alumni occupying important positions in China and abroad

Host province known for scholarship (No lack of aspiring applicants)

Established good faculty reputation in finance and economics in China

Degrees in Finance and Economics in higher demand

The university is first sought after in the host province

Porter’s SWOT: Weaknesses

Boutique university specialization: Finance, Economics, Accounting, & Public Finance

Being located in a less developed region of China

Not well known to high school students outside of the province

Too many institutions in the same specialization in the country (49 in total)

Porter’s SWOT: Opportunities

China’s admission to WTO means higher demand for graduates in Finance and Economics with proficiency in Chinese and English

Economic growth had spawned a quite well-off generation of parents

Decentralization of higher education administration gives greater flexibility in program design

Higher education institutions are urged to open to the whole population

Cost-recovery based education programs become a reality

Porter’s SWOT: Threats

Funding scheme change: from being the sole responsibility of the Ministry of Finance of the central government to the collective partnership between the central government and the provincial government (may fall into the crack between the two levels of governments)

Mega universities were set up else where from mergers with favorable funding support

Exodus of faculty to coastal region

Porter’s SWOT Analysis Gave Birth to the International School

SWOT analysis of JUFE

International School

Vocational Tech

School

MBA schoo

l

Success Factors for the International School

Student Success

Resource Advantages

Cost-Effective Staffing

Selective Admission and Infinite Incentives

Internationalizing of the curricula delivery

Success Factors Closed Up: Resources

Higher tuition and feesStudent recruiting cost shouldered by the

central administration of the universityFeeding with talented students and also

allowing students to try outRetaining of experienced and/or international

faculty members

Success Factors Closed Up: Staffing

Faculty are cross-appointed No normal salary cost for faculty members as

their home faculties are responsible for their regular pay

Foreign teachers recruited on contract basis (no fringe benefit cost)

Success Factors Closed Up: Selective admission and Infinite Incentives

Students admitted with double advantages: higher entrance exam marks and better-off parents

Infinite Incentives to every measurable achievements (Top 5% grade in a course, high TOEFL or GMAT or IELTS scores, admission into graduate programs of high reputation, etc.)

International exchange programs (75 as of now)

Success Factors Closed Up: Internationalizing the delivery of curricula

Curricula: mixture of Chinese liberal art and Western business core courses

Intensive English programs for the first two years

Foreign faculty members deliver third- and fourth- year core courses

Success Factors Closed Up: Miscellaneous

University leadership with homogeneous background

Debt freeStudent identifying with the school (four-year

program)Inexpensive bilingual text books

The Future

New Mandate?

True Internationlizat

ion

AACSB Branding

Students/teacher

interaction

Thank You