JINDI ENTERPRISES

JINDI ENTERPRISESPresented ByGroup 5Ansuman ChattopadhyayArijit HawladerRohan BhawaleSounak SahaSomal KantPraveen Kumar JR Chinese company makes Heat Exchanger Units (HEU) Founded by Ma Rui in 1997. Generated revenue mainly from Heat Exchanger Units and HVAC(Heating,Ventilator & AC). Competitors SOE, Yongda and joint ventures.About Jindi EnterprisesStrength:Ma had a strong engineering and technical background so he hadDesigned series of heat exchanger units with different capacities.Won several national prizes in boiler design.Captured the residential and commercial markets.Employees were more reliable.70% of the sales engineer were university graduates with engineering background.Attractive compensation package.Employee benefits- 10%Growth: two investors joined Jindi Sun Foodstuff LtdTrojan software

SWOT ANALYSIS OF JINDIWeakness:-Zhou Xun former sales manager has left and joined their competitor Yongda.Jindi did not owned any production facilities.From 2002, manufacturing was done by a third party.

Opportunities :- Expanding into industrial market.Threats Since Zhou has left the company so he can disclose the jindis sales strategy. Growing competition. Competitors products were cheaper, provided good service, and were financially strong.5 SM Zhou, former Sales Manager has resigned and joined its competitor Yongda. Need to hire a new Sales Manager. High employee turnover. Entering into the industrial market. Develop a new sales strategy for industrial market.Current ChallengesPros Working as sales engineer for Jindi.Faithful,reliable,loyal,silent,steady,enthusiasm,easy going.Willing to help,leadership skills.Strong technical backgroundConsNot a successful sales engineer.Too Honest.

Candidate 1:- Hu BinPros Interested in Technological aspect of Jindi products.Quick learner, well organized, engaging sales style, confident.Learned from failure(Handling Customers).Good rapport with customers.ConsInterest in entrepreneurship.Very young-less experience.

Candidate 2:- Bai DongCandidate 3:- Qian ChengPros Youngest engineer to held a post as senior engineer in architectural design firm.General Manager of the decentralized division.Smart and diversified in experience.Good management training and practical management experience. ConsOverqualified.Might reallocate in future.

Candidate 4:- LIU XiaogangPros Interpersonal relationship skills.His father had friends and students in architectural firms.ConsNo sales experience.Degree in economics lacks technological knowledge.

Decision Choosing Qian as new sales manager-will result in distribution of benefits and costs for all stakeholders .Qian has architectural ties .Posses Engineering knowledge and managerial experience .Leadership skills in sales

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