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For the last thirty years, numerous brands found their origin in Los Angeles, from Guess to BCBG Max Azria. However, none of these brands has a founder who was a musician before to turn CEO. In 2007, Jimmy Sommers with his partner Kimberley Gordon started a knitwear brand of vintage-inspired women targeting the young modern market. The two partners found themselves reformers in the digital marketing era.
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Jimmy Sommers
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