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Jessehasworkedasanin-housedigi1zerintheSea5leareaforover20yearsandhasover10yearsexperiencedoingsepara1onsandgraphicdesignforimprin1ng.HeisnowwithIgni1onDrawinginTukwila,Washington,astheirdigi1zingproductmanager.Jesse'sfocusisimprovingthetrainingandprocessofIgni1on'sdigi1zingandembroiderybyimpar1nghisknowledgetotherestoftheteam.
WELCOMES: Jesse Elliott
• Le5erstacking• Vintage• Drawnbyhand• Lineart
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TRENDS IN LOGOS:
Source:DeluxeLogoDesign,ConoFusco,Crea1veDirector
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TRENDS IN LOGOS:
• Spotpics• Useofcirclesandgeometricshapes• Shieldshapes• UseofOmbré
Source:DeluxeLogoDesign,ConoFusco,Crea1veDirector
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DESIGNER VS. DIY:
• UseofaGraphicDesigner• TheDIYapproach
TERMS TO KNOW:
• PushandPullCompensa1on• Density• Underlay• Read-out• BlendingandShading
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• RunS1tch• DoubleRunS1tch• TripleS1tch• FillS1tch• Sa1nS1tch
TERMS TO KNOW:
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Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW: Light Average HeavyPush and Pull Compensation
DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW: Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
1 2 3 4
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TERMS TO KNOW:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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TERMS TO KNOW:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery Triple Stitch
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TERMS TO KNOW:
and Satin Stitch
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
and Satin Stitch
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COMMON DESIGN ISSUES:
SOLUTIONS: • Simplify• 1Sa1nS1tch• Considera1onsforHats
TooManyLines Simplified
Too Many Outlines
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TooManyLines Simplified
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COMMON DESIGN ISSUES:
SOLUTIONS: • Usesimplifiedruns1tch• Use60or75weightthread• Considerelimina1ngsomelines
Thin Details
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Outlines S1tchDirec1onand60Weight
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COMMON DESIGN ISSUES:
SOLUTIONS: • Enlarge• Stack• Use60or75weightthread• ToneonTonefortagline
Small Lettering
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TooManySmallLe5ers Simplified
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COMMON DESIGN ISSUES:
SOLUTIONS: • Applykerningtole5ering• Watchforcondensedtype• Allowmorespacebetweenle5ers
Poor Letter Spacing
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COMMON DESIGN ISSUES:
SOLUTIONS: • Simplifydesign• Avoidblends
DesignedbyBonnieNielsen,MadeiraGermany
Busy, Complex Logo
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COMMON DESIGN ISSUES:
SOLUTIONS: • Usethreadthat
matchesgarment• Watchformul1ple
colorsofgarments
Read-Out SeparateColors
Read-Out vs Separate Colors
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TRENDS IN EMBROIDERED LOGOS:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
ProperlyDigi1zed
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TRENDS IN EMBROIDERED LOGOS:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Improperlyhooped Properlyhooped
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TRENDS IN EMBROIDERED LOGOS:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
HoopisTooLarge HoopSizeisJustRight
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TRENDS IN EMBROIDERED LOGOS:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
MetallicforEmphasis 75WeightforSizeMa5FinishforShading
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TRENDS IN EMBROIDERED LOGOS:
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
Push and Pull Compensation DensityUnderlay Read-outBlending and ShadingRun StitchDouble Run StitchFill StitchPerformance WearSpecialty Threads3D or Puff Embroidery
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CONCLUSION:
• Talktoyourcustomer• Alwayslookatlogoandplacementbeforesayingyes• Knowyourembroiderer'scapabili1es
hoopsize,threadweight,color
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WEBINAR SPECIALS:
SAVE 10% when you place an order of $75 or more! Use promo code TL-10 in promo code
box when placing orders online and have ready when placing orders by phone.
