Jersey Post Develops Electronic Billing Solution

Jersey Post is an essential part of the infrastructure of Jersey,providing postal services to all households and businesses on this English Channel island. Several years ago, Jersey Post set up its ProMail business, with the aim of providinghigh-volume, high-quality mailing capabilities to bulk mailers.This service covers mailers in Jersey, Guernsey, the Isle ofMan – even extending as far away as the Caribbean.

Jersey Post made the decision to move into multi-channelmessaging, providing clients with digital delivery optionsthrough its ProMail division. Simon Le Huray, Head of BusinessDevelopment for Jersey Post ProMail, states: "When we lookedat the volumes of mail we were handling, we concluded that30% of the mail is transactional, such as bank statements and bills. Of that 30%, a further 12% generates a returnmailing such as a receipt or a response to a query. So, of thepost that we were processing, a substantial amount had thepotential to be transformed into electronic communications.

"Obviously, from Jersey Post's point of view, this factrepresented a potential threat. If we didn't have the capacity to handle these electronic communications, we ran the risk of witnessing a significant drop in volumes and profitability. By taking the multi-channel approach, we turned the situationto our advantage.

"Ideally, we wanted a turnkey solution that would enable us to develop new functionality as our business needs dictated.This was exactly the approach that Pitney Bowes presented. It was also crucial that our stringent quality levels weremaintained. Jersey is a key offshore finance center and 70% of the work we process is for financial companies. Quality and integrity are vital here."

A TAILORED APPROACH TO MULTI-CHANNELCOMMUNICATIONS

The Island of Jersey is divided into 12 parishes. Each parish is required to send tax bills to parishioners. For three of the

Island's parishes, ProMail is providing a multi-channel billpresentment and payment service using StreamWeaver®

and digital document delivery solutions from Pitney Bowes.

Le Huray continues: “Through StreamWeaver’s print streamengineering capabilities, Pitney Bowes was able to provide a tailored and unique solution that matched our requirements.We can dynamically identify criteria within a print stream to automatically select the right inserts or even add marketingmessages to the document itself prior to printing. This bringsour customers one step closer to true one-to-onecommunication.

"Effectively, we are aiming to become an integral part of our customers' one-to-one marketing strategy, emphasizing the key role that transactional mail can play in deliveringpersonalized communications.”

INTEGRATED MAILSTREAM SOLUTIONS

"StreamWeaver works hand-in-hand with our electronicdocument management technology,” Le Huray continues. “We are using StreamWeaver to create a physical bill that is mailed through the post while simultaneously sending all data to a secure, bill presentment website. Parishioners can see and pay their bills online.

CUSTOMERCOMMUNICATION

MANAGEMENT

"We did a small campaign earlier this year that enabled peopleto view their assessment statements online,” Le Huray adds.“Our pilot area consisted of around 5,000 homes. We expected1% of this target audience to sign up to receive electronicstatements – the overall total was more like 5%. And 1% have actually paid their bills online."

As a safeguard, the system provides a reporting mechanismthat identifies customers who haven’t responded to theirelectronic delivery. Additionally, StreamWeaver will send a physical bill to all households who have not paid within a given timeframe.

EXPANDED CAPABILITIES INCLUDE WEB VISIBILITY

It is not just the local parishes that are investigating EBPP.ProMail's financial customers are also getting involved. Le Huray states, "We are currently piloting a ‘thickconsolidation' solution for one of our international banking customers. Here, every statement from the bank that we print, insert and post is also on the bank’s intranet.This means that the bank's customer service team can access customer information immediately.”

Individual statements are archived for three months, giving customer service the ability to print and post copies of statements when customers request them. “We plan to migrate this solution to one that customers can usethemselves,” Le Huray said, “so they can call up their own statements via use of a password.”

ProMail's EBPP solution represents a truly trans-Atlanticoperation. The server is completely outsourced, based at Pitney Bowes' data center in Danbury, CT. StreamWeaver®

is run from ProMail's Jersey site. ProMail uses two Pitney Bowes 8 Series™ inserters alongside one 9 Series™.The 9 Series features Direct Connect – the Pitney Bowesmonitoring and tracking solution, which provides ProMail’soperators with exact intelligence on the movement of data and documents.

For more information about Pitney Bowes,visit www.pb.com

©2006 Pitney Bowes, Inc. • All Rights ReservedAn Equal Opportunity Employer. • Printed in U.S.A. • CSP1042/1106PB

Document Messaging Technologies37 Executive Drive

Danbury, CT 06810-4148

Pitney Bowes and StreamWeaver are registered trademarksand the Pitney Bowes Process Bar Design, 8 Series and 9 Series

are trademarks of Pitney Bowes Inc. All other trademarks are the property of

their respective companies.

MESSAGE INTEGRITY PROVIDES FOR ONE-TO-ONEMARKETING

Le Huray concludes: "Mail piece integrity is extremelyimportant. Our long-term plan is to bar code each mailbagthat leaves the mailhouse. Further to tracking bags, we are also looking to track down to the mail piece level, so that we are able to give customers precise details on the status and location of every item.

"Historically, we have worked with operational or ITprofessionals. Now, we are working increasingly withmarketing, with the message that transactional mail can play a significant role in any communications strategy.Having the technology to deliver the right message, to the right person at the right time is extremely powerful. Now, we also have the capability to deliver that message in theformat of choice for the customer – whether electronically or by post.

"Our ongoing relationship with Pitney Bowes has been vital,our solution is continually developing."