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Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Distribution limited to Jeppesen Personnel
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Public-Private Cooperation in Support of Capacity Building
Geoff DeanManager: Data Provider AffairsMaritime Industry, Safety, Affairs and Services __________________________________Jeppesen - A Boeing Companywww.jeppesen.com
2011-12-05
MesoAmerican Caribbean Sea Hydrographic Commission12th Meeting - Basseterre, Saint Kitts and Nevis
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Agenda
Jeppesen Overview Introduction to PPC PPC Models
– Non-Partnership– Basic Partnership– Advanced Partnership
Building Capacity– Breaking down supply chain
complexity
Cooperation Summary
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Jeppesen – A Boeing Company
Who is Jeppesen?
• Established in 1934
• An Information Solutions company:• Digital Navigation Services• Charting• Routing and Planning• Weather Services• Crew Services• Optimization Services
• Owned by The Boeing Company
Providing essential navigation, planning, and operations management solutions to
customers in the air, on waterand on land.
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
PPP and PPC
Public-private partnership (PPP) describes a government service or private business venture which is funded and operated through a partnership of government and one or more private sector companies. These schemes are sometimes referred to as PPP or P3
(Wikipedia – 2008)
The term “Private-Public Cooperation” (PPC) was introduced by Michael Bergmann at ECDIS Stakeholders Forum 4 and builds on the P3 definition and expands it to any type of cooperation, including those, which do not need funding.
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Partnership for success
Conditions for a successful partnership
– Knowing and clearly defining each other’s role and responsibility
– Accepting ones own strengths and limitations and allowing the partner to fill the gap for greater success of the defined outcome
– Communicate regularly to building and maintaining full trust on the agreed topic
– Communicate any information regarding the partnership subject without limitations
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Changes in Maritime World
The Paradigm shift– The “Analog” paradigm requires a product to issue data.– The “Digital” paradigm enables the separation of data and product
Need for high quality data– “Analog” data does not support easy comparison and overlap– “Digital” data requires higher level of harmonization– Accurate on-screen positioning (DGPS) highlights deficiencies in cartographic data
Need for additional data– Increasing density of traffic and increasing risk (e.g. ship size) requires additional data to
gather necessary information– New methods are enabling new data streams to ship masters (sensors, real-time weather,
AIS, LRIT…)– Additional data enables increased situational awareness and subsequently increased
efficiency
Need for data aggregation– New data streams can easily overload ship masters– Data aggregation is needed to convert data into information using situational analysis
Adapt to speed of technology innovation – The speed of technological innovation is doubling every five years– Innovative new products will increase safety and efficiency– Hydrographic data presentation and products using hydrographic data cannot “sit back”
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
The Paradigm shift– The “Analog”
paradigm requires a product to issue data.
– The “Digital” paradigm enables the separation of data and product
Pro
duct
Printing equipment and paper delivered by private sector
Data HO
Data
Data
Printer
Chart
Sailing Directions
Data HO
Data
Data
ENCs Other data
Private Sector Partner
VAR DistributionVAR Encryption
Rendering
SENC conversionAnd Warning validation
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
PPC as a method to master the dilemma
Public Sector Organizations – key competence is creating and issuing data
Private Sector Organizations are well equipped to develop innovative products and manage product lifecycle
PPC allows both partners to focus on core competence and perfect the delivery in those areas
Clear definition on roles and responsibilities, acknowledging the competence of the partner, allows full concentration on success of the common goal
PPC can utilize innovations, created by PPC or public sector, to drive adaption of existing standards or creation of new ones
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
PPC ModelsHydrographic Offices-Industry
Cooperation models should be adjustable based on the capabilities of the involved partners:
Non-Partnership Model• Requires HO’s to apply strong rules to ensure
data quality reaches end users• Simplest form of “Distribution”• Minimum “Cooperation”• Highest “Effort” on HO
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Non-Partnership Model
HO
S-57 Files
ENC Files
“VAR” Distribution
Private Sector Partner
Trusted Management
RENC EncryptionRENC Validation
Rendering
SENC conversionAnd Warning validation
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
PPC ModelsHydrographic Offices-Industry
Cooperation models should be adjustable based on the capabilities of the involved partners:
Basic Partnership Model• Requires HO and Private Partner to apply strong
rules to ensure data quality reaches end users• Enhanced VAR Distribution• Increased HO and Private Partner “Cooperation”• Requires higher capability of Private Partner
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Basic Partnership Model
HO
S-57 Files
ENC Files
Private Sector Partner
Trusted Management
VAR DistributionRENC Validation VAR Encryption
Rendering
SENC conversionAnd Warning validation
Other Data
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
PPC ModelsHydrographic Offices-Industry
Cooperation models should be adjustable based on the capabilities of the involved partners:
Advanced Partnership Model• Requires HO and Private Partner to apply strong
rules to ensure data quality reaches end users• Advanced VAR Distribution• Increased HO and Private Partner “Cooperation”• Decreased HO Effort – Increased focus on Core
Competence
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Advanced Partnership Model
HO
S-57 Files
ENC Files
Private Sector Partner
DSP DistributionDSP EncryptionDSP Validation
Rendering
SENC conversionAnd Warning validation
Other Data
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Capacity building also referred to as capacity development is a conceptual approach to development that focuses on understanding obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their developmental goals while enhancing abilities that will allow them to achieve measurable and sustainable results.
(Wikipedia – 2008)
Finding Solutions
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Capacity building also referred to as capacity development is a conceptual approach to development that focuses on understanding obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their developmental goals while enhancing abilities that will allow them to achieve measurable and sustainable results.
(Wikipedia – 2008)
– Understand Obstacles– Enhance Abilities– Achieve results
Finding Solutions
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
The complexity of the Data Supply Chain
HO
HO
HO
HO
HO
HO
HO
HO
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
A “many to many” relationship
HO
HO
HO
HO
HO
HO
HO
HO
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Add “digital”
HO
HO
HO
HO
HO
HO
HO
HO
OEM
OEM
OEM
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Add standards:International Hydrographic Organization
CreationStandards
UsageStandards
HO
HO
HO
HO
HO
HO
HO
HO
OEM
OEM
OEM
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Fusion of Content and TechnologyInternational Hydrographic Organization
Data
Technology
HO
HO
HO
HO
HO
HO
HO
HO
CreationStandards
UsageStandards
Process Standards?
HO’s
OEM
OEM
OEM
Delivery
Private Sector
OEM
OEM
OEM
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Jeppesen considers staying involved in the industry as an integral part of day to day business, and we show that in part by participating regularly at IHO working group meetings such as:
– TSMADWG– SNPWG– DIPWG– IALA– RadioTechnical Comission for Maritime Services (RTCM)
Through this work Jeppesen is seeking to become a primary industry partner to HOs world wide; through sharing our knowledge, but also learning from the vast knowledge of the HOs.
International Hydrographic Organization
Cooperation
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Examples of Successful Cooperation
Marine Pilotage Charts (MPC) with Chile
BSH – Jeppesen cooperation to support SNPWG
NHS – Jeppesen cooperation on Digital Publications Editor
Contribute to ENC production for HOs: NHS, Malaysia, South Africa, Greece, Italy…
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Jeppesen data and services– Dependant on HO data – Develop customized products– Targeted market
SOLAS Pleasure Crafts
Continuous improvement of products– Direct agreements for use of national data– 24/7 customer support – marine safety office– Focus on Quality (certification, audits, internal process check)
Public-Private-Cooperation– Maintain good relationships, establish new ones– Understand Obstacles, Enhance Abilities, Achieve Results
» Hydrographic Offices
Improve Safety at Sea and protection of the Marine Environment
Jeppesen Focus
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Journey Planning
2,400,000 Travelers benefiting from Jeppesenreal-time optimization, daily
Aviation 650 Airlines served by Jeppesen
48,000 Pilots trained w/ Jeppesen courseware, annually
70,000 Jeppesen flight plans provided, daily
83,000 Jeppesen weather briefs provided, daily
250,000 Crew managed with Jeppesen tools, daily
1,000,000 Pilots worldwide using Jeppesen
Marine 7,500 Commercial vessels using Jeppesen
42,000 Digital navigation charts in Jeppesen library
1,000,000 Leisure boat customers
Global 41 Jeppesen locations in 22 countries
195 Countries/territories providing source data
3,200 Jeppesen employees
150,000 Jeppesen charts (air & sea)
1,400,000 NavData records in our database
5,000,000 Unique pages of documents
1,000,000,000 Sheets printed, annually
Jeppesen by the Numbers
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
Summary
Public-Private Cooperation in Support of Capacity Building
• A variety of models to suit individual needs• Driven by Efficiency, Quality, and Safety• Identify and Overcome Obstacles
• Availability of Data
• Results Driven
Talk to Us about Cooperation
Jeppesen Proprietary - Copyright © 2011Jeppesen. All rights reserved.
An International Company~3,200 Employees ● 39 Locations ● 21 Countries ● ~40% of staff outside US
Australia Canada China Denmark France Germany Greece India Italy Japan Malaysia
Norway Poland Russia Singapore South Africa South Korea Sweden UAE United Kingdom United States
Alameda
PortlandDenver
Frankfurt
Atlanta
Washington D.C.New York
Montreal
Cincinnati
Moscow
St. Petersburg
Toulouse
LondonNewbury
Gdansk
Gothenburg
Beijing
Singapore
Brisbane
CanberraMelbourne
Copenhagen
San Jose
Cape Cod Massa
Crawley
Egersund
Athens
Bergen
Dubai
MumbaiHyderabad
TokyoSeoul
Sydney
LEGEND
Jeppesen locations (owned/leased)
Other locations with Jeppesen employee(s)embedded with customers
Government Relations location
ChicagoColumbu
s
Cape Town