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丁香医生数据研究院

2020.5

DXY Company Copyright Confidential

01

0285%

0360%

00 59% 95

2019 2020


2020 再⼏浏⼏



01


1 21 100 38 90% ⼏ 88% ⼏

⼏

47%

43%

7%

3%

0%

4-6

2-3

1

48%40%

11%

38N = 10306 2020 2


⼏难⼏

91%

89%

88%

83%

81%

74%

3%

N = 10306 2020 2

0

200

400

600

800

1000

1200

2019.1.20 - 2.03 2020.1.20 - 2.0310 +

299%


终4 1.5 终

120 万

N=10306 2020 2


52.0%

49.6%

46.8%

35.8%

20.2%

19.7%

10.7%

27.2%

23.8%

21.1%

7%

⼏ 20% ⼏ 27% ⼏⼏

N=10306 2020 2


再

95% ⼏⼏⼏盟 40 ⼏

95% 40 3600N=10306 2020 2

+


”⼏⼏

⼏⼏


02


技⼏

79%

78%

43%

34%

18%

16%

10%

3%

1%

⼥

App

械 & ;

械

- 10 + TOP 10

N=1 472 2020 3 1 -3

10 +1 2812 2743 2144 1895 ⼥ 1846 1827 1618 1449 124

10 123

械


⼏⼏⼏盟⼏盟⼏盟

24%

24%

21%

7%

6%

4%

1%

⼏

⼏

58%

31%

30%

13%

8%

5%

N = 10306 2020 2


86% ⼏ 34% ⼏

N = 10306 2020 2

⼏

34% 86 %


”2 500 55%

同好

CEO


心理健康为后疫情时代不可忽视的方面03


KnowYourself 2019.12 N = 23322KnowYourself ⼏

KnowYourself Ta

85%

05

1015202530354045

0 1 2 3 4 5 6 7 8 9 10

VS

⼏难


⼏ 10% ⼏浏

2.5 2.4 2.5

3.9

2.22.31.9 1.9

3.4

2.1

紧张、焦虑、坐立不安充满警觉

N= 113684把

N=10306 2020 2N=1 472 2020 3

51.52%

13.77%

23.11%

11.60%


把 N = 113684

2.15

1.53 1.56

2.181.62 1.6

2.181.66 1.6

2.211.8 1.64

2.271.83 1.63

2.391.89 1.73

2.5

1.87 1.782.27

1.67 1.68

-60 60 70 80 85 90 95 00

0.821.07 0.990.81

1.12 1.030.871.1 1.071.04 1.19 1.181.11 1.21 1.211.26 1.23 1.241.4 1.2 1.21.21 1.08 1.098.40%

7.71%

8.78%

11.16%

11.66%

13.24%

13.20%

9.26%

7.82%

10.15%

9.77%

12.13%

12.86%

15.04%

16.01%

12.57%

19.31%

19.31%

19.37%

21.18%

22.55%

23.64%

24.69%

23.69%

64.53%

62.83%

62.09%

55.52%

52.93%

48.08%

46.11%

54.49%

0% 20% 40% 60% 80% 100%

60

60

70

80

85

90

95

00

-

95 90 拒⼏⼏


好

9.38%

7.43%

8.64%

10.48%

10.36%

8.42%

9.36%

10.93%

11.01%

11.12%

10.75%

11.11%

12.05%

9.71%

11.69%

11.83%

11.43%

12.79%

12.37%

12.75%

14.26%

12.84%

12.96%

13.30%

13.38%

13.23%

13.77%

13.86%

20.15%

22.45%

22.08%

18.88%

21.73%

24.26%

22.85%

22.79%

22.73%

22.46%

22.80%

23.14%

21.68%

24.25%

58.78%

58.29%

57.85%

57.84%

55.53%

54.57%

53.52%

53.44%

53.30%

53.12%

53.07%

53.53%

52.50%

52.18%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

好

好

把 N = 113684

11.12%

10.47%

12.93%

11.55%

11.99%

11.26%

12.34%

12.96%

11.35%

12.32%

12.91%

17.64%

13.44%

13.33%

13.73%

14.77%

14.41%

13.57%

13.90%

13.91%

15.17%

14.43%

14.75%

15.92%

23.56%

24.61%

24.61%

22.82%

22.87%

24.62%

23.25%

22.77%

23.73%

24.10%

23.27%

24.18%

51.88%

51.29%

51.59%

50.86%

50.74%

50.56%

50.51%

50.36%

49.74%

49.15%

49.07%

42.25%

0% 20% 40% 60% 80% 100%

好

好


6.5 88% 浏始

心理健康问题互动量超过 6.5 亿

问答热度环比上涨 88% 疫情期间，心理咨询相关的问诊量上升 10 倍

精神紧张且失眠，有

感冒迹象就担心自己

是肺炎怎么办？

发现自己存在网上

说的替代性创伤，

该怎么办？

11月9日 11月18日11月27日 12月6日 12月15日12月24日 1月2日 1月11日 1月20日 1月29日 2月7日 2月16日 2月25日 3月5日 3月14日 3月23日 4月1日 4月10日

10


⼏⼏

⼏

• 数据来源：壹心理，N = 48606

NO.1

2.37NO.2

2.32

NO.3

2.25NO.4

2.12NO.5

2.07


2020

05

101520253035404550

科

(%)46.4

41.8

37.5

浏⼏


”⼏⼏

始

壹心理公益心理援助专线求助者匿名词频分析


04


19% 19%

16% 10% 10%

4% 2% 2% 2% 2%

2% 1% 1%

UV

械

械械

12.25~1.191.20 ~ 2.29

0% 25% 50% 75% 100%

/ /

/

20201.20 - 2.20

2020 2019

UV

8% 14%

1% 28%

3% 4% 4% 4% 4%

0% 3% 4% 4%

UV

械

械械


55%

54%

71%

30%

37%

54%

27%

1%

7%

77%

70%

66%

22%

18%

34%

16%

1%

5%

⼏

始

疫情前购买的产品

疫情后想购买的产品

N = 1 472 2020 3

⼏⼏


2020 浏⼏

+ App

-67%

-32%

械


⼏

0

0.5

1

1.5

2

/ ⼒

/

134%

⼒

150%

60%

109%

56%


”浏2019

⼊3

2020

刻


”2020 ⼏⼏⼏

刻⼏⼏浏⼏



2 10304

3 1472

9% 47%

29% 11%

4% 1%

20 21-30 31-40 41-50 51-60

60

16%

28%

27%

22%

%

8% 16%

52% 21%

2%

0-18

19-25

26-40

41-60

61

21%

30%21%

17%

11%

26%

74%

29%

67%

4%


2019 2020 1 1 3 31

把 2 7 48606 2 182.0 113648

把 2200

2020 1 20 2 20 ⼊

AI


删

[email protected]


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