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8/12/2019 Jenni Parker Design Process
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A DEEP DIVE INTO THE PROBLEM OR
OPPORTUNITY AREA. IT IS COMPLETELY
CENTRED AROUND TARGET USERS AND
UNDERSTANDING THEIR NEEDS THROUGH
ETHNOGRAPHIC AND EMPATHIC METHODS.
> INTERVIEWS
> ‘DAY IN THE LIFE’
EXAMPLE METHODS.
> PERSONA PROFILING
> USER JOURNEY MAPPING
RESEARCH.
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BRINGING STAKEHOLDERS AND
USERS TOGETHER TO GENERATE
HUNDREDS OF IDEAS FOR
POTENTIAL SOLUTIONS; IDENTIFY
THEMES; AND PRIORITISE IDEAS
DEMOCRATICALLY.
> BRAINSTORMING
> MIND MAPPING
EXAMPLE METHODS.
> SKETCHING
> DOT STICKING
CO-CREATION.
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TAKING IDEAS TO THE NEXT LEVEL AND
BUILDING OUT THE DETAILS. BRINGING
IDEAS TO LIFE AND RAPIDLY TESTING
THEM TO FIND OUT WHAT WORKS AND
WHAT DOESN’T WORK.
> ROLE PLAY
> STORYBOARDING
EXAMPLE METHODS.
> MAKING MOCK-UPS
> ‘QUICK & DIRTY’ PROTOTYPING
PROTOTYPING.
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THE ‘SOLUTION’ DEVELOPED VARIES FROM PROJECTTO PROJECT. IN TERMS OF OUTPUT, I CONSIDER
MYSELF TO BE A MULTIDISCIPLINARY DESIGNER.
I SPECIALISE IN ‘FOG’ PROJECTS WHERE THE END
PRODUCT IS NOT CLEAR AT THE BEGINNING.‘SOLUTION’?
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‘SOLUTION’?
SERVICE
EVENT
PRODUCT
COMMUNICATIONSPACE
STRATEGY
USER EXPERIENCE
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‘SOLUTION’?
SERVICE
EVENT
PRODUCT
COMMUNICATIONSPACE
STRATEGY
USER EXPERIENCE
I NEVER TACKLE ANY DESIGN CHALLENGE IN ISOLATION - I AM A SYSTEMS THINKER
AND CONSTANTLY SEEK TO CONNECT THE DOTS IN ANY PROJECT I WORK ON.
