Jenna Nelson Public Relations and Marketing Manager

Horizon Health Care, Inc. Majors: Consumer Affairs and Advertising

Minors: Marketing and Business

Overview of relatable current responsibilities

�  Design and manage Horizon’s Website

�  Design and distribute all internal and external marketing material �  Flyers, brochures, posters, direct mail,

newspaper and magazine ads

�  Open up new marketing opportunities �  Google ads, billboards, mobile ads, and

television commercials

�  Order all promotional items for organization

�  Manage and maintain marketing budget

�  Organize all grand openings and open houses

�  Conduct primary and secondary research to fully understand our market

Flyers, Ads and Posters

Brochures

Dir

ect

Mai

l

Web

site

Man

agem

ent

Facebook: Average weekly impressions totaling over 2000. Increased Facebook “likes” from 232 to 436 Twitter: Relevant, frequent posts. Doubled the number of followers since I took over the page. LinkedIn: Launched and manage Horizon’s LinkedIn page. Google+: Launched and maintained Horizon’s Google+ page, which allows Horizon to be “pinned” on Google Maps, with all of the clinic’s contact information and hours.

Social Media

Photography

Over the past several years, I have utilized my photography hobby by taking senior pictures, wedding photos, as well as professional photos for staff members. I took this picture,

along with the following photos, with my Canon PowerShot S51S. I then took this picture into Photoshop

in order to enhance the lighting.

NSU Campaign

•  Initiated and ran the NSU 6-Week Health and Wellness Challenge

•  Increase the Aberdeen community’s awareness •  Designed table tents, handouts, flyers and banners •  Distributed surveys to students to better understand our

market •  Reached over 3,000 individuals on campus •  Reached over 5,500 individuals through social media

Throughout my college career, as well as throughout my professional life, I have conducted surveys and analyzed the

results. When Horizon opened their most recent clinic in Aberdeen, I did

primary research on the NSU campus and around the community to learn how we could best market to those specific

demographics.

Fin

anci

al M

anag

emen

t E

xpec

tati

ons

28%

15%

25%

6%

4%

22%

Top Monthly Expenses for College Students

Housing

Food

Gas

Clothes

Entertainment

Household Décor

0% 10% 20% 30% 40% 50% 60%

Parents

By Yourself

Yourself with your parents help

Loans, scholarships, and/or grants

Parents and Loans, scholarships, and/or grants

Expected Means to Pay for College

College

High School

Inte

rnal

Res

earc

h I surveyed all of

our medical staff to get a better

understanding of why they were

frustrated with the implementation of

the new Patient Portal. Once

realizing their top 3 barriers for adoption, I designed an

Infographic based on my primary and secondary research

to help them understand these barriers, and how

they could overcome these

obstacles.

Monthly Newsletters Designed all of the monthly

newsletter for the organization. Each

newsletter contained photos of all new employees, new

and upcoming events taking place in our communities

and organizations, policies and procedures and job

opportunities.

College Project: These images were designed to

create an one page spread for Bostonian Shoes After

interviewing several individuals in their target

audience, I realized that the primary reason for wearing these shoes was not because of style, but because of their comfort. This provided me

with the first step to my tagline, as well as my

campaign.

Are your h a n d s s h a k i n g

while tying the knot? Well they should be, do you really think you

are ready to be in the presence of excel-lence? We Do. You have finally found fashion, durability, reliability, and comfort all in one place. It is true; you have genu-inely hit the jackpot. You have finally found the perfect shoe to finish off your work suit, wedding tuxedo, or even your suit jacket for the night out on the town. We believe every man needs a solid ground to stand on, and we want to be the pair that stands by you, for any occasion. We want you to stand strong and proud in your shoes,

and now you can. Not every great thing lasts, but Bostonian is t h e exception. You are now part of a perfect pair, with

comfort that lasts. Every great journey begins with a single step, so leave the first

step to us. And we promise to be with you every step of the way.

College Project: This piece was designed to be used as a billboard ad to help promote a surgery procedure for medical

unit of our choice. After conducting secondary research, I chose to proceed with the Minimally Invasive Surgery and

target the older demographic. I believe this would be a great billboard ad because it is bright, with minimum text, which is

ideal for the older audience, as well as for this medium. Image was designed in Adobe InDesign CS5.

Horizon Billboard Advertising Aberdeen •  Goal: Increase awareness of new clinic •  Over 76,445 weekly impressions Huron •  Goal: Increase awareness of new services being provided •  Goal: Increase awareness of insurances accepted. •  19,044 weekly impressions