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Jekyll Island. Conover Hunt, Deputy Director FMFADA July 16, 2009. Barrier Island and State Park. Nor. Statistics. State Park operated by Jekyll Island Authority since 1950. Original 99 years extended by 40 to 2089 JI is ten times larger than FM: 5800 acres - PowerPoint PPT Presentation
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Conover Hunt, Deputy Director FMFADAJuly 16, 2009
Nor
State Park operated by Jekyll Island Authority since 1950. Original 99 years extended by 40 to 2089
JI is ten times larger than FM: 5800 acres
Cannot develop more than 35% of gross MHW land
Staff of 274 operates on $16 million/year
Self-sustaining since 1983; No endowment (small reserve fund)
Mission: protect and preserve natural and cultural resources generating revenues from supporting activities
Operates independently of State Parks Dept.
Board has 9: one=Sec. of Natural Resources 2 Advisors, both political
No staff housing—a problem
Staff-directed operations generate◦ High level of customer service/satisfaction◦ Direct control over quality of concession-type
operations Hotels— $3 million 3 Golf courses—$2.3 million Convention Center/Restaurants--$2.6 million Campground--$900K Museum and Turtle Center--$676K, rising Miniature Golf and Bike Rents--$300K
Millionaires' Resort, 1880s Private club for Rockefellers,Pulitzers, Morgans
Seasonal residences with full time year round staff
View of museum Programs offered
History Museum, free Guided jitney tours $ Walking tours Retail in small
buildings Turtle Center $ Limited historic house
tours $ Adding more
programs
• Leased from JIA
• JIA gets income from on site concessions
• Full service resort
• May assume operations of unused cottages as B&Bs
• Centerpiece of NHL District
•
Collection of large mansions underutilized
NHL area large with high landscape upkeep
Thinking of adaptive reuse
Beach on Atlantic side Wide variety of assets
65% must be kept natural
Resources:◦ Trees, dunes, beaches,◦ ocean, flora and fauna,
coastal and deep sea fishing, crabbing
Bike Trails Nature Hiking Trails Swimming, Surfing Marina Camping and RV Park Picnic Areas Pier Fishing and Deep Sea Charters Small Cruise Line Port Annual Events—Wild Shrimp Festival
Simple facilities, popularRepeat campers get signs
Visitors need more diverse experiences◦ More educational activities
Sea Turtle Center, 2007 Expanded historic programs in and outside NHL Eco tour activities Use flora and fauna to teach—wildlife book
◦ More variety in recreational programs Canoe-Kayak rentals Electric cart rentals Balloon Rides?
◦ Market Jekyll as a “Package” of experiences
Enhance educational experiences:◦ Walking tours/signs◦ Sea Turtle Center◦ Eco education◦ Historic Interpretation
outside NHL area Canoe/Kayak
Rentals Upgrade one golf
course
Blair Chapel in NHL New Programs in works
Weddings Seafood Festival Beach Music Festival Turtle Festival Christmas Tours Family Weekends Golf Tournaments Packages
Income from all JIA operations support mission◦ Overall operations must support social mission◦ Nature and culture not profit centers per se
Foundation fund raising◦ Natural, cultural and educational projects
Special Events—pay to play
Parking fees—Public shares stewardship role
Historic Cottage Walking Tour Signage
Beach ADA Beach access ramp
High public acceptance
Gives visitors a sense of ownership
JIA cooperates with state in signage
Beach signage
Diversity of income sources=critical
Set Design Standards early
Keep up with market trends
Customer Service creates returns
Destination sites offer variety
Nature and History are GREAT assets