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Jean-Pierre Brocart
Incubateur National Belle de Mai
Incubation of Technological and Innovative Business
International Winter School
Alexandrie 22-24 novembre 2010
www.belledemai.org
30 Incubators
• 27 generalists Incubators
• 2 bio-incubators - Eurasanté and Paris Biotech
• 1 I C Technologies & National Incubator
- Belle de Mai • Financed by the Research Ministry,
with European Funds, Locals Collectivities, Universities, and sometimes by Industrials Networks.
• All incubators are federated in the RETIS Network.
The French Incubators Program : since 1999
International Winter School
Alexandrie 22-24 novembre 2010
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
International Winter School
Alexandrie 22-24 novembre 2010
DOM-TOM
• Belle de Mai Incubator select only projects in the ICT and innovations useful
• Founder Members are the 4 universities of Region PACA, Industrials Network, and CEO Union
• Belle de Mai has it owner invest fund ( 1 million euros/year)
• Financed like other incubators, but with Industrials networks, business angels, and financial return of start-up incubated.
• Belle de Mai is a private corporation (association), with a public/private invest fund, but managed by Incubator himself.
• We are 5 technologicals and business ingineers in the team
• And also 3 Knowledge Angels
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
87Enterprises created
18Projects in incubation
106Projects with act signed
153Projects validated
International Winter School
Alexandrie 22-24 novembre 2010
www.paca-incubateurs.com
Success rate after 5 years 85%
Jobs created 620
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
I - Road Map Model to incubate innovative project
II – The Incubation Business Plan
International Winter School
Alexandrie 22-24 novembre 2010
Incubation of Technological and Innovative Business
From idea to creation
I - Road Map Model to incubate innovative project
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Before-Incubation
Validation project
- Product, service
- Market
- Creator
Act SignedIdea
Market Place
Idea
Technologies,usefuls
Entrepreneurial
validationCreator
Researchof teamNational employment
agency
Industrials Network Nationals Services
IndependentExperts
Business Validation
Valorisation Dpt
Specialists of domain
Labs
Technical centers
Industries
Technological Validation
ValorisationServices
IndependentExperts
Industrials Network Nationals Services
IndependentExperts
Business Validation
Valorisation Dpt
Specialists of domainIndustrials Network Nationals
Services
IndependentExperts
Business Validation
Valorisation Dpt
Specialists of domain
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
IIndustrial Strategiy Marketing Strategy
Business Model Industrial Prototype
Research&Development Business Market
Communication Plan Certification / Homologation
Industrialisation Sales Plan
Invest research
Organisation Plan Business Plan
INCUBATION IP protect Formation
Incubation platforms
Idea
Validation project & Act signed product OK, market OK, Creator OK
Business ok
Creator Before Incubation
The road mapof the creation
Lower Act
Financial development
Management CREATION
Business starting Industrial starting
Enployment Personnal time
Indu
stria
l
Produ
ctio
nFi
nanc
ial
Man
agem
ent
Sales
Devel
opm
ent
Com
mun
icat
ion
Devel
opm
ent
Start-Up
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Project Manager
Incubation
Office Services
Incubation platform
Incubators Laboratories
Business Centers
Business & Techno services
Incubator Valo Center
Financial
Personal MoneyLove
Money
Incubator State
Private
Experts
Marketing
Business
Intellectual property
Strategies
Industrial product
Lower
Financial
Communication
Contents & Knoledge
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
PRE-INCUBATION0 à 20 K€ : OSEO, Incubator Love Money,...
Before INCUBATION
1st Difficulty financment150 to 300 K€
2nd Difficulty financment250 to 750 K€
30 à 100 K€ : Incubator, National Technologic Start-up Awards, OSEO, a few BA & Banks
INCUBATION
INCUBATION
INVEST
• Invest fund • Business Angels
• Prêts d ’honneur PACA Entreprendre, Conseil Régional, Plate-formes,...
50 à 500 K€
CREATION
Temps
Financial
Needs
Venture Capital
•Venture Capital •Major Business Angels
>750 K€
DEVELOPMENT
CAPITAL DEVELOPMENT
> 1000 K€• Cap. Dév.
BA, OSEO
100 à 300 K€
National Technologic
Awards
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
I - Road Map Model to incubate innovative project
II – The Incubation Business Plan
International Winter School
Alexandrie 22-24 novembre 2010
Incubation of Technological and Innovative Business
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
What is an Incubation Business Plan ?
• It's a global strategic plan
• Presents all targets to win
• It's describe step by step ways to get targets with time limited, research team, financials & industrials partners,... and so on
• It's the register of all decisions, choices, validated by the future manager.
II – The Incubation Business Plan
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Why an Incubation Business Plan ?
• It's the major document of the project.
• It's the write document to know & learn the story project
• It's a very special tool for Incubator team
To verified decisions
To get financial&industrial partnerships
To secure the start-up and the creator to get initials targets.
• Without business plan , the project loose time, energy, and money.
II – The Incubation Business Plan
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
What are the more important questions in the IBP
• What's my activity sphere?
• What's my market place? • Who will my customers? • Who will my futures partners? • What's my sales strategies? • How many money i preview to start my enterprise? • What are the managements and economics rules? • When the IBP must be reviewed and modified? • Where and when can i fund some help to answer.
II – The Incubation Business Plan
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
When the IBP must be create ?
• As soon as possible. At the beginning of incubation.
• The IBP is review all the time until decision to save actual version
• This process continue with a new incremental version, and so on.
• There is no final version
II – The Incubation Business Plan
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
Who write the IBP?
• The project manager is the chief redactor but not the only writer
• Partners, lowers, experts, business man, incubator team,..can help team manager.
• When a new version of IBP is write, it's important that others persons read it.
II – The Incubation Business Plan
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
The Innovation Product/Service
Write the basic description of the innovation
Write the innovation place between incubated enterprise and all the others in the same field
What are concurrencies advantages ?
Give some informations about patent.
II – The Incubation Business Plans
Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart
From the last version of IBP to the first version of Business Plan
The IBP is the principal document to create the Business Plan
All informations are writed in the IBP
All questions are writed and almost all answers too.
The creator is ready to his first invest meeting
II – The Incubation Business Plans
Jean-Pierre Brocart
Incubateur NationalBelle de Mai
Thank you for your attention
International Winter School
Alexandrie 22-24 novembre 2010
www.belledemai.org