JD.com Overview

Sustained, Rapid Growth

2012 2013 2014 2015 2016 2017 2018

Rapid Growth in GMV in Last Seven Years*

136.1

billion87.9

billion

12.6

billion

22.2

billion

44.1

billion

USD

Source: JD.com financial reports

*GMV calculated based on definition of largest industry peer; All exchange rates are calculated at the December 31, 2018 rate of 6.88:1

• China’s largest retailer, online or offline

• First Chinese internet company to make the Fortune

Global 200 list

• Strict “zero-tolerance” policy toward counterfeit goods.

Customers trust JD because the brand is a guarantee of

authenticity187.6

billion

243.0

billion

JD.com Has Achieved Sustained and Rapid Growth

GMV has been growing at Over

150% CAGR in last 12 years

(US$ billion)

199.1

144.5

93.3

46.8

23.513.4

170.9

2018 Q1~Q3

201420132012 201720162015

Note: GMV is defined as the total value of all orders for products and services placed in the company’s online direct sales business and on the company’s online marketplaces, regardless of whether the goods are sold or delivered or whether the goods are returned. GMV includes shipping charges paid by buyers to sellers and excludes certain transactions over certain amounts that are comparable to the disclosed parameters in GMV definition by our major industry peer.Source: Filings, earnings release.

Rapid Growth in GMV in Last Six Years

Net Revenue $67.2 Bn Active Users ~305 Mn

Merchants ~200k Employees >170k

• China’s largest frozen and chilled e-commerce warehousing and delivery

network

Trusted by Discerning Consumers

• China’s largest retailer of consumer electronics and home appliances

• The most trusted fashion and lifestyle online shopping platform for

top brands

• The preferred shopping platform for home and life – providing the

highest quality home furnishings, household products and services

• China’s largest supermarket online or offline; top seller of baby products,

imported milk and cereal; top online seller of coffee, Chinese liquor, male

skincare products and more

Unparalleled Speed

• The only e-commerce platform in the world to provide

small-to-medium sized warehousing, oversized

warehousing, cross border, cold chain delivery,

frozen and chilled warehousing facilities, B2B and

crowdsourcing logistics

• Largest e-commerce logistics infrastructure in China

covering 99% of the country’s population

• JD.com has achieved rates of approximately 90% of

orders being delivered same- or next-day

Compelling logistics experience with broadest consumer reach in China

Cities with fulfillment centers (7)

Cities with bulky item warehouses (66)

Cities with front distribution centers (28)

Cities with new front distribution centers built after IPO (22)

Fulfilment Centers 7 cities

Front Distribution Centers 28 cities

Warehouses 550+ warehouses

GFA ~ 11.9 million sq.m.

Self-built Mega Warehouses 15 projects in 10 cities

Geographic Coverage

Almost allcounties & districts in China

Nationwide Warehouse Network & Last-mile Reach (1)

Rapid Expansion & Best-in-Class Fulfillment Capabilities (1)

Provides best-in-class customer experience.

Jinan

Shenyang

Shanghai

Wuhan

Xi’anNanjing

Beijing

Qingdao

Zhengzhou

Xiamen

Chongqing

Chengdu

Guangzhou

Urumuqi

Hefei

Kunming

Nanning

Harbin

Changsha

Suqian National Customer Service Center

Customer Service Center

Dalian

Fuzhou

Foshan

Guiyang

Hangzhou

Jinhua

Lanzhou

NanchangNanchong

Ningbo

Taiyuan

Suzhou

Shijiazhuang

Tianjin

Xiangyang

Yinchuan

Changchun

Weifang

Mianyang

Nantong

Hohhot

Haikou

Liuzhou

Tangshan

Wenzhou

Shantou

Zhumadian

Zigong

Jining

Luoyang

Hengyang

Jinzhou

Lhasa

Handan

Maoming

Jingzhou

Huizhou

Ezhou

Hebi

(1) Note：Map and data as of Sep 30, 2018.

Strategic Partnerships

March, 2014

• Reaches over 1 billion

Chinese consumers

through partnership with

Tencent

• Helps brands leverage the

most comprehensive

social + commerce

targeted marketing

program based on big data

• Over 80% of orders placed

through mobile

June, 2016

• Over 270 Walmart stores in

China have a presence on

Dada-JD Daojia, JD.com's

joint venture for instant

delivery.

• Integrated inventory helps

improve delivery efficiency

for customers, optimizes

delivery routes for JD and

increases Walmart’s

inventory turnover rate

June, 2018

• Collaborates on a range of

strategic initiatives,

including joint

development of retail

solutions in regions

around the world

• Explores the creation of

next-generation retail

infrastructure solutions

Enhanced Mobile Engagement through Tencent Partnership

During December

2017

Smart device

MAU of QQ (1)

Combined MAU of

Weixin & WeChat (1)

WechatLaunched inJune 2014

Mobile QQLaunched inAugust 2014

683 mm 989 mm

Level-1 Access Points LaunchedSignificant User Traffic

Provides merchants with innovative mobile marketing solutions

Advanced online tools

More precise targeted marketing

Deeper brand recognition

Increasing return on marketing

Mobile Marketing Partnership

Announced inOctober 2015

Primary and easy access to JD’s e-commerce services on WeChat and QQ

JD & Walmart: Boosting tremendous growth for Walmart

• Walmart Flagship Store

• Sam’s Club Flagship Store

• Global Purchasing Store

• JDDJ & DaDa O2O Platform

• JD-Walmart Project

• JD & Sam’s Club Membership

Program

• Joint Promotional Events

• Joint Fulfillment

• B2B Procurement

1.5 Billion

Sales from JD Platforms1

40%

Incremental Growth in China

15 Million

Orders from JD Platforms

(1) Note: Include JDDJ platform, Walmart Flagship Store, Sam’s Club Flagship Store and Global Purchasing Store

Online Stores

O2O

Membership

Future

The Future: Boundaryless Retail

JD is developing cutting-edge technology

solutions that enable consumers to buy

whatever they want, whenever and wherever

they want it. Now, it is also opening its

technology and infrastructure to brands,

retailers and other industries as part of its

“Retail as a Service” strategy.

The future of JD: Retail as a service

Retail as a service Retail= + Retail Infrastructure

“customer-centric, technology-driven”

Want to do

Could do Able to do

Retail

Infrastructure

JD’s global footprint

JD.com

Brings Chinese brands to

overseas Chinese and

Chinese nationals living

abroad

JD.ID

First JD global site and top rated

ecommerce platform in Indonesia

JOYBUY.COM

Provides consumers from over

200 countries and regions with

access to high quality global

products

JD.RU

JD.RU serves over

300 million

consumers from CIS

region

JD.CO.TH

A joint venture with Central

Group in Thailand, to be

launched in Q2, 2018

JOYBUY.ES

Servers over 400 million

Spanish consumers

Company begins

developing its own

logistics network.

2007

Following SARS

epidemic, online

business launches.

Largest Nasdaq IPO

of the year (ticker

“JD”).

Tencent becomes a

strategic partner.

Start offering logistics

service to third-party

merchants.

JD begins covering all

consumer categories.

Starts as brick-and-

mortar electronics

shop in Beijing.

JD launches marketplace

for third-party sellers.

1998 2004 2008 2010 2014 2015 2016

Our Milestones

Walmart becomes a

strategic partner.

First e-commerce

company in the world

to deploy delivery

drones.

2017 2018

JD Announces

establishment of JD

Logistics Business

Group.

Google becomes a

strategic partner.

THANK YOU

Twitter: @JD_Corporate

JD Worldwide

Chinese Consumers: Embracing Cross-Border E-commerce

60 147412

7441,113

1,613

2,183

2,824

3,556

145%

181%

81%

50% 45% 35% 29% 26%

2013 2014 2015 2016 2017 2018E 2019E 2020E 2021E

Cross-Border E-commerce Retail Sales in China

Retail Sales (Billion RMB) Growth Rate

Rising Stage Boosting Stage Shuffle Stage Stable Development Stage

Source: :iResearch.

Trust

Better

With enormous growth in Chinese

consumers’ spending power, high

quality products made overseas are

becoming consumer favorites.

Policy

Easier

Specialized regulatory policies

reduce import barriers and provide

more flexible channels for overseas

brands to enter China.

Cost

Cheaper

Simplified supply chain

requirements and preferential tax

policies reduce the cost of entering

the Chinese market.

Foundation of Cross-Border E-commerce in China

Traditional Import Trading Cross-Border EC

Legal Entity Chinese local business Overseas business

Trademark and IP Requirements Chinese local registration Overseas registration only

Regulation / PolicyRegarded as bulk goods

with CFDA requirements

Regarded as personal articles

with no CFDA requirements

Tax Tariff + GST + VAT （GST + VAT）*70%（No Tariff）

Business complexity

Products to distributor,

then to exporters,

then to importers,

then to Chinese local distributors

Products sold directly to Chinese

consumers from overseas

Lead time for initiating business At least one year Three months

Appendix: Comparison Between General Trade and Cross-Border E-Commerce

JD Worldwide

• Launched in April 2015, JD Worldwide is a leading cross-

border e-commerce platform in China

• In September 2016, JD Worldwide opens its cross-border

logistics service to third party merchants on its platform

• In August 2017, JD Worldwide created a new super promotion

event called Haitun Day

10M SKUs

70 Countries

20,000 Brands

Beauty

ElectronicsHousehold Goods

Global retailers

Personal CareAuto

Accessories

Fashion

Food & Health

Supplement

Direct sales+

Marketplace

Shopping Without Borders

JD Worldwide Provides a Full Range of

Categories and a Flexible Business Model

Baby & Maternal

Import Bonded Warehouse

Suppliers

sea freight

air freight JD’s Domestic

Bonded Warehouse

JD’s domestics

logistics networks

Export

DeclarationChina

Customs

overseas delivery

JD’s Overseas

Transfer Center

Orders delivered within 1~5 days

Short Delivery Time

Low Logistics Cost

High Inventory Pressure

Suitable for FMCG

import

declaratio

n

Import Bonded Warehouse - stock up foreign goods in JD’s domestic bonded warehouse

Customers

JD’s Fully-Owned Bonded Warehouses / Port of Entry

- Guangzhou

- Chongqing

- Shanghai

- Hangzhou

- Ningbo

- Zhengzhou

- Tianjin

And more warehouses will be built……

Overseas Direct Delivery Service

JD’s Overseas

Warehouse

air freight

CustomersExport

DeclarationImport

Declaration

road freight (HK-GZ)

Orders delivered within 3~10days

Low Inventory Pressure

Longer Delivery Time

Higher Logistics Cost

Suits for Long-tail Goods and Luxury

Overseas Direct Delivery Service - stock up on foreign goods in JD’s overseas warehouse

Suppliers

overseas delivery

JD’s domestic

delivery networks

Direct Delivery Routes

Partners From Around the World

Thank You