Embed Size (px)
Citation preview
Journalism & Communications
Dept. By Dallin Craven
Goals:
●Increase engagement on all platforms
●Produce more content more often
●Reach the right audiences (students, potential students, etc.)
●Department does well during events, would like to do as well outside of events
●Increase amount of followers by 25 across all platforms
Audit of Followers
September 1st, 2016
Facebook:
● 240 followers
Twitter:
● 543 followers
Instagram:
● 158 followers
Today
Facebook:
● 263 followers (23 new)
Twitter:
● 591 followers (48 new)
● 187 followers (29 new)
Facebook posts
● Tim Brown’s interview series
● Series had consistent reach
○ Ranging from 108 - 327 people reached
● The video also performed well
Facebook posts
● Posts without pictures don’t perform well
● Could be because Facebook algorithms like pictures and videos better
● Could be it doesn’t catch people’s attention fast enough.
This one performed better than most, but still didn’t reach many people.
Facebook Demographics
● Most of our audience is Female
● Most live in Logan
● Large portion is between ages 18-24
Why Facebook?
●Facebook is the biggest social media site there is
●Great place to share content that can’t be put into 140 characters
●Most of our target audience will have a Facebook profile
Instagram posts
● #FacultyFriday performed well on Instagram
○ Getting about 30 likes per faculty member
○ Showed a fun side of the faculty
Instagram posts
● Instagram is a great platform to showcase faculty and students in a light-hearted way
● Most posts got the same amount of likes (around 30)
○ Some had more comments than others, though
Why Instagram?
●Great place to show off your brand visually
●Easy to connect with your audience and influencers○ Via likes, mentions, tags and comments
●Appropriate hashtags can increase your visibility and help you reach the right audience
Twitter posts
● Trending hashtags got the most impressions
● Humorous tweets got more engagement on average
Twitter posts
● Posts that students could relate to performed well
● The ones that performed best were the ones with a photo or gif
Twitter posts
● Tweeting at someone has the potential of boosting engagement
● Relevant hashtags that have a national reach are GOLD
Twitter posts
● Tried creating a branded hashtag for national journalism day
○ #ReportYourDay
● Performed much better on Twitter than any other platform
Twitter demographics
● Fairly equal in terms of gender
● 86% of audience is between the ages of 18 - 34
Why Twitter?
●Great place to share content quickly
●Easy to connect with your audience and other organizations
●Hashtags help you become more discoverable on a larger scale○ From our experience, this semester, it is the easiest place to gain traction with a
branded hashtag
Suggestions
●Know your audience and post relevant content on the right platforms
○ Facebook: information, job postings and events
○ Instagram: Department highlights and visually stimulating material
○ Twitter: school info and trend jack on national hashtags
●Post consistently○ But, not too much
●Plan out posts and have someone monitor what is being posted
Questions?
