JCDECAUX OVERVIEW - continentaloutdoor.com · at end of December 2015 –Cities with population > 10 000 inhab 5 Everyday, JCDecaux reaches 390 million people 75+ countries 4,435

Multi-Screening Opportunities

Digitised Environment

Interactivity & Engagement

Flexible network offering

JCDECAUX OVERVIEW

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JCDecaux, A GLOBAL LEADER

N°1 OUTDOOR ADVERTISING COMPANY WORLDWIDE

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Nº1 WORLDWIDE IN OUTDOOR ADVERTISING

Self-service bicycles

Nº1 worldwide

Airportadvertising

Nº1 worldwide

Transportadvertising

Nº1 worldwide

Street Furniture

Nº1 worldwide

Billboard advertising

Nº1 in Europe &

Africa

JCDecaux, A UNIQUE POSITION

5at end of December 2015 – Cities with population > 10 000 inhab

Everyday, JCDecaux reaches 390 million people

75+ countries

4,435 cities

€3.2 billion turnover

12,850 employees

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Legend

No presence

JCDecaux presence

JCDecaux AFRICA

GAUTRAIN COMMUTER PROFILEEngaging with a connected commuter

8

35,6M

Dwell time in the Gautrain

approx.

A BUSY PLACE

A WAITING PLACE

100%

A DIGITAL PLACE

Passengers in 2015

30min

Digitized screens

GAUTRAIN

Source : Gautrain Passenger Statistics

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LSM 7-10 Business traveller Frequent flyerShopper

13MPassengers

37%Passengers

3MPassengers

9%Passengers

7MPassengers

21%Passengers

WHO ARE GAUTRAIN PASSENGERS ?

11MPassengers

33%Passengers

Source : Gautrain Passenger Statistics; The Catalyst

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MORE CONNECTED &

MULTI-SCREENING PASSENGERS

Source: TGISA 2014B/2015A 15437 (Internal) – Weighted to the Population

Internet users use 3 screens - laptop, mobile and tablet -

to connect to the Internet

47%

69%Internet users connect throughtheir mobile phones

0

1

2

3

4

5

6

7

8

2013 2017

Content consumption in smartphone use and TV

Smartphone TV

(Minutes)

Source: Yahoo! (2015). A day in the life of a media consumer

Mobile use is increasing

OOH lead medium OOH campaign

Sea

rche

s fo

r Abs

olut

Mia

mi

Source: Google Insights- ABSOLUT MIAMI

OOH drives mobile search

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A DIGITALLY CONNECTED ENVIRONMENT

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And reach your target market !

ALLOW YOURSELF THE LUXURY OF

IMMERSING IN A PREMIUM ENVIRONMENT,

WHERE ADVERTISING PRESSURE IS CONTROLLED

LSM 7-10 Business traveller Frequent flyerShopper

Source : Gautrain Passenger Statistics; The Catalyst

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Digitised screens112+

Entry and Exitsof all Gautrain Stations

passengers covered approx.

35,6M

of communication12 months

Source : Gautrain Passenger Statistics

BROAD COVERAGE OF DIGITAL NETWORKS TO REACH GAUTRAIN PASSENGERS ON THE MOVE

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GAUTRAIN DIGITAL NETWORKS

1:Gautrain Digital Escalators

• Ownership

• Flexible

• Impactful

• Brand building medium

Sandton Station

Rosebank station

Stats• 4 escalators.• 10 x 27 inch screens per escalator.• Meaning a total of 40 screens at Rosebank station.

Park station

Stats• 2 escalators.• 12 x 27 inch screens per escalator.• Meaning a total of 24 screens at Park station.

Gautrain Escalators– Artwork specs

Animated Artwork

Pixels: 768 x 1366 pixels

92dpi

Portrait

15 seconds

File format: .wmv

25 Frames per second

Bit rate: 3600kbps

Static Artwork

Pixels: 768 x 1366 pixels

150dpi

Portrait

File format: .jpg

2: Information PODs

• Passenger information displays

• Advertising

• HD touch screen kiosks

• Share of Voice

• Interactivity and Engaging

• Tactical

• Creates awareness

• Immediate call to action

25

Information PODsTouch Screen Kiosks

• 25 x 55’’ HD touch screens

• 10 x Gautrain stations

• Mix of advertising and, via the touch screen, passenger information

• Route Map information, Fare information, Timetable information and Bus route and timetable information

Information PODs

Site no. Double-sided Single-sided 02-side lightbox

PARK 163970 1 1

ROSEBANK 163963 1 2 1

SANDTON 163964 1 3

MARLBORO 163962 1

MIDRAND 163957 1 1

CENTURION 163965 2

PRETORIA 163966 1

HATFIELD 163967 1

RHODESFIELD 163969 1

OR TAMBO 163971 1 1

Totals 5 10 5

Information PODsTouch screen Kiosks

Double-sided Kiosk, incorporating back-to-back 55 inch portrait touchscreens

Double Sided

Information PODsTouch screen Kiosks

Single Sided

Sandton – Concourse

Station main entrance & exit

Paid concourse

Unpaid concourse

Ticket Office

Two Single-sided Touchscreen Kiosks Two Kiosks, highly

visible at what is the main entrance to Sandton station

Sandton - Platforms B8A & B8B

PLATFORM B8A:Trains to Midrand, Centurion, Pretoria& Hatfield

PLATFORM B8B:Trains to Rosebank & Park

Double-sided Touchscreen Kiosk

Location is freestanding, in a

prominent mid-way position between

Platforms B8A and B8B

PLATFORM B9:Trains to & from OR Tambo

Sandton - Platform B9 (Airport link)

Single-sided Touchscreen Kiosk Location is against the wall, near to

where passengers dwell waiting for the

Airport Line trains

Centurion – Platforms

PLATFORM B:Trains to Sandton

PLATFORM A:Trains to Pta & Hatfield

Single-sided Touchscreen Kiosk Location is on the

landing at the top of the escalator bringing

passengers up to Platform B

Single-sided Touchscreen Kiosk Location is on the

landing at the top of the escalator bringing

passengers up to Platform A

Hatfield - Concourse


Location is free-standing, in a

prominent position in the unpaid concourse

Marlboro - Concourse

PLATFORMS C&D:Trains between Sandton &OR Tambo

CONCOURSE

UPPER CONCOURSE

PLATFORMS A&B:Trains between Sandton andPretoria & Hatfield

Single-sided Touchscreen Kiosk (Lightbox on reverse side)

Location is free-standing, in a prominent position in the unpaid concourse

Midrand – Concourse andPlatforms

PLATFORM B:Trains to Sandton, Rosebank, Park& OR Tambo(via Marlboro)

CONCOURSE

LOWERCONCOURSE

PLATFORM A:Trains to Centurion,Pretoria &Hatfield


Location is free-standing, in a prominent position in the

unpaid concourse

Single-sided Touchscreen KioskLocation is on the landing at the

top of the escalator bringing passengers up to Platform A

Park - Concourse




Park - Platforms

PLATFORM AWorking Platform. Northbound Trains

TRAINS TERMINATE HERE

PLATFORM BTrains do not use this platform

Single-sided Touchscreen Kiosk

Location is against the wall, in a prominent

position where passengers dwell waiting for trains

Pretoria - Concourse

PLATFORM A:Trains to and from Sandton & Park

PLATFORM B:Trains to and from Hatfield




Rhodesfield - Concourse

CONCOURSE

PLATFORM A:Trains to ORTambo


PLATFORMS

Single-sided Touchscreen Kiosk (Lightbox on reverse

side)Location is free-standing, in a


Rosebank - Concourse



unpaid concourse



unpaid concourse

Rosebank - Platforms

PLATFORM A:Trains to Sandton

PLATFORM B:Trains to Park


Location is against the wall, in a prominent position on

Platform B


Location is against the wall, in a prominent position on

Platform A

OR Tambo – Concourse and Platforms

PLATFORM A:Trains to and from Sandton

Station entrance & exit to OR Tambo International Airport


Location is against the wall, in a prominent position near to

Platform A


(Lightbox on reverse side)High profile location near to entrance / exit to the station

Touchscreen Kiosks – Artwork specs

Video / Animation Static artwork

3: TV Information Network (GTV)

• Passenger Information Displays

• Advertising

• Content – News, Sport, Business

• Relevancy

• Reach across all 10 Gautrain

stations

• Entertaining

• Dynamic

• Immediate call to action

TV Information Network (GTV)

• 87 x 50’’ HD TV’s in total

• At all ten (10) Gautrain stations

• 76 x TV’s in high dwell time platform locations

• 11 x TV’s at Ticket Offices, also benefitting from dwell time

TV Information Network

Site no. Wall-mounted V-format

(nr Ticket Offices) (Double-sided)

PARK 164064 1 2

ROSEBANK 164059 2 8

SANDTON 164067 1 8

MARLBORO 164060 1 4

MIDRAND 164061 1 3

CENTURION 164068 1 3

PRETORIA 164063 1 2

HATFIELD 16466 1 4

RHODESFIELD 164062 1 2

OR TAMBO 164065 1 2

Totals 11 38

TV Information Network (GTV)

To left: Ticket Office TV

To right: V-Format (double-sided) TV’s in a typical platform location

GTV Template

Sandton – Concourse

126652-01

Station main entrance / exit

Paid concourse

Unpaid concourse

Ticket Office

Wall-mounted unit Above ticket vending

machines near to Ticket Office

Sandton - Platforms B8A & B8B

126652-01

PLATFORM B8A:Trains to Midrand, Centurion, Pretoria& Hatfield

PLATFORM B8B:Trains to Rosebank & Park

V-Format unitsThree units on Platform B8B

V-Format unitsThree units on Platform B8A

PLATFORM B9:Trains to & from OR Tambo

Sandton - Platform B9 (Airport link)

V-Format unitsTwo units on Platform B9

Centurion - Concourse



Centurion – Platforms


PLATFORM A:Trains to Pta & Hatfield

V-Format unitsTwo units on Platform B,

due to the high passenger numbers on this platform

V-Format unitOne unit on Platform A

Hatfield - Concourse



Hatfield - Platforms

Platform B

Platform A


V-Format unitsTwo on Platform A

V-Format unitsTwo on Platform B

Marlboro – Concourse and Platforms

PLATFORMS C&D:Trains between Sandton &OR Tambo

CONCOURSE

UPPER CONCOURSE

PLATFORMS A&B:Trains between Sandton andPretoria & Hatfield



V-Format unitsOne unit per

Platform

Midrand - Concourse


CONCOURSE

LOWERCONCOURSE

PLATFORM A:Trains to Centurion,Pretoria &Hatfield



V-Format unitOne unit on Platform A



Park - Concourse



Park - Platforms

PLATFORM AWorking Platform. Northbound Trains


PLATFORM BTrains do not use this platform

V-Format unitsTwo units located in the

middle of Platforms A and B

Pretoria – Platforms and Concourse

PLATFORM A:Trains to and from Sandton & Park

PLATFORM B:Trains to and from Hatfield

V-Format unitsTwo units located in the

middle of Platforms A and B



Rhodesfield – Platforms and Concourse

CONCOURSE

PLATFORM A:Trains to ORTambo






Rosebank - Concourse





V-Format unitsFour units on the

Concourse, due to the high passenger numbers

passing through this space

Rosebank - Platforms

PLATFORM A:Trains to Sandton

PLATFORM B:Trains to Park

V-Format unitsTwo units on

Platform B

V-Format unitsTwo units on Platform A

OR Tambo – Platforms and Concourse

PLATFORM A:Trains to and from Sandton

Station entrance & exit to OR Tambo International Airport

V-Format unitsTwo units on Platform A

Wall-mounted unit Next to Ticket Office

TV Display network – Artwork specs

Contact us

Darren McKinonHead of Sales – Agencies

Tel: (+27) 11 514 1668Fax: (+27) 11 514 1407Cell: (+27) 82 879 6300

Nicol Main Office Park2 Bruton Road

Bryanston

Documents

JCDECAUX OVERVIEW - continentaloutdoor.com · at end of December 2015 –Cities with population > 10 000 inhab 5 Everyday, JCDecaux reaches 390 million people 75+ countries 4,435