Cornerstone Partnership

Overview

Cornerstone Goals for the

Northeast Florida Region

Increase per capita income/wealth

Create higher paying jobs

Position area for the new economy

Increase and enhance the workforce

Expand the tax base

Encourage business and industry development

within the region

Grow without sacrificing quality in the

environment

Why Do ED Regionally? Partners vs. Competitors

More Resources

Creates Efficiencies

Combined Research

Prospects Demand It

More Opportunity for First Coast Counties

Jerry Mallot- PresidentHeadquarters

John Haley- SVP•Aviation & Aerospace

•Advanced Manufacturing

Mike Breen- Director •International

•Logistics & Transportation

•Information Technology

Cathy Chambers- VP•Financial Services

Broderick Green- S. Manager•Life Sciences

Melanie Moore- Senior Director

Tien Flowe- Coordinator•Research & Business Intelligence

CORNERSTONE MANAGEMENT ASSIGNMENTS

Key Elements of Partnership

Research

Marketing

Prospecting/Recruiting

Communications/Strategies

Closing the deal

Research

Demographics/Labor

Buildings/Real Estate

Targeted Industries

Specific Prospect Needs

Software for Prospect Management Website

Research – Commute Zone &

Labor Force Analysis Study

Ulrich Research

Labor Force within 20-, 40- and 60-Minute Commute Times

22 Employment Nodes Throughout Region

Study Components

Demographic Analysis

Maps

Phone Survey

Commute Zone / Labor Analysis

Study2004 Labor Force by Zone: 20 Minutes (green) =164,56740 Minutes (yellow) = 503,18660 Minutes (red) = 673,848

Online Properties Database

Online Properties DatabaseProperty Listings

Available Properties

Eastpark Business Center

Westside Industrial Park

Perimeter West Industrial Park

Hercules Building

Capital Plaza III

Cypress Point Business Park

Regional Programs

Bi-Monthly Partner Meetings

Prospects

Strategic Issues

County Visits

Regional ED Forums

Regional Issue Briefs

PROSPECT MANAGEMENT PROCESS

Lead / Prospect Intake

Prospect Classification

Initial Response

Sales Plan Development

Relationship Building

Follow Up

Initial Community /Site Visit

Subsequent Site /Prospect Visits

Negotiation

Announcement

Start Up

Existing BusinessRetention & Expansion

Cornerstone Marketing

Program

Marketing Philosophies

Research/Information-Based

Differentiation

Direct Contact when Possible

“Market” the Information

Never Assume they Know

Develop Relationships

The Most Important Sources of

Business

Marketing Program

Site Consultants

Enterprise Florida

Local Referrals

www.expandinjax.com

Site Consultant e-Newsletters

Direct Marketing to Targeted

Companies

Researched

Letter and Industry “Tip Sheets”

Follow Up

Project Manager Specialist

Business Missions, Conferences

& Trade Shows

CoreNet

IAMC

Sales Missions

EFI Missions

Trade Shows

2011 Cornerstone Budget

Business Recruitment/Expansion,

$1,710,875, 70%

Business Climate/Public Policy,

$276,567, 13.9%

Small Business/Entrepreneurship

Development, $178,297, 7.4%

Work Force Development, $396,417, 15%

Total Cornerstone 2011 Budget: $2,871,000

Recent Announcements

in Targeted Industries

Recent AnnouncementsHeadquartersCompany Name Employees

Adecco 100

Fidelity National Financial 200

I.B.A. (Ion Beam Applications) 50

InEnTec Chemical 10

Nemours Home Office 25

Pilot Pen 66

PSS World Medical 277

RailAmerica 95

Smurfit Stone 61

Recent AnnouncementsFinance & Insurance ServicesCompany Name Employees

CIT 300

Deutsche Bank 1,000

Digital Risk 300

Enhanced Recovery Corporation 274

EverBank 120

Fidelity Investments 1,200

Lender Processing Services (LPS) 600

Bank of America/Merrill Lynch 1,000

PNC Mortgage 200

Tax Defense Network 150

Recent AnnouncementsInformation Technology

Company Name Employees

AT&T Florida 266

BellSouth/AT&T 300

Blue Cross Blue Shield of Florida 60

Comcast 160

Meridian Development Center 27

Ultramatics 50

Web.com 139

WebEx 50

Recent AnnouncementsAdvanced Manufacturing

Company Name Employees

Florida Boilerplate 25

Gerdau Ameristeel 5

J.C. Renfroe & Sons 32

Oshkosh Truck 100

St. Johns Ship Building 73

Saft America 279

Recent AnnouncementsAviation & AerospaceCompany Name Employees

Airborne Tactical Advantage Company 60

Aviation Systems Engineering Company (ASEC)

10

AVMAX Montana Inc 100

Boeing Company 125

Capital Avionics 30

FlightStar Aircraft Services 350

SSE, Inc. 60

Recent AnnouncementsDistribution & LogisticsCompany Name Employees

Bridgestone Americas Tire Operations 250

COACH 80

Dr. Pepper-Cadbury Schweppes 40

ICS Logistics 90

Interline Brands 70

Mercedes-Benz 98

Michael’s 60

Mitsui O.S.K. Lines 200

Samsonite 53

Unilever USA 150

Volkswagen of America 60

Volvo/Mack Trucks 52

Wal-Mart Distribution 600

Company Name Employees

Bodytel 13

Eurofin Scientific 12

PSS World Medical 50

Ranbaxy Pharmaceuticals 12

Specialty Disease Management Services 40

W. Lorenz Surgical/Biomet Microfixation 20

Recent AnnouncementsLife Sciences

Factors for Our Success

Workforce Availability & Cost

Building & Sites

Quality of Life

Business Environment/Tax or Permitting

Regional Options

Incentives