JCC Association Annual Report 2009

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JCC Association Annual Report 2009 1

jcc associationof north americaannual report 2009


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2

2009:

a Y iv


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Ala P. Slw

CharAlla Fkelse

Presde

t bgg g, g y k g g.This was our attitude throughout 2009, a year dened by the most turbulent economicenvironment in decades. The crisis led us to seek innovative ways to enhance our services toJCCsat a time when they were needed most.

JCCs faced shrinking budgets, lagging philanthropy, tight funding, and an ultra-competitive

marketplace. We dedicated ourselves to providing every JCC with value every day, to helpthem streamline operations while maintaining their status as a major source of meaningfulJewish connection for many in their communities.

We began work on new Jewish vision for JCCs, the rst Movement-wide reassessment ofwhat Jewish means at the JCC in nearly two decades. At the same time we unveiled newways to bring Jewish learning and a vital Israel connection to JCCs.

We embraced new communications technology and new partnerships as we reinvented theway we deliver trainings and other professional development opportunities to JCC staff

throughout the continent.

Our Benchmarking project provided JCCs with invaluable data and specic steps to takeon the path to continuous improvement. And we made substantial innovations in ourservices that can have a direct impact on JCCs bottom line, from marketing consultationand DiscoverJCC.comour new continental web presence for all JCCsto new programofferings like the Lenny Krayzelburg JCC Swim Academy.

But perhaps most importantly, we began to develop and pursue a new strategic directionfor the JCC Movement, one that addresses the profound changes weve seen since theeconomic downturn began. We are confronting matters that the Jewish communityhas ignored for too long, and having conversations that we avoided in the past. Werequestioning the way we organize the communitys resources and the process we employ tomake decisions about community needs.

The goal of this new strategic thinking is to bring us to a different way of doing business andto exciting new partnerships, and ultimately to position JCCs as leaders and conveners intheir communities.

It is our hope that one day we will look back to the challenging year of 2009, and see that welaid the groundwork for a bright future for JCCs and the Jewish communities of North America.


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innovAtionS in:

jw VFor more than one hundred and fty years, the JCCMovement has nurtured dos pinteleh Yid, the spark of

Jewishness, in North American Jews. It has done so indifferent ways at different times. At the beginning of thetwentieth century, it helped Jewish immigrants adapt to their

new homeland; in the middle of the century, it followed thechildren of those immigrants to their new homes in the suburbs,

always supporting and enhancing their Jewish values and their loveof Israel. Approaching the end of the century, the JCC Movement

initiated a comprehensive renewal of Jewish education for adults thattransformed the JCCs into bazaars of Jewish culture and heritage. Now, we arerededicating ourselves to fanning that spark of Yiddishkeit and making surethat our JCCs are places where people nd themselves warmed and inspiredby the eternal ame of Jewish life.

2

We ceed a Jewsh vss

hk ak recsder JCCs

Jewsh mss a ew eraWith the day-to-day pressures of running large

organizations, especially under the burden of an

economic downturn, its easy for JCCs to push theirJewish mission aside and focus on immediate problems.

But the Jewish nature of a JCC and the Jewish

community it fosters are critical components of what

we do. Indeed, its why we do. To focus once more

on the JCCs Jewish mission, the md c

jw ed brought together academics, JCC

professionals, and religious leaders to think and talk

about what Jewish means at the JCC. This conversation

is not new, but it needs to begin again with eachgeneration, and weve started that most Jewish of

activities, the intellectual schmooze.

Rabb Mchael Melchr, frmer Kesse member ad israel

germe mser addressed israel Leadershp Semarparcpas he pc Usg ur vs Crea Dersy.


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Innovations in

Jewsh vs4

Breakg ew grud,we parered wh

JESnA help he

Jewsh cmmuy

egage famles wh

yug chldreFamilies with young children are

of paramount importance to the

entire Jewish community, and

collaboration is the key to maximizing

communal efforts to reach out

to them. We looked beyond the

traditional communal boundaries,

to establish a partnership with the

jw ed sv n

a (jesna). By combining

our respective areas of expertise, wehope to provide communities with

better ways to welcome, support, and

nurture families with young children,

and provide them with the meaningful

Jewish experiences that build stronger

connection to the Jewish community.

Working with JESNA, we are

developing three initial projects in

pursuit of this vision: a website that

will provide information to communal

leaders and Jewish early childhood

professionals, a conference for

Jewish early childhood directors,

and a demonstration project that

will create a system of Jewish

educational opportunities for

families with young children.

Camper sureyshws alue f israel

educa fr ees a

resde campsDo todays North American Jewish

teens have a love of Israel? Can

they explain the situation in Israel to

someone critical of the Jewish State?

According to new survey results, the

answer is more likely to be yesamong

JCC campers who have participated

in our teen Israel education program,

t Gd fy i:

Yisrael Sheli (my i). Now in

its second-year pilot, the program

provides exible and engaging

materials and training strategies to

JCC residential camps.

The survey of campers, conducted

by the f G. h-jcc

a r c, shows

that the program has a signicant

inuence on what the campers know

about Israel and how they feel toward

Israel. Post-program campers are

more likely to express curiosity about

and desire to visit Israel, and

perhaps most signicantlythey are

more likely to feel the pride in Israel

that is too important for us to take

for granted, and be able to advocate

on Israels behalf.

Geg creae: new

currculum uses israels

bra culural scee

egage adulsIsrael is a small country, but it seems

crammed full of painters, poets,musicians, lmmakers, songwriters,

dancers, and every other sort of

art maker.ARTzeinu (our land):

Discover Israel Through the Arts,

the newest unit in the Mandel

Center for Jewish Education adult-

engagement program jccjy:

ad jw lvg d lg,

examines the extraordinary richnessof Israeli arts and introduces adults

to an Israel they may not know.

Offered as a benet of afliation,

Journeys is designed to appeal to

that segment of the population that

has the time and curiosity to learn

more about Jewish culturethe folks

who will soon make up the largest

part of the Jewish community.

t beer sere Jewsh slders, were creag prable trahs fr ur rpsJewish military chaplains certied by JWB and lay leaders trained by JWB conduct services, lead Seders, and offer comfort

to Jewish personnel in the U.S. Armed Forces. But all too often, when conducting services, they are lacking the most

powerful, important and essential ritual object of Jewish life a Torah scroll. Jewish military chaplains asked us for Torahs

scrolls they could carry into the combat theater, so JWB Jewish Chaplains Council launched an initiative to commission

the writing of small, lightweight and fully-kosher Sifrei Torah (Torah scrolls). Its a mitzvah for every Jew to write or help

to write a Sefer Torah, and t o t gives the entire Jewish community the opportunity to fulll this sacred

obligation. We brought the sofer (scribe) and scroll to the Jewish Federations of North America General Assembly and

other communal gatherings, and hundreds of people have dedicated letters, words, even books of the Torah almost

enough to nish the rst Torah. Were bringing it to the JCCs of North America Biennial, where it will be completed, and

immediately beginning work on a second Torah.

Hear, O Israe

ARTzei:OuR lAndubmrt

Discover Israel Through the Arts


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Called to the Torah...in Iraq

i add leadg Haukkah, Passer ad

Hlcaus Remembrace Day serces hree

Mddle Eas cures ad a s frward-perag

bases, Rabb Sarah Schecher, a U.S. Ar Frce

chapla, fcaed a a trah dedca ceremy

ad a w adul bar ad ba mzahs whe she

was saed a J Base Balad, iraq.

JWB Jewsh Chaplas Cucl le her he Sefertrah, ad because f ha, w peple were able

make her dreams cme rue, Schecher says.

Bh he bar ad ba mzah had uusual famly

sres, whch hey shared wh he cgrega.

i he bar mzahs case, hs mm ded whe he

was s ad was jus much fr hs dad rase

hree ss hs w ad hae hem all celebrae

her becmg bar mzah.

i he case f he ba mzah, she was br Jewsh

ad rased by a Chrsa mher ad Jewsh

faher. Bh f hese yug peple sad hey grew

up kwg hey were Jewsh, bu fel smehg

mssg. Whe i leared ha we wuld hae a

Sefer trah here, i ld hem ha f hey waed, i

wuld each hem Hebrew, a few prayers ad hw

read frm he trah scrll, Schecher says, ad

we culd celebrae her adul bar ad ba mzahhere iraq. they eagerly agreed, ad fr hem,

he rag ad celebra was a dream cme

rue. i all happeed a j-serce base (ar

frce ad army) iraq, because f he presece f

a trah scrll.

Rabb Schecher, rgh, leads a prcess escrghe Sefer trah a J Base Balad, irag.

ACloserLook:JWB Jewish Chaplains Council

A prcess escrg he Sefer trah

a J Base Balad, iraq.


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innovAtionS in:

sv jcc

6

We knew that challenges arising from the countrys

economic condition would lead to unprecedenteddemand from JCCs for the services and expertise weprovide, so we challenged ourselves to develop newways to deliver services, programs, and expertise thathelp JCCs better serve their communities and buildmeaningful Jewish connections.

Challegg urseles

prde alue eery JCC

eery dayEver hear of a BHAG? Pronounced BEE-hag, it stands

for Big Hairy Audacious Goala term coined by

business gurus JIm Collins and Jerry Porras, who

dene it as an audacious 10-to-30-year goal to

progress towards an envisioned future. In 2009, we setourselves this BHAG:

pvd v vy jcc, vy dy.

Its not an easy goal, and not one we can achieve

overnight. But it challenges us to think strategically,

to pursue new ideas, and to develop initiatives and

services to help every JCC in North America fulll its

essential role in Jewish life.

Upgraded JCC Resurces se pus

aluable maerals a clck away,

geerag 20,000 page ews

s rs e mhsThe JCC Movement comprises more than 350 JCCs,

YM-YWHAs, and camp sites in the U.S. and Canada, run

by over 3,000 talented professionals, and guided by

over 10,000 dedicated volunteer leaders. The collectiveexperience of this group in operating and governing

JCCs and camps is an astonishing assetbut only if

it can be gathered, organized, and distributed to the

people who need it, when they need it. To move closer

to this ambitious goal, we began a major overhaul of

jcc r, our online repository of documents

and materials. We added and are improving a strong

search feature that will make it easier for JCC staff and

lay leaders to nd information ranging from sample

marketing plans and benchmarking ndings to our

governance manual and branding guidelines, as well asfree illustrations, photos, and ad templates. And most

importantlygood ideas from every corner of the

JCC Movement.

Hw address he ecmy was

he pc f he year. our ecmy

hle ffered hudreds f

suggessAs soon as the depth and breadth of the recession

became apparent, our md c ex

ld d mg began to gather

information and resources to help JCCs manage

the economic downturn. At rst daily, then several

times a week, the ey h went out to JCC

executives and lay leaders, advising them on credit

lines, loan practices, membership retention, marketinginitiatives, staff policy, fundraising, and many other


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aspects of JCC operations. We heard

from grateful board members how

pertinent the information was, and

executive directors reported how

often they used the Hotline at board

and committee meetings to nd

solutions. Now that the crisis has

eased somewhat and it isnt published

as often, the Hotline is available andsearchable on JCC Resources.

our asssace helped

JCC camps weaher a

peal pademc

2009: H1n1

JCC summer camps from Montrealto California share many of the

same challenges each year, from

recruiting counselors to building

Jewish memories that last a lifetime.

In 2009, our camps faced a new

challenge: how to handle the H1N1

virus sweeping the continent.

Our campers and counselors were

particularly at risk. We knew camp

staff would be working double-time

to run the camps while protecting

the health of their constituents, so

we provided them with the most

valuable safefuard against an

outbreakinformation.

Using our contacts with other

camping movements and at the

Centers for Disease Control, we

gathered recommendations, and got

best practice ideas rapidly to camp

staff. As the situation unfolded, we

connected JCC camps with each

other via conference calls. Working

together, we were able to minimize

the effect of H1N1 on JCC campscontinent-wide.

new mdel f serce

early chldhd

deparmes leads

dzes f se

ss ad dreccsulasTo augment the distance learning

opportunities we offered early

childhood educators in 2009, we

also remodeled our service plan to

dramatically increase the number

and frequency of on-site visits.

Mark Horowitz, director of early

childhood education, visited nearly

fty EC sites in person, holding

face-to-face meetings to buildrelationships with JCC staff, to get

to know the challenges they face,

and to share with them the latest

developments in the eld.

In addition to consulting on the

traditional professional issues of

working with young children, Mark

also focused on Jewish vision,

helping JCCs develop the idea of theEC center as a place built around a

foundation of Jewish values made

visible to children, and incorporated

into daily life.

the cmplee Ecmy Hle150 messages full f deas help JCCs addressecmc challegess aalable fr dwlad a JCC Resurces. vs www.jcca.rg.


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8

Whe Rad Felds rs csdered akg he

jb f c-char f he JCC Maccab Games

Sa Fracsc, she was sure she culd swg

. i was a lg-erm cmmme, she says, bu i le skg my eeh a bg plag effr. A

member f he JCC f Sa Fracscs bard f drecrs, Rad sered he feasbly cmmee ha

dd a l f he adace wrk. our JCC s smack he mddle f he cy, wh a small fpr, Rad

says, s here was ccer abu parkg ad sprs eues. Sce Sa Fracscs husg sck s much

smaller ad mre cmpac ha her cmmues, he cmmee wrred wheher heyd be able

huse all he ahlees. tha was a huge effr, Rad says, bu hey fud alms 500 hmes hs.

She k fur nrh Carla ees (e f whm was her cllege rmmaes s) her w hme,

ad her s shlepped hs maress dwsars s he bys culd all sleep he same area.

the Games cmmee wrked u arragemes fr eues wh her sus such as he

Uersy f Sa Fracsc ad wh he mucpaly. i her wrk as a lmmaker ad prducer, Rad had

eperece dealg wh dffere ageces. ths was a l lke a meda prduc, wh a l f mg

pars, she says, addg ha here were 43 separae cmmees. i wrked wh a faasc eam. We had

remedus suppr frm he saff. i was a grea grup f really smar ad cmmed dduals.

the cmmuy-buldg aspec f he prjec became clear he week befre he kds shwed up,

Rad says; ured a real bdg eperece. Yud g he grcery sre, ad yud mee

peple shppg fr her ahlees. there were spaeus gahergs whereer yu we was a

ga shared eperece. nw Rad chars he JCC Maccab Games legacy cmmee. is a gg

prcess, cug hk f ways egage he may peple wh came u.

ACloserLook:JCC Maccabi Games

I love sinking myteeth into a big

planning eort.

JCC Maccabi Games 2009:

Host Communities:

San Antonio, TX

San Francisco, CAMid-Westchester, NY

3809 Participating Athletes

rom the USA, Canada,

UK, Mexico, Venezuela,

Guatemala & Israel.

t jcc mb G bw jcc a d mb usa, mb cd, d mb Wd u.


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innovAtionS in:

mkg jcc lg ab

Across the JCC Movement, tightened budgets threatened to putstaff development and learning opportunities out of reachprecisely when they were needed most.

We responded with a variety of new approaches to bring moretraining to more people than ever before.

Web-sreamed vrual Kadmah

cferece brgs w days f

rag ad spra A

Ehcal Sar educars fur

me zesIn the past, we held two in-person Kd

c* a year, one on each coast, but to avoidprohibitive travel costs for participants this year, we

devised a new form of virtual conference that made the

teaching, bonding, and morale-building of a Kadimah

Conference accessible to JCCs everywhere.

The new Virtual Kadimah was an ambitious event held

simultaneously over four time zones. The primary

conference was held with 30 participants in our New York

ofce, and was streamed live to each participating JCC,

which conducted its own simultaneous mini-conference,

breaking up into small groups and learning pairs. The

whole group would virtually reconvene after 20 minutes torecap and discuss, with remote participants contributing

their input in real-time, through an interactive chat feature.

Leaders of the local conferences were trained before the

event on the technology involved, and how to prepare the

conference room to make a physical space that inspires

learning. This innovative format saved money for JCCs, and

allowed many more staff to participate than in the past.

new regal prfessalcfereces reduce cs barrer,

brg eper rag pprues

JCC saffThe tough economy made us rethink our traditional

professional training program and come up with

something more affordable and more efcient. Our

solution was to bring the training directly to the audience.Forty JCCs sent almost 300 professionals to four regional

Le-sreamg cfereces made dsace learg feel

s dsa. Pcured: A Ehcal Sar cferece fr

Early Chldhd educars.

*An Ethical Starts Kd c (Kadimah meaning Forward! in Hebrew) is the initial training for directors, teachers, and Jewisheducators in how An Ethical Start is integrated into the school community.


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Innovations in

teachg & trag10

conferences to learn at a much lowercost. We also held three retreats in

different parts of the country so our

JCC executive staff could continue to

grow and develop while they stayed

close to home.

Parerg wh he

Ahlec Busess

Cferece brg

a JCC-specc era

day f leargadreduced cferece

feesfr JCCparcpas

Too good a deal to pass upthatwas the special arrangement we

made with the a B

c to offer a full day of

JCC-focused programming before

ABC at a lower rate than attending

the meeting alone. JCC professionals

grabbed the opportunity to learn how

to make their full range of wellness

offerings even more attractive to

their communities, and we were

excited to extend our professional

development services to JCCs.

Le-sreamed

cferece pars

deelpme epers

ad JCC FRD saff frfull day f dea-sharg

fudrasg a

dw ecmyThe challenges engendered by the

unpredictible economic environment

have been particularly daunting

for fundraisers. JCC fundraising

professionals were hungry for

information this year, and looking toconnect with colleagues to compare

notes on the situation. We knew

we needed to nd a new way to

bring them together, and to provide

them with information from outside

expertsbut it all had to happen

with no budget, and at minimal cost

to attendees.

We put together a day-longdevelopment conference, featuring

outside experts who agreed

to present at the conference

pro-bono. Topics included how

to motivate donors in a down

economy, FRD and marketing, how

to use social media for fundraising,

and how planned giving can grow in

the current environment.The conference was attended in person

by over twenty ve JCC fundraising

professionals and streamed liveusing

the model we developed for our Virtual

Kadimah conference (see p. 9)to any

JCC interested in participating. Remote

participants could see the speakers

in real time and submit questions and

interact with their colleagues via a livechat feature.

We reached u ld

freds ad ew

brg aquac safey

rags wh dusry

leaders JCC saffa csPromoting safety and saving money

are both important to JCCs, and

sometimes they go hand in hand. We

teamed up with The Redwoods Group,

a JCC Association preferred vendor,

to bring high level aquatics safety

training seminars to JCC staffat

no cost. An innovative partnership

with the YMCAkept these training

opportunities free for JCCs. Byopening the trainings to staff from

both organizations, we were able

to reach the numbers of attendees

that made it feasible for Redwoods

to cover speaker costs. The trainings

were held across ve regions:

JCCs hosted the event in Seattle,

San Francisco, and Orange County,

and YMCAs hosted in Denver andPhoenix, with all ve events attended

by staff from area JCCs and YMCAs.

Merg prgram

parers epereced

delega heads wh

yuger clleagues,

makes prepara fr

JCC Maccab Games

a breezeThink its all fun and games, being

a jcc mb G delegation

head? Guess again. Their many

responsibilities include recruiting

athletes and coaches, organizingtryouts, scheduling practices,

developing year-round social and

community service programming

for athletes, fundraising, ordering

uniforms, even booking ights to

the host cityand thats all before

they even get to the Games! Its a

year-long marvel of logistical and

organizational wizardry. And in a

typical year, fully half of themover


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50 peopleare doing it all for just therst or second time.

To help new delegation heads tackle

these challenges, we developed a

mentoring program that pairs all rst

and second year delegation heads with

experienced mentors to answer their

questions, give them reminders of

deadlines throughout the year, and keep

them on track to develop a successfuldelegation. The typical mentor is

assigned two or three mentees, each

from a different region, to encourage the

spread of ideas around the continent.

We also developed an intense, in-person

training session for new delegation

heads, called Delegation Head 101. The

two-day seminar gave over fty new

delegation heads an idea of what toexpect in the coming year, and tips on

how to represent their community and

build a delegation of teen athletesfrom

rst tryouts to closing ceremonies

without a hitch.

Laure Alber s a ehusasc shwer sger, bu whe i hearhe wderful ces f hese ees sg, makes me wa keep my muh clsed, she says. the cmmuy egageme

drecr a he JCC f nrher vrga, Laure ersaw JCC

Maccab ArsFes whe JCCnv hsed, ad she wll ake a

delega he JCC Maccab Eperece Balmre. Laure

ejys wrkg wh ees. Yu ge eperece wha heyre

all abu. they hae fresh deas,

ad s eresed wha heyredg. Laure belees ha he

ArsFes arss resdece make

he prgram uque. they gude he

ees hrugh he prcess f makg

ar ad he lead hem he al

perfrmace. the her aspec f

he prgram ha Laure apprecaes

s he bdg she saw amg he

parcpas. theyre ery suppref each her, she says, ad she

kws ha may f he ees keep

uch Facebk ad her scal

meda ses. thas wha s all abu Laure says. is wha

happes aferward, ad he cmmuy we buld fr he kds.

ACloserLook:JCC Maccabi ArtsFest

Its thecommunitywe build orthe kids2009 Host Communities:

New Orleans, LA

Orange County, CA

Please communicate to the

people and organization thatmade it possible, through

fnancial aid, or Elijah to attend

JCC Maccabi ArtsFest, that

ArtsFest has been a totally

positive orce in his lie. Even

though we celebrate all major

Jewish holidays, even though

Elijah went to Hebrew school,

even though he had a Bar

Mitzvahit has been ArtsFest

that has given him his most

signifcant Jewish identity and

commitment. JCC Maccabi

ArtsFest has become or him

the pathway or his positive

development as an artist, a

person, and a Jew.

Brenda Schuman-Post,

Parent, San Francisco


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innovAtionS in:

jcc oJCC staff and lay leaders have big

responsibilities in their hands, from teachingtoddlers to swim to governing the JCC. Were

working on ways to help keep operations runningsmoothly, so you can focus on the important stuff.

In 2009, we developed

benchmarking data for 36 JCCs

in the US and Canada, bringing to

56 the number of JCCs that have

participated in the project over the

past ve years. We collected survey

responses from over 15,000 JCC

members, 3,000 non-member users,

and over 2,000 JCC staff members,

allowing us to give participating

JCCs concrete numbers on how

they are performingcompared to

previous yearsand also compared

to their fellow JCCs.

Since benchmarking itself is an

organic process, weve improved

it based on our own ndings,

expanding our denition of

JCC excellence. To the original

categoriesjw i and

f sbyweve added

two new ones: ag d

rg Qy s, and

og cg pgg.

Our reports have helped JCCs in

a host of ways, from increasing

donations and member retention

levels to understanding the

importance of performance

evaluations and open

communication in retaining

good staff. Benchmarking

data has been used by JCCs

for guidance in making major

changes, from implementing

innovative customer service

programs, to determining

whether to open on Shabbat.

Refreshg he

busess mdel

ad reeue sreamf JCC plst ly Kyzbg jcc sw

ady, our newest signature

program, aims at nothing short

than rethinking the JCC pool, and

transforming it from a loss-leader

into a major source of revenue. How?

Through the swrg md,

a new learn-to-swim curriculum

developed exclusively for JCCs by

four-time Olympic gold medalist,

Lenny Krayzelburg.

Lennys innovative teaching model

not only gets kids swimming

quickly, but has them coming

for lessons far longer than with

typical learn-to-swim programs.

His current JCC programs have

grown almost exclusively through

recommendations from one parent

to another, and the word-of-mouth

brings new families through the JCC

doors for the rst time, many of

whom discover the JCC and become

members. Lennys business model

includes year-round instructionwith open enrollmentrather than

12

our JCC Ecellece: he Bechmarkg

Prjec eles, epadg he de f JCC

ecellece, ad prdg daa JCCs whas

wrkg...ad whas


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the standard ten-week classandautomatic monthly billing.

Does it work? Lennys longest

running program, at the Westside

JCC in Los Angeles, is up to over

1300 swim students taking weekly

lessons, year-round. We believe that

the potential for this new signature

programto help kids learnand

loveto swim is as limitless as itspotential to help JCCs reinvent their

pool as a revenue-generator.

Addressg days

eed fr hgher

sadards f bard

accuably, we

deelped bard self-

assessmes...We want to help JCC boards lead

their JCCs to succeed, so we devised

a process whereby boards can

examine how they operate and where

they can improve. Our consultants

are available to work closely with

individual boards, taking into account

their specic communal issues, and

aid them to fulll their missions.

...ad resed ur

gerace maual fr

JCC bards

Oversight is an increasinglyimportant aspect of board

membership, especially in light of the

widely publicized examples of the

failure of board oversight in the past

few years. In response to that failure,

Congress, the courts, and leaders

in the nonprot world have urged

boards to improve transparency and

accountability. JCC boards need to

establish conict-of-interest and

whistleblower policies, and they must

be careful to do due diligence andfollow up on problems. Our newly

updated manual on governance leads

boards step-by-step to a higher level

of responsibility.

our ew markeg

csula s helpg

JCCs ree hersryad accsfr a dgal ageThe core markets JCCs compete

inearly childhood, wellness,

campingare tougher now than at

any point in years. At the same time,

the way marketing messages are

deliveredand receivedhas changeddramatically, with developments in

social networking and other electronic

media. Recognizing that the old ways

no longer work in todays economy,

our md c ex

ld d mg brought

in a new marketing consultant to help

JCCs re-engineer the strategic and

tactical components of their marketing

to remain competitive in this new era.

Michael Rowland, a brand strategist

whose past clients include Panasonic,

Cablevision, the YMCA, and UJA-

Federation of New York, has already

been in contact with over one hundred

JCCs in eight months on the job.

Serving as both educator and coach,

Michaels top focus is to get JCCsto look beyond what other JCCs

are doing, and take advantage

of innovations from the broader

business world. His weekly electronic

messagea marketing thought-

starter, reminds JCCs that thinking

new thoughtsis essential in times of

fast-paced change.

JCC Circle ges a ewfrmaad a ewfcus frma

fr JCC lay leadersDelivering information that JCC

leaders can use right now is the goal

for our redesigned magazine for the

JCC Movement. We have entereda new era in communications, one

where were all bombarded by

information 24/7. We wanted to

provide a communication vehicle

custom tailored for our audience,

so our rst issue is sleeker and

livelier, and spotlights personalities,

programs, and services for JCCs.

We also included suggestions forfollow up and Internet resources

to nd out more. We posted the

individual articles online and added

a talk-back feature, and we linked

to the stories from our Twitter feed.

JCC Circle has been the magazine

for the JCC Movement for many

decades; we believe our latest

version will nd an appreciative

audience in the twenty-rst century.

fall2009

5770u`x

jcca.org

P Rr

circle

jeRRy silveRman | toRahs foR ouR tRooPs | jcc goveRnance

are you maximizing the

power of your jcc pool?

lenny Krayzelburgs

jcc swim academy is

bringing an aquatics

renaissance to jcc


16/32

Eecue Drecr Mark Shapr fhe Sams Famly JCC Mlwaukeeca say eugh gd hgs abu JCC

Ecellece: he Bechmarkg Prjec.

i [dd] mre ha help us recgze he

bechmarks. i gae us a ppruy

hear he ces f ur members. i helped

us keep he mss f ur mss [ le]

wh he mss f ur busess. Shapr

ps u ha whle JCCs are aurally

prcess dre, he Bechmarkg Prjec

gae he Sams JCC he ppruy

fcus resuls. they he used hse

resuls wrk prres.

Mark pu geher a crss-deparmeal

Bechmarkg eam, whch came up

wh s areas whch fcus. oe

f hse was erbal greegs a he

fr desk, a area ha Bechmarkg

ld hem eeded mpreme. the

JCC reprgrammed hw he cmpuer

dsplayed members ames as hey

swped s ha he ame ppped

up bg ad clear he recepss

scree. the JCC als redesged saff

ame ags s ha hey shw ly a rsame ad are clpped hgh a shr

fr, where hey are easly read. Bh

membershp ad saff welcmed hese

chages. is bee phemeal, says

Mark. Were a 90 perce cmplace.

the Bechmarkg resuls w dre

he years wrk. is really makg a

dfferece, Mark says.

14

ACloserLook:

JCC Excellence:The Benchmarking Project

Benchmarking:Its really makinga dierence


17/32

15JCC Association Annual Report 2009

oe f he rs challeges Ala Scher cfred whehe became he ee drecr a he Sa Fracsc JCC

was d he kds. He quckly realzed ha here are

ha may ees Sa Fracsc, a cy ha s hme

may sgle peple. the Jewsh ees wh d le he

area fe g prae schl ad hae may ps

fr her free me. Say ad arculae, hey are ally

fcused cllege, ad wha hey eed ge . is a

challege egage yug peple because her me s

s precus, Ala says, bu we hae see remedus

grwh. oe way he has ceced wh ees s hrugh

scal jusce prgrams. our ms ppular ee was ur

lcal Days f Carg & Sharg prgram, a uhrwh

f he JCC Maccab Games. oe hudred ad wey

kds came u, mre ha came a Gas game. Ala

remembers hw meagful hs kd f wrk was fr hm

whe he was a eeager. the ccep f tikkun olam, f

reparg a brke wrld, has always bee a par f hs

Judasm, he says, ad deely resaes wh ees.

they are hkg crcally abu hw hey ca be wrkg

mpre he wrld.

Aher aspec f Alas success s hs parcpa he

JCC Asscas Merr tee Fellws Prgram. i ca

say eugh pse hgs abu my eperece wh he

Merr tee Fellwshp. is bee a grea eperece be

hs learg erme. ie bee ery mpressed wh

my clleagues. the srucure f he prgram ecurages

parcpas becme freds ad clleagues, ad Ala

says ha he has already fud hmself urg her

Merr Fellws dscuss deas. He belees ha par f

he fellwshp s rag eself be a leader f he JCC

Meme. i hae dub ha i ca le up , he

says, because heye bee preparg us d . oe f

he ms rewardg pars f he eperece has bee

mee ad lear frm sprg JCC prfessals, Ala says.

is bee hg less ha rasfrmae. i d hk i

wuld hae hugh ha i culd make a career he JCCeld f i had me hese peple.

JCC Associations MerrinTeen Fellows: TikkunOlam defnitely resonateswith teens

JCC Associations

Merrin Teen Fellows


18/32

innovAtionS in:

sg DThe economic bubble of the past few decades has popped, and the idea of

perpetual and unlimited growth no longer seems tenable. Similarly, the waythe Jewish community operates is changing; we built our Jewish institutions inways that paralleled the economic bubble, ways that are not likely to return anytime soon, if ever. Its time to rethink how we do things, embrace a meaningfulnew strategy for the JCC Movement, and clearly articulate the vital role JCCswill play in the future of Jewish communal life.

16

tk v v jcc mv In September 2008, our board of directors began a two-year taskforce process, which wil chart a strategic direction for JCCs in thecoming decade. The nal task force reports will be delivered atthe jcc n a B in May, 2010, but the bulkof the work developed throughout 2009 gives a strong idea ofwhere the thinking leads, as presented in the following highlights:

MovinG FRoM FitnESS to

WELLnESS

It is essential for JCCs to position themselves

as the wellness providers for their communities.

JCCs have been known for providing high quality

tness services, but wellness involves a more

holistic model, which includes a healthy mind

and soul in a healthy body. JCCs are uniquely

equipped to provide programming to answer this

need. The model will include: physical tness;

social action and service; arts and culture;

adult learning; and spirituality. The end result

will create a well-rounded model of service to

members and users that crosses all departments,and even JCCs without tness centers can

become important wellness providers.


19/32


EnGAGinG tHE nExt GEnERAtionin JCC LEADERSHiP

How many JCC leaders are in their twenties, thirties,

and forties? How successful have we been at engaging

this younger group? The average age of JCC board

members does not reect the great potential of younger,

entrepreneurial leaders. We need meaningful leadership

development programs to signicantly increase the

presence of this age cohort on our boards. This is an

urgent priority for the entire movement if we are to

effectively reshape our agencies for the emerging needs

of both individuals and the larger community. Our task

force is developing guidelines and a training program to

help JCCs throughout North America engage their next

generation of JCC leaders.

CREAtinG A nEW viSion FoR DAY CAMPS

Day camping is a core business of JCCs, serving some80,000 campers and thousands of young staff, yet it is not

recognized for the contributions it makes to connecting

families with young children to Jewish life. We are planning

a landmark study in 2010 of the impact of Jewish day

camping, and developing a new vision for day camps

that will put them on the map. This vision will build the

brand identity of JCC day camps; develop curricula to

enhance the Jewish experience in day camp; create a new

generation of professional development opportunities

for day camp directors and leaders; and identify and

reinforce exemplary practices in programming, facility, and

operations.

iSRAEL AnD tHE JCC

One cannot consider the future direction of North

American JCCs without articulating a renewed vision for

a vibrant relationship with Israel. The classical Zionism

of building the Jewish state is not persuasive to youngergenerations as a reason to connect to Israel. Still, Israel

is, and must remain, central to our understanding of

Jewish identity and peoplehood. A new nding in the recent

Benchmarking data tells us that a signicant percentage of

those who feel that the JCC has helped them gain a better

understanding of Israel, its people and culture say they are

very likely to support the JCC and renew their membership.

The JCC has a unique ability and responsibility to create

real and meaningful connections to Israel for our membersand for the larger community, and doing so must be

strongly reected as part of JCCs core mission.

ExECUtivE SUCCESSion

A major element of the success of the JCC or

any institution is the leadership provided by the

chief professional ofcer. A signicant number of

our executive directors (as well as those of other

Jewish organizations) will retire within the next

ten years. The entire movement must focus on

identifying potential CEOs both within and without,

and preparing them to assume these signicant

responsibilities. Each JCC should have a plan for

succession of executive leadership, just as many

have for assuring high quality volunteer leaders.

We cannot afford to wait until these positions are

open to take action.

JCC Association is preparing measures to ensure

a seamless transition to capable new executives,

including:

creating ongoing training opportunities for

assistant directors

Identifying and nurturing promising

professionals below assistant director level

creating a training program for all newly placed

rst time executives, and

developing a continental best practices benchmarkto encourage all JCCs to implement an effective

on-going executive succession process


20/32

innovAtionS in:

c

tgy

DscerJCC: our ew meme-

wde webse ges JCCs a

ceal presece le, adbrgs srs e sep clser

her lcal JCC

You know what makes your JCC special. Your members

and users know what makes your JCC special. But how

will someone whos never walked through your dooror

even heard of your JCC, for that matterdiscover the

programs, services, and welcoming atmosphere that make

your JCC such a distinctive place in your community?

Increasingly, the answer is the Internet.

The majority of potential new members and users of JCCs

will nd you via searching onlineprovided you rank

in the top page or two of search results for queries like:

Cleveland Jewish day care or Houston summer camp.

And search engine results are only going to become more

important as a younger generationwho has grown up

doing everything onlinecomes of age, and becomes thenext group of parents with young children.

With this in mind, we launched Dvjcc. , a new

online presence for the JCC Movement, designed to gather

potential new members and users and channel them to

their local JCC and JCC summer camp.

DiscoverJCC introduces the searching public to the kinds of

programs and services theyll nd at a typical JCC, and gives

them a hint of the intangible benets that only a JCC can

offer. It features a continental JCC-locater. With a click, the

searcher can access an individual prole page for any JCC.

We built DiscoverJCC.comworking with our preferred

vendor, Accrisoftto be optimized for search engines,

bringing potential members and users searching for

services like yours one step closer to discovering your JCC.

our ew elecrc markeg

specals shws hw days

markeg ls are jus aluable

fr JCCsheyre essealHired in December of 2008, Interactive Marketing

Specialist Chris Strom has provided guidance to

18

Cell phones, e-mail, social networking, e-books, smartphonesthe way we talk, write, read, and watch haschanged completely in the last ten years, and it willprobably change as dramatically in the next ve. Wereembracing the revolution in communications, andworking to help JCCs shift condently into the future.


21/32

JCC Association Annual Report 2009 19JCC Association Annual Report 2009 19

JCCs on a variety of modern day

communication challenges. Through

his e-marketing essentialsworkshops, webinars and other

trainings, he has educated hundreds

of JCC professionals about search

engine optimization, social media

marketing, e-mail marketing and

effective Web design.

JCC professionals from many

different departments have

beneted from the trainings.

The marketing, fundraising

and development, camping and

membership staff that have been

drawn to his trainings are evidence

that the message is spreading

social networking is a tool that can

and should be used by everyone

inside the JCC.

The Web has not only opened

more intimate channels of

communications between JCCs and

their members, but has enabled

members and staff to be the JCCs

most powerful marketing tool,

Chris says.

Sayg cmpee:ew parershp

brgs laes dgal

meda JCC ess

ceersTo give JCCs with tness centers

another edge in the ultra-

competitive tness market, we

partnered with ClubComa leading

provider of customizeddigital media networks

for tness and family

centers to launch the

jcc tv nwk

(jcc-tV).

JCC-TV is a comprehensive

high-denition digital

media network that is available for

installation within each JCC facility. Itbroadcasts customized digital music

entertainment through overhead

sound systems, and high-denition

music videos and digital signage

through wall-mounted televisions.

Music can be customized according

to time of day, and to match the

general preferences of members and

the overall image of the JCC. JCC-TVcan be used as a communications

platform to educate members while

promoting membership sales and

JCC programs and services. It can

also be used to stimulate third party

fundraising, capital campaigns and

the generation of media revenues.

In the coming months, we will

schedule webinars to present JCC-TVto different regions, so JCCs canlearn more about how they can keeptheir JCC tness centers ahead ofthe curve.

Were eplrg heew pssbles f

scal ewrkg, frm

Facebk twerSocial media is truly a brave new

world, an entirely different way to

engage with our afliated JCCs,

with the Jewish community, with

the media, and with the world. To

meet our members and stakeholders

where they are, we set up Facebook

pages for jcc mb G, jcc

mb af, jcc mb

i, jcc , and jWB

jw c c. Our

Biennial Facebook page gave people

the chance to start a conversation

about what they wanted to talkabout at the convention. Our existing

Listservs were a-buzz with ideas,

questions, and responses all day long.

Our Twitter feeds gathered hundreds

of followers, including many JCCs and

Jewish federations and organizations,

and gave us another avenue to

inform, share, and connect. Weve

learned that social media allows usto do more than tell our storyit

permits a real exchangeand were

excited about the next stage in the

communications revolution.


22/32

20

Alfelg resde f Sae islad, new Yrk, Alla Wessglassremembers whe he smalles brugh was ded wh wds adfarmlad. i fac, hs faher was br a Sae islad farm ad we

he famly mlk busess. My ucles ad faher were ery led

cmmuy, Alla recalls, s i had grea rle mdels. Alla currely

seres as he char f JCC Asscas acal resurce deelpme

cmmee, ad he readly ackwledges ha beg he fudrasgeld hs pas year has bee a l f fu. Hag sad ha, yu hae

keep hgs perspece, he adds, ad keep md he grea

wrk ha he assca cues d. We me ur gal, ad ha was

hrugh he hard wrk f he saff. Ms prblems prese pprues.

thas jus a clch.

Alhugh hes rered, Alla cues wrk hard he pr

secr. oer he years, ie bul up a hab f cmmuy serce. is

graed w, he says. is a ce way sped me, bh meeg

peple ad dg gd. My glf game s awful, ad i d wa lear play brdge. Hes happy say hs cmmuy ad wrk

rgazas, wrk ha he ds bh rewardg ad sasfyg. ie

ejyed all.

i

eer wuld hae hugh f [beg a] day-camp drecr as a career,

Jule Hllader says. i jus dd hk has wha peple dd fr her

les. Bu w Jule s he drecr f yuh ad campg a he JCC f

Luslle, ad she les her jb. Hw dd she ge frm here here? Wh

he help f JCC Assca prfessal deelpme serces, ad a JCC

Assca graduae schlarshp.

Jule dscered he Berard & Ruh Segel JCC Wlmg, Delaware

whe she was erg as a udergraduae, ad has where she fell

le wh JCC wrk. thrugh jccwrks.cm, she fud a jb a he Sd

Jacbs JCC Eas Hlls, new Yrk, where she deelped a successful

schl-break ee rael prgram ha emphaszed serce learg adtikkun olam. Whe her supersr suggesed she csder graduae

schl, Jule appled fr a JCC Assca schlarshp. oce she eared

her masers publc admsra, Jule aga ured jccwrks.

cm. i kew Ly Fredma (operas Drecr, Merr Ceer ad

Graduae Schlarshps) ad Jy Brad (Asscae Drecr f Prfessal

Deelpme), ad hey were really helpful. i d hk i wuld hae

fud a jb Keucky whu jccwrks, she says.

A ae f Clumba, Marylad, Jule feels a hme Luslle. is mre

smlar where i grew up ha Lg islad. She s wrkg wh yugerchldre ad erseeg camp prgrams fr eery seas, ad shes hpg

brg a delega he JCC Maccab Games . Alhugh Jules

cera wheher she was be a JCC eecue r a camp drecr, shes

deely eresed a upper maageme ps s he JCC eld.

is a gd wrkg erme, she eplas. is wderful mee

he eeds f he ppula yure serg. is really meagful mpar

Jewsh alues, ad kw ha im makg a dfferece.

ACloserLook:Proessional Development Services

Financial Resources Development


23/32

At the beginning of 2009, we were faced with what seemed l ike anoverwhelming challenge: would we be able to reach our annual goal

when so many of our supporters both individuals and foundations

were of necessity reducing or eliminating their charitable

contributions? Our campaigns started slowly; gifts we normally

receive in the rst quarter of the year didnt arrive, and we just could

not predict how the year would end.

But we learned, as the year progressed, that our donors are as loyal

as they are generous, and as you will see in the pages that follow, our

numbers increased, donors said yes, we will and we reached andexceeded our annual goals. More than 1500 individuals supported

our annual fund in 2009; donors who had been unable to make

contributions in 2008 came back to us; and we are able to look ahead

to 2010 condent that our support will continue to grow.

t md sg fd renewed its support of the

md c jw ed and the md c

ex ld d mg jcc; these two

centers were able to continue their critically important work, knowing

their funding was intact.

The work of the Mandel Center for Jewish Education was enhanced

by generous continuing grants from t aVi chai fd and

t Gd fy fd, both of which are enhancing our

effort to help JCC Movement camps deepen the Jewish identities and

connections to Israel of thousands of youngsters and teens. AVI CHAI

generously provided a new grantNetivimto sustain the work we

have been doing with their support for the past several years. lgy

hg fd continued its support of Dy cg d sg

Dy d rd c, and was the primary funder of JCC

Maccabi ArtsFest for a second year. t fd jw c,

together with a matching grant from the G py G,allowed us to pilot a program providing camperships for children of

Russian-speaking families.

The launch of a new campaign to provide small, lightweight, portable

Torahs for Jewish chaplains in the United States Armed Forces

(see article on page 6) brought the largely unknown work of jWB

jw c c, a service of JCC Association, into the

limelight. We are grateful to jw fd n a

for highlighting this program at its General Assembly, and for the

donations we are receiving, both large and small, in support of thisproject and the ongoing, daily work of JWB, which serves the Jewish

needs of men and women in the military. Towards the end of the

year, we were thrilled to receive notication of a new grant for 2010

from the cw fy p in support of JWB.

The work of our early childhood services department, and its

values-education curriculum An Ethical Start, was strengthened

by a continuing grant from the B fy fd.

The nal quarter of the year showed an encouraging trend for our

mg cg: securinG jeWish futures capital and

endowment campaign. While the rst part of the year saw donors

holding back on long-term commitments in favor of annual support,

we began to see capital campaign commitments being made towards

the end of the year, and now know we are on track to complete the

campaign on schedule.

We offer special thanks to all of our donors, whose vision and

commitment to the work we do validates and reassures us that they

truly understand and support the vital role JCC Association plays in

leading the JCC Movement in North America.

Heartfelt tk to Our 2009 D

National Federation /Agency Alliance &

Individual Federations

$1,605,000 | 12.7%

CorporateSponsorship/Other$463,0003.6%

Draw fromInvestmentsfor Operations$679,0005.3%

Program Fees$2,290,000 | 18.1%

Total Revenue$12,608,000

Total Expenses$12,403,000

ProgramEnrichmentServices$3,515,00028.3%

CommunityConsultationServices$1,865,000

15%Jewish Education &Israel Operations$1,753,000 | 14.1%

Finance &

Administration$2,936,00023.6%

Marketing &Communications$807,000 | 6.5%

ProfessionalDevelopment$694,000 | 5.6%

FinancialResourceDevelopment

$449,000 | 3.6%

Services to the Military | $384,000 | 3%

Affiliate Dues$4,545,000

36%

Annual Giving& Foundation Grants$3,026,000 | 24%

2009 REVENUES 2009 EXPENSES

22


24/32

t m c t svAnne Heyman and Seth Merrin

t j-a d Gy jbfy c cJerri-Ann and Gary Jacobs

t i d edwd h.K lbbyIrene and Edward H. Kaplan

t Bb d m mdexv sBarbara and Morton Mandel

pg sv sJoan and Irwin Jacobs

c r dD sNoreen Gordon SablotskyAnn P. and Stephen M. KaufmanEvelyn and Jerome B. MakowskyGeri and Lester PollackPaula L. SidmanAndrea and Alan P. Solow

pd oBetty and Norton Melaver

s s oBonnie and Allan FinkelsteinAmy and Alan MeltzerSharon and Stephen SeidenSharon and David Wax

mg t oIrene and Philip M. ShiekmanDavid Sterling

s lgDvora Tager and Robert Dietz

p t dcg s oMichael Ostroff, The Ostroff GroupCarol and Lawrence Zicklin

G d Vgp sVirginia A. and Francis Maas

eywy mzzBarbara and Edwin Goldberg

Wk sMandell L. BermanRuth White Brodsky & Joanne

and David BrodskyMarshall B. Coyne Foundation, Inc.Deena and Jerome A. KaplanI. E. Millstone kzBarbara and J. Victor SamuelsIrene and Philip M. Shiekman

pd o ds s o mzz

Dana EgertThe Redwoods Group, Inc.

Shirley and Allan SolomonRoberta and Allan Weissglass

mzzHarriet and George BlankRuth and Michael FletcherDebby and Hal JacobsJudith and Lester LiebermanFani Magnus Monson and Michael

A. MonsonAlan and Janet MannRonna and Michael SegalAmy and Andrew J. ShaevelCharlene and Jack G. Shaffer

Dd GStephen FitzsimmonsCheryl Fishbein and Philip SchattenLinda and Jerome Spitzer

n GMyrna BlockJane Gellman

Thelma Z. and Melvin LenkinCharitable Fnd. Inc.Ronald M. KatzLaura Rubin and Leonard Rubin kzToby and Robert RubinSandra SaltzmanDoris and David Yorysh

*As of December 31, 2009

For information about contributingto the Meeting the Challenge:

SECURING JEWISH FUTURESCampaign, or to learn aboutnaming opportunities in the newJCC Association continentalheadquarters, please contactFani Magnus Monson,Vice-President of Development,by email at [email protected] orby telephone at (212) 786-5135.

DonoRSjcc a edw d c fd

Launched in the fall of 2005, the Meeting the Challenge: SECURING JEWISH FUTURES campaign is making itpossible for JCC Association to achieve a tripartite goal:

Creating and endowing the new Merrin Center for Teen Services, to benet both Jewish teensthroughout North America and the professionals in JCCs who work with them;

Enhancing the JCC Association general endowment, to enable us to meet the rising costs of ourcurrent initiatives, maintain the quality of our signature programs, and to respond exibly to new

JCC needs as they arise; and Meeting the capital expenses of our relocation to ofces at 520 Eighth Ave, necessitated by the

changing real estate market in New York. Our new headquarters are providing a scally responsible,cost efcient, technologically sophisticated home with room for growth in the years ahead.

We thank the donors whose commitment and generosity have helped us pass the two-thirds mark of our$12,000,000 goal for this campaign*. Their contributions will enable us to continue to help JCCs, YM-YWHAs and JCC Movement camps provide programs of excellence and inspire Jewish Journeys for themore than 2,000,000 members and participants who use their services every year.

22



25/32

VyHarry and Jeanette Weinberg

Foundation, Inc.

fdEdgar M. Bronfman

Irene and Edward H. KaplanEvelyn and Jerome B. Makowsky

BJane GellmanAnn P. and Stephen M. KaufmanArlene and Robert KogodJacqueline Blatt and Ronald L. LeibowMerle and L. Michael OrloveGeri and Lester PollackSyril Rubin and Leonard Rubin kz

Noreen Gordon SablotskyPaula L. Sidman and Edwin N.Sidman kz

Carol Brennglass Spinner andArthur C. Spinner

Lee and John M. Wolf, Sr.

BdEstate of Matilda BlendesBonnie and Allan FinkelsteinBetty S. and Norton MelaverAnne S. Reich & Henry and Anne

Reich Family Foundation, Inc.Cheryl Fishbein and Philip SchattenLinda and Jerome SpitzerRoberta and Allan Weissglass

pAnise and Ronald BelzRuth White Brodsky and Joanne and

Donald BrodskyMarvin GelfandBarbara and Edwin Goldberg

Virginia A. and Francis MaasPhyllis and Philip Margolius

p (d)Marvin J. PertzikAliki and Peter RzepkaBarbara and J. Victor SamuelsBarbara and Norman SeidenJudith Shiekman kz and Philip M.

ShiekmanSharon and Edwin ToporekLinda Cornell Weinstein and Sherwin

WeinsteinBarbara and Douglas BloomBarbara and Daniel DrenchAnnette and Lionel GoldmanTillie Mazor Foundation/Judith

LiebermanJudith and Mark LittEstate of Mary Litt

Children and Grandchildren ofJerome B. Makowsky, 1998-2002Chair, JCC Association,in his honor

Lynn and Gerald OstrowPatricia and Stephen R. ReinerShirley and Allan SolomonAndrea and Alan P. SolowEstate of Henrietta Weil

fdWendy and Warren Blumenthal

Eleanor and Edward EpsteinLaura Rubin and Leonard Rubin kzCharlene and Jack G. ShafferRandi and Ian ShermanPeggy and Philip Wasserstrom

Visionary: $1,500,000Founders: $250,000 and aboveBenefactors: $100,000 and aboveBuilders: $50,000 and abovePatrons: $25,000 and above

Sponsors: $10,000 and aboveFriends: $5,000 and above

fdJoan and Jesse Feldman kzFlorence G. Heller Memorial FundFlorence G. Heller TrustMary and Solomon Litt kzBarbara and Morton L. Mandel

Samuel MorganrothGeri and Lester PollackEsther Leah Ritz kz

GdLili and Max M. HahnSyde HurdusSam SulstenLee and John M. Wolf, Sr.

B

Beatrice and Irving EdisonHenry Kaufmann FoundationEvelyn Goodstein and Jacob

Goodstein kzIrene and Edward H. KaplanFrances and Joseph Kruger kzJudith and Lester LiebermanMinnie Nathanson kzJanet and Irwin Jay RobinsonArlene and Leonard Rochwarger kzJoanna and Daniel RoseCharlene and Jack G. Shaffer

Judith Shiekman kz and PhilipM. Shiekman

Jeanne and Milton Zorensky

BdJean Adler and Robert L. Adler kzHyman J. CohenBonnie and Allan FinkelsteinLeo and George P. FrenkelYetra Goldberg and

Israel Goldberg kz

Ann P. and Stephen M. KaufmanJudith and Mark D. LittEvelyn and Jerome B. MakowskyJoan and Martin E. MessingerAnne S. Reich & Henry and Anne

Reich Family Foundation, Inc.Syril Rubin and Leonard Rubin kzMuriel RussellHelen Zimman and Harold O.

Zimman kz

pElla and Gerrard Berman kzElayne and Julian BernatShirley and Roy DurstEdwin A. HochstadterBea D. Katcher kz

Charles R. KatzLynne and Charles KlatskinArthur KokotJacqueline Blatt and Ronald

L. LeibowNorma and Alfred W. LevyBetty S. and Norton MelaverSusan Mintz and Donald R. Mintz kzMerle and L. Michael OrlovePesses-Sachs FamilyEvelyn S. and Shaol L. Pozez

Anne S. Reich and Henry S. Reich kzBarbara and Norman SeidenGeraldyn and Henry SicularRoseann and Alan SimberloffLinda and Jerome Spitzer

sGerry and Charles Aaron kzDinerman FamilyBarbara and Daniel DrenchAndrew L. EisenbergLinda Fischer kz and Robert Fischer

Annette and Lionel GoldmanAlvin GrayDolores and Solomon GreeneldAnise and David A. KaplanJanet Kaplan and Leonard Kaplan kzClara Larner and Martin L. Larner kzLynn and Gerald OstrowMarvin J. PertzikHarriet L. and William RosenthalAnita Rotman and Arthur Rotman kzEugenia and Irving Ruderman

Milton A. ShorrDavid SterlingMuriel and Myron StroberSharon and Edwin ToporekPeggy and Philip WasserstromH. S. Weil EstateLinda Cornell Weinstein and

Sherwin WeinsteinRoberta and Allan Weissglass

Founders: $250,000 and aboveGuardians: $150,000 and above

Builders: $50,000 and abovePatrons: $25,000 and aboveSponsors: $10,000 and above

edw fd: Byd 2000

JCC Association is grateful to the Harry and Jeanette WeinbergFoundation of Baltimore, and proud to have partnered with it in this

successful campaign, which enhanced our endowment by a totalof $5,100,000. We thank the following donors whose generosityin contributing $3,600,000 made it possible to meet the WeinbergFoundations $1,500,000 challenge grant:

edw fd:edwg tdy tw

The following individuals made a leadership commitment to JCC AssociationsEndowment Fund to assure that the work of the JCC Movement continues inperpetuity. We give them our special thanks. These gifts were received priorto the inception of the Beyond 2000 Endowment Campaign.

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m c t svJCC Association is grateful toAnne Heyman and Seth Merrinwhose generosity established theMerrin Center for Teen Services,which is dedicated to enhancingthe work of teen professionals andproviding programming for theyouth they serve.

s jcc ai o

Judith and Mark D. Litt

jw ed pggGeri and Lester Pollack

jcc a s fdSyril Rubin and Leonard Rubin kz

ly rb i ed fdThis fund, named in honor of LennyRubin kz upon his retirement,supports the continuation of Israel

education for JCC Association staff.We thank the generous donors whocontributed to this fund in 2009:

Kate Obstgarten Private FoundationLaura Rubin

In addition, we thank the manypeople of the JCC Movementlay andprofessionalwho contributed to thefund to honor Lenny Rubins memory.

l fy ld scz fdl fy ld kz

e l rz nx Gm fdTo honor the memory of EstherLeah Ritz, former continental chairand founder of the JCC AssociationEndowment Fund, we established theEsther Leah Ritz Next GenerationMemorial Fund. Proceeds of this

endowment underwrite the cost ofthe Next Generation program, whichsupports the development of layleadership for Jewish CommunityCenters.

We are grateful to the donors to thisendowment fund:

Judith and Joseph D. HurwitzIrene and Edward H. KaplanAnn P. and Stephen M. KaufmanCarol and Leonard Lewensohn

Philanthropic FundBarbara and Morton L. MandelEvelyn and Jerome B. MakowskyMelanie Katzman and Russell

MakowskyGeri and Lester PollackLaura Rubin and Leonard Rubin kz

edwd s

JCC Association scholarships enable students who plan to make careers inthe JCC Movement to pursue their education at the masters level. We aregrateful to the donors of these scholarship funds:

Robert L. Adler Memorial Scholarship Fund

Alumni Scholarship Fund

Ella and Gerrard Berman Scholarship FundElayne and Julian Bernat Scholarship Fund

Harold Dinerman Memorial Scholarship FundShirley and Royal H. Durst Scholarship Fund

Joan and Jesse Feldman Scholarship Fund

Frances and Samuel Finkelstein Memorial Scholarship FundFrenkel Memorial Scholarship Fund

Israel Goldberg Memorial Scholarship FundGoodstein-Kleitman Memorial Scholarship Fund

Edwin Hochstader Scholarship FundIrene and Edward H. Kaplan Scholarship Fund

Philip R. Kaplan Memorial Scholarship Fund

Bea D. Katcher Scholarship FundCharles R. Katz Memorial Scholarship Fund

Mary and Solomon Litt Scholarship FundMinnie and Louis Nathanson Memorial Scholarship Fund

Pesses-Sachs Scholarship FundEvelyn S. and Shaol L. Pozez Scholarship FundHenry S. and Anne S. Reich Scholarship Fund

Joanna S. and Daniel Rose Scholarship FundSyril and Leonard Rubin Scholarship Fund

Michael-Ann Russell Memorial Scholarship FundFedgie and Hy Schultz Memorial Scholarship Fund

Geraldyn and Henry Sicular Scholarship Fund

Diana S. Simberloff Memorial Scholarship FundAvraham Soltes Memorial Scholarship Fund

Sam Sulstan Memorial Scholarship Fund

Olga F. and Oliver B. Winkler Scholarship FundHelen and Harold O. Zimman Scholarship Fund

edw-fdd pg s

The National Federation/Agency Alliance is a partnership that providesa signicant amount of funding to nine national agencies including$1,393,000 to JCC Association of North America in FY 2009/1010. Thenational agencies that make up the Alliance engage in critical work to buildcapacity and support the work of the federations and their local afliates.They also help advance the federation systems goals on a national andinternational stage. While mindful of its role in evaluating and monitoringthe national agencies, the Alliance works to promote deeper relationshipsand create synergy between the national agencies and the federations.



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md c ex ld d mgJCC Association is grateful to themd fd for its annualrenewable grant, which createdand sustains the Mandel Centerfor Excellence in Leadership andManagement.

JCC Association thanksi dedwd h. Kfor their supportof a program within the Mandel

Center for Excellence in Leadershipand Management dedicated tohelping new and emerging Jewishcommunities to create JewishCommunity Centers.

md c jw edJCC Association is grateful to themd fd for its annualrenewable grant, which createdand sustains the Mandel Center forJewish Education.

JCC Association also thanks thefollowing for their support ofprograms within the Mandel Centerfor Jewish Education:

The AVI CHAI Foundation:Hemshekh: an alumni program forcohort I of Lekhu Lakhem

Netivim: a continued supportprogram for Lekhu Lakhem alumni

Chizuk: Jewish programmingdirectors strengthening LekhuLakhemJCC Camps

Goodman Family Foundation:The Goodman Family Institute:Yisrael Sheli (My Israel)

annual funD 2009

JCC Association gratefullyacknowledges the following

donors who have made generouscontributions to the 2009 annualsupport program:

ld cJerri-Ann and Gary JacobsJoanna and Daniel Rose

p p cbEdith EverettJoan and Martin E. MessingerGeri and Lester Pollack

Barbara and J. Victor Samuels

Gd p cbLois RosenthalSharon and Stephen SeidenPaula L. SidmanShirley and Allan SolomonJeffrey and Lynda Solomon

Foundation, in honor ofLenny Silberman

Andrea and Alan P. SolowSharon and David Wax

sv p cb

Wendy and Warren BlumenthalLisa F. and Ron BrillJoanne F. and Donald W. BrodskyMarcella E. and Neil CohenBonnie and Allan FinkelsteinCheryl Fishbein and Philip SchattenRuth and Michael FletcherNoreen Gordon SablotskyAnn P. and Stephen M. KaufmanJeannie and Brian KriftcherJacqueline Blatt and Ronald L. LeibowJudith and Mark D. Litt

Virginia A. and Francis MaasMillie and Lawrence MagidEvelyn and Jerome B. MakowskyBetty S. and Norton MelaverAmy and Alan MeltzerLinda and Jerome SpitzerSherry and Doron StegerThe Irma T. Hirschl TrustRoberta and Allan Weissglass

Bz p

Harriet and George BlankTanya and Stephen A. BodzinThe Eric Brown Foundation, Inc.Nancy I. Brown and Peter BrownDana EgertArlene FicklerRobin Frederick and Michael GoldMaxine and Jay FreilichFreddi and Marvin GelfandJane GellmanBarbara and Edwin GoldbergRoslyn and Ricky Haikin

Yetra GoldbergJudith and Lester LiebermanLaurie F. and Paul LiebermanFani Magnus Monson and

Michael MonsonJanet and Alan MannScott A. MenakerBarbara and Sidney F. MillerMarvin J. PertzikJoan Karlin and Paul ResnickLaura Rubin

Wendy and Steven RubinLinda and Barry RussinLori Barnet and Jeffrey Savit

Bz p (d)Debra and Gerald K. SchwartzRonna and Michael SegalAmy and Andrew J. ShaevelSusan StearnsMuriel and Myron StroberCarol and Robert WertheimerJessica and Eric Zachs

s Vip aDavid AckermanElizabeth Schiro and Stephen L. Bayer

Barbara and Douglas BloomDale T. and Edward FilhaberSandra and Arnold P. GoldRita and Lawrence GotfriedMark HorowitzCarole and Morton H. KatzRonald M. KatzEnid and David RosenbergNancy and Lawrence I. RosenbergJane Tzinberg Rubin and

Kenneth RubinToby and Robert Rubin

Barbara and Norman SeidenRandi and Ian ShermanLinda S. and Kenneth SimonJohanna and Arnie SohinkiDavid SterlingHenry TaubEnid and Barrie M. WeiserMary Rita and Norman WeissmanLee and John M. Wolf, Sr.

Vip a

Julian BernatRuth BrodskyJane and John C. ColmanBarbara and Daniel DrenchMarian EdelsteinAnn F. and Robert EisenJanet S. and Doron ElamCarol and Howard F. FineFlorence and Barry FriedbergEllen B. GaberAlan GoldbergJoyce and Neil Goldstein

Amy and Barnard KaplanLori and Ron KasnerLaurie and Robert KimsalJeanmarie and Gary S. LipmanPhyllis and Philip MargoliusI. E. Millstone kzLynn and Gerald S. OstrowAmy and David PosnerJanet and Irwin Jay RobinsonCharlene and Jack G. ShafferIrene and Philip M. Shiekman

Jeanne and Jordan TobinNannette and Michael WienAnita and Earl Winestock

exv aAnonymousRobin and Bob BallinArlene D. and Paul BarronMarjorie and Morley BlanksteinRenee and Gary J. BomzerCheryl and Hal BordyNancy and Irving ChaseZiva Davidovich and Leeor WieselbergMarilyn and Sam FoxJudith Corn and David FriedJoAnn and Paul Gillis

Emily G. and James HoldsteinDavid JacobsMarjorie KlaymanSherry and John KulmanMarilyn and Richard David LevinGarth PottsPatricia and Stephen R. ReinerSidney and Lois RobbinsFrancine and Steven RodBarbara and Richard M. RosenbergSyril RubinSusan and Alan Sataloff

Brian SchreiberSusan and Richard StraitEllen and Robert H. TemkinJennifer Tobenstein and David PolsonSharon and Edwin ToporekRicki and Howard WassermanCharlene and Steven WendellShirley C. White

We thank the myriad federalemployees who supported JCC

Association through contributionsto the cbd fd cg.

BequestsJack B. Sherman TrustThe Estate of Henry Kohn

Leadership Circle: $25,000 and abovePlatinum Plus: $18,000 - $24,999Gold Plus: $10,000 - $17,999Silver Plus: $5,000 - $9,999Bronze Plus: $2,500 - $4,999

Super VIP Associate: $1,800 - $2,499VIP Associate: $1,000 - $1,799Executive Associate: $500 - $999

jcc a 2009 a fd

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cg /t lgy hgfd Dy cg d sg Dy d rd cThe Legacy Heritage Fund, Ltd.

ey cdd iv/ae s

The Lisa and Ron Brill Charitable TrustThe Marcus FoundationSan Francisco Jewish Community

Endowment Fund

jcc mb ex

jcc mb a fJCC Maccabi ArtsFest is presentedwith support from the lgyhg fd ld.

We also thank the following donorsfor their generous support:Gail and Henry CohenJeffrey A. DeutschFeldman Family Supporting

Foundation, Inc.Noreen Gordon SablotskyLawrence HellringAnn and Stephen M. KaufmanJeannie and Brian KriftcherLillian and Maurice Lipsey

Endowment FundMark S. RaymondAmy and Andrew J. ShaevelThe Budd and Nanette Mayer

Support Foundation, Inc.Jerri-Ann and Gary JacobsBarbara and J. Victor SamuelsThe Soref-Breslauer Texas FoundationRonna and Michael SegalSherry and Doron StegerDavid Stone

jcc mb GJCC Association thanks itscollaborative partners in presentingthe JCC Maccabi Games:Maccabi USA/Sports for IsraelMaccabi World Union

We also thank the following donorsfor their support:Stephen M. BerkenfeldBryan Stein

s c Ys pg jcc

j. nBa/j. WnBa pgivNational Basketball Association

nhl s hkyNational Hockey League

s pgWe gratefully acknowledge thegenerous supporters of the JCCAssociation Scholarship Program,which enables students who plan tomake careers in the JCC Movementto pursue their education on themasters degree level.

Elizabeth Schiro and Stephen L. BayerEd Lee and Jean Campe FoundationShirley and William L. Grossman

Scholarship FundLouis and Anita Perlman Family

FoundationBarbara and J. Victor Samuels

jWB jw c cJCC Association gratefullyacknowledges the individuals and

organizations supporting the workof JWB Jewish Chaplains Councilwith contributions of $500 or more:

Ilana and Ari BerensonBnai Brith InternationalBuffalo Grove, IL, Auxillary No. 89Neal CohenCongregation Emanu-El of the

City of New YorkCongregation Or Zarua

Covenant Bnai Brith, CA, Unit 2215Ruth Herman

jWB jw c c(d)Jewish Federation of Greater

Middlesex County, NJJewish War Veterans, Niles ILJewish War Veterans Department of

NJ, Trenton, NJNew York Metropolitan Region

- United Synagogue ofConservative Judaism

Harold Z. ScheinmanSusan SchneiderTemple Israel of the City of New YorkThe Federation of Jewish Womens

Organizations of Maryland

The New Kalman Sunshine FundJennifer TurnerHarriet and Nathan WasserstrumWomens League for Conservative

JudaismHavva and Etan Zellner

my cy rbbs sJCC Association thanks the followingdonors of scholarships for rabbinicalstudents committed to entering theUnites States Armed Forces:

Rabbi Phillip Silverstein, in memoryof his wife, Adina Silverstein

Jerry Weinstein, in memory of hisuncle, Irving S. Weinstein

f G. h-jcca r cWe thank the following donors whosegenerous contributions support the

Florence G. HellerJCC AssociationResearch Centers practice-orientedresearch for Jewish CommunityCenters and YM-YWHAs:

Sandra and Arnold P. GoldJudith and Lester LiebermanShirley and Allan Solomon

c sWe thank and acknowledge lb &lb llc for providing pro bonolegal services regarding intellectualproperty for JCC Associationssignature programs.

We gratefully acknowledge thefollowing companies who providedsupport to JCC Associationcontinental programs:

jcc Dy aBc cMatrix Fitness Systems Corp.

Octane Fitness LLCPower Systems, Inc.Precor

jcc mb afThe Coca-Cola CompanyThe Redwoods Group FoundationJust Born, Inc.Sterling & Sterling Inc.

jcc mb GThe Coca-Cola CompanyForceeld Protective HeadbandsJust Born, Inc.New BalanceStaples

pd VdThe following companies provide

preferential continental accountstatus or services to afliated JCCsand/or nancial support to JCCAssociation programs:

Accrisoft CorporationAdvecor, Inc.All in KosherBalanced Body Inc.Carab Enterprises, Inc.Clubcom, Inc.Club Resource Group

Crown TrophyCSI SoftwareCybexElite Team SuppliesHydroMassageFabiano DesignsFirst Data OracleFreeMotion FitnessLandscape StructuresMatrix Fitness Systems Corp.Maytronics US, Inc.

MicrotMicrosteps, Inc.MondoNetwork Services CompanyOctane Fitness LLCThe Ostroff Group Inc.Personal Training on the NetPolar Electro Inc.PoseidonPrecorThe Redwoods Group, Inc.Retention Management

StaplesStar TracSterling & Sterling, Inc.STOTT PilatesStrive Enterprises, Inc.Technogym USA Corp.TMI Salt Pure Corp.Trident Group LLC

pg p

American Council on ExerciseInternational Council on Active AgingLes Mills West Coast, Inc.

pg d p s

JCC Association gratefully acknowledges the following individualsand foundations who have made generous contributions in 2009,making these programs and projects possible:

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jcc as d

Ala MaExecutive Vice-President,

f G. h-jcc ar c

f r Dvis responsible for JCC Associations


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s dsv

Please note that if you are inour telephone system through

the main switchboard (212)532-4958, you can contactadditional staff members viatheir extensions (Last four digitsof their number below). Staffmembers can also be reacheddirectly at their telephonenumbers listed below.

ad

Alla FkelsePresidentTel: 212.786.5082E-mail: [email protected]

Yael LubfskyCoordinator of Board RelationsTel: 212.786.5084E-mail: [email protected]

Rabb Al MarsSenior Consultant to the President,

Educational DevelopmentTel: 603.292.6205E-mail: [email protected]

cy svconsults withall communities to enhance thefunctioning of JCC boards, execu-tives, and staff. Provides JCCs withongoing training in areas such as layleadership development, staff devel-opment, programming, nances, etc.Helps JCCs improve their servicesby conducting research, gatheringstatistical data, and strategic plan-ning studies, developing annual workplans, and providing seminars formanagement and lay leaders. Com-munity Services sends a bi-weeklyelectronic communication packet toexecutive directors and presidentsto share resources, information, andtrends. Research & statistical dataprovided by Florence G. Heller-JCC

Association Research Center.

md c ex ld d mg jw cy c istransforming the eld by allowingJCCs to assess their managementeffectiveness and leadership needs,to be more responsive to difcultiesas they arise, and develop apractical approach towardscontinuous self-improvement over

time. MCELM is helping JCCs meetthe challenges of the future withcondence and prociency.

JCC and Community Services;Director, Mandel Centerfor Excellence in Leadershipand ManagementTel: 212.786.5138E-mail: [email protected]

Gladys GldmaExecutive AssistantTel: 212.786.5088E-mail: [email protected]

cy cA Ese**Vice-President, Community Services;Consultant on Leadership DevelopmentTel: 504.866.5090E-mail: [email protected]

Jae S. Elam*Vice-President, Community Services;Consultant on Emerging CommunitiesTel: 512.241.1118E-mail: [email protected]

Dad E. PserVice-President, Community ServicesConsultant on Strategic ThinkingTel: 212.786.5124E-mail: [email protected]

Brad Jhs**Southeastern OfceAdministrative AssistantTel: 504.866.5090E-mail: [email protected]

md c ex ld d mg jw cy cAla Gldberg

Vice President, Mandel Center forExcellence in Leadership and Man-agement and Community ServicesTel: 212.786.5122E-mail: [email protected]

Dea FrmaDirector of Benchmarkingfor JCC AssociationTel: 212.710.6432E-mail: [email protected]

Mchael RwladContract Consultant, MarketingTel: 212.786.5153E-mail: [email protected]

Jrda ZarProgram Associate, Mandel Center forExcellence in Leadership and Manage-ment and Community ServicesTel: 212.786.5145E-mail: [email protected]

Prf. See M. CheDirector, Florence G. Heller-JCCAssociation Research CenterE-mail: [email protected]

f d ad

Services oversees management ofnancial and human resources recordkeeping, nancial reports, and infor-mation technology. Assists JCCs indeveloping data-processing plans andin conducting nancial reviews.

Bb KmsalChief Financial OfcerTel: 212.786.5141E-mail: [email protected]

agPearl MageceControllerTel: 212.786.5132E-mail: [email protected]

ira AbrmAccounting AssistantTel: 212.786.5133E-mail: [email protected]

h rira KhmaManager, Human ResourcesTel: 212.786.5131E-mail: [email protected]

i tgyAdy ZhagManager of Information TechnologyTel: 212.786.5103E-mail: [email protected]

Paul nedbalaAssociate, Information Technology/System AdministratorTel: 212.786.5094E-mail: [email protected]

pdFrakl JamesProduction SupervisorTel: 212.786.5118E-mail: [email protected]

Dald CredleProduction AssistantTel: 212.786.5113E-mail: [email protected]

Dwaye HaywdShipping and ReceivingTel: 212.786.5107E-mail: [email protected]

rJamella HallReceptionistTel: 212.532.4949E-mail: [email protected]

fundraising efforts, includingannual support and designatedgiving, JCC Associates, grant-seeking, corporate sponsorship andpreferred vendor programs, specialevents and the Meeting the Challenge:

Securing Jewish Futures capitaland endowment campaign.

Fa Magus MsVice-President of DevelopmentTel: 212.786.5135E-mail: [email protected]

Dad SbelDirector of Corporate PartnershipsTel: 212.786.5148E-mail: [email protected]

Za DadchDirector of Annual FundsTel: 212.786.5099E-mail: [email protected]

Elae vasquezFinancial ResourceDevelopment AdministratorTel: 212.786.5136E-mail: [email protected]

jcc a i orepresents the interests of NorthAmerican JCCs and providesservices for them in Israel. Italso implements Israel-basedJewish educational programsincluding training seminars for JCCprofessional staff and lay leaders,JCC Maccabi Israel experienceprograms for teens, Taglit-BirthrightIsrael for young adults, partnership

initiatives between JCCs andcommunity centers in Israel, andcreates specialized Israel trips forJCC members.

Leah Garber***Director, Israel Ofce011-972-2-625-1265E-mail: [email protected]

Sara Sless***Program Director, Israel Ofce

011-972-2-625-1265E-mail: [email protected]

Agal Barka ***Secretary, Israel Ofce011-972-2-625-1265E-mail [email protected]

JCC Association Annual Report 2009 29jWB jw c cis a US Government-accredited

mkg d cmaintains consistent brand image

Ly FredmaOperations Director,

h l hi

Ly FredmaOperations Director,


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*JCC AsscaSuhweser Serces ofceP.o. B 30372Aus, teas 78755tel: 512.241.1118

**JCC AsscaSuheaser Serces ofce8200 Hamps Sree, Sue 200new orleas, LA 70118tel: 504.866.5090Fa: 504.866.8164

***JCC Assca israel ofce

Slm ad Mary L Buldg12 Hess SreeJerusalem, 94185, israeltel: 011.972.2.625.1265Fa: 011.972.2.624.7767

agency to serve the religious,educational, and morale needs ofJewish personnel in the armedforces, their families, and patientsin VA hospitals. Its Council AdvisoryGroup consists of Conservative,

Orthodox, and Reform rabbis andactive-duty Jewish chaplains, acooperative and successful venturein Jewish pluralism.

Rabb Harld RbsDirector, JWB Jewish ChaplainsCouncil; Director, Armed Forcesand Veterans ServicesTel: 212.786.5119E-mail: [email protected]

Rabb Barry BarDeputy Director,JWB Jewish Chaplains CouncilTel: 212.786.5137E-mail: [email protected]

Jae AceedProgram Associate,JWB Jewish Chaplains CouncilTel: 212.786.5090E-mail: [email protected] c jwed has as its mission toinfuse the people, experiences andprograms of the JCCs of NorthAmerica with Jewish content,learning, and values, and thereby toenhance and elevate every Jewishperson who is part of aJCC community.

Dr. Dad Ackerma

Director,Mandel Center for Jewish EducationTel: 212.786.5110E-mail: [email protected]

Parca Cpra HareVice-President,Mandel Center for Jewish EducationTel: 212.786.5130E-mail: [email protected]

Melae Lea

Program Director,Mandel Center for Jewish EducationTel: 212.710.6434E-mail: [email protected]

Jrda ZarProgram Associate,Mandel Center for Jewish EducationTel: 212.786.5145E-mail: [email protected]

for the JCC Movement and providesstrategic marketing training to JCCsto increase their effectiveness inimage building, advertising,communications , publicrelations, digital and interactive

marketing and branding, as well asaccommodating the in-house needsof JCC Association.

Rb BallSr. Vice-President,Marketing and CommunicationsTel: 212.786.5112E-mail: [email protected]

Peer SheeellCreative Director

Tel: 212.786.5101E-mail: [email protected]

Mram RCommunications ManagerTel: 212.786.5092E-mail: [email protected]

Jeremy Rsese KresSr. Graphic DesignerTel: 212.786.5143E-mail: [email protected]

Da HerzbergGraphic DesignerTel: 212.786.5087E-mail: [email protected]

Chrs SrmInteractive Marketing SpecialistTel: 212.786.5117E-mail: [email protected]

Jae AceedMarketing AdministratorTel: 212.786.5096E-mail: [email protected]

p Dv recruits,refers for placement, counsels,and trains professionals across thecontinent. Extends scholarshipsto qualied college graduatesinterested in JCC careers and offerstraining seminars as well as study

seminars in Israel.

See RdVice-President,Professional DevelopmentTel: 212.786.5085E-mail: [email protected]

JyA BradAssociate Director of ProfessionalDevelopmentTel: 212.786.5114E-mail: [email protected]

Scholarship ProgramTel: 212.786.5111E-mail: [email protected]

try HlladProgram Associate, Professional De-

velopment and Conference RegistrarTel: 212.786.5086E-mail: [email protected]

pg sv provides JCCsand camps with program assessmentand resources to help them maintaincreative, innovative programming inarts and culture, early childhood edu-cation, adults, teens, individuals withspecial needs, tness, recreation, andcamping. It also coordinates Gesher-

City, an initiative for young adultsand the JCC Maccabi Experience,which includes JCC Maccabi Games,JCC Maccabi Israel, and JCC Mac-cabi ArtsFest. Merrin Center forTeen Services creates programs andresources for teens and the profes-sionals working with them to helpJCCs inspire the next generation toembark on its Jewish journey.

Are ShkSr. Vice-President, Program ServicesTel: 212.786.5097E-mail: [email protected]

adParca Cpra HareVice-President, Program ServicesTel: 212.786.5130E-mail: [email protected]

ey cdd ed

Mark HrwzDirector, Early Childhood EducationTel: 212.786.5098E-mail: [email protected]

Lsa LmaAn Ethical Start CoordinatorTel: 610.668.1656E-mail: [email protected]

h d WSee Becker

Director, Health and Wellness ServicesTel: 212.786.5105E-mail: [email protected]

Ahy SlayeFitness and Wellness CoordinatorMembership Cons

Documents

JCC Association Annual Report 2009