Jazz Research – Mapping the Field under the Jazz

Futures headingFriday 5 September 2014

Jazz Beyond Borders Conference (Amsterdam)Dr. Monika Herzig, Indiana UniversityJean Cook, Future of Music Coalition

Jazz Research – Mapping the Field under the Jazz Futures

heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

Jazz Research – Mapping the Field under the Jazz Futures

heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

www.jazzednet.org

The Jazz Education Network (JEN) is a global non-profit 501(c)(3) organization based in the United States of America that seeks to advance jazz education, promote performance and develop new audiences. JEN was founded in 2008 in Chicago and now has over 1,500 members in 23 countries, every USA state and 7 Canadian provinces.

The Jazz Education Network is dedicated to building the jazz arts community by advancing education, promoting performance, and developing new audiences.

JEN Research Interest Group

(JENRing)

To provide a platform and network for jazz research and its applications to pedagogy

and the art form

The Ella Fitzgerald Charitable Foundation-JEN

Research Fellowship at the Smithsonian

The EFCF/JEN Jazz Research provides opportunities for a serious educator/student/music historian (such as senior researchers, postdoctoral fellows, and graduate students) to conduct a research project associated with the archival collections at the Smithsonian Institution. The project will be allowed up to two years to final completion or the fellowship money must be refunded. In addition, a final presentation of the project will take place at the Smithsonian Institution as well as at the Jazz Education Network (JEN) Conference. A written document/summation (non-exclusively) published through JEN is also required.

 The Ella Fitzgerald Charitable Foundation is prepared to make a grant between one

thousand and five thousand dollars, and an additional thousand dollars may be awarded towards travel and accommodations if the Foundation deems this necessary.

Grant proposals must include a research proposal that outlines the project, the relationship and benefit to specific jazz research areas, how the resources of the Smithsonian Institution will be used, and a proposed timeline (grant request not to exceed 1500 words), a list of collaborators, curriculum vitae, a letter of reference by the Department Chair or an expert in the field, and a detailed budget.

Submissions must be completed online at www.JazzEdNet.org and are due annually by March 31. Grant awardees will be notified by May 1.

2015 Convention

28 research presentations throughout the 2014 conference ranging from historical and theoretical analysis to pedagogical tools and jazz advocacy, selected from 51 application

15 poster presentations Friday 2-4pm with 8 posters only (no additional conference presentation)

Research Committee Meeting Friday 1pm

Dedicated Sessions: Grant Resources (Smithsonian, Chamber Music America), Best Practices, JAI Results and Next Steps

1. Mapping the Field Goals:

- position JEN as an umbrella organization in the field to facilitate grant support, initiate new directions, and facilitate dissemination of information

- create a central database that functions as a clearinghouse of information and resources available

- formulate some of the central questions:  Why should we care about jazz and jazz research?

- leveraging the jazz community in a crowdsourcing model towards gathering and refining some of the important research questions

2. JEN Research Track 2016

- a themed track for the 2016 conference that calls for presentations in support of mapping and networking the field and setting goals for the future

- submit selected papers to the Journal of Jazz Research for peer review to be published in a themed edition after the conference

- present the first JEN Smithsonian Research fellow

- present a 'Best Practices' and 'Resources' session based on our current discussions

- have a general callout meeting towards more participation

3. Jazz Research Committee and Jazz Audience Initiative

In August 2011, the Jazz Arts Group in Columbus released the findings of a two-year national market study for jazz called the Jazz Audiences Initiative (JAI). JEN announces that it is now the primary repository for JAI data and will work to further this research and facilitate further discussions on this topic.

Jazz Research – Mapping the Field under the Jazz Futures

heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

Artist Revenue Streams Data

most data policymakers see about health of music industry is based on record sales

The Data

Hole

promoter

booking agent

radio station advertiser

ASCAP, BMI, SESACmusic services

crowdfunding

ad-supported videolabel/aggregatorpublisher

TV appearance

advertiser

unions

movie soundtrack

label/aggregatorpublisher

students

ASCAP, BMI, SESAC

speakingengagements

guest artiston someoneelse’s recording

fan club

grant

guitarendorsement

online fans

live fans

radio fans

SoundExchange

overwhelming anecdotal evidence = pervasive industry myths

The Data

Hole

commercial and non-commercial sectors seldom mix, especially when it comes to data

The Data

Hole

The Artist Revenue Streams

Data Set

promoter

booking agent

radio station advertiser

ASCAP, BMI, SESACmusic services

crowdfunding

ad-supported videolabel/aggregatorpublisher

TV appearance

advertiser

unions

movie soundtrack

label/aggregatorpublisher

students

ASCAP, BMI, SESAC

speakingengagements

guest artiston someoneelse’s recording

fan club

grant

guitarendorsement

online fans

live fans

radio fans

SoundExchange

Composing Income•Publishing Advance•Mechanical Royalties•Composition Commission•Public Performance Royalties•Broadcast Commission•Synch Licenses•Sheet Music Sales•Ringtones•ASCAPlus•Publishing Settlement

Performance Income•Salaries•Live Performance Fees

Recording Income•Label Advance•Label Support•Retail Sales•Digital Sales•Sales at Shows•DPR•AARC

Background income•AFM Secondary Markets•SR Special Payments•AFTRA Contingent Payments•Label Settlements•Session Studio•Session Live•AFM/AFTRA Fund

The 42 Revenue Streams

The 42 Revenue Streams

Brand Related•Speaking Fees•Merch Sales•Fan Club•YouTube Partnership Program•Ad Revenue•Persona Licensing•Product Endorsements•Sponsorship•Acting

Knowledge of Craft•Teaching•Producer

Patronage•Fan Funding•Grants

Other Income•Administrator

http://money.futureofmusic.org

Who did we talk to?• Band/artist on an indie label• Film/TV composer• Chamber music group• Jazz player and composer• Band/artist on major label• Self releasing work• Jazz player who plays existing

compositions• Hip-hop music who composes

own work, including samples• Nashville songwriter• Musician who has been

heavily sampled• Band/artist that gets played on

commercial radio

• Band/artist with a lot of merch• Songwriter who does not

record, perform or tour (classical)

• Player in major orchestra• Player in member-directed

orchestra• Freelance classical musician• Classical soloist• Freelance non classical studio

musician• Freelance non classical

touring musician

Additional Data Collected

Professional Information•Memberships•# songwriting or recording credits•# bands•Genre of music•Support team information•Technologies used•Roles played•Label or publisher relationship•Airplay•Amount of time spent on music

Attitudes•Impact of Technology•Comfort with Technology•How would you rather spend your time?

Demographic•Age•Gender•Race•Education•Location

http://money.futureofmusic.org

Data from ARS

• Over 5,300 US-based musicians, performers and

composers completed the survey

• Over 81 in depth personal interviews with artists from

every corner of the industry

•6 anonymous financial case studies reviewing income

and expenses for real musicians

http://money.futureofmusic.org

Percent of income derived from this revenue stream in past 12 months

Distribution of income differed significantly by genre

Jazz BandleaderARS Case Study

Jazz Sideman-BandleaderARS Case Study

• Evidence-based understanding, not anecdotal “hunches”

• Ability to compare different kinds of artist models – “apples to apples”

• “Reality check” on new business models – who really benefits?

Benefits of Collecting Data

• Audience for this Data: Artists, Journalists, Educators, Policymakers, Funders

• Partnership Opportunities: with educators, researchers, and anyone serving the jazz community

• How to Support: find ways to use the data in your work

Artist Revenue Streams Data

• Saturday 4 October 2014• In conjuction with Vienna Music Days• Co-Hosted by University of Music and

Performing Arts Vienna• Topic: ways to work together to collect and

share data about musicians and income in different countries

• For more information: kristin@futureofmusic.org

Vienna Researcher Meeting

• Online community of cultural researchers in all disciplines

• Regular social meetings at researcher conferences

• Webinars on research methods, data sets• Opportunities to get feedback on work• To learn more:

https://groups.google.com/forum/#!forum/cultural-research

Cultural Research Network

Jazz Research – Mapping the Field under the Jazz Futures

heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

History?

Economy?

Performance?

Pedagogy?

Market?

Theory?

Application?

Jazz Research – Mapping the Field

Coordination of US-based Jazz Community by Jazz Forward Coalition, Jazz Education Network and Future of

Music Coalition

Coordination of Jazz Community by Jazz Forward Coalition, Jazz Education

Network and Future of Music Coalition

cultivating a stronger research base in order to connect strong personalities and provide common action ground

Areas of Shared Work Identified by Stakeholder

Meeting

How does existing and future research support these areas of work?

Goals of Research Working Group

Identify research buckets (categories) and gaps

Identify data that justifies decision making

Identify economic and social impacts, market data

Take stock of available research and resources

Connect researchers and practitioners

Identify gaps for advocacy

Organizations Touched by the JEN Research Working Group

National Endowment for the Arts

(NEA)

National Endowment for the Arts

(NEA)

Jazz at Lincol

n Center

Jazz at Lincol

n Center

International Jazz

Festivals Organization (IJFO)

International Jazz

Festivals Organization (IJFO)

Jazz Education Network (JEN)

Jazz Forward Coalition (JFC)

Association of Performing Arts Presenters (APAP)

Manchester Craftmen’s Guild (MCG)

Jazz St.

Louis

Jazz St.

Louis

Thelonious Monk Institute

Thelonious Monk Institute

Chamber music America (CMA)

Chamber music America (CMA)

American Jazz

Museum, Kansas

City

American Jazz

Museum, Kansas

City

Jazz Arts Group

Columbus

Jazz Arts Group

Columbus

Jazz Journali

st Association (JJA)

Jazz Journali

st Association (JJA)

Pending Committee Members

Ed Berger (Rutgers Institute)Bob Breithaupt (Capital University)Jean Cook (Future of Music Coalition)Monika Herzig (University of Indiana, JEN)Tom Sykes (Rhythm Changes)John Hasse (Smithsonian Institution)Ryan Maloney (Jazz House Kids)Christy Farnbauch (JAI)Joshua Renick (Jazz at Lincoln Center)Vince Outlaw (Jazz88 San Diego)

Jazz Research – Mapping the Field under the Jazz Futures

heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

Request for Input

A. What are available data sets and resources for jazz researchers?

B. Categories of stakeholders

C. Categories of research

D. Survey summary

E. Other researcher networks?

Current Jazz Research Journals

Online Journals - free access

     Current Research in Jazz  http://www.crj-online.org/

     Hardbop (not refereed)  http://www.crj-online.org/

     Journal of Jazz Studies  http://newarkwww.rutgers.edu/IJS/JJS.html

Print Publications - by subscription

     Brilliant Corners: A Journal of Jazz and Literature     http://www.lycoming.edu/brilliantCorners/default.aspx#.UPQ2cqGH2Sc

     Jazz Forschung/Jazz Research http://www.jazzresearch.org/jf/

     Jazz Perspectives  http://www.tandfonline.com/toc/rjaz20/current

     Jazz Research Journal  https://www.equinoxpub.com/journals/index.php/JAZZ

Further academic research can be found in journals on music education, music theory, music history, ethnomusicology, psychology, creativity, history, sociology, and more

Commercial Jazz Publications

Comprehensive Listing:

http://www.jazzinstitut.de/us.htm

Focus:

Current news on artists/ performances/ releases/ reviews

Jazz Stakeholders

1. Who do we see as the essential stakeholders in the jazz field?

2. How are they impacted by current research?

3. How do these stakeholders inform current research?

4. What are the key forums for researchers to interact with and network with these stakeholders?

Categories of Research

1. What are the existing richest categories of research that touch the jazz field?

2. If funding and tenure were not factors, are there some essential categories of research for jazz that we can agree on tat should be more robust than they currently are?

3. Are there agreed upon field-wide definitions for some of these categories?

Categories of Research

Survey Summary:Participants to Date

Survey Summary:Resources for Researchers

• Jazzresearch.net• Criticalimprov.com• Improvcommunity.ca• Jazz 88 Playlist Archive• Filius Jazz Archive at Hamilton College (USA)• Australian Jazz Archives• Old Time Radio Catalog• Lord Discography, Rutgers Institute for Jazz

Studies (USA)• Jazz Research Journal

Survey Summary:Important Questions

“When do people listen to particular types of Jazz? What types of Jazz attracted and retain which

demographic of listeners? How does the familiarity of jazz music (e.g. classic vs. new) impact who and

when of Jazz audience?”

Survey Summary:Important Questions

“Alternative approaches to jazz pedagogy that reflect a deeper connection to the African American cultural and aesthetic values from which the music

comes.”

Survey Summary:Important Questions

“Issues of cultural identity and representation”

Survey Summary:Important Questions

“What is improvisation? What are the specificities of jazz performance? What can jazz teach us about

creativity?”

Survey Summary:Important Questions

“Cognition behind improvisation, how improvisation is different from composition, how improvisation relates to other creativity research,

Brain areas involved with improvisation”

Survey Summary:Important Questions

“a) Methods of attracting and sustaining audiences for the future of jazz b) Relationships of avant-

garde research and practices to assimilation into popular music c) The role of jazz journalism and its

transformation as new media formats emerge”

Take the Survey!

https://www.surveymonkey.com/s/jazzmap

Directory to be published in late 2014.

Other Networks for Survey?

Jazz Research – Mapping the Field under the Jazz

Futures heading1. Jazz Education Network Introduction

2. Future of Music Coalition Introduction

3. Collaborating with Jazz Researchers

4. Questions for Participants

5. Take Aways

How to get involved

1. Join the JEN Research Committee and participate in the mapping initiative, talk to Monika or send e-mail to mherzig@indiana.edu

2. Distribute the survey link https://www.surveymonkey.com/s/jazzmap

3. Join JEN and stay updated www.jazzednet.org

4. Send ideas/resources/suggestions to mherzig@indiana.edu

5. Sign up now for mailing list updates

Upcoming Dates

Sat 4 Oct 2014 Researcher Workshop (Vienna, Austria)

Mon 27 Oct – Tue 28 Oct 2014 Future of Music Coalition Annual Policy Summit (Washington, DC, USA)

Wed 7 Jan – Sat 10 Jan 2015 Jazz Education Network Annual Conference (San Diego, CA, USA)

Thank you.