Jason Papagan (@jpapagan)

Director of Digital StrategyCommunications & MarketingUNC Health Care

Dana Harris (@DanaHarris20)

Marketing & Communications ManagerCommunications & MarketingUNC Health Care

A Suite Approach to Mobile AppsA Suite Approach to Mobile Apps

About UNC Health CareAbout UNC Health Care

Collectively, over 20k doctors, nurses, co-workersCollectively, over 20k doctors, nurses, co-workers Entities include Entities include

UNC Hospitals (Academic Medical Center)UNC Hospitals (Academic Medical Center) Six community hospitals, including Six community hospitals, including

Rex HealthcareRex Healthcare – – 660 Beds & 34k inpatients annually660 Beds & 34k inpatients annually Plus over 3,000 affiliated physiciansPlus over 3,000 affiliated physicians

UNC Health Care

““We need a mobile app.”We need a mobile app.”

““Ok.”Ok.”

““Ok.”Ok.”““Why?”Why?”

““every other hospital is coming out with an app.”every other hospital is coming out with an app.”

““every other hospital is coming out with an app.”every other hospital is coming out with an app.”

““we just need to be in that space.”we just need to be in that space.”

““every other hospital is coming out with an app.”every other hospital is coming out with an app.”

““we just need to be in that space.”we just need to be in that space.”

““people need to be able to access people need to be able to access our (our (locationslocations), ),

((physiciansphysicians), ), ((wait timeswait times), ),

((etc.etc.), in an app.”), in an app.”

MobileApp

MobileWebsite /

ResponsiveWebsite

Mobile App vs. Mobile Website / Responsive Website

““So… How should we So… How should we differentdifferentiateiate?”?”

Finding Information Finding Information (one-(one-off)off)

VS.VS.Providing and/or Providing and/or

enhancing a enhancing a recurringrecurring experienceexperience

• Targeted Patient Groups

• Targeted Patient Groups• Cancer Treatment

• Wellness Centers

• Birth Centers

• Blood Donors

• Heart & Vascular

• Bariatric Surgery

• Outpatient Rehab

• Etc.

Mobile App Criteria Mobile App Criteria

• Contains 1 or 2 unique features that enhance the patient experience

Mobile App CriteriaMobile App Criteria

• Contains 1 or 2 unique features that enhance the patient experience

• Is not a duplication of information/offerings better served on the mobile website

Mobile App CriteriaMobile App Criteria

• Contains 1 or 2 unique features that enhance the patient experience

• Is not a duplication of information/offerings better served on the mobile website

• Creates a recurring experience or addresses a recurring need

Mobile App CriteriaMobile App Criteria

• Contains 1 or 2 unique features that enhance the patient experience

• Is not a duplication of information/offerings better served on the mobile website

• Creates a recurring experience or addresses a recurring need

• Tailored to a specific patient group/service line• e.g. – cancer patients, wellness members,

expectant/new mothers…

Rex Cancer Care App

The Pilot…

Rex Cancer Care App

The Pilot…

Rex Cancer Care App

Rex Cancer Care App

Rex Cancer Care App

Rex Cancer Care App

Rex Cancer Care App

• Virtual Resource Center

Rex Cancer Care App

• Virtual Resource Center

Rex Cancer Care App

• Virtual Resource Center

Mobile Suite Future for the Health Care System

Cancer Care

Wellness Centers

Future Service Lines

UNC Health Care

Rex Healthcare

UNC Hospitals

High Point Regional

Johnston Health

Chatham

Caldwell

Pardee

Nash

Mobile App Suite