UBM Japan Co Ltd, Kanda 91 Building, 1-8-3 Kaji-cho, Chiyoda-ku, Tokyo 101-0044 JapanTEL: +81-3-5296-1020 FAX: +81-3-5296-1018 E-mail: info@japanjewelleryfair.comJJF Secretariat Office

Japan Jewellery Fair 2018

Facts & Results

Show Name: JAPAN JEWELLERY FAIR 2018 (JJF 2018)

Date: 28-30 August 2018 10:00-18:00 (*closes at 17:00 on 30 August)

Venue: East Halls 5 & 6, Tokyo Big Sight Exhibition Center

Organizers: UBM Japan Co Ltd, Japan Jewellery Association

Supporters: Ministry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Jewellery Designers Association, Platinum Guild International (PGI), Japan Gold Metal Association, Japan Watch Importers Association, All Japan watches jewelry glasses retail cooperative, The Japan Direct Marketing Association, The Men's Fashion Unity (MFU)

Parallel Events: JJA Jewellery Design Awards, Jeweller's Choice "The Woman of the Year" Award, JJF Business Seminars

Exhibitors: 446

Visitors: 14,293

Japan Jewellery Fair 2018

Facts & Results

Japan Jewellery Fair 2018

Facts & Results

Visitor Analysis

Nature of Business Retailers breakdown

Position Are you a decision maker for purchasing and procurement?

What kind of sources do you expect at JJF? What kind of products are you looking for at JJF?

Gold Jewellery 6.0%

Over 60% of visitors have decision-making authority

Retailer

53.5%

Owner,Director,President,Department Head,Manager

65.6%

Pearls

22.8%

Pearls

22.8%

Diamond Jewellery

16.4%

Diamond Jewellery

16.4%

Pearl Jewellery

11.4%

Pearl Jewellery

11.4%

Platinum Jewellery

6.7%

Platinum Jewellery

6.7%

Gem set Jewellery

8.8%

Gem set Jewellery

8.8%

Diamonds

28.8%

Diamonds

28.8%

Yes

61.3%

Jewellery

56.0%

Wholesaler /Distributor 14.6%

Accessory Shops 5.7%

Direct Sales 4.6%

Select Shops 3.8%

Apparel Shops, Boutique 2.5%

Beauty, Esthetics Salon 1.5%

Other Retailers 17.9%

Online shops 8.0%

Manufacturer -Fine Jeweller 7.1%

Importer /Exporter 3.2%

Jewellery Related Business 2.2%

Partly 11.1%

Influencer 6.2%

Sales 6.8%

Others 14.6%

Employee 18.7%

Apparel Manufacture 0.8%

Others 17.2%

Others 3.1%

Mineral, Fossil 5.8%

Semi-Precious Stones

17.5%

Others 2.3%

Manufacturer -Accessory 1.4%

Others 50.7%・Accessories・Fashion Jewellery・Earrings・Chain Necklace・Designer Jewellery・Silver Jewelleryetc...

Middle Management 12.6%

PreciousStones

22.8%

Retailers account for more than half of the visitors

Japan Jewellery Fair 2018

Facts & Results

◆ The latest jewellery design trends and consumer preference in 　　Hong Kong and Chinese Mainland

◆ How to Find Good Quality Pearls: 　　Presentation by Japan Pearl Export and 　　　　Processing Cooperative Association

Visitor Analysis

Chinese / Japanese seminar programme

Exhibitor Comments

◆ DM service

◆ Overseas VIP Buyers’ Guide Book (for JJF and Hong Kong Jewellery & Gem Fair )

◆ Private Seminar

◆ Lucky Draw Sponsorship

◆ Fashion Shows

◆ Social Media Advertisements

◆ International & Local VIP Buyer Programme

Sponsorship

VIP visitors Visitors from overseas

One-third of VIP visitors were invited by exhibitors Over 800 international visitors from 37 countries and regions

Invitation from Organizer

66.7%

China

65.3%

Invitation from Exhibitor

30.5%

Invitation from Association 2.8%

Taiwan 9.2%

Sri Lanka6.1%

Hong Kong 3.8%

Korea 1.8%

Others 2.6%

Other Asian countries 9.4%

Europe 1.8%

We were able to meet wi th severa l new VIP customers that we have not able to meet at any other shows.

UBM provides various free promotional services to exhibitors that lead to great business success for both exhibitors and visitors.

We were able to meet with a lot of buyers from department stores, promotional companies and brand shops across a variety of sectors.

UBM is able to attract a lot of good overseas buyers because they organise the Hong Kong Jewellery and Gem Fair as well as JJF and there is good synergy between the two fairs.

JJF is an exhibition where we could not only sell our products but also find potential new buyers that we would like to nurture in the long term

We took advantage of the sponsorship opportunities provided by the organizer and as a result several buyers visited us and purchased our products. It was really useful and worked very effectively for us.