Ambassadors• Ambassador Day – Sunday 18th• Information Evenings• Friends• Blogging• School Talks

Information Evenings

• Ambassadors• Social Networks + Ads• Posters• Family Friendly HQ

Information Evenings

• Harness Ambassadors• Social Networks + Ads• Posters• Family Friendly HQ• Ambassador Scholarship

Ad Campaigns• Facebook Ads (Craig)• Twitter Ads (Fiachra)• LinkedIn (Fiachra)• Google Adwords (Research)• Targeting - Parents• A/B Test Ads – Daily Analysis

Social Media• Concentrating on Twitter, Instagram & Tumblr as

we get most interaction on these.• Linkedin – Share all company updates & blogs on

the company page as well as on our own personal profiles

• Pintrest URL finally sorted Steve will install button on the website as well as a “pin it button” on our blog

Instagram• 2-4 posts daily• High Engagement• Student Market• Image + Quote• Holiday Destination• Office Antics• Foreign Food

School Talks• FTA & STA Follow up email being drafted to

be sent out early this week.• Similar email being sent to the Guidance

Counsellors that I have contacted already.• Cold calling schools to speak to language

teacher or Guidance Counsellors (10 per day), Natalia has the list of schools

• Calling the Ambassadors to get their update on their progress on arranging a school talk.

Blogging & SEO• Aiming for 2 website blog posts per week. • Topics: What TY’s, Ambassadors want to read?• Speak to ambassadors during phone call that are

interested in writing/journalism, give them a topic every 2 weeks (high standard)

• Making sure all TY’s Ambassadors post and share from their personal accounts.

• Sharing Blog updates on Google + which is good for SEO

• Utilizing TY students every Tuesday foe SEO. (finding out what keywords they would use when searching language trips abroad)