JANUARY 28-29, 2020 VIENNA, AUSTRIA HOTEL HOTEL … · 2019-10-29 · chise brands and product and service providers. Franchise Leaders Seeking to Accelerate Their Growth For 2020,

The Premier Conference for Master, Multi-Unit & Multi-Brand FranchisingAN EXCLUSIVE EVENT WITH LIMITED SEATINGContact: [email protected]

JANUARY 28-29, 2020VIENNA, AUSTRIA

HOTELHOTEL SAVOYEN VIENNA

VISIT WWW.EMMFC.COM

The fi rst-ever European Master & Multi-Unit Franchising Conference debuted in October 2018 in London. The conference, which drew 173 reg-istrants from 15 countries, was pro-duced by Franchise Update Media and MFV Expositions and was held at the Park Plaza Victoria London. In all, there were nearly 30 sponsors who participated in the event, from both Europe and the U.S. Attendees included both U.S. and European master, multi-unit and multi-brand franchisees, as well as franchisors, consultants, suppliers, and attor-neys specializing in international franchise growth and development.

The European Master & Multi-Unit Franchising Conference follows the lead established by what has become the must-attend event for multi-unit and multi-brand franchisees in the United States: the annual Multi-Unit Franchising Conference. The 20th Anniversary of this conference will also be celebrated in April 2020 in Las Vegas at Caesars Palace.

The 2019 Multi-Unit Franchising Conference had over 1,720 attend-ees including 700 multi-unit and multi-brand franchisees, over 300 sponsors and exhibitors and other franchise insiders. Over 250 fran-

chise brands exhibited to reach their target audience of multi-unit/multi-brand franchising. The 700 franchi-sees in attendance represent 11,000 franchise units in the U.S., employ more than 250,000 people and do more than $9 billion in annual reve-nue. 75% of them are seeking other brands to add to their portfolios. Ad-ditionally, they plan to add 14,000 more franchise units over the next fi ve years in all franchise categories in the United States. 50% had one brand, 18% had two, and 32% had three or more.

Research indicates that multi-unit franchisees in Europe and other parts of the world are expanding their number of units and growing into other brands as well. With the growth of multi-unit, multi-brand franchisees and master franchis-ing, the need exists to bring an op-portunity for a similar conference with the right combination of expe-rienced attendees and brands to Europe. Similar to the U.S. event, the two-day European conference will focus on providing educational sessions and networking oppor-tunities to multi-unit/multi-brand franchisees and master franchisees looking to expand in Europe or to enter the U.S. market.

The conference is a two-day, multi-track event that covers all aspects of high performance multi-unit and master franchisees. The tracks and content, tailored to the needs and interests of expansion-minded global franchisees, will include a blend of master and multi-unit franchisee topics and experiences, as well as the most current best practices to help attendees make the best decision on how to grow their business in a new country. By drawing the brightest minds in multi-unit and master franchising and the highest caliber brands, this event will be a game-changer for franchising in Europe.

The 2020 European Master & Multi-Unit Franchising Conference provides an intimate forum for inter-national franchise business leaders to grow profi table franchise enterprises, based on the facts and on the experience of successful international franchisors, master franchisees and multi-unit operators.

History Who Attends+ Why Attend

Highly Targeted Attendance This conference is designed for multi-unit, multi-brand, and master franchisees eager to grow, learn from their peers, and engage with new fran-chise brands and product and service providers.

Franchise Leaders Seeking to Accelerate Their GrowthFor 2020, the European Master & Multi-Unit Franchising Conference will bring together not just the most powerful people in franchising, but also a generation of multi-unit, multi-brand, and master franchise leaders seeking to accelerate their growth. This exclusive group is creating the future of franchising in the European marketplace, the U.S., and other countries.

Laser Focused Content & Learning to Achieve High Performing EnterprisesThe conference will hone in on the major aspects of suc-cessful growth strategies and tactics through the eyes of experienced franchisors, mas-ter franchisees and multi-unit, multi-brand franchisees.

2020 European Master & Multi-Unit Franchising Conference Programme 32020 European Master & Multi-Unit Franchising Conference Programme2

OPENING KEYNOTE: STATE OF FRANCHISINGU.S. & GLOBAL PERSPECTIVESCatherine Monson CEO, FASTSIGNS InternationalGlobal franchising has never been bigger. There are more brands and more open markets than ever before. Catherine Monson, CEO of FASTSIGNS International, Inc., the largest sign and visual communications franchisor in North America, and worldwide franchisor of more than 675 FASTSIGNS® in eight countries will share her insights on the strength of franchising worldwide. Catherine is currently Chairwoman of the International Franchise Association.

SPEAKERSKEYNOTES

ALEN BABICMulti-Unit Franchisee, Subway (Europe)

DIETER BAIERMaster Franchisee, Mailboxes ETC (Europe)

MARIO BAUERBrand Ambassador, AMREST (Europe)

GIUSEPPE CONSIGLIOFranchisor, International Franchising Manager, Bata (Europe)

ZSOLT DARAMulti-Unit Franchisee, Burger King, (Europe)

DANIEL DEUTSCHMulti-Unit Franchisee, Mail Boxes, ETC. (Europe)

MARTIN EGGERMaster Franchisee for Austria & Switzerland, The Alternative Board (Europe)

MARK FORSETHFranchisor, Vice President Assistant General Counsel, Marriott International (Europe)

GARY GARDNERChairman, Franchise Update Media (US)

YARON GOLDMANMulti-Brand Franchisee, Sonic, McAlister’s Deli, Mod Pizza, Fuzzy Taco (US)

WILLIAM HALLMulti-Unit Franchisee, Dairy Queen (US)

MARCO HEROPartner, Schiedermair Rechtsanwalt (Europe)

GRACE HARDINGFranchisor, CEO, Ocean Basket, (South Africa)

GLEN HELTONMulti-Brand Franchisee, Burger King, TGI Friday’s (Europe)

MARK JAMESONFranchisor, Executive Vice President, FASTSIGNS (US)

MATTHIAS KERNMulti-Brand Franchisee, Pizza Hut, AMREST (Europe)

JESSE KEYSERMulti-Brand Franchisee, Oxi Fresh Carpet Cleaning, Little Caesars Pizza, Sport Clips (US)

MARTIN LUIBLECEO, Soda Group (Europe)

TONY LUTFIMulti-Unit Franchisee, Arby’s, Little Caesars, Church’s Chicken, Jack In The Box, Sizzler, TGI Friday’s (US)

WALTRAUD MARTIUSCEO, Syncon International (Europe)

JOYCE MAZEROShareholder Global Franchise & Supply Network Practice, Polsinelli (US)

CATHERINE MONSONFranchisor, President & CEO, FASTSIGNS (US)

TONY PADULOFranchisor, Chief Development Officer, School of Rock (US)

ALEXANDER PETSCHECEO, Baker & McKenzie (Europe)

RAIMUND POCKMulti-Unit Franchisee, EFM (Europe)

GARY ROBINSMulti-Unit Franchisee, Supercuts (US)

ANDREAS SCHWERLAMulti-Unit Franchisee, McDonald’s (Europe)

MICHAEL SEID International Consultant, MSA & Associates (US)

BRAD SMITHSr. VP Franchising, Darden Restaurants, Olive Garden, Long Horn Steakhouses, Yardhouse, Capitale Grill (US)

EDITH STEINERMaster Franchisee, Floral Images (Europe)

THERESE THILGENCEO, Franchise Update Media (US)

TED TORRESMulti-Brand Franchisee, Hilton, Marriot, Wyndam (US)

JORG VEILMaster Franchisee, Home Instead, (Europe)

KEYNOTE: BUILDING A HIGH PERFORMANCE GROWTH CULTURE IN A MEGA FRANCHISEE SYSTEMGlen HeltonVice Chairman, NSP Corporation; Franchisee, Burger King, KFC, and TGIF based in SwedenIn his most recent role as CEO for Americana, Glen managed a portfolio of 18 brands, across 13 countries, +1,900 restaurants and more than 37,000 employees. The Americana Restaurant Division operates restaurants of reputable brands like KFC (856), Pizza Hut (227), Hardees (370) and TGI Friday’s (68), to name a few. In the past two years, Americana increased revenue +10% on a LFL basis to over $1.9B, while growing EBITDA by 24%. Americana recently was named “Operator of the Year” for Hardee’s for 2018, increased OPS Excellence scores in MENA to 90% to lead the system at KFC in 2019, named “Innovator of the Year” at Pizza Hut for 2018, and named “Supply Chain Partner of the Year” at YUM in the recent sup-ply chain conference held in May of 2019.

GUEST SPEAKER: HOW TO BE BEST IN CLASS. BEST PERFORMER, BEST SALES, BEST PROFITS.Andreas SchwerlaMulti-Unit Franchisee, McDonald’s, AustriaAndreas Schwerla has had an illustrious career with McDonald’s since 1985. He grew within the McDonald’s brand in Germany as an assistant restaurant manag-er, restaurant manager, area manager, head of operations, marketing director, vice president of operations, HR, IT and Franchising, COO and then deputy CEO. He then became vice president of Western Region Europe and managing director of McDon-ald’s Austria and Central Europe. In 2013, Andreas decided to become a franchisee and currently owns 10 McDonald’s in Austria. He continues to grow the brand.

2020 European Master & Multi-Unit Franchising Conference Programme 2020 European Master & Multi-Unit Franchising Conference Programme4 5

Full Programme

Tuesday, 28 January

09:00 – 10:00Conference Opening Meet and GreetBefore the General Assembly begins, enjoy coffee and pastries with colleagues and industry peers.

10:00 – 12:00

Opening General Assembly – Welcome & Programme OverviewTHERESE THILGENCo-Founder & CEO, Franchise Update Media

OPENING KEYNOTE: State of Franchising – U.S. & Global PerspectivesCatherine Monson, CEO, Fastsigns International

KEYNOTE: Building a High Performance Growth Culture in a Mega Franchisee SystemGlen Helton, Vice Chairman, NSP Corporation; Franchisee, Burger King, KFC, & TGIF

GUEST SPEAKER: How to Be Best in Class. Best Performer, Best Sales, Best Profits.Andreas Schwerla, Multi-Unit Franchisee, McDonald’s, Austria

12:00 – 13:30Networking Lunch with Conference SponsorsTime to meet with vendors and suppliers and reconnect with industry peers and colleagues, and discover new franchise opportunities and business solutions.

Breakouts MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND

13:45 — 14:35

The Due Diligence Process & Building Your Economic Model for Master FranchisingFinding a qualified master franchisee for international expansion can save a franchisor the expense and headache of setting up an infrastructure overseas to sell, train, and support franchisees. Partnering with the right overseas master franchisee also can help with language and cultural differences, as well as with finding the best local employees, suppliers, and real estate. Surrendering part of the franchise fee and ongoing royalties to allow the master franchisee do the heavy lifting is a popular model for franchisors seeking expansion into new countries. What due diligence is necessary to arrive at a feasible economic model? This panel of experienced franchisors and master franchisees will share their successes and challenges and provide insights to help you avoid making mistakes as you expand into new and uncharted terrain.

Benefits of Growing Multiple Locations as a Multi-Unit or Multi-Brand FranchiseeMulti-unit franchising has been a game changer for franchising. Multi-unit franchisees know how to open and operate units, and have unique insights into what they did right, and what they would do differently if they had it to do over again. After succeeding with multiple units of a single brand, many franchisees are finding their next step is multi-brand franchising. Done right, this diversification strategy can protect a business from economic downturns and cycles and encroaching competition. As savvy investors know, no matter how good your ROI may be from a single holding, it’s not always wise to put all your eggs in one basket. A panel of experts will share what deal structures, including development schedules, look like and discuss the risks and benefits of multi-unit and multi-brand franchising.

14:45 — 15:35

Successful Franchisee/Franchisor Relationships in Master Franchising: Case StudiesOne of the most critical components of successful international franchise expansion is finding and working with the right partners. This is a key ingredient to long-term success and profitability for both the franchisor and the master or multi-unit franchisee. Cultural, political, legal, and language differences make it imperative to partner with the right people and be aligned in your goals. Experienced panelists will lead you through the process of how to build these relationships where both parties will prosper over the long term.

Choosing the Right Brand for Your Franchise PortfolioMany variables go into deciding if, and when, to select a new brand to add to your existing portfolio. Should you stay in an industry you know, or diversify into a different food, service, or retail brand? Add a new brand in your current market, or expand geographically? What should you look for in a new franchisor partner? How do you evaluate earnings claims or analyze franchise agreements? How do you minimize risk? These questions and more will be answered by a panel of successful multi-unit and multi-brand franchisees.

15:45 — 16:35

Training: Best Practices to Develop High-Performing Master FranchiseesFor franchisors intending to use a master franchising model to expand into new countries, proper training of each master franchisee – not only in the system, but also in the values, culture, and mission of the brand – can be the critical factor determining success or failure abroad. Beyond identifying and signing qualified franchisees in their country or territory, master franchisees are charged with their initial training and ongoing support, just as they were trained and continue to be supported by the franchisor. A panel of international master franchising pros will discuss how they accomplished this, offer tips and best practices based on their experience, and respond to questions.

Strategies for Integrating Additional BrandsWhether you’re looking to add one new brand or five, there are winning strategies that must be employed. Diversifying your portfolio with new brands can help shield you from economic downturns and cycles, but there also are risks and challenges. Learn how successful multi-brand franchisees identified and resolved the critical financial, structural, cultural, and other issues involved in choosing a new brand and integrating it into their existing organization.

16:45 — 17:15 European Franchise Food TrendsHow large and small food franchises grow.

17:30 - 18:30Networking Reception with Conference SponsorsTime to meet with vendors and suppliers, reconnect with industry peers and colleagues, and discover new franchise opportunities and business solutions.


Wednesday, 29 January

08:30 – 10:15

General AssemblyDEALING WITH LEGAL POINTS CRITICAL TO SUCCESSFUL MULTI-UNIT AND MASTER FRANCHISE ARRANGEMENTSThis program will feature a panel of experienced and highly recognized multi-unit and master franchise speakers and a combination of those two panels addressing legal and related business issues critical to each of the multi-unit and master franchise expansion methods as well as topics common to both. Key discussion topics are as follows:

Master Franchise Panel This panel will discuss the level of franchisor-provided services and the master franchisee’s infrastructure for training, marketing and standards enforcement; the recruitment of sub-franchisees and due diligence / form of sub-franchise agreement; the establishment of the development schedule and remedies for failure to develop; termination of a master franchisee and step-in rights.Multi-Unit Development Panel This panel will include establishing the development schedule and remedies for failure to develop; the then current form of franchise agreement and negotiation points of the standard form agreement; transfer restrictions including a right of first refusal; and default, termination and purchase options.Master Franchisee/ Multi-unit Developer PanelThe session will close with a discussion on due diligence – as to a franchisor and sub-franchisees; sourcing and supply issues; responding to and remedies for performance deficiencies; and dispute resolution methods.

10:15 – 10:30 Break

Breakouts MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND

10:30 — 11:15

Building Infrastructure with Budgets for Selling and Supporting FranchiseesMaster franchisees take on the role of a “mini” franchisor in the market or country they represent. It’s a big task that requires sufficient funds, a proper budget, and the right experience and expertise. Expenses can include franchisee recruitment, site selection, opening new locations, construction, and training new teams, as well as ongoing operations and marketing support. Master franchisees must ensure they are well-capitalized, manage their resources efficiently, and build their infrastructure to support growth.

Building Infrastructure & Developing Great Managers for Operational ExcellenceMulti-unit franchisees cannot grow without a solid infrastructure in place. This requires the right people, resources, and proper planning, well in advance of opening. This panel of experienced franchisees will explain how to manage growth and scale your organization as you add more units. A multi-unit franchisee can’t be in all their locations at all times, so they must depend on their local and regional managers to run the business as they would. The manager’s role is critical to the health of your locations, which is why hiring, training, and nurturing the right people for this role are all critical to sustained growth.

11:25 — 12:15

Franchise Sales Process & ProgramsMaster franchisees looking for qualified franchisees and be successful require an investment to attract and recruit the right people. A proven process to identify, engage, and qualify leads, and then bring them into the system is critical. Achieving this effectively will require trusted processes and systems adapted to the culture, economy, laws, and markets of the new country. Panelists with firsthand experience in this area will share what they’ve learned about franchise sales in different countries.

Growing from Management to Leadership to Achieve Operational ExcellenceWhen a franchisee organization grows, its leaders must find ways to let go of managing the daily business hands-on and begin to lead the company more strategically. This panel of successful multi-unit franchisees will share their experiences in learning how to lead by making the hard decisions, logistically and emotionally; how to share their long-term vision with management team and employees; how to step back from day-to-day operations and trust your team.

12:15 – 13:45Networking Lunch with Conference SponsorsTime to meet with vendors and suppliers and to reconnect with industry peers and colleagues, and discover new franchise opportunities and business solutions.

Breakout MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND

13:45 — 15:00

How Master Franchisees Deliver Ongoing Support and Services to FranchiseesAs a master franchisee you rely on the franchisees you’ve signed up to follow the system, be successful, and provide a reliable royalty stream. Your support is a critical part of their success—and of your own. Learn how to deliver the development incentives, operational and real estate support, technologies, marketing, products, and brand strength and reputation your franchisees will require to grow.

“Mega” Franchisees – How They Do It: Case StudiesThere is a special breed of multi-unit operators who go big, operating dozens or even hundreds of units. In building their business, these franchisees rely on hard work, skill, shrewd management, intuition, and often a little luck and fortunate timing. Panelists will share personal stories of their struggles and successes, mistakes and victories. If you’re serious about larger-scale growth and are looking to expand your portfolio, this session is for you.

15:00 – 15:15 Break

15:15 – 16:30

General Assembly Program & Closing Roundtables & RemarksMULTI-UNIT FRANCHISING, MASTER FRANCHISING, AND ADDITIONAL GROWTH STRUCTURES: BRINGING THE FRANCHISE OFFERING AND RELATIONSHIP INTO ALIGNMENTIf you look at the statistics on franchise unit ownership, the number of franchisees who operate more than one location and those who operate more than one brand is impressive. While this trend in ownership structure is growing internationally, the franchise relationship is basically unchanged from what it has been historically. With the exception of a change in the initial franchise fee, there is really little difference between the offering for a single-unit or multiple-unit deal. This program will lay out possible differences in initial and continuing fees, changes in the obligations of the parties, and adjusted responsibilities provided or required by the franchisor. Strategic groups including franchisors and franchisees will be included in this discussion.

16:30 – 18:00 Final Networking Reception with Conference Sponsors

19:00 – 21:30 Closing GalaThe conference concludes at the beautiful Wiener Rathauskeller for the Closing Gala.


SPONSORS

Interested In Sponsoring?Grow your business with a conference sponsorship that gives you access to high-profi le attendees. We expect the 2020 European conference will be even bigger and better, and we hope you’ll join us. Please note that table selection is based on your contract submission date, so don’t delay!

Franchisors and vendors, please email [email protected] to submit your request for sponsorship.

FranchiseeMulti-Unit

2020

MEDIA SPONSORS SPONSORS AS OF 9/24/19

BRONZE SPONSOR SPONSOR AS OF 9/24/19

GOLD SPONSORS SPONSORS AS OF 9/24/19

ASSOCIATION SPONSORS SPONSORS AS OF 9/24/19

PLATINUM SPONSOR SPONSOR AS OF 9/24/19

SILVER SPONSORS SPONSORS AS OF 9/24/19


VenueApply For Enrollment

The European Master & Multi-Unit Franchising Conference is an Exclusive Event With Limited Seating. This conference is designed primarily for Multi-Unit, Multi-Brand and Master Franchisees eager to grow, learn from their peers, and to engage with new franchise brands and product and service providers.

For this reason, enrollment for EMMFC is by invitation only. With only 300 seats available, only Multi-Unit, Multi-Brand and Master Franchisees may apply for an invitation. To enroll, please visit our conference website at www.emmfc.com

If you have received an invitation with a enrollment code, please proceed to online enrollment.

Franchisors and vendors, please email or submit your request for sponsorship to [email protected]

If you have questions regarding the application process, please contact us at [email protected]

A stay at the Hotel Savoyen Vienna is bound to be unforgettable, just like its namesake, Prince Eugene of Savoy. The hotel effort-lessly combines old and new, occupying a revitalized building that was once home to the imperial Austrian state and court.

From the outside, the heritage-protected traditional Viennese facade casts its spell on visitors. Indoors, modern architecture and the highest levels of comfort and con-temporary facilities await. The light-fi lled atrium, a smart executive lounge, restau-rants and bar, as well as a gym and well-ness zone, make for an exclusive lifestyle experience that’s a cut above the rest—and the hotel staff will take care of everything you need.

Property LocationWith a stay at the Hotel Savoyen Vienna, you’ll be in the business district and con-venient to the Belvedere complex (two-Baroque palaces, gardens, museum, and more) and the Vienna State Opera. This 4.5-star hotel is also within close proximity to the Vienna Konzerthaus and University of Music and Performing Arts.

Booking RoomsFor the best rate at the Hotel Savoyen Vienna. Please book your room as soon as possible. A limited number of rooms have been set aside for the programme attendees.

Our Special Nightly Raates• €140 Euro Single Occupancy• €160 Euro Double Occupancy

The rate is good, upon availability, 3 nights before and 3 nights after the programme.

2019 Enrollment Rates

Ticket Type Early Rate(expires Nov 29, 2019) Regular Rate

Franchisee Enrollment €399 €499Franchisor/Master Franchise Enrollment €399 €499Prospective Multi-Unit Franchisee/Investor Enrollment

€399 €499Prospective Master Franchise/Investor Enrollment €399 €499


Event Producers

About Franchise Update MediaIf you want to reach, influence and motivate the largest audience of franchise profes-sionals there’s just one choice—Franchise Update Media.As the market leader, Franchise Update Media delivers unmatched reach and scale across multiple platforms, including mag-azines, content marketing, digital ads and franchise conferences. We boast more than 2 million annual unique visitors online, 4 million page views annually and have over 17,000 multi-unit franchisee readers, and 9,000 franchisor readers.No other content and media marketing ser-vices provider has our years of experience and the depth of expertise our advisory boards bring to the table.

About MFV ExpositionsFor 25 years, MFV Expositions, part of Com-exposium Group – one of the world’s leaders in event organization, has been producing the leading franchise events worldwide that con-sistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business.

In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow a franchise, MFV also offers access to online franchise opportunities through web-based resources.

Closing Gala

CLOSING GALAWednesday 29 January, 19:00 - 21:30Wiener Rathauskeller

In 1899, the Wiener Rathauskeller was inaugu-rated by then Mayor of Vienna, Dr. Karl Lueger with a toast to "His Imperial and Royal Ap-ostolic Majesty, Emperor Franz Josef I", and to this day it is known as the home of "good taste." Every hall and parlour of the Wiener Rathauskeller is steeped in history. Town halls and mansions frequently had a separate din-ing room, usually in the cellar, where guests were invited for drinks and sociable get-to-gethers. Vienna evaded this tradition for a long time. Event when the city build the new grand town hall from 1872 to 1883. No Rats-keller (town hall cellar) was originally planned, however architect Freidrich Schmidt had made necessary preparations

later time. On 12 February 1899, Vienna finally got its town hall cellar. This cellar restaurant was not merely intended for social gatherings, but was dedicated to Austrian wine. There-fore, a great wine cellar and wine taverns were built. The Ratskeller was only accessible via the courtyard of Magistratsstraße, and paint-ings gave each room its individual character. The paintings were created by Heinrich Lefler and his brother-in-law Joseph Urban Despite renovation works in 1925, 1952 and 2005, the Wiener Rathauskeller retained its special ar-tistic character and unique atmosphere.

(Source: Chronicles of the City of Vienna)

Wiener RathauskellerRathausplatz 1

+43 (0)1 405-1210www.wiener-rathauskeller.at/en


28 – 29 January, 2020Vienna, Austriawww.emmfc.com

“A game-changer for master and multi-unit franchising in Europe.”

“A two-day multi-track covering high performance master and multi-unit franchising.”

“Draws high caliber brands and the brightest minds in master and multi-unit franchising.”

“Brings together a generation of master and multi-unit franchisees and franchisors seeking to accelerate their growth.”

Documents

JANUARY 28-29, 2020 VIENNA, AUSTRIA HOTEL HOTEL … · 2019-10-29 · chise brands and product and service providers. Franchise Leaders Seeking to Accelerate Their Growth For 2020,