January 23-26, 2007 Ft. Lauderdale, Florida Effect of Web 2.0 on Telecom Arjun Roychowdhury, Director, IMS & Broadband Applications Hughes Systique Corp

January 23-26, 2007• Ft. Lauderdale, Florida

Effect of Web 2.0 on Telecom

Arjun Roychowdhury,Director, IMS & Broadband Applications

Hughes Systique [email protected]


How do I define ‘Web 2.0’ ?

• An environment where:– Broadband Connection is ‘available’ and

‘affordable’ enmasse’– Focus more on user experience and less on

bandwidth – A blended application model which includes both

‘Software as a Service’ and locally hosted services– Deployment infrastructure utilizes web based

concepts like REST, JSON, etc. which increases interoperability


Myths of Web 2.0

• AJAX is a technology (suite) – not a business model

• Web 2.0 does not mean zero-client-footprint (i.e. always browser based)

• Web 2.0 is not new – broadband infrastructure availability is new

• Besides advertising, as of today, alternate business models are yet to be proven

• Web 2.0 is not the cure for cancer


Changing shape of landscape

• Broadband Penetration Rate is at an all time high– 210% in aspac, 180% in EU and 110% in n.america compared to Y2000

• You need pioneers to prove ‘it can be done effectively’ – like Vonage did for VoIP– Flash and AJAX based solutions on the web have proved that rich media content can

be effectively delivered (youtube, gmail, officelive)

• Blended applications vs. bundled applications– The core Telecom market is shrinking - M&A’s

– Multiple providers vying for the same market (cable, wireless, DSL)• Addressable market increases, so does competition

– Your only way out is to increase ARPU (or as some say, AMPU)

• Mobile high speed Data Networks is a reality today – pushes internet based services to your desktop and handheld

– IMS Over• HSDPA/HSUPA/EDGE/WiMAX• Multiple Access Technologies – one control layer


Recognizing the important of the Internet

• The Internet is already a core part of the target market’s lives:– Comfort with the Internet:

• We don’t check Yellow Books, we ‘Google’

– Comfort with the Internet as a Communication Service:• Vonage added 1m subscribers in 2006

– But customer churn of 2.4% - reason: Cable VoIP !

• Skype – 150m subscribers by end 06

– Comfort with ‘social networking’ (or, more than just voice)• Myspace surpassed 50million unique visitors in 2006• Youtube surpassed 18million unique visitors in a year

– approx 8m million US Mobile subscribers are capturing videos to mobile phones

– US Internet ad spend increasing @ 30% Y-Y ($12.5B 2005)• 5% of total US ad revenue• telecom companies account for 7% of internet ad revenues


Web Services Growth

GMAIL:used AJAX for realtime user experience for web email –

keyboard shortcuts, new mail notifications at real-time speeds

Google Maps: Interactive, scrollable mapping system with location

pinpointing APIS

Yahoo email v2: Completely emulates Outlook interface, but

based on web, in real-time

Microsoft Office Live

Google Office apps (calendar, excel)

Writely (acquired by google) – online word editor will all

desktop features

Meebo – web based instant messaging client for muliple

protocols

demonstrates real-time updates and

UI conveniences of ajax successfully

demonstrates effectiveness of partial-refreshes for graphic rich

apps

demonstrates that a web-email client can

be as intuitive, responsive and full featured as your

30MB outlook client !

unleashes full collaboration on the web in real-time – very task

intensive operations, but running miles away on a

webserver, and the user hardly sees a difference

demonstation of how AJAX can be applied to

the VoIP market – anyone can log into to his IM from anywhere and have the same

user experience

complete virtual desktop


The New Paradigm of building products

Infrastructure: J2EE, BEA, TomCat, etc.

Applications: SIP, Presence, Mashups, aggregation, streaming etc.

Programming Model: Distributed, Multi-Tenancy, Caching, trickle

Business Layer: SAAS, Perpetual, Hybrid

Infrastructure: J2ME, Series 60, Symbian, etc

Programming Model: Caching, trickle

Presentation: Flash-Lite

Presentation: Flash, AJAX, HTML, CSS

Server

Client

Programming in Abundance

Programming for responsiveness


SAAS – Value Chain and Revenue Model


‘Webized’ Telecom Battle – AJAX or Flash

• Both AJAX and Flash are popular presentation layer realizations for Web Services

• Flash has been around longer, has wide deployment, is also optimized for mobile devices but core technology is controlled only by Adobe

• AJAX is newer, has serious industry momentum with Google, IBM, Sun, Yahoo and others pushing this technology. Also is open standards

• Flash is stable and proven, AJAX being new still has several security and cross browser woes

• Since Flash is a widely distributed browser plugin, it can also be used for real-time media communication/streaming while AJAX being a pure web technology does not play in this space


Security Issues

• Web 2.0 adoption makes these innate problems more evident:

– XSS– Script Kiddie techniques– XHR Repudiation– data protection/firewalling – mashup collaboration

• Flash vs. Web 2.0/AJAX security– maturity– actionscript vs. javascript– buffer exploits


Conclusion

• ‘Web 2.0’ set of technologies are tools that allow our product to

– utilize the power of the Internet “where it needs to”– be responsive and reactive – desktop experience– simplify interoperability via multitude of URL and

XML based schemes– “Help” create a business model which is a mix of

‘service’ and ‘product’

• Where you take ‘Web 2.0’ is your business !


Thanks !

• For more details or contact:– Arjun Roychowdhury– [email protected]

• More Information on Web 2.0 and Telco:– http://corporaterat.blogspot.com/2007/01/web-20-and-ajax-

fundamentally-insecure.html

– http://corporaterat.blogspot.com/2006/10/its-not-voip-ajax-web-20-its-saas.html

Documents

January 23-26, 2007 Ft. Lauderdale, Florida Effect of Web 2.0 on Telecom Arjun Roychowdhury, Director, IMS & Broadband Applications Hughes Systique Corp