WHAT I ACHIEVED AT KEEK

JAMIE KING, CHIEF PRODUCT OFFICE, JUNE 2014 - JUNE 2015

I implemented Scrum and Kanban methodologies, continuously whiteboarding and visualizing the funnels for everyone in the company.

I focused on the user and the data, utilizing an analytics framework heavily influenced by Dave McClure’s ‘Pirate Metrics’ and Eric Ries ‘Lean Analytics.’

INTRODUCED AGILE PROCESS

I hired third party specialists to support the in-house design of all UI/UX wireframes. Collectively, we blueprinted a complete evolution of Keek’s UI/UX across web and 3 mobile platforms. We focused on new flows for SSO, User Onboarding, engagement, native advertising and content discovery.

REDESIGNED THE PRODUCT

AFTERBEFORE

DESIGNED & LAUNCHED NEW WEBSITE

TRANSFORMED THE MOBILE WEB EXPERIENCE

BEFORE AFTER

DELIVERED IMMEDIATE SEO RESULTS

Realized rapid growth in website traffic and impressions immediately after the launch of the new site. During the first four months, optimized organic search delivered 50% growth in impressions.

BEFORE AFTER

DESIGNED NEW MOBILE UI/UX ACROSS iOS & ANDROID

IMPLEMENTED APP STORE OPTIMIZATION

BEFORE AFTER

CREATED NEW IOS AND ANDROID APP WITH FACEBOOK

WORKED CLOSELY WITH MARKETING AND SALES

Established and managed a production services team. Produced homepage takeovers, branded content and sales assets. Updated social media pages and implemented Hootsuite tools.

Worked very closely with the SVP of Sales. Integrated ad serving technologies across web and mobile platforms. Managed Ad Ops team, working directly with vendors and customer support groups.

GAVE 100% COMMITMENT

I worked hard to really understand the product and the audience. I recorded and uploaded 149 videos to the Keek platform, sharing my posts across Facebook and Twitter. I made a bunch of new friends as I commented, shared and subscribed to other user’s content. Key wins I’m proud:

❖ Improved average app store scores to 4.5 out of 5. ❖ Improved product quality with 90% reduction in iOS

platform crashes and 55% reduction in Android platform crashes.

❖ Achieved 74% growth in average video views per active user (Jan–April 2015).

❖ 24% increase in total video views month on month.❖ 17% average monthly increase in video creation per

active user.❖ 50% growth in website impressions and clicks, (Jan–

April 2015).

ADDITIONAL PORTFOLIOS AVAILABLE