JAMESBURG, NEW JERSEY

Edward J. Bloustein School of Planning and Public Policy

• Background Context• Community Workshop• Visual Preference

Survey• The Document• Urban Design Plan

Outline

Jamesburg

Target Market

Untapped Retail Potential

-Jamesburg (2,200+ households)- 19 retail establishments-Jamesburg is losing out on $16 million of potential retail sales

-Monroe Township (12,900+ households)- 49 retail establishments-Monroe Twp is losing out on $203 million of potential retail sales

Population Projections

2005 2030

Jamesburg 6,550 7,170

Monroe Twp 35,890 48,090

Source: NJTPA

New Jersey Magazine

Description of the Area

-21.8 acres

- 7 blocks

- 52 parcels

Community Workshop

- February 17, 2007

- Beta VPS

- Goals of participants

-Economic and cultural diversity

-Creation of a destination point

-Improved walkability

-Traffic calming

-Improvements around Lake Manalapan

Community Workshop

High (RED) redevelopment

Moderate (ORANGE) revitalization

Low (YELLOW) minor revitalization

Little (GREEN)no revitalization

Community Workshop

Determined centers and intensities of downtown

Town centers were located by residents along East and West Railroad avenues within the current downtown commercial district

Intersection with Willow Street

Consistent with Downtown revitalization goals

Visual Preference Survey

- March 17, 2007

-150 participants

- How appropriate is the image you are seeing for now and in the future for downtown Jamesburg?

4(5)

VPS: Streets

7(4)

Two-way Main Street

Main Street with

Boulevard

-4(4)

Existing street

-6(4)

Existing intersection

4(5)

7(4)

VPS: Pedestrian Realm

7(3)

Wide sidewalks

with outdoor seating

Wide sidewalk

with mature trees

-4(4)

Existing retail

sidewalk with parking

-6(5)

Existing pathway

next to train tracks

Photo Simulations

4(5)

4(5)

Two to three story mixed-

use

Small gallery in two-story

building

Existing one-story strip

mall

-4(5)

VPS: Building Typology

-3(5)

Existing commercial

and residential

Photo Simulations

-5(5)

5(4)

Billboard-type signage

Kiosk with bicycle rack

Panera Bread

6(3)

VPS: Signage

-7(5)

Strip mall signage

5(3)

3(4)

Access to rear parking

Parallel and slanted parking spaces

Side surface parking lot

-3(5)

VPS: Parking

-3(5)

Front surface

parking lot

7(3)

7(3)

Paved walking

trail/plaza around lake

Lake surrounded by outdoor

dining, retail, etc.

Existing pedestrian access to

lake-2(6)

VPS: Parks/Open Space

-3(5)

Existing open lot

Photo Simulations

8(3)

1(7)

Walking

Light rail train

Structured parking lot with retail on street-

level-1(7)

VPS: Mobility

-2(8)

Commuter rail

Relationship to Local Objectives

“Make the fullest use of downtown area second floor spaces with residential and/or offices uses to prevent building deterioration while still protecting retail sales and services on the lower levels.”

“Promote the economic vitality of the downtown area by improving its physical appearance.”

“The physical appearance of the downtown area should be improved to create a pleasant, attractive shopping area. Landscaping, plantings, and architectural unity should be the themes for the future.”

“The downtown area’s proximity to Manalapan Lake and Thompson Park should be capitalized upon in order to restore the downtown area’s role as a sub-regional business center.”

The Document

Design Standards-Purpose

-Architecture Standards

-Street Regulating Standards

-Streetscape Elements

-Landscape and Open Space Design Standards

Urban Design Plan

CirculationStreet Network

Four new street types were created

Four existing streets received improvements

Examples

Promenade Drive

Residential Street

East/West Railroad Avenue

Street Sections

7(3)

Street Sections

7(3)

Street Sections

Circulation

CirculationPedestrian Sheds

Landscape

Landscape Plan

Land UseGround Floor Plan

Land Use

Building Uses-114,710 total square feet

of retail

- 2,915 Square feet of civic (train station offices/community space)

- 100,245 square feet of office space

- 83,285 square feet of flex space (3rd floor spaces of office and/or residential)

- 48 to 96 new retail establishments

- 178 to 244 new residential units

Building Typologies

Townhouse

Building TypologiesMain Street

Retail

Building Typologies

Mixed Use

Building Typologies

3 over 1

Features of the Plan

The PromenadeThe new waterfront plaza

and retail shops on Lake Manalapan

Main St. Retail

New mixed use development including retail, office and

residential space

Features of the Plan

The Promenade

The Promenade

Features of the Plan

Main Street

Main Street

Conclusion

Vision plan

-Is a vision for the future of downtown Jamesburg

-Product of community workshop and VPS

- Creates a vibrant village

- Feasible plan for now and in the future of downtown Jamesburg