Oil wealth: Real GDP growth average 8.6% during 2003-8 SWF:
National Oil Fund of Kazakhstan diversification of national wealth
source
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Regard for European brands Cautious in choosing food products
Emerging middle class Increase in number of Super Markets
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Chocolate consumption per capita Overall spending % on
sugar/confectionary way higher than the world average Chocolate
import Growing at average of 22% for the last 5 years Complementary
goods Consumption and demand for coffee increasing
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Friendly government policy to foreign trade Trade freedom 41 st
from 183 countries (2009) Reduced VAT 12% since 2009, down from 15%
Member of the Eurasian Economic Community (EAEC) Free trade from
Jan. 2010
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Barry-Callebaut
Slide 16
Chocolate for Food Manufacturers: Supplies 35% of the worlds
chocolate manufacturers. Chocolate for Artisans & Chefs: Offers
ready to use and sell products Chocolate for Consumers: Home to
Renowned Chocolate Brands Jacques, Sarotti and Alprose.
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Sales volume up by 14.6% Revenue up by 12.8% Geographic
expansion and organic growth.
Slide 20
Largest processor of cocoa in the world. 27,000 metric tonne
production capacity in Russia. Controls 15% of worlds cocoa
resources. Economies of Scale and density achieved by 40 production
facilities around the world.
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From Russia with Chocolates!
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Common Custom Union among Russia, Kazakhstan and Belarus Common
Custom Space from Jan. 2010 + free custom duties + free of economic
limitations + simplified custom formalities Unified Economic
Space
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Weight: 100g Size 7.5 x 15.5 x 1 cm
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20 Feet Container + Payload: 22 tons + 200,000 bars Freight
Cost + Truck: max $4,000 + Train: probably cheaper Custom Clearance
Charge: $40 to $3,000 Total Transport Cost: max $7,000 or
3.5/bar
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The Customers and The Competition
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European Brand Manufactured from freshly ground Cocoa Conforms
to all health standards Premium Product at Affordable prices
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The Verdict
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Slide 37
Slide 38
Global Market Information Database Euromonitor Barry-Callebaut
Annual Report 2008/9 Index of Economic Freedom 2010, Heritage
Foundation & Wall Street journal World Tariff Profiles 2008,
WTO World Outlook Report 2006-2011: Chocolate & Chocolate-Type
Confectionery Products Packaged for Shipment UN Comtrade CIA
Factbook Roshen: http://roshen.com
