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Jack HippleMark Reeves Idea ConnectionsInventive Solutions Urbana, ILSt. Paul, MN www.innovation-triz.com. THE USE OF TRIZ TO INCREASE THE VALUE OF INTELLECTUAL PROPERTY LICENSING EXECUTIVE SOCIETY ATLANTA, GA 2/21/01. TOPICS. Patterns of invention Lines of evolution - PowerPoint PPT Presentation
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©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
THE USE OF TRIZ TO INCREASE THE THE USE OF TRIZ TO INCREASE THE VALUE OF INTELLECTUAL PROPERTYVALUE OF INTELLECTUAL PROPERTY
LICENSING EXECUTIVE SOCIETYLICENSING EXECUTIVE SOCIETYATLANTA, GAATLANTA, GA
2/21/012/21/01Jack HippleJack Hipple Mark ReevesMark Reeves
Idea ConnectionsIdea Connections Inventive Inventive SolutionsSolutions
Urbana, ILUrbana, IL St. Paul, MNSt. Paul, MN
www.innovation-triz.comwww.innovation-triz.com
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
TOPICSTOPICS
• Patterns of inventionPatterns of invention• Lines of evolutionLines of evolution• Applying TRIZ to increase Applying TRIZ to increase
the value of intellectual the value of intellectual propertyproperty
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
1945: Patent for processing peppers. Force air inside of the peppers. Suddenly reduce the pressure. Seeds and stems separate from pepper body.
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
• Removing stems from bell peppersRemoving stems from bell peppers
• Removing shells form sunflower seedsRemoving shells form sunflower seeds
• Cleaning filtersCleaning filters
• Unpacking parts wrapped in protective Unpacking parts wrapped in protective paperpaper
• Splitting diamonds along micro-cracksSplitting diamonds along micro-cracks
(+27 years after pepper patent)(+27 years after pepper patent)
• Producing sugar powder from sugar crystalsProducing sugar powder from sugar crystals
• And 200 more!!!And 200 more!!!
PATTERNS OF PATTERNS OF INVENTIONINVENTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
WHAT IS “TRIZ” ?WHAT IS “TRIZ” ?
A Russian acronym:A Russian acronym:
TTheoria heoria RResheneyva esheneyva IIsobretatelskehuh sobretatelskehuh ZZadachadach
((Theory of Solving Problems Theory of Solving Problems Inventively)Inventively)
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
WHAT IS “TRIZ” ?WHAT IS “TRIZ” ?
A set of problem solving and A set of problem solving and forecasting tools based on forecasting tools based on
the study of the world’s the study of the world’s most inventive patents and most inventive patents and
the inventive principles the inventive principles used in themused in them
There are only so many and There are only so many and we keep reusing!we keep reusing!
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
AN OPERATORAN OPERATOR
THE fundamental THE fundamental concept underlying concept underlying
TRIZTRIZ
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
AN OPERATORAN OPERATOR
Operator ExampleOperator Example
Specific problemSpecific problem Specialized Specialized solutionsolution
3x3x22+5x+2 = 0+5x+2 = 0 x = ????x = ????
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
AN OPERATORAN OPERATOR
Operator ExampleOperator Example
Specific problemSpecific problem Specialized Specialized solutionsolution
3x3x22+5x+2 = 0+5x+2 = 0 x= -1, -2/3 x= -1, -2/3
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
AN OPERATORAN OPERATOR
Operator Example in MathOperator Example in Math
Abstract problemAbstract problem Abstract solution Abstract solution
axax22+bx+c = 0 x=(-b+/-/b+bx+c = 0 x=(-b+/-/b224ac)/2a4ac)/2a
Specific problemSpecific problem Specialized solutionSpecialized solution
3x3x22+5x+2 = 0+5x+2 = 0 x= -1, -2/3 x= -1, -2/3Trial and errorTrial and error
THINK ABOUT THE REVERSE OF THIS!!THINK ABOUT THE REVERSE OF THIS!!
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
WHAT IS AN OPERATOR?WHAT IS AN OPERATOR?
““Slowly raise pressure and Slowly raise pressure and suddenly reduce it”suddenly reduce it”
• A path to a solutionA path to a solution• An approach to solving a problemAn approach to solving a problem• A direction towards an answerA direction towards an answer• A recommendation on how to A recommendation on how to
change a systemchange a system• Derived from patterns of invention Derived from patterns of invention
and patterns of product evolutionand patterns of product evolution
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
• Altshuller recognized that the same Altshuller recognized that the same fundamental problem (contradiction) had fundamental problem (contradiction) had been addressed by a number of inventions been addressed by a number of inventions in different areas of technologyin different areas of technology
• He also observed that the same He also observed that the same fundamental solutions were used over and fundamental solutions were used over and over again, often separated by many yearsover again, often separated by many years
• He reasoned that if the latter inventor had He reasoned that if the latter inventor had had knowledge of the earlier solution, their had knowledge of the earlier solution, their task would have been straightforwardtask would have been straightforward
• He sought to extract, compile, and organize He sought to extract, compile, and organize such informationsuch information
PATTERNS OF PATTERNS OF INVENTIONINVENTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
200,000
40,000
Key Findings•Definition of inventive problems•Levels of invention•Patterns of evolution•Patterns of invention
Patents *(Worldwide)
* Today over 2,000,000 patents have been investigated.
TRIZ IS BASED ON PATTERNS IN TRIZ IS BASED ON PATTERNS IN THE PATENT DATABASE THE PATENT DATABASE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
PATTERNS OF EVOLUTIONPATTERNS OF EVOLUTION
DIRECTED EVOLUTIONDIRECTED EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
1. 1. Stages of EvolutionStages of Evolution
2. Evolution Toward Increased Ideality2. Evolution Toward Increased Ideality
3. Non-Uniform Development of Systems Elements3. Non-Uniform Development of Systems Elements
4. Evolution Toward Increased Dynamism and 4. Evolution Toward Increased Dynamism and ControllabilityControllability
5. Increased Complexity then Simplification 5. Increased Complexity then Simplification (Reduction)(Reduction)
6. Evolution with Matching and Mismatching 6. Evolution with Matching and Mismatching ComponentsComponents
7. Evolution Toward Micro-level and Increased Use of 7. Evolution Toward Micro-level and Increased Use of FieldsFields
8. Evolution Toward Decreased Human Involvement8. Evolution Toward Decreased Human Involvement
PATTERNS OF EVOLUTION OF PATTERNS OF EVOLUTION OF TECHNICAL SYSTEMSTECHNICAL SYSTEMS
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
• Each system component has its own Each system component has its own S-curveS-curve
• Different components usually evolve Different components usually evolve according to their own schedule according to their own schedule (airplane)(airplane)
• Different system components reach Different system components reach their inherent limits at different their inherent limits at different times, resulting in contradictions times, resulting in contradictions (think about the auto!)(think about the auto!)
• The component that reaches its limit The component that reaches its limit first is “holding back” the overall first is “holding back” the overall systemsystem
• Elimination of contradictions allows Elimination of contradictions allows the system to continue to improvethe system to continue to improve
NON-UNIFORM DEVELOPMENT OF NON-UNIFORM DEVELOPMENT OF SYSTEM ELEMENTSSYSTEM ELEMENTS
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
INVENTIONS DRIVE NEW INVENTIONS DRIVE NEW IDEAS!IDEAS!
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
WHEN WERE THESE WHEN WERE THESE TECHNOLOGIES DEVELOPED?TECHNOLOGIES DEVELOPED?
• Aircraft with 12 wingsAircraft with 12 wings• HelicopterHelicopter• Combustion engineCombustion engine• Jet engineJet engine• PropellersPropellers• Gyroscopic auto-pilotGyroscopic auto-pilot
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
•Eyeglasses and Eyeglasses and sunglassessunglasses
•TiresTires
Mono-systemMono-system Poly-system Improved (Simplified) Mono-system
INCREASED COMPLEXITY AND INCREASED COMPLEXITY AND THEN SIMPLIFICATIONTHEN SIMPLIFICATION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
THE TRANSITIONTHE TRANSITION
MeThChMeThChEMEM(Mechanical, Thermal, Chemical, (Mechanical, Thermal, Chemical,
Electronic, Magnetic, Electronic, Magnetic, EElectrolectrommagnetic)agnetic)
Ex: Polymer ProcessingEx: Polymer Processing
ToothbrushesToothbrushes
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
PROBLEM FORMULATOR™PROBLEM FORMULATOR™INNOVATION INNOVATION
WORKBENCH™WORKBENCH™
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
PROBLEM FORMULATOR ™PROBLEM FORMULATOR ™
• Graphically defines the Graphically defines the problemproblem
• Creates a nearly exhaustive Creates a nearly exhaustive list of ways to solve or at list of ways to solve or at least improve the situationleast improve the situation
• Links to database of Links to database of previously solved problems previously solved problems and patentsand patents
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
+ =+ =
Undesired mix
CHEMICAL PRODUCTION
+ =
Undesired mixDesired mix
A B
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
Chemical ProductionChemical ProductionProblem Formulator DiagramProblem Formulator Diagram
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
Chemical ProductionChemical Production REFINED Problem Statements for a Selected Box REFINED Problem Statements for a Selected Box
1. Change the undesired action of [the] (Drops of liquid A meet).
2. Consider easy and timely detection of the action of [the] (Drops of liquid A meet) or its undesired results.
3. Provide a counteraction to the undesired action of [the] (Drops of liquid A meet). 4. Introduce isolation of the undesired action of [the] (Drops
of liquid A meet). 5. Exclude the source of the undesired action of [the]
(Drops of liquid A meet).
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
WORKING WITH KNOWLEDGE BASEWORKING WITH KNOWLEDGE BASE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
Working with Knowledge BaseWorking with Knowledge Base
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
+ + + - =
CHEMICAL PRODUCTION WITH ELECTRICAL CONTROL
+ +No undesired mix No undesired mixDesired mix
+ -A B
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
HOW DO WE USE THESE HOW DO WE USE THESE PRINCIPLES TO INCREASE PRINCIPLES TO INCREASE
THE VALUE OF THE VALUE OF INTELLECTUAL INTELLECTUAL
PROPERTY?PROPERTY?
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
COFFEE CUP HOLDER PATENTCOFFEE CUP HOLDER PATENT
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
DIRECTIONS - HARMFUL FUNCTIONSDIRECTIONS - HARMFUL FUNCTIONS
Stop the source
Stop the action
Reduce the consequences
Develop a degradable
foam
Make the cups less visible
Start a recycling program
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
Enhance the results
Find a different way of achieving
result
Get the result without
intermediate step
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
DIRECTIONS--USEFUL FUNCTIONDIRECTIONS--USEFUL FUNCTION
Enhance the results
Find a different way of achieving
result
Get the result without
intermediate step
Heat or cool blade
MeThChEM
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
MechanicalEffects &
Technology
Electrical &Magnetic Effects
& Technology
Chemical Effects& Technology
Thermo-Dynamics
P roblem
S olution
THE SOLUTION THE SOLUTION SPACESPACE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
DIRECTIONS--USEFUL FUNCTIONDIRECTIONS--USEFUL FUNCTION
Enhance the results
Find a different way of achieving
result
Get the result without
intermediate step
Heat or cool blade
MeThChEMPrescore base material
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CONTRADICTIONSCONTRADICTIONS
• Resolve not compromiseResolve not compromise• Separate requirements:Separate requirements:
•SpaceSpace•TimeTime
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
SECONDARY PROBLEMSSECONDARY PROBLEMS
• State as new primary State as new primary problem to be solvedproblem to be solved
• Identify what is needed to Identify what is needed to solve this and monitor solve this and monitor patents and literaturepatents and literature
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
SYSTEMS APPROACHSYSTEMS APPROACH
Insulating Containers:Thermos JugSleeping Bag
Molten Steel LadleCatalytic Converter
Plastic Enclosures:Rocket Nose Cone
DishpansPipes
Paper Containers:Plates, Bowls
BoxesParts Bins
Coffee Cup
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
CUP OF COFFEECUP OF COFFEE
Can you get the feeling of well being by an alternative means?
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
LINES OF EVOLUTIONLINES OF EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
OPERATORS/LINES OF EVOLUTIONOPERATORS/LINES OF EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
OPERATORS/LINES OF EVOLUTIONOPERATORS/LINES OF EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
This suggests a cup with a part that moves. Perhaps a sleeve that is attached to the cup but is flat against it in shipping and storage but is moved to give it separation from the cup wall either manually or by stimulus from the heat of the coffee.
OPERATORS/LINES OF EVOLUTIONOPERATORS/LINES OF EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
OPERATORS/LINES OF EVOLUTIONOPERATORS/LINES OF EVOLUTION
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
SUMMARY OF SUMMARY OF TECHNIQUESTECHNIQUES
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
TECHNIQUES--ITECHNIQUES--I
• Useful FunctionsUseful Functions•Better, Different, or WithoutBetter, Different, or Without
• Harmful FunctionsHarmful Functions•Stop the source, action, or Stop the source, action, or
consequencesconsequences
• Resolve ContradictionsResolve Contradictions
Problem Formulator™
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
TECHNIQUES--IITECHNIQUES--II
• Forecasting Future Forecasting Future DevelopmentsDevelopments•in patent filingsin patent filings•in next generation R&Din next generation R&D
• Discovering Past StepsDiscovering Past Steps•Niche marketsNiche markets•Lower tech solutionsLower tech solutions
Lines of Evolution
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
TECHNIQUES-IIITECHNIQUES-III
• Address Secondary ProblemsAddress Secondary Problems•Solve as primary problemSolve as primary problem•Identify and watch for needed Identify and watch for needed
developmentsdevelopments
Overcome Roadblocks
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
TECHNIQUES-IVTECHNIQUES-IV
• Find solutions in other Find solutions in other industriesindustries
• Broaden claimsBroaden claims
Apply Systems Approach
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
ADDITIONAL TRIZ APPLICATIONSADDITIONAL TRIZ APPLICATIONS
• Engineering problem solvingEngineering problem solving• Product/process developmentProduct/process development• Cost reductionsCost reductions
• Failure analysis and Failure analysis and preventionprevention• Hidden source of failuresHidden source of failures• Predict failures before they Predict failures before they
occuroccur• Non-technical problem solvingNon-technical problem solving
©2001 Idea Connection Systems, Inc.OH;Template;10/97; 10/12/98 ;PP
IN CONCLUSION…..IN CONCLUSION…..
• Is a powerful problem solving Is a powerful problem solving methodologymethodology
• Can be applied to increase the Can be applied to increase the value of intellectual propertyvalue of intellectual property•Strengthen patent applicationsStrengthen patent applications•Circumvent competitive patentsCircumvent competitive patents
TRIZ: