J 1709 PAPER III

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    1 P.T.O.J1709

    Signature and Name of Invigilator

    1. (Signature)

    (Name)

    2. (Signature)

    (Name)

    Roll No.(In words)

    Test Booklet No.

    Roll No.

    (In figures as per admission card)

    PAPERIII

    MANAGEMENTTime : 2 hours] [Maximum Marks : 200

    J1709

    Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 26

    Instructions for the Candidates

    1. Write your roll number in the space provided on

    the top of this page.

    2. Answers to short answer/essay type questions areto be given in the space provided below each questionor after the questions in the Test Booklet itself.

    No Additional Sheets are to be used.

    3. At the commencement of examination, the questionbooklet will be given to you. In the first 5 minutes,you are requested to open the booklet andcompulsorily examine it as below :

    (i) To have access to the Test Booklet, tear off thepaper seal on the edge of this cover page. Do notaccept a booklet without sticker-seal and do not

    accept an open booklet.

    (ii) Tally the number of pages and number ofquestions in the booklet with the informationprinted on the cover page. Faulty booklets dueto pages/questions missing or duplicate or notin serial order or any other discrepancy shouldbe got replaced immediately by a correct bookletfrom the invigilator within the period of 5minutes. Afterwards, neither the questionbooklet will be replaced nor any extra time willbe given.

    4. Read instructions given inside carefully.

    5. One page is attached for Rough Work at the end ofthe booklet before the Evaluation Sheet.

    6. If you write your name or put any mark on any partof the Answer Sheet, except for the space allotted forthe relevant entries, which may disclose youridentity, you will render yourself liable todisqualification.

    7. You have to return the Test booklet to theinvigilators at the end of the examinationcompulsorily and must not carry it with you outsidethe Examination Hall.

    8. Use only Blue/Black Ball point pen.

    9. Use of any calculator or log table etc. is prohibited.

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    2J1709

    MANAGEMENT

    PAPERIII

    -III

    NOTE : This paper is of two hundred (200) marks containing four (4) sections.

    Candidates are required to attempt the questions contained in these sectionsaccording to the detailed instructions given therein.

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    SECTION - I

    UI

    Note : This section contains five (5) questions based on the followingparagraph. Each question should be answered in about thirty (30)words and carries five (5) marks.

    (5x5=25 marks)

    (5) (30) (5)

    (5x5=25 )

    Frederick W. Taylor based his management system on productionline time

    studies. Instead of relying on traditional work methods, he analysed and timed steelworkers movements and designed the quickest and best methods of performing eachcomponent. Taylor thereby established how much workers should be able to do withthe equipment and materials at hand. He also encouraged employers to pay more toproductive workers at a higher rate than others. The higher rate was carefully calculatedbased on the greater profit that would result from increased production. Thus workerswere urged to surpass their previous performance standards to earn more pay. Taylorcalled his plan the differential rate system. He believed that workers who met thehigher standards need not fear lay offs because their companies benefited from theirhigher productivity. The higher payments were assured because they werescientifically correct rates set at a level that was the best for both company andworker. He insisted that no one would be hurt by the differential system because thoseworkers who fell below the standards would find other work in a day or two becauseof the existing labour shortage.

    Although Taylors methods led to dramatic increases in productivity and to higherpay in a number of instances, workers and unions began to oppose his approach becausethey feared that working harder or faster would exhaust whatever work was available,causing layoffs. The fact that workers had been laid off at Simonds and otherorganizations that adopted Taylors methods encouraged this fear. As Taylors ideasspread, so did the opposition to them.

    By 1912, resistance to Taylorism had caused a strike at the Water town Arsenalin Massachusetts, and hostile members of congress called on Taylor to explain his ideasand techniques. Both in his testimony and in his two books, Shop Management and

    The Principles of Scientific Management, Taylor rested his philosophy on four basicprinciples :(a) The development of a true science of management, so that the best method for

    performing each task could be determined.(b) The scientific selection of workers, so that each worker would be given

    responsibility for the task for which he or she was best suited.(c) The scientific education and development of the worker.(d) Intimate, friendly cooperation between management and labour.Taylor contended that the success of these principles required a complete mentalrevolution on the part of management and labour. Irrespective of profits, labour andmanagement would no longer have to fight over them. In short, Taylor believed that

    management and labor had a common interest in increasing productivity.

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    5 P.T.O.J1709

    1. What is differential rate system ?

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    2. Why did F. W. Taylor Conduct Time Studies ?.U.UU - ?

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    4. What are the basic principles of scientific management ?fl h ?

    3. State the reasons for workers opposing Taylors approach.

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    5. What is meant by Mental Revolution as suggested by Taylor ?

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    SECTION - II

    UII

    Note : This section contains fifteen (15) questions each to be answered in aboutthirty (30) words. Each question carries five (5) marks.

    (5x15=75 marks)

    (15) (30) (5)

    (5x15=75 )

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    6. Explain the Law of Diminishing Marginal Utility.

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    8. What is Job Analysis ? How can you make use of information it provides ? fl ? mU U U ?

    7. Discuss the motivation theory of Herzberg.

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    9. Explain the problems to be avoided in appraising performance.

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    10. Define and give formula for current yield and yield to maturity.fl U Ufl U U

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    12. Explain the Brand building strategies.U U fl

    11. Define and give formula for weighted average cost of capital.

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    13. What are the strategies to be adopted in each stage of product life cycle ?

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    14. What do you mean by Quality tolerance limit in Quality Control ?fl fl ?

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    16. Discuss the importance of a clear mission statement.

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    15. A stock broker claims that he can predict with 80 percent accuracy whether a stocksmarket value will rise or fall during a coming month. As a test he predicts the outcomeof 40 stocks and is correct in 28 of the predictions. Does this evidence support the stockbrokers claim at 5% level of significance ? (Critical value is 1.96)

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    17. Explain the process for strategic decision making.

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    18. Enumerate the characteristics of Entrepreneurship.l

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    19. What are the reasons for sickness in small enterprises ?

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    20. Ethics has no place in business. Discuss this statement.fl S , flfl

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    SECTION - III

    UIII

    Note : This section contains five (5) questions from each of the electives specialisations. Thecandidate has to choose only one elective specialisation and answer all the five questionsfrom it. Each question carries twelve (12) marks and is to be answered in about two

    hundred (200) words.(12x5=60 marks)

    - (5) (200) 12

    (12x 5=60 )

    Elective - I

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    21. What is Career Development ? Discuss the role of employee in career developmentprocess.

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    22. Discuss the role of Assessment Centres in Employeetesting.

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    23. Discuss some important Job evaluation techniques.

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    24. Discuss important causes of employee indiscipline.

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    25. Discuss future of Human Resource Management in Indian context.

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    Elective - II

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    21. Examine the influences of different environments of marketing.

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    22. Explain various pricing methods.

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    23. Explain the role of BCG Matrix in Marketing.

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    24. How do you evaluate the performance of channel members ?

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    25. How do you conduct Test Marketing ?

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    Elective - III

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    21. Explain Capital Asset Pricing Model in detail.

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    22. Additivity of Present Value feature of NPVmakes it a superior tool of capital budgetingdecision as compared to IRR. Discuss.

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    23. Discuss Net income approach and Net operating income approach for capital structurewith reference to firmvalue,

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    24. Explain the Baumol Model and Millerorr Model for cash management.

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    25. Discuss the role and mechanism of currency swap and interestrate swap with referenceto management of foreign exchange exposure.

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    Elective - IV

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    21. Critically discuss Indian Export Promotion Policies.

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    22. Explain Indias Foreign Trade Policy.

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    23. Explain the role of marine cargo insurance in international Trade.

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    24. Discuss the nature of international marketing Logistics.

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    25. Elucidate the role of international capital market in international Trade.

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    SECTION - IV

    IV

    Note : This section consists of one essay type question of forty (40) marks to be answeredin about one thousand (1000) words on any one of the followingtopics.

    (40x1=40 marks)

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    26 . Why it is important for companies today to make their human resources into a

    competitive advantage ? Explain and discuss the strategic role of human resourcemanagement.

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    Explain the stages in the New Product development.

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    OR/flWorkingcapital is the life-blood of the business Justify the statement with discussionof importance, determinents and components of working capital management.

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    Give a detailed account of international Financial environment.

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    Question

    Number

    Marks

    Obtained

    Question

    Number

    Marks

    Obtained

    Question

    Number

    Marks

    Obtained

    Question

    Number

    Marks

    Obtained

    1 26 51 76

    2 27 52 77

    3 28 53 78

    4 29 54 79

    5 30 55 80

    6 31 56 81

    7 32 57 82

    8 33 58 83

    9 34 59 84

    10 35 60 85

    11 36 61 86

    12 37 62 87

    13 38 63 88

    14 39 64 89

    15 40 65 90

    16 41 66 91

    17 42 67 92

    18 43 68 93

    19 44 69 94

    20 45 70 95

    21 46 71 96

    22 47 72 97

    23 48 73 98

    24 49 74 99

    25 50 75 100

    Marks Obtained

    FOR OFFICE USE ONLY

    Total Marks Obtained (in words) .....................................

    (in figures) ....................................

    Signature & Name of the Coordinator ...............................

    (Evaluation) Date .............................