A sneak peak into the wonderful world of iWazat - the industry’s only event-app platform focused on demonstrably increasing ROI for you and your stakeholders.

NUMB3RS- FROM THE WORLD’S LEADING EVENT APP PLATFORM -

BY

THE

ENGAGEMENTEVENT APP

About this document

iWaz.at is a forward thinking web-based event-app platform. Built by a team of leading experts our platform allows any event organiser to quickly build powerful engagement apps for their events, in just minutes. Our industry-first technology has helped everyone from SME’s to FTSE100’s demonstrably increase their event ROI for every stakeholder, before, during and long after their events are over.

Here at iWazat we’re committed to a process of continual improvement and utmost transparency in all that we do. As part of that commitment we’re pleased to share with you insights taken directly from platform performance across Q3 2014.

If you have any questions, comments or feedback, please reach out to us on hello@iwaz.at, we’d love to hear from you :)

Stay awesome,

Team iWaz.at

ENGAGEMENT IS YOUR COMPETITIVE ADVANTAGE.LEVERAGE THE ONLY PLATFORM SPECIFICALLY ENGINEERED TO DRIVE GREATER ENGAGEMENT FOR ALL INVOLVED.

engage/ɪnˈɡeɪdʒ,ɛn-/

verb

1. occupy or attract (someone's interest or attention).

7.05mDWELL TIME

41%ABOVE IND. AVG.

Dwell time is the period of time an average user spends engaged with your brand and event community. Users on Windows devices spent 85% longer per session than those on iOS enabled devices. Fun fact: dwell time on mobile optimised websites is on average 2 minutes longer than non optimised sites.

64.2%ACTIVE ENGAGEMENT

393.8%ABOVE IND. AVG.

Our apps deliver a level of Active Engagement well above industry averages, which typically sit at 8-13% of audience totals. We’re the only event app in the world that pre-populates attendee profiles with highly compelling information before attendees have even logged in, including picture, bio, keywords, interests & more; all designed to massively increase levels of audience engagement and activation, before, during & long after events are over.

1 23 45

WINDOWSANDROID

WINDOWS PHONEiOSBLACKBERRY

74.2%iOS

22.1%ANDROID

1.98%WINDOWS

1.12%WINDOWS PHONE

0.37%BLACKBERRY

AN APP FOR EVERY DEVICE.YOUR AUDIENCE USES A MULTITUDE OF DEVICES, REACH EACH AND EVERY ONE, NO MATTER HOW THEY CHOOSE TO ENGAGE.

Apple’s iOS devices (iPhone & iPad) lead the way when it comes to audience’s device of preference. A unified engagement experience across multiple devices and touch-points, both mobile and desktop, engenders a greater level of user buy-in, trust and brand advocacy.

45.3%CHROME

29%SAFARI

10.1%IE

8.3%OTHERS

7.2%FIREFOX

Despite our growing dependence on mobile devices - business-as-usual is still conducted, for the most part, on pc and desktop devices. An app strategy that focuses on mobile-only-deployment will quickly loose it’s audiences attention soon after the event is over; a multi-platform approach will help extend event engagement beyond the event start and end time.

IF CONTENT IS KING, THEN CONTEXT IS GOD.ENSURING YOUR APP CONTENT IS USEFUL AND TIMELY SHOWS RESPECT FOR YOUR USERS’ TIME, AN ACT THEY WILL REWARD YOU FOR WITH THEIR INCREASED ATTENTION.

16%BOUNCE RATE

213%ABOVE IND. AVG.

Viewers on Android devices viewed on average 45% more pages than those using iOS devices. Interestingly, despite making up only 3.1% of total device usage, users on Windows enabled devices viewed on average 6.3 pages per session.

Bounce rate is the percentage of users who leave your app having conducted only a single action. The lower the bounce rate the better. Industry averages for bounce rate sit at c.50% - placing the apps we build for your events in the rarified realm of über awesome, fact.

7.16AVG. PAGES

PER SESSION

8.52PAGE PER SESSION

ON ANDROID DEVICES

WINDOWS ANDROID WINDOWS PHONE

iOS BLACKBERRY

8.52

5.94.4

6.75.9

With platform usage being fairly evenly split across both genders, our apps have been engineered to be gender neutral, ensuring maximum take up from all.

SEE THE WORLD THROUGH YOUR USER’S EYESUNDERSTANDING YOUR AUDIENCE IS CENTRAL TO DEVELOPING STRONGER EVENT STRATEGIES AND EXPERIENCES AIMED AT INCREASING ROI AND VALUE FOR ALL.

55%MALE

45%FEMALE

A well designed app experience is one that resonates with all age groups and genders. Our platform has been specifically engineered to produce apps that leverage familiar design cues aimed at making event engagement effortless &intuitive for all. Over 9% of active usage come from the Baby Boomers.

43.7%

23.6%

7.1%

16.3%

7.21%

1.81%

18-24 25-34 35-44 45-54 55-64 65+

51%MILLENNIAL’S18-34 YEAR OLDS

25%OVER 45’s

YOUR EVENT IS A TAPESTRY OF TINY STORIES.THE RISE OF SOCIAL MEDIA HAS ALLOWED AUDIENCES TO SPREAD THEIR STORIES AND EXPERIENCES FAR WIDER THAN EVER BEFORE. HOW WILL YOU DRIVE THAT NARRATIVE?

3,460AVG. TWEETS

PER EVENT

152% MORE TWEETERS

THAN USERS

Extensive research has shown that attendee dropout rates (industry avg. c.50%) are heavily influenced by attendees’ perceived value of the event they're registered to attend. Giving them compelling reasons to attend including connections made, meetings booked & known contacts etc, significantly increases their chances of attending in person. Our apps are specifically designed to maximise attendee buy-in.

Ensuring your event has a unique and memorable Twitter #hashtag is a great way of driving additional engagement; growing the buzz and potential audience. On platform allow users to share tweets directly from within your app, and allows you to capture both the tweets and twitter handles of all those engaged with your event & brand - helping you capitalise on their engagement and grow your audience.

51.1%

BEFORE

27.4%

DURING

21.5%

AFTER

75.9%ATTENDEES WITH

CONNECTIONS

51.1%USERS CONNECTED

PRE EVENT

So what does it all mean?

Well, we’re glad you asked! You see your event app has the potential to be a treasure trove of cues and clues, all which, if leveraged correctly, can help grow your audience and event to stratospheric heights.

Using cutting edge technologies, processes and data processing, we can help you better understand:

• Audience needs, skills and interests• Audience profile data - including pictures, bios and keywords,• Audience demographics• Audience social accounts• Key influencers within your audience• Audience activity - connections made, meetings booked, messages etc• Key ROI indicators• Audience engagement levels - before, during and long after the event• Associate (exhibitor / sponsor / partner / etc) activity• Associate popularity• Associate engagement - messages sent / received, meetings booked etc• Associate and stakeholder ROI• Topics of interest• Most popular agenda items• and much more.

And how can all this help?

Understanding your audiences needs, skills and interests, coupled with their activity behaviours, helps you craft tailored experiences aimed at maximising your events value proposition at both a micro and macro scale.

Understanding who your key influencers are helps you leverage their enthusiasm, creating force multipliers - helping you push your brand, message and event much further than your own network alone. These individuals should be embraced, nurtured and given a platform upon which both they and your event can prosper.

Consider engaging with key influencers from your last event, your competitors events and your industry, well ahead of your next scheduled event. Positioning them as thought leaders under the umbrella of your brand and event will create within them a level of loyalty and drive that marketing spend alone could never buy.

What next?

We’re committed to pushing both our platform and the industry forward, to find out how we can help drive greater value from your events, cut out time-draining processes from your day, and generate real additional revenue for your events and organisation, contact us on:

hello@iwaz.at · www.iwaz.at