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ITV’s Commissioning Commitments OverviewWorking in partnership with the TV production community on diversity and inclusion, sustainability and charity
As the largest commercial broadcaster in the UK, we’re able to reach millions of people on a daily basis. This reach comes not only with a responsibility, but also an opportunity to affect long-term positive change.
To continue to attract the largest possible audiences our content needs to reflect and appeal to the breadth of audiences that characterise modern Britain; be produced in the most environmentally sustainable way; and address social topics important to our viewers.
We take overall ownership for our aim to reflect an inclusive society, improve our environmental impact and empower communities and causes, but we can only achieve this by working in partnership with you, our producers.
Coronation StreetProduced by ITV Studios
The VoiceProduced by
ITV Studios and Talpa
These Commissioning Commitments are the third element in our commissioning process, alongside editorial and business affairs. It covers three areas where, together, we can make a positive impact:
1. Diversity and inclusion2. Environmental sustainability3. Charities and causes
We expect diversity and inclusion and environmental sustainability commitments to be achieved in all programmes we commission. The charities and causes section should be considered where applicable. We recognise, however, that our production partners come in different shapes and sizes, and our programmes cover a huge range of subjects. We expect our producers to raise any concerns with ITV at the outset if any of the three areas of the Commissioning Commitments will be difficult to achieve. We’ll work in partnership and collaboration with each other, making it our joint responsibility to work through any challenges.
Further guidance, information and advice is available at itv.com/commissioning/guidelines
The Real Full MontyProduced by Spun Gold
VictoriaProduced by Mammoth Screen
Diversity & inclusion: on-screen 1a
Our productionpartner will:Meet ITV’s expectation to ensure our programmes visually reflect the diverse makeup of modern Britain without compromising on selecting based on merit.
Ensure case studies, features and storylines within programmes editorially portray the diverse culture of modern Britain. For returning commissions, if necessary, this should be implemented as soon as feasible without compromising the programmes editorial continuity.
Make sure early and ongoing suggestions around lead presenters and artistes or main contributors are reflective of our expectations so they are diverse and inclusive. This applies to returning commissions when there is an opportunity to work with new talent.
In addition to lead presenters, artistes and main contributors, make sure that the overall pool of people from which contributors, contestants or secondary/
background artists are selected is broad to help ensure representation reflects the diverse makeup of our audience. For a returning series or re-commission, where a programme’s pool of contributors, contestants or secondary/background artistes are not representative of ITV’s expectations, show there is a plan in place to address this.
Deliver 100% return of all perceived diversity data through Diamond reporting.
For additional support on diversity and inclusion, please contact Ade Rawcliffe, Head of Diversity for ITV Commissioning at [email protected]
For ITV-related Diamond enquiries, please [email protected]
What we need:
Production partners should accurately portray the diverse makeup of Britain through their programmes. For example, if the programme is set in a UK city in 2018, the cast and story should reflect the diverse makeup of Britain today. If the programme is factual and about a UK-wide issue, it should fairly portray the thoughts, opinions and lives of the UK population.
The changing makeup of modern BritainUK national population estimates
Source: Where available (for gender, age, ethnicity and disability) we use the National Census 2011 data.For sexual orientation and gender identity we use other available estimates from the Office for National Statistics.
0
10
20
30
40
50
60
51.0%
36.0%
18.0%
6.4%
0.8%
Female Age 50+ Black, Asian and Minority Ethnic
People with a disability or long term
health condition
Lesbian, Gay, Bisexual
Transgender
12.9%
Diversity & inclusion: off-screen
What we need:
We want our production partners to think about how diversity and inclusion can be achieved when crewing up a programme for us to commission. We understand and share the need to have the best people for the roles, and we expect our production partners to be proactive in their search for the best and make sure working environments, practices and policies are inclusive.
The changing makeup of modern BritainUK labour workforce estimates
1bOur productionpartner will:Pay any eligible employees and freelancers the real Living Wage or real London Living Wage.¹Non-employees such as apprentices, trainees, and anyone who has volunteered their time on work experience for more than 20 days should be paid the minimum wage.
Have a policy or guideline that enforces the legal requirements around the Equality Act 2010, or agree to comply with ITV’s Code of Conduct, which can be found at itvresponsibility.com
Ensure the methods by which people are sourced for production are inclusive and help constructively build a diverse talent pool. This should be within the parameters of UK employment law.
Make sure early and ongoing suggestions around lead editorial roles including writers, exec producers, producers, directors and other HoDs will form a senior team that endeavours to represent modern
working Britain. This could be linked to a person’s experience, networks and contacts – not specifically their own ethnicity, gender, disability, age or sexuality.
Deliver 100% return of all actual diversity data for Diamond reporting.
For additional support on diversity and inclusion, please contact Ade Rawcliffe, Head of Diversity for ITV Commissioning at [email protected]
For ITV-related Diamond enquiries, please [email protected]
1. The Living Wage is an hourly rate that is set independently and updated annually. It is calculated according to the basic cost of living in the UK to make sure people are earning enough to live free from poverty. We were the first broadcaster to be accredited as a Living Wage Employer. For more information and up to date rates see livingwage.org.ukSource: We use the national workforce statistics from the Office of National Statistics (from June 2017) as the most
appropriate comparison. There are no workforce estimates available for sexual orientation and gender identity, so we have used other available estimates from the Office for National Statistics.
0
10
20
30
40
50
60
47.0%
3.6%
13.0%17.0%
Female Age 65+ Black, Asian and Minority Ethnic
People with a disability or long term
health condition
Lesbian, Gay, Bisexual
Transgender
6.4%
0.8%
Environmental sustainabilityWhat we need:
We expect our production partners to be aware of and improve the environmental impact of making a programme. Whether it’s raising environmental awareness amongst their teams, considering the messages they are including within their content, or reducing their productions’ carbon footprint through e.g. using more efficient lighting, smarter travel, reducing paper use and eliminating disposable catering products.
ITV is a member of the albert Consortium. This means that its tips, directories and resources are available free of charge to our production partners. Please see wearealbert.org for inspiration.
2Our productionpartner will:Complete a predicted and final carbon footprint using albert, the industry carbon calculator. This is a useful tool for understanding your carbon footprint and identifying areas for improvement. Contact [email protected] to get set-up.
Already have in place or follow one of the following options:
An environmental policy.
Carbon literacy training for the most senior creative person on the production and the Head of Production and/or Production Manager. Sign up for free of charge training at wearealbert.org/help/get-trained
Achieve albert certification by implementing sustainable production techniques. This needs to be discussed with Roser Canela-Mas [email protected] during pre-production.
Communicate responsible environmental messaging through editorial content. This can be a direct reference by the cast or presenter (e.g. a scripted storyline that refers to climate change) or normalising sustainable behaviours through actions or props (e.g. a character recycling, props on set such as reusable coffee cups or recycling bins). See albert’s ‘Planet Placement’ guide for ideas for everyday content. wearealbert.org/inspiration/downloads#/on-screen
For additional support on environmental sustainability, please contact Madeleine Cobb, Head of Corporate Responsibility [email protected]
The ChaseProduced by Potato
Soccer Aid 2016Raising funds for Unicef
Next of KinProduced by Mammoth Screen
Ultra low emission hybrid satellite cars used by ITV Daytime teams
Charities and causesWhat we need:
We believe in the power of TV and are proud to be able to use our reach to inspire our viewers. Through our programmes, we have an opportunity to support ITV’s commitment of empowering charities and causes. ITV is committed to supporting health and wellbeing as part of our social cause strategy.
If your programme can help ITV deliver this commitment, note this in the Commissioning Commitments Form and someone from the ITV Responsibility team will be in touch to discuss how we can support you.
We ask production partners to think about the social messages they include in their programmes. Celebrities and established programme brands are significant influencers who can have a positive impact on pressing social topics relevant to our audiences. For example, featuring healthy foods over those that contain a lot of fat, salt and sugar, raising awareness about signs of cancer, or normalising discussions around mental health.
We also ask production partners to think about how they can support our large-scale campaigns such as Soccer Aid. Whether we are raising money or awareness, or looking for volunteers, we rely on support from celebrities and programmes to underpin our efforts and make a difference.
3Our productionpartner will:Agree to our Charities and Causes Policy, which you will find at itv.com/commissioning/guidelines/social-partnership
If there is a conflict of interest due to a legacy agreement, producers must contact our Corporate Responsibility team at [email protected] so it can be agreed and documented before filming.
For additional support on charities and causes, please contact Abigail Tompsett, Head of Appeals and Partnerships at [email protected]
CONTACTS ANDUSEFUL RESOURCES
Diversity and inclusionAde Rawcliffe, Head of Diversity, ITV [email protected]
Environmental sustainabilityMadeleine Cobb, Head of Corporate [email protected]
Charities and CausesAbigail Tompsett, Head of Appeals and [email protected]
ITV’s Code of Conductitv.com/commissioning/guidelines/social-partnership
Creative Diversity Networkcreativediversitynetwork.com
Diamondcreativediversitynetwork.com/diamond
PACT Diversitydiversity.pact.co.uk
Creative Accesscreativeaccess.org.uk
MAMA Youth Projectmamayouthproject.org.uk
Reel Angelsreelangels.tv/agency
TriForce Creative Networkthetcn.com
The Film Crewthefilmcrewuk.com
Equity Casting Manifestoequity.org.uk/campaigns/manifesto-for-casting
Access to Workgov.uk/access-to-work/overview
The Living Wage Foundationlivingwage.org.uk
albert - TV production carbon calculatorwearealbert.org
albert certificationwearealbert.org/certificationRoser Canela-Mas, Sustainable Production [email protected]
albert and carbon literacy trainingwearealbert.org/help/get-trained
Responsible Media Forumresponsiblemediaforum.org/home
Charities Commissioncharitycommission.gov.uk
ITV Charities and Causes Policy (for production companies)itv.com/commissioning/guidelines/social-partnership
If you require this booklet in an alternative format as a workplace adjustment, please contact 0207 157 3132
Transformation StreetProduced by Renegade Pictures and Storyvault Film
TimewastersProduced by Big Talk
