ITU-T Interactive Application Framework and Application Challenge

Masahito Kawamori,Coordinator

ITU-T IPTV Global Standards Initiative

Workshop on“Standardized IPTV Applications”

(Geneva, 25 October 2011 )

Importance of Global Standards for Interactive Application for IPTV

Fragmented application platforms make things technically and economically difficult – higher costs, reduced efficiencyStandard Platforms reduce technical barriers, increase efficiency and promote interoperabilityLower costs and increase availability

More tools, more creators, more resources

Create Wider Market – wider deployment, continued service, assured business casesDrive competitiveness and innovation, for individuals and corporations2

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Multimedia Application Framework H.76x (MAFR) Series

ITU-T is recommending a series of standard technologies (MAFR) to be used for IPTV InteractionAs a suite, they can provide rich and innovative multimedia interaction

Recommendations comprising ITU-T MAFR series

MAFR series is expected to become the “Common Suite” for IPTV Interactive Applications

H.761 (Ginga-NCL)

ITU-T H.761 (Ginga-NCL for IPTV) is an adaptation of Ginga-NCL,

Also the middleware standard for Brazilian digital TV broadcasting

adopted in most of Latin America - Argentina, Peru, Chile, Venezuela, etc. )Based on XMLScripting by Lua (script language)Harmonized with W3C SMIL Glue language for other multimedia frameworks, and

can include LIME, HTML, SVG as a componentHarmonization with LIME on-going

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H.762 (LIME) ITU-T H.762 – LIME (Lightweight Interactive

Multimedia Environment) Not a new “language” but a simple profile of HTML-

related technologies for creating Interactive IPTV content

Based on simple HTML and JavaScript (ECMAScript) Creating IPTV interactive content is just like very

Simple Web designing Like Ginga-NCL,

suitable for any type of terminals, esp. poor ones like TV sets

Mobile as well as FixedIntegration of Web technologies and Multimedia

Harmonization with Ginga-NCL on-going

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IPTV Application Challenge (1)

World’s first IPTV Application Challenge based on standardsCall for innovative, creative and value-added applications, based on two ITU-T IPTV standards-- Ginga-NCL (H.761) and LIME (H.762) in July 2011.Help and support from EBU (European Broadcasting Union) on evaluation and procedure

IPTV Application Challenge (2)18 submissions in two categories - Corporate and SME (Small/Medium Enterprise including individuals)

Very difficult evaluation, due to good quality of the submissions – One best application award (in Corporate) and two awards (in SME) chosenAward ceremony at Telecom 2011

Comprising the core for the content creation community based on ITU IPTV standardMore challenges are expected in a near future – topics such as accessibility, eHealth, etc.

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I2R (Singapore) “Interactive Shopping”

Winner of “Honorable mention– Innovation” (Corporate Category)

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HTB (Japan)“Hokkaido: Its Nature and Wildlife”

Winner of “Honorable mention– Value to Society” (Corporate Category)

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Tsinghua University (China) “Picture Puzzle”

Winner of “Honorable mention– User friendliness” (Corporate Category)

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I2R (Singapore) “Video Tapestry”

Winner of “Honorable mention–Interactivity” (Corporate Category)

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Mr. Soares de Lima (Brazil) “Princess Kidnapping”

Winner of “Honorable Mention - Innovation” (SME-Individual Category)

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Interop Events

Geneva, July 2010Singapore, September 2010Pune, India, December 2010Rio de Janeiro, Brazil, 18-22 July 2011

Dubai, UAE, 21-22 September 2011Application Challenge and Workshop on IPTV

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Interop event for IPTV in Geneva

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IPTV Showcasing at Telecom 2011At Telecom World 2011, ITU-T is showcasing its IPTV standards at Booth 4271-12.The award winning applications are also demonstrated on real terminalsInternational companies comprising the IPTV eco-system demonstrate additional viable services and use cases of IPTV implementation and content distribution

High-definition IPTV, Android-based terminals, Hybrid DTT/IPTV Box, content rights management framework, etc.

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Conclusion

ITU IPTV Recommendations reduce technical barriers, increase efficiency and promote interoperability Interactive Platforms of ITU IPTV - Ginga-NCL (H.761) and LIME (H.762) - are already deployedIPTV Application Challenge event is an important step toward creating a community of people and organizations creating interactive content based on ITU-T IPTV standardIPTV Application Challenge event has shown that ITU IPTV standards are truly global & open standards that are ready to be deployed across a wide range of applications and services

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Thank you!!!

Congratulations to all the winners of the ChallengeSincere Appreciation to all the submitters to the ChallengeA big thank you to the committee members, especially TSB, for their hard work on preparation

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