“It’s A Mall…It’s An Airport!”

Retailers Moving to Airports

Sarah Nelson

Julien Herve

U.S Airports

• Some of the world’s lousiest airport shopping

• Main obstacle: America’s longstanding apathy

• Professionally managed airports helping change

High-end Retailers• Coming on the heels of an

increase in high-end dining spots

• Foreign high-end retailers with extensive experience looking to U.S

• “Airside” vs. “Landside”• Limitations

Captive Audience

• Growing legion of air travelers with time on their hands

• Planning extra time for post 9/11 delays

Distinct Challenges

• Longer Hours• Vague airline service

levels• Security logistics• Image

“Got 796 Quarters Handy?Get Yourself An iPod”

• Debuted in Hartsfield-Jackson International Airport

• iPod vending machine• Unleashes incredible

impulse opportunity

Sources Pictures

• www.flypdx.com/shops• http://www.mccullagh.org/

photo/1ds-3/bwi-airport-night

• http://www.answers.com/topic/o-hare-international-airport

• http://www.ipodcare.de/shop/catalog/popup_image.php?pID=143

Articles

•Grant, Lorrie . "Upscale retailers latch onto captive airport audience." USA Today 02/14/06

•U.S. Airport Shops Go High-End; Gucci, Hermes, Cartier Open Stores in Domestic Terminals; Best Deals Past Security Gates Cecilie Rohwedder and Daniel Michaels.  Wall Street Journal (Eastern Edition). New York, N.Y.:Dec 20, 2005.  p. D.1 

•McMillan, Robert. "Got 796 Quarters Handy? Get Yourself an iPod." PC World Jan 2006: 54